Marketing Manager

Average UK salary range £35,000 - £70,000

Marketing Managers develop and implement marketing strategies to promote products or services. They analyse market trends, identify target audiences, and coordinate marketing campaigns.

They oversee the marketing team and monitor the effectiveness of campaigns. Strong leadership, creativity, and marketing expertise are essential.

Average UK salary range £35,000 - £70,000

Marketing Managers develop and implement marketing strategies to promote products or services. They analyse market trends, identify target audiences, and coordinate marketing campaigns.

They oversee the marketing team and monitor the effectiveness of campaigns. Strong leadership, creativity, and marketing expertise are essential.
Career training: Marketing Manager

Key skills for Marketing Managers

  • Analytical Skills
  • Communication Skills
  • Management Skills
  • Marketing Skills
  • Strategic Thinking

Find Marketing Manager roles

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Courses for Marketing Managers

Recommended training to build the skills employers look for in this role.

Adobe Express Intermediate training course

Adobe Express Intermediate

From £349 + VAT

  One day    Classroom    Live Online     Private Options

Take Adobe Express further on this one-day intermediate course for existing users.

Covering Bulk Create, accessibility features, advanced video editing with animation and voiceover, social media scheduling directly in Express, and team collaboration and asset sharing — ideal for marketing professionals.

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    "Training was interesting and course detail was useful. Lovely trainer."

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    "Very nice examples. Was fun to do and at the same time learn a lot!"

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Adobe Express Intro training course

Adobe Express Intro

From £329 + VAT

  One day    Live Online     Private Options

Design graphics, presentations and video content fast with Adobe Express on this practical one-day course.

Covering the interface, templates, Brand Kit setup, working with Photoshop and Illustrator assets, Firefly AI tools and video editing — ideal for beginners and marketing and communications professionals.

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    "Explaining and demonstrating things clearly. Well presented and good variety of skills learned. Would defo recommend the course to others."

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    "All instructions were well explained with examples and time taken"

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Adobe Firefly Intro training course

Adobe Firefly Intro

From £329 + VAT

  One day    Classroom    Live Online     Private Options

Learn to use Adobe Firefly AI tools across Photoshop, Illustrator and InDesign on this practical one-day course.

Covering image generation, generative fill and expand, text-to-vector, recolouring and realistic editing techniques — ideal for existing Adobe users who want to bring AI into their design workflow.

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    "Advice during the course selection process, teacher very experienced, friendly and easy to follow through. I really enjoyed the overall learning on the day."

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AI Ethics training course

AI Ethics

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Build practical AI ethics skills on this one-day course.

Covering fairness, bias, privacy, accountability, the EU AI Act, UK regulatory frameworks and implementing ethical safeguards — using real case studies throughout.

Ideal for professionals responsible for AI use within their teams or organisations.

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AI for Marketing training course

AI for Marketing

From £449 + VAT

  Two day    Live Online     Private Options

Learn to use AI tools for marketing on this two-day practical course.

Covering prompt systems, audience research and profiling, content production, campaign ideation and responsible AI use across ChatGPT, Claude and Copilot — designed for marketers ready to integrate AI into their everyday work.

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AI for Paid Ads training course

AI for Paid Ads

Private training — ask for a quote

  Two day    Live Online     Private Options

Use AI to create better paid campaigns faster on this two-day practical course.

Covering audience research, ad copy for Google and Meta at scale, campaign angles, UGC scripts, landing pages and safe AI use across ChatGPT, Claude and Copilot — for paid media marketers.

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AI for SEO training course

AI for SEO

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  Two day    Live Online     Private Options

Integrate AI tools into your SEO strategy on this two-day practical course.

Covering keyword research, topic clusters, SEO content creation, on-page optimisation and optimising for AI-driven search and LLM recommendations — for marketers ready to use AI to improve organic performance.

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    "This was a really interesting and valuable course. We’re redesigning our website this year, so it’s great to be able to apply the recommendations we learned. Deva delivered the course very effectively, and I especially enjoyed the practical elements, which gave us a real opportunity to put our learning into practice."

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AI Prompt Engineering Intermediate training course

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  Two day    Live Online     Private Options

Take your prompt engineering further on this two-day intermediate course.

Covering multi-turn prompting, context chaining, layered workflows, precision tone and format constraints, and building reusable prompt libraries across ChatGPT, Copilot and Claude — for professionals integrating AI into their work.

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