Section one
Planning the message
• Planning what you have to say
• Who is your audience?
• Generating ideas
• Overcoming writer’s block
• Meeting the needs of your audience
Structuring your writing
• The essentials of business writing
• Structuring your message
• Different report writing styles (ie persuasive, informative, evaluative, technical)
• Choosing the correct tone for your audience and message
• Models to use
• How to rewrite a piece for a different audience
Section two
• Exercise: Following the brief given by the trainer, delegates re-write the given report sample for a different audience.
Section three
Writing concisely
• Identifying the key messages in long documents
• Simplifying your language so your written English has maximum impact
Creating clear messages
• Guidelines for clear messaging
• Measuring the clarity of your written work
• Examples of what works and what doesn’t
• Critiquing professional business writing techniques
Editing and proofing
• The importance of mistake-free work
• Editing and proofing techniques
Section four
• Exercise: Re-write/edit a piece of your own business writing (ie a page from a report, email, or other business communication). Using the techniques and methods you’ve covered during the course, how can you improve your work?
Questions and answers
| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT | |||
| Online | £249 + VAT save £100 | |||
| London Bridge | £279 + VAT save £70 | |||
| Online | £279 + VAT save £70 | |||
| London Bridge | £299 + VAT save £50 | |||
| Online | £299 + VAT save £50 | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT |
Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.
Meija works for the MOD, in marketing and communications and here tells us about attending her online Social Media Marketing course with Alice.
Katie works for the Ministry of Defence as a Digital Content Editor and here tells us about attending her online Social Media Marketing course with Kirsty.
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