Mailchimp Intro Course

Create, send and optimise professional email campaigns with Mailchimp on this one-day course.

Covers account setup, campaign building, list management and performance analytics.

166

Reviews

9.5

Satisfaction

100.0%

Recommend

See Reviews

Mailchimp Intro Course

Name: Mailchimp Introduction
Rating: 4.8 (166 reviews)

Create, send and optimise professional email marketing campaigns with Mailchimp on this practical one-day course. Learn how to set up your account and build subscriber lists, import contacts and link with social media, work with email templates to design compelling campaigns, add text, images and attention-grabbing headlines, target your audience using segments and groups for precision messaging, use creative techniques to grow your subscriber base, and analyse campaign performance data to continually improve your open rates, click rates and overall results.

One Day

10:00 - 16:30 UK Time

Private Options

Key Learning Points

Key Learning Points
Set up and configure your Mailchimp account
Build and send engaging email campaigns
Grow and segment your subscriber lists
Manage and maintain your audience effectively
Analyse campaign data and improve performance

If attending an online course you must have a licensed copy of any software required and access to a suitable computer.

You need no previous experience to attend this course.

Who is this course for?

For marketers, small business owners and communications professionals who send email campaigns and want to use Mailchimp more effectively. No prior Mailchimp experience required.

Expert Trainers

Course leader is an experienced industry expert

Class Size

1 - 10 in person or 1 - 6 online

Support

28 days free helpdesk support with all courses

Cancellation

Cancel before 7 days for 100% refund

Certificate

Earn a certificate of attendance on completion

Volume Discounts

Save money by using our Learning Pots scheme

Private & team training. This course is not on our public schedule at the moment. You can still request a bespoke quote below — we’ll contact you with dates and pricing.

Request a quote for Mailchimp : Introduction

This course is offered as private, bespoke or team training at our centre, live online or at your venue.

You can customise the outline, have a group where it's just your team or enjoy a one-to-one session with an expert.

Fill in the form below and our team will get in touch with pricing and helpful advice.

Course Dates

Course Outline

Getting Started with MailChimp

Setting up an account

Creating a subscriber list

Importing your subscribers

Integrating your Mailchimp account with social media

Creating a campaign

Working with templates

Starting your first campaign

Customising a campaign template

Adding text and graphics

Formatting your email-shot

Styling attention grabbing headlines

Sending a campaign

The importance of the email subject line

Adding address, unsubscribe, etc

Testing your campaign before sending

Reviewing your campaign results

Working with Sign-Up Forms

Introducing sign-up forms

Customizing response emails for your audience

Adding the sign-up form to your website

Working with Subscriber Lists

Updating a subscriber list

Using segments

Using groups

Engaging Your Subscribers

Creative ways to grow your subscriber list

Engaging top subscribers

Improving your click and/or open rates

Reports and sales opportunities

Analysing data

Creating KPIs for your email campaigns

Using clicks as sales leads

Questions & Answers

This course is available as a private course, this allows you to choose any dates for your training. And, if you wish, we can tailor the content for you or your team. Please contact us for more details.

Great welcome - good pre course info - enthusiastic and credible trainer

Nothing, I learnt a lot and is a lovely place

Lovely environement to learn in, useful content

Course was easy to understand and really well managed and organised!

Knowledge and providing practical examples of how to use the software

Keisha was great, super knowledgeable and able to answer any and all questions we had come up. Would definitely recommend

Very good presentation and getting us learning alongside the tutor.

Very informative and time-efficient with fitting everything in

Kirsty is amazing! Super engaging and knowledgeable and would love to attend more of her classes.

Customer service was excellent, staff and trainer really friendly. Great tea/coffee and food

Knowledge was brilliant, lunch was much better than I expected, Space was funky

Trainer was very helpful and approachable with any questions.

Very relaxed setting. Good that we were in small groups for the training. The day went very quick.

Trainer was very friendly, knowledgeable and helpful. Trainer also made content relevant for each individual which was very useful. Environment was relaxed and pleasant. Food was great.

Very knowledgable and all questions answered.

Working in a small group meant that the course was completely tailored to our needs. Amazing food and drink provided.

Nice facilitator and environment. Very specific to my needs as a small group. Lovely lunch. Thanks

Creating a relaxed day and making the course relevant for each person

Demonstrating each phase of learning and helping when stuck. The environment and space is really nice and I would love to see what other courses you offer

Mail building and list maintenance covered very comprehensively.

REALLY GOOD TRAINING FOR A BEGINNER, VERY CLEAR AND STRAIGHT FORWARD

Massive depth of knowledge of digital and marketing. Didn't mind going on tangent specific to our needs and objectives.

Everything, great experience and trainer and helpful staff

Answering key queries I personally had about Mailchimp in the context of the issues my organisation has with using it.

Listening to what we wanted from the course and focusing on those aspects so we could get the most from the day in the time we had.

The course was well structured and informative.

Organised and good timings, answered all topics

Very approachable, helpful and friendly trainer

Was a really great informative course & the trainer was fab

Great training, informative, trainer knows her stuff

Jess was very informative and knowledgeable.

Very knowledgeable trainer, with good examples and additional information.

Great content, very engaging, relevant examples, allowed for questions and discussion

Bespoke courses, building and facilities were great - as was lunch! Thank you :)

Our trainer was really knowledgeable and made us our customer course. All the correspondence i had prior the day was amazing with all staff involved. Could not recommend you guys enough!

Couldn't fault the knowledge of the trainer. Found the course very useful and it helped to fill gaps in my knowledge. Quite a meaty subject to cover but I am leaving feel much more confident with MailChimp. Many thanks.

Facilities fantastic and knowledgeable trainer. Thank you.

Venue was lovely, refreshments and lunch were all lovely with a huge choice of drinks. Fresh fruit and snacks available throughout the day. The trainer was very informative and helpful for the entire duration of the course. Would highly recommend Media Training

Good training in small groups and a great lunch!

Lovely training centre. Amazing food. I also thought it was great that you provided the equipment and the classes were small. The centre itself and facilities were far better than at any other centre. I would book another course with you.

Good coverage and nice helpful teaching, fun place to come to !

Very welcoming and a good training environment and facilities

Pretty well everuything but the vibe the place has is very welcoming that is good.

Great environment, friendly team. Approachable and knowledgeable trainer - good course!

Great flow to the day. Friendly trainer, good class size

Helpful and friendly trainer. Nice space.

Getting participants to share their experience

Jess delivered extensive knowledge about Mailchimp and has opened up a number of areas that we will have to address BEFORE we can get stuck into using Mailchimp. The product is more comprehensive than orginally thought. there is so much to take in on the product.

Practical illustrations and examples including added value coding given by trainer

Engaging trainer, good explanation through every stage, happy to answer additional questions and demonstrate other skills (little bit of code)

Trainer was very helpful and knoweledgable

Lunch was great! Lovely and fresh, just a shame the tortilla had run out before we got there :( Simon was very clear and helpful. Thank you!

Good tailored to our needs, answers to all our questions

Good paced course, lots of content, nice setting.

Very concise and thorough trainer. I'm very pleased I came on the course and I've learnt a lot. Very nice staff too, would come again. Thank you.

Being welcoming and friendly, being exceptionally knowledgeable and nerdy, making everything easy.

Everything!! I loved it and learnt a lot from Simon. I'm excited to put my mailchimp marketing skills to good use! :)

Very friendly team. Everyone would make conversation and seem genuinely interested. Trainer was very well versed in the topic at hand and even went beyond the calling of the course to teach a couple of small tricks to improve the quality of my training. All my questions were answered immediately and to a high degree. Rating anything less than a 10 felt very unfair.

Nice working environment and amenities. Nice welcome. Table arrangement in the mornings for groups was very easy to grasp. Good energy and interactivity of the trainer.

Doing what it said on the tin - am now prepared to hit the ground running! An added bonus. PC chairs were comfiest ever sat it!

Good structure, content and delivered what we needed

Was very tailored to our requirements, as we are new to using mail chimp might to look to add to knowledge once we have started using it further

Making us feel comfortable and relaxed in the environment and keeping us interested and engaged throughout the course.

Using relevant examples and preparing beginners to spend some time learning how to use the tool

Very comfortable and welcoming environment - Would definitely recommend!

Ice lolly's on a hot day - masterfully done. Great course and very helpful!

Really nice learning environment to learn

Friendly, warm welcome, Everything was explained thoroughly. Fun day!

Very clear and helpful, asked what we needed and throughout session everything was answered! Fab lunch :)

Excellent, knowledgable trainer. Great venue - nice small training sessions. Simon really explained a lot, I feel much more confident with Mailchimp now - thank you! Lovely lunch too!

Very friendly, knowledgeable and would definitely come back for further training.

The course covered everything for a beginner. The only thing I would recommend is to set up the account before the course.

Simon was very clear and thorough accepting questions as we went through the material

Who attends?

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

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Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

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Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

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Learn Your Way

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

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Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

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Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

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Three Steps To Success

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.

Mailchimp Intro Course