Mailchimp Intro
Learn how to create and optimise email campaigns to effectively reach and engage your subscribers. Discover strategies to design visually appealing emails, segment your audience for targeted messaging, and automate your marketing efforts.
Learn how to analyse the performance of your email campaigns and use this information to refine your marketing strategy. This course will give you the skills to use Mailchimp's powerful features and tools to build successful email campaigns and build excellent connections with your subscribers.
Setting up your Mailchimp account
Creating engaging email campaigns
How to increase your subscribers
Managing subscriber lists efficiently
Analysing and optimising your campaignsYou need no previous experience to attend this course.
Course leader is an experienced industry expert
Setting up an account
Creating a subscriber list
Importing your subscribers
Integrating your Mailchimp account with social media
Working with templates
Starting your first campaign
Customising a campaign template
Adding text and graphics
Formatting your email-shot
Styling attention grabbing headlines
The importance of the email subject line
Adding address, unsubscribe, etc
Testing your campaign before sending
Reviewing your campaign results
Introducing sign-up forms
Customizing response emails for your audience
Adding the sign-up form to your website
Updating a subscriber list
Using segments
Using groups
Engaging Your Subscribers
Creative ways to grow your subscriber list
Engaging top subscribers
Improving your click and/or open rates
Analysing data
Creating KPIs for your email campaigns
Using clicks as sales leads
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
From £329 + VAT
From £299 + VAT
