Mailchimp Intro Course
Create, send and optimise professional email campaigns with Mailchimp on this one-day course.
Covers account setup, campaign building, list management and performance analytics.
Create, send and optimise professional email campaigns with Mailchimp on this one-day course. Covers account setup, campaign building, list management and performance analytics.
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Expert Trainers Experienced industry expert
- Class Size 1–8 in person or 1–6 online
- Support 28 days free helpdesk
- Cancellation 7 day cancellation
- Certificate Certificate of attendance
- Volume Discounts Save with Learning Pots
Mailchimp Intro Course
Create, send and optimise professional email marketing campaigns with Mailchimp on this practical one-day course.
Learn how to set up your account and build subscriber lists, import contacts and link with social media, work with email templates to design compelling campaigns, add text, images and attention-grabbing headlines, target your audience using segments and groups for precision messaging, use creative techniques to grow your subscriber base, and analyse campaign performance data to continually improve your open rates, click rates and overall results.
Private & team training
Request a quote for Mailchimp : Introduction
This course isn’t on the public schedule right now. Request a quote and we’ll come back with dates, pricing, and delivery options — at our centre, live online, or at your venue.
Course Outline
Getting Started with MailChimp
Setting up an account
Creating a subscriber list
Importing your subscribers
Integrating your Mailchimp account with social media
Creating a campaign
Working with templates
Starting your first campaign
Customising a campaign template
Adding text and graphics
Formatting your email-shot
Styling attention grabbing headlines
Sending a campaign
The importance of the email subject line
Adding address, unsubscribe, etc
Testing your campaign before sending
Reviewing your campaign results
Working with Sign-Up Forms
Introducing sign-up forms
Customizing response emails for your audience
Adding the sign-up form to your website
Working with Subscriber Lists
Updating a subscriber list
Using segments
Using groups
Engaging Your Subscribers
Creative ways to grow your subscriber list
Engaging top subscribers
Improving your click and/or open rates
Reports and sales opportunities
Analysing data
Creating KPIs for your email campaigns
Using clicks as sales leads
Questions & Answers
This course is available as a private course, this allows you to choose any dates for your training. And, if you wish, we can tailor the content for you or your team. Please contact us for more details.
Who is this course for?
For marketers, small business owners and communications professionals who send email campaigns and want to use Mailchimp more effectively. No prior Mailchimp experience required.
Great welcome - good pre course info - enthusiastic and credible trainer
Nothing, I learnt a lot and is a lovely place
Lovely environement to learn in, useful content
Course was easy to understand and really well managed and organised!
Knowledge and providing practical examples of how to use the software
Keisha was great, super knowledgeable and able to answer any and all questions we had come up. Would definitely recommend
Very good presentation and getting us learning alongside the tutor.
Very informative and time-efficient with fitting everything in
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Read course reviewsWho attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Further Reading
Which Is More Effective: Email Marketing Or Social Media Marketing?
Trying to decide between email marketing and social media marketing?
5 Smart Tactics to Increase Customer Lifetime Value
Learn new ways to look after and retain your existing customers.
7 Best Practices For An Effective Newsletter Strategy
Your newsletter needs to be properly planned and well writen.