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Mailchimp Intro Course

Create, send and optimise professional email campaigns with Mailchimp on this one-day course.

Covers account setup, campaign building, list management and performance analytics.

Create, send and optimise professional email campaigns with Mailchimp on this one-day course. Covers account setup, campaign building, list management and performance analytics.

166 Reviews
9.5/10 Satisfaction
100% Recommend
See reviews
Mailchimp Intro training course

Mailchimp Intro Course

Create, send and optimise professional email marketing campaigns with Mailchimp on this practical one-day course.

Learn how to set up your account and build subscriber lists, import contacts and link with social media, work with email templates to design compelling campaigns, add text, images and attention-grabbing headlines, target your audience using segments and groups for precision messaging, use creative techniques to grow your subscriber base, and analyse campaign performance data to continually improve your open rates, click rates and overall results.

View course outline

Private & team training

Get a quote for Mailchimp Intro

This course isn't on the public schedule right now. Request a quote and we'll come back with dates, pricing and delivery options, at our centre, live online or at your venue.

Course outline

1

Getting Started with MailChimp

Setting up an account

Creating a subscriber list

Importing your subscribers

Integrating your Mailchimp account with social media

2

Creating a campaign

Working with templates

Starting your first campaign

Customising a campaign template

Adding text and graphics

Formatting your email-shot

Styling attention grabbing headlines

3

Sending a campaign

The importance of the email subject line

Adding address, unsubscribe, etc

Testing your campaign before sending

Reviewing your campaign results

4

Working with Sign-Up Forms

Introducing sign-up forms

Customizing response emails for your audience

Adding the sign-up form to your website

5

Working with Subscriber Lists

Updating a subscriber list

Using segments

Using groups

Engaging Your Subscribers

Creative ways to grow your subscriber list

Engaging top subscribers

Improving your click and/or open rates

6

Reports and sales opportunities

Analysing data

Creating KPIs for your email campaigns

Using clicks as sales leads

7

Questions & Answers

This course is available as a private course, this allows you to choose any dates for your training. And, if you wish, we can tailor the content for you or your team. Please contact us for more details.

Who is this course for?

For marketers, small business owners and communications professionals who send email campaigns and want to use Mailchimp more effectively. No prior Mailchimp experience required.

166 Reviews
9.5/10 Satisfaction
100% Recommend

Great welcome - good pre course info - enthusiastic and credible trainer

Kerry – 18 July 2025

Nothing, I learnt a lot and is a lovely place

Emma – 6 December 2024

Lovely environement to learn in, useful content

Lindsey – 19 June 2024

Course was easy to understand and really well managed and organised!

Mimi – 19 June 2024

Knowledge and providing practical examples of how to use the software

Matteo – 27 March 2024

Keisha was great, super knowledgeable and able to answer any and all questions we had come up. Would definitely recommend

Connor – 13 November 2023

Very good presentation and getting us learning alongside the tutor.

Lizzie – 16 July 2021

Very informative and time-efficient with fitting everything in

Paige – 16 July 2021

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Who attends?

Getting better at your job icon

Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

Changing career icon

Changing career

You're moving into a new field and need the practical skills it asks for.

Just graduated icon

Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

Further reading

Which Is More Effective: Email Marketing Or Social Media Marketing? article image

Which Is More Effective: Email Marketing Or Social Media Marketing?

Trying to decide between email marketing and social media marketing?

5 Smart Tactics to Increase Customer Lifetime Value article image

5 Smart Tactics to Increase Customer Lifetime Value

Learn new ways to look after and retain your existing customers.

7 Best Practices For An Effective Newsletter Strategy article image

7 Best Practices For An Effective Newsletter Strategy

Your newsletter needs to be properly planned and well writen.