Mailchimp Intro Course
Set up and configure your Mailchimp account
Build and send engaging email campaigns
Grow and segment your subscriber lists
Manage and maintain your audience effectively
Analyse campaign data and improve performanceIf attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need no previous experience to attend this course.
For marketers, small business owners and communications professionals who send email campaigns and want to use Mailchimp more effectively. No prior Mailchimp experience required.
Course leader is an experienced industry expert
Setting up an account
Creating a subscriber list
Importing your subscribers
Integrating your Mailchimp account with social media
Working with templates
Starting your first campaign
Customising a campaign template
Adding text and graphics
Formatting your email-shot
Styling attention grabbing headlines
The importance of the email subject line
Adding address, unsubscribe, etc
Testing your campaign before sending
Reviewing your campaign results
Introducing sign-up forms
Customizing response emails for your audience
Adding the sign-up form to your website
Updating a subscriber list
Using segments
Using groups
Engaging Your Subscribers
Creative ways to grow your subscriber list
Engaging top subscribers
Improving your click and/or open rates
Analysing data
Creating KPIs for your email campaigns
Using clicks as sales leads
This course is available as a private course, this allows you to choose any dates for your training. And, if you wish, we can tailor the content for you or your team. Please contact us for more details.
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
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