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Google Ads Intro Course

Create, target and launch profitable Google Ads campaigns on this practical one-day course.

Covers account structure, keyword research, ad copy, bidding and campaign planning.

Create, target and launch profitable Google Ads campaigns on this practical one-day course. Covers account structure, keyword research, ad copy, bidding and campaign planning.

416 Reviews
9.7/10 Satisfaction
100% Recommend
See reviews
Google Ads Intro training course

Google Ads Intro Course

In this Introduction to Google Ads course, you will learn the fundamentals of running successful online ad campaigns.

Learn how to identify and reach your target audience effectively, generate great copy for ads and use keyword research to optimise your AdWords campaign.

Understand the concept of PPC (pay per click) and how it fits into your overall marketing strategy, maximising your ad spend and achieving your marketing goals.

This course will give you the skills to plan and action a Google Ads campaign that will drive targeted traffic to your website.

Once you've completed this course, our Google Ads Advanced course covers account auditing, advanced bidding, automation and Analytics integration.

View course outline

Course dates

Course dates Days Location Places RRP Discount You Pay
16 December 2026 Wed Online Available £399 £50 £349 + VAT
22 January 2027 Fri Online Available £399 £399 + VAT
24 March 2027 Wed Online Available £399 £399 + VAT
18 May 2027 Tue Online Available £399 £399 + VAT
16 July 2027 Fri Online Available £399 £399 + VAT
10 September 2027 Fri Online Available £399 £399 + VAT
No in-person dates available at the moment.
No in-person dates available at the moment.
Course dates Days Location Places RRP Discount You Pay
16 December 2026 Wed Online Available £399 £50 £349 + VAT
22 January 2027 Fri Online Available £399 £399 + VAT
24 March 2027 Wed Online Available £399 £399 + VAT
18 May 2027 Tue Online Available £399 £399 + VAT
16 July 2027 Fri Online Available £399 £399 + VAT
10 September 2027 Fri Online Available £399 £399 + VAT

Private & team training

Get a quote for Google Ads Intro

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

16 December 2026

Wed

Location
Online
Places
Available
RRP
£399
Discount
£50
You pay
£349 + VAT

22 January 2027

Fri

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

24 March 2027

Wed

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

18 May 2027

Tue

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

16 July 2027

Fri

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

10 September 2027

Fri

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

Course outline

1

Getting started

Logging in to Ads / Creating an account

Walking through the interface

Basic account administration

Changing and showing different columns in reports

2

Overview of how Ads work

What is PPC advertising

How does Google operate Ads

What different kind of Ads can I create

How does Google select and rank the Ads it shows

What is Quality Score and why is it important

3

Understanding Account structure

Account level settings and billing

What is a campaign

What is an Ad Group and how do I use it

Where do Ads live in my account

What is the relationship between Ads and Keywords

About status (enabled, paused, removed)

4

Historical Ad performance

The overview report

Which keywords are working well

Which ads are working well

Overview of conversions

5

Planning a simple campaign

Pre planning your campaign

Defining your landing page

Thinking about some keywords

Planning your campaign settings

Budget, Bid, Geography, Language, Scheduling, Audience

Planning your Ad content

General ideas on good copy for Ads

Planning your Extensions

6

Keyword research and selection

About the keyword planner

Assessing keywords and traffic projections

A better idea of costs and budget

Adding words to a keyword plan

Projected plan performance

Adjusting Max CPC to hit targets

Refining keywords with match modifiers

About negative keywords

Moving your plan into your account

7

Carrying out your campaign plan

Adding a new search campaign to Ads and setting a key objective

Allocating budget and setting bid method

Working through the campaign settings

Adding an Adgroup and your keywords

8

Creating an Ad

Ad your ad copy (headings and descriptions)

Insert the Final URL

Adding the page path

Assigning any extensions

9

Questions and answers

This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.

Who is this course for?

Suited to marketers, business owners and anyone responsible for paid search who wants to run effective Google Ads campaigns. No prior PPC experience required.

416 Reviews
9.7/10 Satisfaction
100% Recommend

Very clear, good recommendations of best practice

Phillip – 29 July 2026

Using examples to clarify things - using accessible language - making sure everyone understood before we moved on

Francis – 29 July 2026

Brilliant at giving specific and relevant advice, so I felt I could leave and apply it right away.

Tania – 18 December 2025

Great examples, practical advice and insights. Really enjoyed it.

Jack – 18 December 2025

Really good at explaining and worked with my brand to appropriate relevant examples.

India – 4 July 2025

Lots of diverse information, the course covered information that was also adjacent to Google Ads, and not solely focusing on it

Joe – 8 May 2025

Natalia was really lovely and approachable for questions. She made the atmosphere really comfortable and clearly knew a lot about Google Ad…

Jeffrey – 8 May 2025

Enthusiastic teacher, friendly course participants and welcoming environment. Really tasty lunch as well!

Ellie – 16 January 2025

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Who attends?

Getting better at your job icon

Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

Changing career icon

Changing career

You're moving into a new field and need the practical skills it asks for.

Just graduated icon

Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

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