| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| Online | £329 + VAT save £70 | |||
| London Bridge | £329 + VAT save £70 | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT |
Getting started
• Logging in to Ads / Creating an account
• Walking through the interface
• Basic account administration
• Changing and showing different columns in reports
Overview of how Ads work
• What is PPC advertising
• How does Google operate Ads
• What different kind of Ads can I create
• How does Google select and rank the Ads it shows
• What is Quality Score and why is it important
Understanding Account structure
• Account level settings and billing
• What is a campaign
• What is an Ad Group and how do I use it
• Where do Ads live in my account
• What is the relationship between Ads and Keywords
• About status (enabled, paused, removed)
Historical Ad performance
• The overview report
• Which keywords are working well
• Which ads are working well
• Overview of conversions
Planning a simple campaign
• Pre planning your campaign
• Defining your landing page
• Thinking about some keywords
• Planning your campaign settings
• Budget, Bid, Geography, Language, Scheduling, Audience
• Planning your Ad content
• General ideas on good copy for Ads
• Planning your Extensions
Keyword research and selection
• About the keyword planner
• Assessing keywords and traffic projections
• A better idea of costs and budget
• Adding words to a keyword plan
• Projected plan performance
• Adjusting Max CPC to hit targets
• Refining keywords with match modifiers
• About negative keywords
• Moving your plan into your account
Carrying out your campaign plan
• Adding a new search campaign to Ads and setting a key objective
• Allocating budget and setting bid method
• Working through the campaign settings
• Adding an Adgroup and your keywords
Creating an Ad
• Ad your ad copy (headings and descriptions)
• Insert the Final URL
• Adding the page path
• Assigning any extensions
Questions and answers
This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.
"Right amount of information in a session"
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