Google Ads Intro Course
In this Introduction to Google Ads course, you will learn the fundamentals of running successful online ad campaigns. Learn how to identify and reach your target audience effectively, generate great copy for ads and use keyword research to optimise your AdWords campaign.
Understand the concept of PPC (pay per click) and how it fits into your overall marketing strategy, maximising your ad spend and achieving your marketing goals. This course will give you the skills to plan and action a Google Ads campaign that will drive targeted traffic to your website.
Understand how Google Ads works and how ads are ranked
Set up account structure, settings and billing
Write compelling ad copy and set up extensions
Research, select and group keywords effectively
Plan, build and launch your first campaignIf attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need no previous experience to attend this course.
Suited to marketers, business owners and anyone responsible for paid search who wants to run effective Google Ads campaigns. No prior PPC experience required.
Course leader is an experienced industry expert
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 29th Jul 26 | Wed | London Islington | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 16th Oct 26 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 16th Dec 26 | Wed | Online | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 29th Jul 26 | Wed | London Islington | Available | £399.00 | £50.00 | £349.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 16th Oct 26 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 16th Dec 26 | Wed | Online | Available | £399.00 | £399.00 + VAT |
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
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