16th Oct 26
Fri
Create, target and launch profitable Google Ads campaigns on this practical one-day course.
Covers account structure, keyword research, ad copy, bidding and campaign planning.
Create, target and launch profitable Google Ads campaigns on this practical one-day course. Covers account structure, keyword research, ad copy, bidding and campaign planning.
In this Introduction to Google Ads course, you will learn the fundamentals of running successful online ad campaigns.
Learn how to identify and reach your target audience effectively, generate great copy for ads and use keyword research to optimise your AdWords campaign.
Understand the concept of PPC (pay per click) and how it fits into your overall marketing strategy, maximising your ad spend and achieving your marketing goals.
This course will give you the skills to plan and action a Google Ads campaign that will drive targeted traffic to your website.
Once you've completed this course, our Google Ads Advanced course covers account auditing, advanced bidding, automation and Analytics integration.
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 16th Oct 26 | Fri | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 16th Dec 26 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 22nd Jan 27 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 24th Mar 27 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 18th May 27 | Tue | Online | Available | £399.00 | £399.00 + VAT | ||
| 16th Jul 27 | Fri | Online | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 16th Oct 26 | Fri | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 16th Dec 26 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 22nd Jan 27 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 24th Mar 27 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 18th May 27 | Tue | Online | Available | £399.00 | £399.00 + VAT | ||
| 16th Jul 27 | Fri | Online | Available | £399.00 | £399.00 + VAT |
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
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Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
Logging in to Ads / Creating an account
Walking through the interface
Basic account administration
Changing and showing different columns in reports
What is PPC advertising
How does Google operate Ads
What different kind of Ads can I create
How does Google select and rank the Ads it shows
What is Quality Score and why is it important
Account level settings and billing
What is a campaign
What is an Ad Group and how do I use it
Where do Ads live in my account
What is the relationship between Ads and Keywords
About status (enabled, paused, removed)
The overview report
Which keywords are working well
Which ads are working well
Overview of conversions
Pre planning your campaign
Defining your landing page
Thinking about some keywords
Planning your campaign settings
Budget, Bid, Geography, Language, Scheduling, Audience
Planning your Ad content
General ideas on good copy for Ads
Planning your Extensions
About the keyword planner
Assessing keywords and traffic projections
A better idea of costs and budget
Adding words to a keyword plan
Projected plan performance
Adjusting Max CPC to hit targets
Refining keywords with match modifiers
About negative keywords
Moving your plan into your account
Adding a new search campaign to Ads and setting a key objective
Allocating budget and setting bid method
Working through the campaign settings
Adding an Adgroup and your keywords
Ad your ad copy (headings and descriptions)
Insert the Final URL
Adding the page path
Assigning any extensions
This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.
Suited to marketers, business owners and anyone responsible for paid search who wants to run effective Google Ads campaigns. No prior PPC experience required.
Very clear, good recommendations of best practice
Using examples to clarify things - using accessible language - making sure everyone understood before we moved on
Brilliant at giving specific and relevant advice, so I felt I could leave and apply it right away.
Great examples, practical advice and insights. Really enjoyed it.
Really good at explaining and worked with my brand to appropriate relevant examples.
Lots of diverse information, the course covered information that was also adjacent to Google Ads, and not solely focusing on it
Natalia was really lovely and approachable for questions. She made the atmosphere really comfortable and clearly knew a lot about Google Ad…
Enthusiastic teacher, friendly course participants and welcoming environment. Really tasty lunch as well!
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