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Google Ads Intro | Training Course

Gain the skills and knowledge to build successful and profitable Google Ads.
Avoid wasting money being self-taught by learning tips and tricks from Marketing experts.


Google Ads Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • How to use the interface
  • How Ads work on Google
  • Planning a simple campaign
  • Keyword research and selection
  • Creating an Ad
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 198 reviews

Getting started

• Logging in to Ads / Creating an account

• Walking through the interface

• Basic account administration

• Changing and showing different columns in reports

Overview of how Ads work

• What is PPC advertising

• How does Google operate Ads

• What different kind of Ads can I create

• How does Google select and rank the Ads it shows

• What is Quality Score and why is it important

Understanding Account structure

• Account level settings and billing

• What is a campaign

• What is an Ad Group and how do I use it

• Where do Ads live in my account

• What is the relationship between Ads and Keywords

• About status (enabled, paused, removed)

Historical Ad performance

• The overview report

• Which keywords are working well

• Which ads are working well

• Overview of conversions

Planning a simple campaign

• Pre planning your campaign

• Defining your landing page

• Thinking about some keywords

• Planning your campaign settings*

- Budget, Bid, Geography, Language, Scheduling, Audience

• Planning your Ad content*

- General ideas on good copy for Ads

• Planning your Extensions*

Keyword research and selection

• About the keyword planner

• Assessing keywords and traffic projections

• A better idea of costs and budget

• Adding words to a keyword plan

• Projected plan performance

• Adjusting Max CPC to hit targets

• Refining keywords with match modifiers

• About negative keywords

• Moving your plan into your account

Carrying out your campaign plan

• Adding a new search campaign to Ads and setting a key objective

• Allocating budget and setting bid method

• Working through the campaign settings

• Adding an Adgroup and your keywords

Creating an Ad

• Ad your ad copy (headings and descriptions)

• Insert the Final URL

• Adding the page path

• Assigning any extensions

Questions and answers

  Course Dates Venue   Price  
London Bridge £249 + VAT save £100
Online £279 + VAT save £70
London Bridge £299 + VAT save £50
Online £349 + VAT
London Bridge £349 + VAT

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" Dynamic teachers, hands on, great centre and fab food and drinks! Will be coming back"
Paper Round
21st October - Google Ads : Introduction

Latest Reviews

"I couldn't have asked for more, honestly."
Battle Abbey School
  • 4th March

"Great trainer, comprehensive course info. Very helpful for a complete beginner like me!"
  • 6th October

"Very friendly staff, and Kirsty was very helpful and patient. excellent equipment, nice offices and surroundings,"
CSSC Sports&Leisure
  • 30th September