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TikTok for Business Course

Build your brand on TikTok with a content strategy that reaches and grows your audience.

A practical one-day course covering storytelling, filming, editing and TikTok growth tactics.

Build your brand on TikTok with a content strategy that reaches and grows your audience. A practical one-day course covering storytelling, filming, editing and TikTok growth tactics.

64 Reviews
9.9/10 Satisfaction
100% Recommend
See reviews
TikTok for Business training course

TikTok for Business Course

Build your brand on TikTok and reach a new audience on this practical one-day course.

You'll learn how TikTok's algorithm and feed work, how it compares to other social platforms, TikTok's written and unwritten rules, how to tell a compelling story in 60 seconds, how to use effects, filters, sounds and trends to boost your reach, how to film and edit content directly within the TikTok app, how to grow your following organically, and how to use paid promotion and ads to extend your reach further.

Suitable for marketers and business owners.

View course outline

Private & team training

Get a quote for TikTok for Business

This course isn't on the public schedule right now. Request a quote and we'll come back with dates, pricing and delivery options, at our centre, live online or at your venue.

Course outline

1

Introduction

Overview of TikTok and its popularity

Understanding TikTok's Algorithm and Feed

How Tiktok compares to other social media platforms

TikTok policies - written and unwritten rules

Do's and don'ts on Tiktok

2

Storytelling in 60 seconds

The art of short form storytelling

Creating engaging stories for TikTok

Capturing attention in the first few seconds

3

Tools and effects for creating engaging content

Stitch, duet, and green screen effect

Trends, hashtags and challenges

Adding music

4

Filming and editing content within TikTok

Film with the TikTok app using effects and filters

Sound, lighting and composition techniques that improve your video

Editing using the TikTok app

5

How to grow your audience

Creativity and consistency

Understanding the algorithm

Organic reach vs paid ads

6

Promotion and marketing techniques

Growing your following organically

Collaborating with other creators

Organic reach vs paid ads

Utilising TikTok analytics to inform your strategy

Monetising your account

7

Questions and answers

This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the content for you or your team. Please contact us for more details.

Who is this course for?

For marketers, social media managers, content creators and business owners who want to use TikTok to reach and grow an audience. No prior TikTok experience required.

64 Reviews
9.9/10 Satisfaction
100% Recommend

Everything was well organised, I got the link to the course and list of requirements well before the start date Everyone I communicated wit…

Katie – 5 August 2026

Great at answering ad hoc questions and tailoring the course to what we needed

Rosanna – 19 August 2025

The centre is brilliant! From start to finish it all runs smoothly and the courses are tailored and advertised as they should be.

Ellie – 2 May 2025

General knowledge and delivery of that knowledge on the subject area (TikTok) was exemplary.

Cal – 21 March 2025

Great teacher, atmosphere and training strucuture

Leonor – 6 March 2025

Friendly approachable engaging and informative - great teaching!

Lauren – 6 March 2025

Natalia was so wonderful and knowledgeable. She kept the class exciting and engaging throughout.

Finn – 6 March 2025

The course content and the trainer Natalia was amazing with her knowledgebase case & studies.

Karan – 10 January 2025

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Who attends?

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Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

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Changing career

You're moving into a new field and need the practical skills it asks for.

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Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

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