Google Analytics GA4 Intro Course

Master the key features of Google Analytics 4 and start turning your data into valuable insights.

Learn to track, measure and analyse your digital performance to make smarter decisions.

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Google Analytics GA4 Intro course

Google Analytics GA4 Intro Course

Google Analytics GA4 Intro Course

The Google Analytics (GA4) course will help you understand and leverage the powerful tools and features of GA4 for effective data analysis and decision-making. Learn to set up and customise reports, interpret data, and optimise marketing campaigns based on analytics findings.

This course will give you the skills to maximize the potential of GA4 and make data-driven decisions to boost business growth and achieve your marketing objectives.

Duration icon

One Day

Timings icon

10:00 - 16:30 UK Time

  • Key Learning Points

  • icon Understand the GA4 data model and structure
  • icon Track activity across your full digital presence
  • icon Read and act on GA4's primary metrics
  • icon Build custom reports and explorations in GA4
  • icon Set up and interpret event tracking

If attending an online course you must have a licensed copy of any software required and access to a suitable computer.

You'll need access to an existing GA4 account to join this course. You need no previous experience with Google Analytics to attend.

Our Expert Team
Expert Trainers

Course leader is an experienced industry expert

Course Dates Days Location Places RRP Discount You Pay
6th Aug 26 Thu Online Available £399.00 £50.00 £349.00 + VAT
23rd Oct 26 Fri Online Available £399.00 £399.00 + VAT
2nd Dec 26 Wed London Islington Available £399.00 £399.00 + VAT
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
2nd Dec 26 Wed London Islington Available £399.00 £399.00 + VAT
Course Dates Days Location Places RRP Discount You Pay
6th Aug 26 Thu Online Available £399.00 £50.00 £349.00 + VAT
23rd Oct 26 Fri Online Available £399.00 £399.00 + VAT
Media Training

Request a quote for Google Analytics GA4 : Introduction

All our courses are available as private, bespoke or team training.

You can customise the outline, have a group where it's just your team or enjoy a one to one session with an expert.

We can deliver the course at our centre, live online or at your choice of venue.

Fill in the form below and our team will get in touch with pricing and helpful advice to get the conversation started.

Course Dates

6th Aug 26 (Thu)

Location:Online

Places: Available

RRP: £399.00

Discount: £50.00

You Pay: £349.00 + VAT
23rd Oct 26 (Fri)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
2nd Dec 26 (Wed)

Location:London Islington

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

Course Outline

1

Introduction

  • Logging into GA.
  • About accounts, properties, views (profiles).
  • User Roles and user settings.
2

The GA4 data model

  • Set up options GA4
  • Tracking a more holistic digital space in GA4
  • The primary metrics in GA4
  • GA4 vs Universal Analytics (gtag.js)
  • What is an event?
  • Primary Events in GA4
  • Custom / secondary events in GA4
  • Cookies GDPR and Google Analytics
  • Users and cross device tracking.
3

The Interface

  • The GA4 interface
  • The date range controller
  • The home screen and insights
  • Reports
  • Exploration / Analysis
  • Configuration
  • Admin

4

Understanding the data

  • Metrics vs Dimensions
  • Page views, sessions, users, time and bounce rates
  • How accurate is the key data
  • What does (not set), (not provided) and (other) mean?
  • Default vs custom data gathering.

5

Reporting in GA4

  • Realtime Reports
  • Lifecycle Reports
  • User Reports
  • Custom Reports
6

How users engage with your content

  • Overview of URLs and content drill down
  • Using Page titles instead of URLs
  • Finding specific pages or screens
  • Other events and actions that users complete
7

Analysis techniques (Exploration)

  • Using and creating comparisons
  • Using different chart types and visualisations
  • Working with secondary dimensions
  • Using more advanced search filters
  • Filtering and segmenting reports
  • User and event flows (user journeys)
  • Exporting, saving and sharing reports
  • The GA4 library and report templates
8

Audiences in GA4

  • Creating an Audience
  • From template
  • Custom
  • Sharing and integrating an audiences
  • Predictive Audiences
  • Working with Demographic and Interest reports.
9

Tracking campaigns & traffic arrival (Acquisitions)

  • About Channels, Sources and Mediums
  • What is Direct Traffic
  • What Social sites and actions add value
  • Integrating with Google Ads and Google Search Console
  • Custom campaign configuration (UTM codes)
10

About conversions

  • What is a conversion?
  • Identifying which conversions to track
  • Conversion events in GA4
  • About e-commerce
11

Questions and answers

  • This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.

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