Back
Responsive image

Google Analytics GA4 Intro | Training Course

Master the new GA4 features to gain valuable marketing insights.
Make data-informed decisions to improve your digital marketing strategies.

BEGINNERS COURSE | MARKETING EXPERTS | PROFESSIONAL TRAINING | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
Online £329 + VAT save £70
London Bridge £329 + VAT save £70
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT

Google Analytics GA4 Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • The GA4 data model
  • Tracking holistic digital space
  • Primary metrics in GA4
  • GA4 vs Universal Analytics
  • Event tracking in GA4
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 171 reviews

Introduction

  • Logging into GA.
  • About accounts, properties, views (profiles).
  • User Roles and user settings.


The GA4 data model

  • Set up options GA4
  • Tracking a more holistic digital space in GA4
  • The primary metrics in GA4
  • GA4 vs Universal Analytics (gtag.js)
  • What is an event?
  • Primary Events in GA4
  • Custom / secondary events in GA4
  • Cookies GDPR and Google Analytics
  • Users and cross device tracking.


The Interface

  • The GA4 interface
  • The date range controller
  • The home screen and insights
  • Reports
  • Exploration / Analysis
  • Configuration
  • Admin

Understanding the data

  • Metrics vs Dimensions
  • Page views, sessions, users, time and bounce rates
  • How accurate is the key data
  • What does (not set), (not provided) and (other) mean?
  • Default vs custom data gathering.

Reporting in GA4

  • Realtime Reports
  • Lifecycle Reports
  • User Reports
  • Custom Reports

How users engage with your content

  • Overview of URLs and content drill down
  • Using Page titles instead of URLs
  • Finding specific pages or screens
  • Other events and actions that users complete


Analysis techniques (Exploration)

  • Using and creating comparisons
  • Using different chart types and visualisations
  • Working with secondary dimensions
  • Using more advanced search filters
  • Filtering and segmenting reports
  • User and event flows (user journeys)
  • Exporting, saving and sharing reports
  • The GA4 library and report templates


Audiences in GA4

  • Creating an Audience
  • From template
  • Custom
  • Sharing and integrating an audiences
  • Predictive Audiences
  • Working with Demographic and Interest reports.


Tracking campaigns & traffic arrival (Acquisitions)

  • About Channels, Sources and Mediums
  • What is Direct Traffic
  • What Social sites and actions add value
  • Integrating with Google Ads and Google Search Console
  • Custom campaign configuration (UTM codes)


About conversions

  • What is a conversion?
  • Identifying which conversions to track
  • Conversion events in GA4
  • About e-commerce


Questions and answers


This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.


You Might Like These Too

Google Ads Intro

from £329 + VAT

1 day course
Learn to devise and create clickable and profitable Google Ads.

Focus your campaigns to give you superb ROI from your advertising budget.

  • Understanding PPC advertising basics
    Account structure and settings
    Creating your Ad content
    Analysing historical ad performance
    Planning and executing a campaign

SEO Intro          

from £329 + VAT

1 day course
Learn to improve how your website ranks with major search engines such as Google.

Get taught practical, proven tips and techniques from SEO experts.

  • Setting your SEO goals
    Measuring website performance
    Optimising page structure and landing pages
    Effective keyword research for SEO
    Creating a linking strategy

Social Media Marketing Intro

from £329 + VAT

1 day course
Discover everything you need to know about creating a social media marketing strategy.

Learn how to engage with your target audience and attract new customers.

  • Social media best practice
    Creating original content
    Engaging your audience
    What makes a successful post?
    Workshopping your content


"Everything was really good and ran smoothly, Deva was really knowledgeable and a good trainer, I learnt a lot :)"
Aspire Pharma
14th April - Google Analytics GA4 : Introduction

Latest Reviews
Google Analytics GA4 : Introduction
"Everything was on time, trainer and lady who welcomed us in was friendly, lots of delicious foods and drinks!"
States Greffe
  • 14th April
Google Analytics GA4 : Introduction
"Relating the content to our individual company use cases"
Informa
  • 18th March
Google Analytics GA4 : Introduction
"Addressing individual questions and needs while also giving overview. clarity of explanation."
Lund Humphries
  • 18th March