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Google Analytics GA4 Intro | Training Course

Master the new GA4 features to gain valuable marketing insights.
Make data-informed decisions to improve your digital marketing strategies.


  Course Dates Venue   Price  
London Bridge £399 + VAT
London Bridge £279 + VAT save £120
Online £249 + VAT save £150
London Bridge £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT

Google Analytics GA4 Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • The GA4 data model
  • Tracking holistic digital space
  • Primary metrics in GA4
  • GA4 vs Universal Analytics
  • Event tracking in GA4
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.7 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 100 reviews


  • Logging into GA.
  • About accounts, properties, views (profiles).
  • User Roles and user settings.

The GA4 data model

  • Set up options GA4
  • Tracking a more holistic digital space in GA4
  • The primary metrics in GA4
  • GA4 vs Universal Analytics (gtag.js)
  • What is an event?
  • Primary Events in GA4
  • Custom / secondary events in GA4
  • Cookies GDPR and Google Analytics
  • Users and cross devise tracking.

The Interface

  • The GA4 interface
  • The date range controller
  • The home screen and insights
  • Reports
  • Exploration / Analysis
  • Configuration
  • Admin

Understanding the data

  • Metrics vs Dimensions
  • Page views, sessions, users, time and bounce rates
  • How accurate is the key data
  • What does (not set), (not provided) and (other) mean?
  • Default vs custom data gathering.

Reporting in GA4

  • Realtime Reports
  • Lifecycle Reports
  • User Reports
  • Custom Reports

How users engage with your content

  • Overview of URLs and content drill down
  • Using Page titles instead of URLs
  • Finding specific pages or screens
  • Other events and actions that users complete

Analysis techniques (Exploration)

  • Using and creating comparisons
  • Using different chart types and visualisations
  • Working with secondary dimensions
  • Using more advanced search filters
  • Filtering and segmenting reports
  • User and event flows (user journeys)
  • Exporting, saving and sharing reports
  • The GA4 library and report templates

Audiences in GA4

  • Creating an Audience
  • From template
  • Custom
  • Sharing and integrating an audiences
  • Predictive Audiences
  • Working with Demographic and Interest reports.

Tracking campaigns & traffic arrival (Acquisitions)

  • About Channels, Sources and Mediums
  • What is Direct Traffic
  • What Social sites and actions add value
  • Integrating with Google Ads and Google Search Console
  • Custom campaign configuration (UTM codes)

About conversions

  • What is a conversion?
  • Identifying which conversions to track
  • Conversion events in GA4
  • About e-commerce

Questions and Answers

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"I was new to Google analytics as a whole but Deva was very engaging and explained the content very well."
Raymond James UK
5th December - Google Analytics GA4 : Introduction

Latest Reviews

"Really comprehensive session that never felt overwhelming. And solved a lot of the problems I'd been having trying to figure out GA4 alone!"
  • 15th November

"Great to have a small group, plenty of time for questions, personable and knowledgeable trainer"
  • 12th January

"An excellent and informative session. It ran on time and Kirsty is an approachable and inspirational trainer"
Gray Dawes Travel
  • 7th September