Introduction

• Logging into GA.
• About accounts, properties, views (profiles).
• User Roles and user settings.

The GA4 data model

• Set up options GA4
• Tracking a more holistic digital space in GA4
• The primary metrics in GA4
• GA4 vs Universal Analytics (gtag.js)
• What is an event?
• Primary Events in GA4
• Custom / secondary events in GA4
• Cookies GDPR and Google Analytics
• Users and cross devise tracking.

The Interface

• The GA4 interface
• The date range controller
• The home screen and insights
• Reports
• Exploration / Analysis
• Configuration
• Admin

Understanding the data

• Metrics vs Dimensions
• Page views, sessions, users, time and bounce rates
• How accurate is the key data
• What does (not set), (not provided) and (other) mean?
• Default vs custom data gathering.

Reporting in GA4

• Realtime Reports
• Lifecycle Reports
• User Reports
• Custom Reports

How users engage with your content

• Overview of URLs and content drill down
• Using Page titles instead of URLs
• Finding specific pages or screens
• Other events and actions that users complete

Analysis techniques (Exploration)

• Using and creating comparisons
• Using different chart types and visualisations
• Working with secondary dimensions
• Using more advanced search filters
• Filtering and segmenting reports
• User and event flows (user journeys)
• Exporting, saving and sharing reports
• The GA4 library and report templates

Audiences in GA4

• Creating an Audience
• From template
• Custom
• Sharing and integrating an audiences
• Predictive Audiences
• Working with Demographic and Interest reports.

Tracking campaigns & traffic arrival (Acquisitions)

• About Channels, Sources and Mediums
• What is Direct Traffic
• What Social sites and actions add value
• Integrating with Google Ads and Google Search Console
• Custom campaign configuration (UTM codes)

About conversions

• What is a conversion?
• Identifying which conversions to track
• Conversion events in GA4
• About e-commerce

Questions and Answers