15 to 16 February 2027
Mon-Tue
AI for Marketing Course
Integrate AI tools into your marketing workflow and produce better work in less time.
Learn the practical skills marketers need to use AI effectively without losing quality or brand voice.
Integrate AI tools into your marketing workflow and produce better work in less time. Learn the practical skills marketers need to use AI effectively without losing quality or brand voice.
11
Reviews
9.9/10
Satisfaction
100%
Recommend
-
Expert trainers Experienced industry expert
- Class size Up to 8 in London, or up to 6 live online
- Support 28 days of helpdesk support
- Cancellation 7 day cancellation
- Certificate Certificate of attendance
- Volume discounts Save with Learning Pots
AI for Marketing Course
Join our two day AI for Marketing course and explore how to utilise AI tools specifically for marketing tasks.
In this hands-on session you'll learn prompt writing skills, enabling you to write prompts that generate high quality results, and create prompt templates which can be reused for everyday marketing tasks.
Learn how to use AI in the creation of audience profiles, content production, and marketing campaigns.
We also cover how AI can be responsibly integrated into your marketing strategy, taking into consideration data privacy, bias, and brand-safety.
The AI tools we'll be using for this course are ChatGPT, Claude, and Copilot.
Our AI for SEO course is a natural companion for extending your AI skills into organic search and content optimisation.
Course dates
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 15 to 16 February 2027 | Mon-Tue | Online | Available | £549 | £50 | £499 + VAT | |
| 4 to 5 May 2027 | Tue-Wed | Online | Available | £549 | £549 + VAT | ||
| 5 to 6 July 2027 | Mon-Tue | Online | Available | £549 | £549 + VAT | ||
| 27 to 28 September 2027 | Mon-Tue | Online | Available | £549 | £549 + VAT |
No in-person dates available at the moment.
No in-person dates available at the moment.
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 15 to 16 February 2027 | Mon-Tue | Online | Available | £549 | £50 | £499 + VAT | |
| 4 to 5 May 2027 | Tue-Wed | Online | Available | £549 | £549 + VAT | ||
| 5 to 6 July 2027 | Mon-Tue | Online | Available | £549 | £549 + VAT | ||
| 27 to 28 September 2027 | Mon-Tue | Online | Available | £549 | £549 + VAT |
Private & team training
Get a quote for AI for Marketing
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
Course dates
Swipe for more dates
4 to 5 May 2027
Tue-Wed
5 to 6 July 2027
Mon-Tue
27 to 28 September 2027
Mon-Tue
Private & team training
Get a quote for AI for Marketing
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
Course outline
1
How AI Works for Marketing
What AI really is and how it “thinks” in marketing use cases
What it excels at and where it tends to make mistakes
How to evaluate AI outputs for accuracy, tone and brand fit
2
Prompt Systems for Marketers
The structure of high-quality prompts: context, role, action, format
Building prompt chains and refining results
Creating reusable prompt templates for everyday tasks
3
Audience Insight & Positioning with AI
Using AI to extract real customer insight from raw data
Turning insight into audience profiles, pain points and value propositions
Applying findings into campaign positioning and messaging
4
Creative Ideation & Content Production
Generating campaign angles, messaging matrices and brand voice guides
Producing content across channels (blogs, scripts, social) with AI assistance
Ensuring originality, quality and human polish in AI-assisted content
5
Marketing Funnels and Campaign Testing
Mapping the full marketing funnel: awareness - consideration - conversion - retention
Building test plans and experiments with AI support
Creating and accelerating campaign workflows using AI
6
Analytics, Reporting & Decision Support
Using AI to ask questions of your data and interpret results
Building one-page performance reports and clear next-step recommendations
Diagnosing blockers in campaigns and defining improvement actions
7
Governance, Ethics & Safe AI Use
Data privacy, bias awareness and responsible AI use in marketing
Brand-safety, compliance and regulatory context (UK)
Building approval and sign-off workflows around AI outputs
8
Project & Workshop
Apply everything learnt to build a ready-to-run micro-campaign
Present audience insight, messaging, content assets, funnel map, test plan and analytics setup
9
Next Steps
How to build your ‘AI Marketing Playbook’ and evolve it
Keeping your skills and workflows current as tools evolve
Who is this course for?
For marketers, brand managers and communications professionals who want to integrate AI tools into their day-to-day marketing work. Basic knowledge of marketing principles required.
11
Reviews
9.9/10
Satisfaction
100%
Recommend
The delivery, time management, and the in-class activities
Deva was fantastic as explaining complex examples clearly and giving ready to use insights into using AI effectively
Providing information about the current use of AI, and the different tools
Amazing presenter and very useful training
Really thought provoking. Useful for understanding work required to best prompt AI for best benefit.
He was great, very clear and patient with us. Even when we didn't do what he told us he let us realise our mistakes and then fix them and l…
Providing clear examples in a relevant way that brought to life the subject and showed relevance to daily work life and tasks within the bu…
Nathan is extremely polite, and knowledgeable in this field. It has been a very interesting course, with good direction in using ai copy/wo…
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Getting better at your job
You need a skill for the role you already have, or your employer is investing in the team.
Changing career
You're moving into a new field and need the practical skills it asks for.
Just graduated
You know the theory. A practical course and a certificate of attendance show employers you can do the work.
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