AI for Marketing
Join our two day AI for Marketing course and explore how to utilise AI tools specifically for marketing tasks.
In this hands-on session you'll learn prompt writing skills, enabling you to write prompts that generate high quality results, and create prompt templates which can be reused for everyday marketing tasks.
Learn how to use AI in the creation of audience profiles, content production, and marketing campaigns.
We also cover how AI can be responsibly integrated into your marketing strategy, taking into consideration data privacy, bias, and brand-safety.
The AI tools we'll be using for this course are ChatGPT, Claude, and Copilot.
Utilise AI for customer research
Create ideas, headlines, posts and scripts
Build marketing funnels and test ideas
Use AI to read and explain performance data
Spot mistakes and bias in AI outputsIf attending an online course you must have a licensed copy of any software required and access to a suitable computer.
We use ChatGPT Plus, Claude, and Copilot during this course. You will need basic knowledge of marketing principles to attend.
Course leader is an experienced industry expert
3 Ways to Learn
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 28-29th Jan 26 | Wed-Thu | Online | Available | £599.00 | £150.00 | £449.00 + VAT | |
| 23-24th Feb 26 | Mon-Tue | Online | Available | £599.00 | £599.00 + VAT | ||
| 26-27th Mar 26 | Thu-Fri | Online | Available | £599.00 | £599.00 + VAT | ||
| 20-21st Apr 26 | Mon-Tue | Online | Available | £599.00 | £599.00 + VAT | ||
| 20-21st May 26 | Wed-Thu | Online | Available | £599.00 | £599.00 + VAT | ||
| 15-16th Jun 26 | Mon-Tue | Online | Available | £599.00 | £599.00 + VAT | ||
| 16-17th Jul 26 | Thu-Fri | Online | Available | £599.00 | £599.00 + VAT | ||
| 10-11th Aug 26 | Mon-Tue | Online | Available | £599.00 | £599.00 + VAT |
What AI really is and how it “thinks” in marketing use cases
What it excels at and where it tends to make mistakes
How to evaluate AI outputs for accuracy, tone and brand fit
The structure of high-quality prompts: context, role, action, format
Building prompt chains and refining results
Creating reusable prompt templates for everyday tasks
Using AI to extract real customer insight from raw data
Turning insight into audience profiles, pain points and value propositions
Applying findings into campaign positioning and messaging
Generating campaign angles, messaging matrices and brand voice guides
Producing content across channels (blogs, scripts, social) with AI assistance
Ensuring originality, quality and human polish in AI-assisted content
Mapping the full marketing funnel: awareness - consideration - conversion - retention
Building test plans and experiments with AI support
Creating and accelerating campaign workflows using AI
Using AI to ask questions of your data and interpret results
Building one-page performance reports and clear next-step recommendations
Diagnosing blockers in campaigns and defining improvement actions
Data privacy, bias awareness and responsible AI use in marketing
Brand-safety, compliance and regulatory context (UK)
Building approval and sign-off workflows around AI outputs
Apply everything learnt to build a ready-to-run micro-campaign
Present audience insight, messaging, content assets, funnel map, test plan and analytics setup
How to build your ‘AI Marketing Playbook’ and evolve it
Keeping your skills and workflows current as tools evolve
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
From £449 + VAT
From £449 + VAT
From £429 + VAT
