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Infographics Storytelling Course

Find and tell the story in your data on this one-day infographics storytelling course.

Covers research, data selection, infographic styles, calls to action and design briefs.

Find and tell the story in your data on this one-day infographics storytelling course. Covers research, data selection, infographic styles, calls to action and design briefs.

430 Reviews
9.4/10 Satisfaction
98.6% Recommend
See reviews
Infographics Storytelling training course

Infographics Storytelling Course

In this hands-on Infographics course, you'll learn how to tell a story with data.

Discover how to transform complex information into appealing infographics that will captivate and engage your audience.

On our one day course you'll gain skills in journalism, storytelling, and data analysis, enabling you to create successful infographics that tell a clear story.

Learn how to research topics and find data, create a narrative with a call to action, and how to integrate infographics into your marketing strategy.

This beginner friendly course is ideal for those working in Comms, Marketing, Journalism, or Research.

Pair this course with our Infographics Design and Creation course to learn how to build the infographics you've planned using Adobe Illustrator.

View course outline

Course dates

Course dates Days Location Places RRP Discount You Pay
18 January 2027 Mon Online Available £399 £50 £349 + VAT
14 April 2027 Wed Online Available £399 £399 + VAT
23 July 2027 Fri Online Available £399 £399 + VAT
No in-person dates available at the moment.
No in-person dates available at the moment.
Course dates Days Location Places RRP Discount You Pay
18 January 2027 Mon Online Available £399 £50 £349 + VAT
14 April 2027 Wed Online Available £399 £399 + VAT
23 July 2027 Fri Online Available £399 £399 + VAT

Private & team training

Get a quote for Infographics Storytelling

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

18 January 2027

Mon

Location
Online
Places
Available
RRP
£399
Discount
£50
You pay
£349 + VAT

14 April 2027

Wed

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

23 July 2027

Fri

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

Course outline

1

Introduction

What is an infographic?

What makes a successful infographic?

Balanced branding: how infographics work best as marketing tools

The infographics as an integrated element of your company's digital marketing strategy

2

Common Infographic styles

Diagram Infographics

Process Infographics

Chart Infographics

Timeline Infographics

Best practice for data presentation

3

Getting good ideas

Researching topics for different infographic styles

Finding the best data

Defining and refining your angle

4

Telling the story

Infographic content as journalism

Structuring the narrative

What's new or different?

Reliable data: using statistics and facts to support the story

Brief but never dull: the art of concise reporting

5

The Call to Action

The core message of your infographic

Your audience: who wants to know?

Compelling content: revelations, shared practical advice and engaging questions

Capturing emotions: how to write attention-grabbing headlines and other sells

6

Avoiding common pitfalls

Weak, old or non-existent stories

Inaccurate or out-of-date data

Over-branding

7

The design brief

Visualising the story

Standing out from the crowd

8

Questions and answers

This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.

Who is this course for?

Suited to journalists, marketers, researchers, PR professionals and communicators who need to present data and information in a clear, engaging visual format. No prior design experience required.

430 Reviews
9.4/10 Satisfaction
98.6% Recommend

Piers provided a really thorough insight into infographics and I will definitely implement his process when creating infographics going for…

Claire – 17 July 2026

Piers was very friendly and informative, taking us through each step of his helpful process in a clear and engaging way to help us polish o…

Lexie – 17 July 2026

A good range of examples and opportunities to discuss 'good and bad'. Really stimulated the thought process we need to go through to create…

Karen – 17 July 2026

- Great instructor, nice and knowledgeable - Good pacing of the course - Opportunity to implement instruction through practical exercise

Aleksandra – 8 October 2025

Very clear information, really good thinking points and considerations. Presentation was clear and concise. Open to questions, suggestions…

Lucy – 10 September 2025

A good pace to the course, a good breadth of knowledge and examples.

Joel – 10 September 2025

Teaching us a useful process to follow when approaching work like this.

Robin – 10 September 2025

Useful concepts in developing impactful infographics

Cary – 17 July 2025

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Who attends?

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Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

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Changing career

You're moving into a new field and need the practical skills it asks for.

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Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

Further reading

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How To Use Visuals To Improve Your Infographic Design

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What are the Design Principles?

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