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Writing for the Web Adv Course

Master advanced techniques for creating targeted, purposeful online copy that drives action.

Develop a distinctive digital voice and learn to write content that retains and grows your audience.

Master advanced techniques for creating targeted, purposeful online copy that drives action. Develop a distinctive digital voice and learn to write content that retains and grows your audience.

237 Reviews
9.5/10 Satisfaction
99.2% Recommend
See reviews
Writing for the Web Adv training course

Writing for the Web Adv Course

Designed for those who already have some experience of writing online copy, this course covers how to formulate a digital engagement strategy, how to develop an online voice for your brand and highlights advanced techniques for producing targeted, relevant copy.

The course also addresses how to structure your content to improve usability and search engine optimisation.

This course is editorial rather than technical in emphasis.

If you want to tailor the content to your exact requirements, you are welcome to do so.

View course outline

Course Dates

Course Dates Days Location Places RRP Discount You Pay
18th Nov 26 Wed Online Available £399.00 £50.00 £349.00 + VAT
22nd Feb 27 Mon Online Available £399.00 £399.00 + VAT
15th Apr 27 Thu Online Available £399.00 £399.00 + VAT
16th Jun 27 Wed Online Available £399.00 £399.00 + VAT
13th Aug 27 Fri Online Available £399.00 £399.00 + VAT
No in-person dates available at the moment.
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
18th Nov 26 Wed Online Available £399.00 £50.00 £349.00 + VAT
22nd Feb 27 Mon Online Available £399.00 £399.00 + VAT
15th Apr 27 Thu Online Available £399.00 £399.00 + VAT
16th Jun 27 Wed Online Available £399.00 £399.00 + VAT
13th Aug 27 Fri Online Available £399.00 £399.00 + VAT

Private & team training

Request a quote for Writing for the Web Adv

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

18th Nov 26

Wed

Location
Online
Places
Available
RRP
£399.00
Discount
£50.00
You pay
£349.00 + VAT

22nd Feb 27

Mon

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

15th Apr 27

Thu

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

16th Jun 27

Wed

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

13th Aug 27

Fri

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

Course Outline

1

Introduction

How visitors read online and how they scan a page

The role of web copy in an integrated online strategy

Aligning content goals with business and user needs

2

Listening and Strategy

Buzz monitoring, web analytics, sentiment analysis

Understanding your audience

Formulating a digital engagement strategy that works

Commissioning and editing the right content for your readers

How to work a brand tone of voice online

3

Tailoring Content for Mobile Consumption

Refining web-writing strategies for tablets and smartphones

Prioritising content for small screens

Balancing brevity with clarity in mobile copy

4

Social and Multimedia

The role of blogs on websites

Using multimedia to complement your copy

Sharing and promoting content through social media

5

Techniques for Writing Online Copy

Giving your Style Guide a health check

Techniques to produce targeted, relevant copy

Creating engaging and useable heads, intros and instructions

Making effective use of links

Signposting your copy

Self-contained copy units

Evergreening copy

Structuring content in creative ways that improve usability and boost SEO

6

Repurposing Copy

Repurposing existing offline copy

Practical examples of how to take existing offline copy and turn it into accessible online copy that works

Monitoring your site for shovelware syndrome

Who is this course for?

For web writers, content editors and digital marketers who want to advance their writing-for-web skills. Requires our Writing for the Web Introduction course or equivalent knowledge.

237 Reviews
9.5/10 Satisfaction
99.2% Recommend

I like the tasks given and appreciated the time given to complete it properly. Slides were all clear. Nathan was prepared and clear, and al…

Jazia – 14th January 26

Allowing us to work through examples and discuss, rather than just beng talked at.

Jemma – 11th April 25

Nathan was really friendly and approachable, and as we were a small group, tailored the session to fit in with what was relevant. This was…

Ella – 17th January 25

The trainer was truly excellent: resourceful, supportive, engaging.

Emanuela – 20th December 24

Training was useful, food lovely and everyone was very friendly. I learned a lot of new aspects of my subject, which I was allowed to apply…

Karen – 18th November 24

Really great agenda on the whole, the trainer was very nice and understanding, spoke clearly and explained things well. I learnt lots and i…

Julia – 30th August 24

Great use of examples using the companies website.

Ed – 14th August 24

Pace of learning, knowledge, and communication was great.

Rob – 14th August 24

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Who attends?

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Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

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Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Further Reading

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Top Tips For Sub Editing

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