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Writing for the Web Adv | Training Course

Learn advanced techniques for writing targeted, well-crafted online copy.
Develop an online voice that will attract and engage readers.

WRITING EXPERTS   |   PROFESSIONAL TRAINING   |   SMALL COURSE SIZES   |   ONLINE COURSE AVAILABLE

Writing for the Web Adv | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Digital engagement strategy
  • Tailoring content for mobile
  • Blogs and social media
  • Techniques for targeted copy
  • Structure content to boost SEO
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.7 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 132 reviews

Introduction

• How visitors read online and how they scan a page

• The role of web copy in an integrated online strategy

Listening and strategy

• Buzz monitoring, web analytics, sentiment analysis

• Understanding your audience

• Formulating a digital engagement strategy that works

• Commissioning and editing the right content for your readers

• How to work a brand tone of voice online

Tailoring content for mobile consumption

• How tablets and smartphones are refining web-writing strategies

Social and multimedia

• The role of blogs on websites

• Using multimedia to compliment your copy

• Sharing and promoting content through social media

Style Guides

• Giving your Style Guide a healthcheck

Techniques for writing online copy

• Techniques to produce targeted, relevant copy

• Creating engaging and useable heads, intros and instructions

• Making effective use of links

• Signposting your copy

• Self-contained copy units

• Evergreening copy

Structure

• Structuring content in creative ways that improve usability and boost SEO

Repurposing copy

• Re-purposing existing offline copy

• Practical examples of how to take existing offline copy and turn it into accessible online copy that works

• Monitoring your site for shovelware syndrome

Questions and answers

  Course Dates Venue   Price  
Online £349 + VAT
London Bridge £199 + VAT save £150
Online £249 + VAT save £100
London Bridge £279 + VAT save £70
Online £299 + VAT save £50
London Bridge £349 + VAT

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    Blogs and social media
    Techniques for targeted copy
    Structure content to boost SEO

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What Do Our Learners Think About Our Courses?

Tom Interview
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 Learner Stories

Tom's Course

Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.

Meija Interview
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 Learner Stories

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Meija works for the MOD, in marketing and communications and here tells us about attending her online Social Media Marketing course with Alice.

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"Piers was so well-informed and knowledgeable in this subject area, he could answer every question we threw at him and the structure of his course was great too."
Forestry England
2nd February - Writing for the Web : Advanced

Latest Reviews



"Really approachable and knowledgable trainer."
Marine Stewardship Council
  • 2nd February


"I thought the course was excellent. Kirsty was so knowledgeable and tailored the course for what we needed to get out of it as a team. I learnt so much."
National Deaf Children's Society
  • 15th December


"Making a complex subject relevant and simple to understand."
The National Deaf Children's Society
  • 15th December