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Writing for the Web Adv | Training Course

Learn advanced techniques for writing targeted, well-crafted online copy.
Develop an online voice that will attract and engage readers.

WRITING EXPERTS | PROFESSIONAL TRAINING | SMALL COURSE SIZES | ONLINE COURSE AVAILABLE

  Course Dates Venue   Price  
London Bridge £279 + VAT save £100
London Bridge £329 + VAT save £50
Online £229 + VAT save £150
London Bridge £379 + VAT
Online £379 + VAT

Writing for the Web Adv | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Digital engagement strategy
  • Tailoring content for mobile
  • Blogs and social media
  • Techniques for targeted copy
  • Structure content to boost SEO
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.7 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 144 reviews

Introduction

• How visitors read online and how they scan a page

• The role of web copy in an integrated online strategy

Listening and strategy

• Buzz monitoring, web analytics, sentiment analysis

• Understanding your audience

• Formulating a digital engagement strategy that works

• Commissioning and editing the right content for your readers

• How to work a brand tone of voice online

Tailoring content for mobile consumption

• How tablets and smartphones are refining web-writing strategies

Social and multimedia

• The role of blogs on websites

• Using multimedia to compliment your copy

• Sharing and promoting content through social media

Style Guides

• Giving your Style Guide a healthcheck

Techniques for writing online copy

• Techniques to produce targeted, relevant copy

• Creating engaging and useable heads, intros and instructions

• Making effective use of links

• Signposting your copy

• Self-contained copy units

• Evergreening copy

Structure

• Structuring content in creative ways that improve usability and boost SEO

Repurposing copy

• Re-purposing existing offline copy

• Practical examples of how to take existing offline copy and turn it into accessible online copy that works

• Monitoring your site for shovelware syndrome

Questions and answers

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Learn advanced techniques for writing targeted, well-crafted online copy.

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    Blogs and social media
    Techniques for targeted copy
    Structure content to boost SEO

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"It was great having the activities and lessons adapted to my needs and ability to using examples from my job."
Natural England
3rd August - Writing for the Web : Advanced

Latest Reviews



"I really enjoyed the environment that the learning was in. My course leader was very helpful and engaging which made the day feel very useful."
Alitex Ltd
  • 28th February


"Good pace of learning - not too heavy and great location and catering. Teacher was really helpful and encouraging, feeling very postitive."
London Sport
  • 28th February


"Conveying the information and inspiring conversation during the sessions"
Mott MacDonald
  • 20th January