Writing for the Web Adv Course
Writing for the Web Adv Course
Designed for those who already have some experience of writing online copy, this course covers how to formulate a digital engagement strategy, how to develop an online voice for your brand and highlights advanced techniques for producing targeted, relevant copy. The course also addresses how to structure your content to improve usability and search engine optimisation.
This course is editorial rather than technical in emphasis. If you want to tailor the content to your exact requirements, you are welcome to do so.
Key Learning Points
Key Learning Points
- Map and write for your specific online audience
- Build a strategy for sustained digital engagement
- Adapt content for mobile-first readers
- Integrate social media into your content approach
- Evergreen and repurpose existing content effectively
If attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You'll need to have attended our Writing for the Web Intro course or have equivalent working knowledge before joining this class.
Who is this course for?
For web writers, content editors and digital marketers who want to advance their writing-for-web skills. Requires our Writing for the Web Introduction course or equivalent knowledge.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 28th Aug 26 | Fri | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 20th Nov 26 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 22nd Feb 27 | Mon | Online | Available | £399.00 | £399.00 + VAT | ||
| 15th Apr 27 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 16th Jun 27 | Wed | Online | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 28th Aug 26 | Fri | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 20th Nov 26 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 22nd Feb 27 | Mon | Online | Available | £399.00 | £399.00 + VAT | ||
| 15th Apr 27 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 16th Jun 27 | Wed | Online | Available | £399.00 | £399.00 + VAT |
Course Dates
28th Aug 26 (Fri)
20th Nov 26 (Fri)
22nd Feb 27 (Mon)
15th Apr 27 (Thu)
16th Jun 27 (Wed)
Course Outline
Introduction
How visitors read online and how they scan a page
The role of web copy in an integrated online strategy
Aligning content goals with business and user needs
Listening and Strategy
Buzz monitoring, web analytics, sentiment analysis
Understanding your audience
Formulating a digital engagement strategy that works
Commissioning and editing the right content for your readers
How to work a brand tone of voice online
Tailoring Content for Mobile Consumption
Refining web-writing strategies for tablets and smartphones
Prioritising content for small screens
Balancing brevity with clarity in mobile copy
Social and Multimedia
The role of blogs on websites
Using multimedia to complement your copy
Sharing and promoting content through social media
Techniques for Writing Online Copy
Giving your Style Guide a health check
Techniques to produce targeted, relevant copy
Creating engaging and useable heads, intros and instructions
Making effective use of links
Signposting your copy
Self-contained copy units
Evergreening copy
Structuring content in creative ways that improve usability and boost SEO
Repurposing Copy
Repurposing existing offline copy
Practical examples of how to take existing offline copy and turn it into accessible online copy that works
Monitoring your site for shovelware syndrome
Career paths
Roles this course supports
People training on Writing for the Web Adv often work in the careers below.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
Further Reading
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7 Easy Tricks To Become A Professional Self Editor
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