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Writing for the Web Adv | Training Course

Learn advanced techniques for writing targeted, well-crafted online copy.
Develop an online voice that will attract and engage readers.

WRITING EXPERTS | PROFESSIONAL TRAINING | SMALL COURSE SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
Online £329 + VAT save £70
London Bridge £329 + VAT save £70
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

Writing for the Web Adv | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Understanding your audience
  • Crafting a digital engagement strategy
  • Adapting content for mobile users
  • Using social media
  • Evergreening and repurposing existing copy
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 174 reviews

Introduction

  • How visitors read online and how they scan a page
  • The role of web copy in an integrated online strategy
  • Aligning content goals with business and user needs

Listening and Strategy

  • Buzz monitoring, web analytics, sentiment analysis
  • Understanding your audience
  • Formulating a digital engagement strategy that works
  • Commissioning and editing the right content for your readers
  • How to work a brand tone of voice online

Tailoring Content for Mobile Consumption

  • Refining web-writing strategies for tablets and smartphones
  • Prioritising content for small screens
  • Balancing brevity with clarity in mobile copy

Social and Multimedia

  • The role of blogs on websites
  • Using multimedia to complement your copy
  • Sharing and promoting content through social media

Techniques for Writing Online Copy

  • Giving your Style Guide a health check
  • Techniques to produce targeted, relevant copy
  • Creating engaging and useable heads, intros and instructions
  • Making effective use of links
  • Signposting your copy
  • Self-contained copy units
  • Evergreening copy
  • Structuring content in creative ways that improve usability and boost SEO

Repurposing Copy

  • Repurposing existing offline copy
  • Practical examples of how to take existing offline copy and turn it into accessible online copy that works
  • Monitoring your site for shovelware syndrome

Questions and Answers


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"Piers was great!"
The Tank Museum
9th May - Writing for the Web : Advanced

Latest Reviews
Writing for the Web : Advanced
"The trainer was truly excellent: resourceful, supportive, engaging."
InZone - Université De Genève
  • 20th December
Writing for the Web : Advanced
"Training was useful, food lovely and everyone was very friendly. I learned a lot of new aspects of my subject, which I was allowed to apply to my job. Thanks"
Prevent Watch
  • 18th November
Writing for the Web : Advanced
"Really great agenda on the whole, the trainer was very nice and understanding, spoke clearly and explained things well. I learnt lots and it was a great refresher course, which is exactly what I wanted. Overall very good experience, so thank you!"
Royal College Of Nursing
  • 30th August