Designed for those who already have some experience of writing online copy, this course covers how to formulate a digital engagement strategy, how to develop an online voice for your brand and highlights advanced techniques for producing targeted, relevant copy. The course also addresses how to structure your content to improve usability and search engine optimisation.
This course is editorial rather than technical in emphasis. If you want to tailor the content to your exact requirements, you are welcome to do so.
If attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You'll need to have attended our Writing for the Web Intro course or have equivalent working knowledge before joining this class.
For web writers, content editors and digital marketers who want to advance their writing-for-web skills. Requires our Writing for the Web Introduction course or equivalent knowledge.
Course leader is an experienced industry expert
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 28th Aug 26 | Fri | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 20th Nov 26 | Fri | Online | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 28th Aug 26 | Fri | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 20th Nov 26 | Fri | Online | Available | £399.00 | £399.00 + VAT |
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
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