Section one
The importance of having a clear brief, whatever you are writing
• Establishing the format and purpose of the communication
• Desired outcomes, calls to action, impact
Keeping the audience firmly in mind
• Building a target persona as a focus for your writing
• Developing a tone and voice for engagement
• Fleshing out your brief
• Practical discussion
Section two
• Practical writing exercise, discussion and feedback
Section three
Planning and structure
• Finding the best structure for your message
• Digital impacts – how your audience will skim your writing
• Prioritising the content of your message
Deeper structure
• Writing concisely and consistently
• Keeping paragraphs self-contained
• Engaging your audience with active sentences
Section four
• Practical writing exercise, feedback and group discussion
Questions and answers
| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| London Bridge | £249 + VAT save £100 | |||
| London Bridge | £279 + VAT save £70 | |||
| Online | £299 + VAT save £50 | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT |
Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.
Meija works for the MOD, in marketing and communications and here tells us about attending her online Social Media Marketing course with Alice.
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