How to Write Effectively

Write persuasive, compelling copy that will engage your audience.

Learn valuable techniques to dramatically improve your writing skills.

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How to Write Effectively

How to Write Effectively

Clear and well-written communication enhances your credibility and professionalism. Learn to write brilliantly by understanding your audience's needs, tailoring your tone of voice appropriately, and delivering key messages effectively.

You will also learn how to engage your audience using active sentences and how to write with clarity and precision. This course will give you the skills to become a confident and persuasive writer.

Duration icon

One Day

Timings icon

10:00 - 16:30 GMT

  • Key Learning Points

  • icon Having a clear brief
  • icon Focusing on your audience
  • icon Structuring your copy effectively
  • icon Writing clearly and concisely
  • icon Using active sentences

You need no previous experience to attend this course.

Our Expert Team
Expert Trainers

Course leader is an experienced industry expert

Course Dates Days Location Places RRP Discount You Pay
22nd Jul 25 Tue London Bridge Available £399.00 £100.00 £299.00 + VAT
12th Sep 25 Fri London Bridge Available £399.00 £70.00 £329.00 + VAT
5th Nov 25 Wed London Bridge Available £399.00 £399.00 + VAT
30th Jan 26 Fri London Bridge Available £399.00 £399.00 + VAT
27th Mar 26 Fri London Bridge Available £399.00 £399.00 + VAT
22nd May 26 Fri London Bridge Available £399.00 £399.00 + VAT
Course Dates Days Location Places RRP Discount You Pay
15th Aug 25 Fri Online Available £399.00 £70.00 £329.00 + VAT
10th Oct 25 Fri Online Available £399.00 £399.00 + VAT
5th Dec 25 Fri Online Available £399.00 £399.00 + VAT
25th Feb 26 Wed Online Available £399.00 £399.00 + VAT
23rd Apr 26 Thu Online Available £399.00 £399.00 + VAT
17th Jun 26 Wed Online Available £399.00 £399.00 + VAT
Media Training

Request a quote for How to Write Effectively

All our courses are available as private, bespoke or team training.

You can customise the outline, have a group where it's just your team or enjoy a one to one session with an expert.

We can deliver the course at our centre, live online or at your choice of venue.

Fill in the form below and our team will get in touch with pricing and helpful advice to get the conversation started.

Course Dates

22nd Jul 25 (Tue)

Location:London Bridge

Places: Available

RRP: £399.00

Discount: £100.00

You Pay: £299.00 + VAT
15th Aug 25 (Fri)

Location:Online

Places: Available

RRP: £399.00

Discount: £70.00

You Pay: £329.00 + VAT
12th Sep 25 (Fri)

Location:London Bridge

Places: Available

RRP: £399.00

Discount: £70.00

You Pay: £329.00 + VAT
10th Oct 25 (Fri)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
5th Nov 25 (Wed)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
5th Dec 25 (Fri)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
30th Jan 26 (Fri)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
25th Feb 26 (Wed)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
27th Mar 26 (Fri)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
23rd Apr 26 (Thu)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
22nd May 26 (Fri)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
17th Jun 26 (Wed)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

Course Outline

1

The Importance of a Clear Brief

Defining the purpose of the communication

Who is the message from and who is it to?

Defining the desired outcomes, calls to action, impact

2

Choosing the Correct Message Format

The advantages and disadvantage of different message formats

The formality and informality of different message formats

Choosing the correct format for your message

3

Keeping the Audience Firmly in Mind

Building a target persona as a focus for your writing

Developing a tone and voice for engagement

Fleshing out your brief

Practical discussion

4

Planning and Structuring your Writing

Finding the best structure for your message

Digital impacts - how your audience will skim your writing

Prioritising the content of your message

5

Further Structure Considerations

Writing concisely and consistently

Keeping paragraphs self-contained

When to use headings

Engaging your audience with active sentences

6

Avoiding Common Mistakes

Always double check facts, figures and dates in the finished document

Using spell checker

7

Questions and answers

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.