| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| London Bridge | £279 + VAT save £70 | |||
| London Bridge | £299 + VAT save £50 | |||
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT |
Section one
The importance of having a clear brief, whatever you are writing
• Establishing the format and purpose of the communication
• Desired outcomes, calls to action, impact
Keeping the audience firmly in mind
• Building a target persona as a focus for your writing
• Developing a tone and voice for engagement
• Fleshing out your brief
• Practical discussion
Section two
• Practical writing exercise, discussion and feedback
Section three
Planning and structure
• Finding the best structure for your message
• Digital impacts – how your audience will skim your writing
• Prioritising the content of your message
Deeper structure
• Writing concisely and consistently
• Keeping paragraphs self-contained
• Engaging your audience with active sentences
Section four
• Practical writing exercise, feedback and group discussion
Questions and answers
"Piers was very knowledgeable and helpful, it was great to learn from him and the writing exercises really helped me put the theory into practice. The slides were informative and clear, and not over-filled with information. It was a great balance. I thoroughly enjoyed this course and learned a lot."
