How to Write Effectively
Clear and well-written communication enhances your credibility and professionalism. Learn to write brilliantly by understanding your audience's needs, tailoring your tone of voice appropriately, and delivering key messages effectively.
You will also learn how to engage your audience using active sentences and how to write with clarity and precision. This course will give you the skills to become a confident and persuasive writer.
Having a clear brief
Focusing on your audience
Structuring your copy effectively
Writing clearly and concisely
Using active sentencesYou need no previous experience to attend this course.
Course leader is an experienced industry expert
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 22nd Jul 25 | Tue | London Bridge | Available | £399.00 | £100.00 | £299.00 + VAT | |
| 12th Sep 25 | Fri | London Bridge | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 5th Nov 25 | Wed | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 30th Jan 26 | Fri | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 27th Mar 26 | Fri | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 22nd May 26 | Fri | London Bridge | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 15th Aug 25 | Fri | Online | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 10th Oct 25 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 5th Dec 25 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 25th Feb 26 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 23rd Apr 26 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 17th Jun 26 | Wed | Online | Available | £399.00 | £399.00 + VAT |
Defining the purpose of the communication
Who is the message from and who is it to?
Defining the desired outcomes, calls to action, impact
The advantages and disadvantage of different message formats
The formality and informality of different message formats
Choosing the correct format for your message
Building a target persona as a focus for your writing
Developing a tone and voice for engagement
Fleshing out your brief
Practical discussion
Finding the best structure for your message
Digital impacts - how your audience will skim your writing
Prioritising the content of your message
Writing concisely and consistently
Keeping paragraphs self-contained
When to use headings
Engaging your audience with active sentences
Always double check facts, figures and dates in the finished document
Using spell checker
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
From £399 + VAT
From £329 + VAT
From £329 + VAT
