Training Courses

How to Write Effectively

  92 reviews

One Day Course

Now Available As Online Training!


Our How to Write Effectively course offers practical lessons and valuable guidance on how to write forms, reports, leaflets, online messages, direct marketing, contracts, sales letters and email.

You will develop your own style of writing and hone those skills allowing you to convey the maximum information in the minimum space.

This course is for anyone who is new to writing persuasive communications – internal or client emails, marketing copy, business messages - or would just like to brush up their skills and build confidence in their ability to engage their audience, whatever their purpose. By the end of the course, delegates will have a clear understanding of how to approach writing for specific purposes and audiences.

The three things delegates will get out of this course are:
• How to brief themselves thoroughly, and plan each writing task so that it delivers the desired response or outcome
• Use structure to enhance the impact of their writing and make it easy for the reader to understand
• Write clearly, using active sentence structures to prioritise messages and information
You need no previous experience to attend this course.

Public Course Dates & Pricing

SOLD  OUT London Bridge SOLD  OUT

London Bridge
London Bridge
London Bridge
London Bridge
London Bridge

Public Courses

Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £599 + VAT per day

Enquire Here

Course Outline

  • Section one

    The importance of having a clear brief, whatever you are writing
    • Establishing the format and purpose of the communication
    • Desired outcomes, calls to action, impact

    Keeping the audience firmly in mind
    • Building a target persona as a focus for your writing
    • Developing a tone and voice for engagement
    • Fleshing out your brief
    • Practical discussion

    Section two
    • Practical writing exercise, discussion and feedback

  • Section three

    Planning and structure
    • Finding the best structure for your message
    • Digital impacts – how your audience will skim your writing
    • Prioritising the content of your message

    Deeper structure
    • Writing concisely and consistently
    • Keeping paragraphs self-contained
    • Engaging your audience with active sentences

    Section four
    • Practical writing exercise, feedback and group discussion

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20536 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20536
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.6%

  Recent Feedback

"Venue, food, trainer and content"

"During the course I liked the time taken to get to know what each of our areas we wanted to work on. I loved the small group! rare these days. Its always having good examples from someone who writes and to hear other people issues and examples. thanks"

"The whole course was good, Piers was very knowledgeable and helpful and the centre as a whole was a nice environment to train in."

"Trainer took the time to explain an exercise further, when I didn't really understand. "

"The trainer made sure examples were tailored to each of our job roles and in the beginning of the class asked how she could tailor the session for us. The was enough breaks between the sessions which helped made the information digestible."

"Giving relevant examples and tips to my current role Helping on how to be more effective and concise while writing Understanding my needs. The trainer made it very specific to my case. Being in small group of only 2 people gave us more time to discuss issues more in depth."

"The whole day was full of practical advice and a lot of take-aways. Really very valuable."

"Trainer was great, lunch, drink and snacks all good - thank you"

"Very fun approach to a topic that can be boring at times. Helpful practical advice relevant for the workplace"

"The small sized and informal classes encouraged participation, whilst also allowing you to receive individual attention. A Great day! "

"Great course, tailored to what all the people in the class needed. Small class sizes is also great."

"Alice was great at getting people involved and finding relative examples to each person!"

"Excellent course content, excellent tutor who tailored the course to individual needs "

"Nice space, well-paced useful class, very knowledgeable trainer. "

"Really friendly, helpful trainers and staff. Would love to come back for alternative training courses in the future."

"Piers was really knowledgeable and kind with his feedback. Staff we really welcoming. Thank you!"

"brill course and a great refresher. good examples and nice environment. "

"Thanks for providing lunch and having such a clean training environment."

"Brilliant teachers"

"Small size training course, helpful and knowledgeable trainer, helpful and friendly staff "

"Alice was very friendly and helped with extra pointers"

"Lots of resources! "

"Friendly environment and effective use of time in courses."

"Very satisfied overall"

"Everything was tidied away in a very quick manner, everyone was really friendly and the course trainer was very knowledgable. "

"very welcoming relaxed. environment"

"excellent environment and very friendly people and a very patient and helpful instructor - Pierce - who explained everything perfectly!"

"The course was very good"

"Perfect pace. Piers was very clear and engaging. I've had a great day :)"

"The courses have big practical component which I find extremely helpful "

"The course was interactive and offered practical exercises and examples."

"The course was great."

"Friendly welcome, great good, exellent trainer (patsi)"

"Great food and hospitality. Good direction to where we need to go and where we will be collected by our tutor. Highly relevant and interesting course content. Good mix of workshop, board and PC work. Very helpful."

"really nice space to be trained in and good session"