| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| Online | £379 + VAT | |||
| London Bridge | £279 + VAT save £100 | |||
| Online | £229 + VAT save £150 | |||
| London Bridge | £379 + VAT | |||
| Online | £379 + VAT | |||
| London Bridge | £379 + VAT |
Section one
The importance of having a clear brief, whatever you are writing
• Establishing the format and purpose of the communication
• Desired outcomes, calls to action, impact
Keeping the audience firmly in mind
• Building a target persona as a focus for your writing
• Developing a tone and voice for engagement
• Fleshing out your brief
• Practical discussion
Section two
• Practical writing exercise, discussion and feedback
Section three
Planning and structure
• Finding the best structure for your message
• Digital impacts – how your audience will skim your writing
• Prioritising the content of your message
Deeper structure
• Writing concisely and consistently
• Keeping paragraphs self-contained
• Engaging your audience with active sentences
Section four
• Practical writing exercise, feedback and group discussion
Questions and answers
"Presenting, making clear the objectives and what we will achieve from the day really had me engaged and I knew what kind of knowledge I would be able to take away with me. I also think the set up with the snacks and lunches was fantastic, hospitality wise I was impressed as well as the training itself."
