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Content Marketing Course

A clear content strategy helps every piece of content work harder.

Learn how to plan and deliver content that meets audience needs and supports business goals.

A clear content strategy helps every piece of content work harder. Learn how to plan and deliver content that meets audience needs and supports business goals.

172 Reviews
9.6/10 Satisfaction
99.4% Recommend
See reviews
Content Marketing training course

Content Marketing Course

All Content Marketing courses

Many organisations are under pressure to create more content than ever before, often with limited time and resources.

This practical two-day course will show you how to develop a content strategy that focuses on quality, relevance and results rather than simply producing more.

You'll learn how to plan and prioritise content such as social media posts, blogs, articles, email campaigns, case studies, videos, web content and downloadable resources.

Through a mix of discussion, practical exercises and real-world examples, you'll explore audience needs, content planning, performance measurement and AI-assisted workflows, helping you create content that delivers greater value and supports organisational goals.

View course outline

Course dates

Course dates Days Location Places RRP Discount You pay
16 to 17 November 2026 Mon-Tue Online Available £549 £100 £449 + VAT
11 to 12 January 2027 Mon-Tue Online Available £549 £50 £499 + VAT
9 to 10 March 2027 Tue-Wed London Islington Available £549 £549 + VAT
6 to 7 May 2027 Thu-Fri Online Available £549 £549 + VAT
8 to 9 July 2027 Thu-Fri London Islington Available £549 £549 + VAT
26 to 27 August 2027 Thu-Fri Online Available £549 £549 + VAT
20 to 21 October 2027 Wed-Thu London Islington Available £549 £549 + VAT
No in-person dates available at the moment.
Course dates Days Location Places RRP Discount You pay
9 to 10 March 2027 Tue-Wed London Islington Available £549 £549 + VAT
8 to 9 July 2027 Thu-Fri London Islington Available £549 £549 + VAT
20 to 21 October 2027 Wed-Thu London Islington Available £549 £549 + VAT
Course dates Days Location Places RRP Discount You pay
16 to 17 November 2026 Mon-Tue Online Available £549 £100 £449 + VAT
11 to 12 January 2027 Mon-Tue Online Available £549 £50 £499 + VAT
6 to 7 May 2027 Thu-Fri Online Available £549 £549 + VAT
26 to 27 August 2027 Thu-Fri Online Available £549 £549 + VAT

Private & team training

Get a quote for Content Marketing

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

16 to 17 November 2026

Mon-Tue

Location
Online
Places
Available
RRP
£549
Discount
£100
You pay
£449 + VAT

11 to 12 January 2027

Mon-Tue

Location
Online
Places
Available
RRP
£549
Discount
£50
You pay
£499 + VAT

9 to 10 March 2027

Tue-Wed

Location
London Islington
Places
Available
RRP
£549
Discount
—
You pay
£549 + VAT

6 to 7 May 2027

Thu-Fri

Location
Online
Places
Available
RRP
£549
Discount
—
You pay
£549 + VAT

8 to 9 July 2027

Thu-Fri

Location
London Islington
Places
Available
RRP
£549
Discount
—
You pay
£549 + VAT

26 to 27 August 2027

Thu-Fri

Location
Online
Places
Available
RRP
£549
Discount
—
You pay
£549 + VAT

20 to 21 October 2027

Wed-Thu

Location
London Islington
Places
Available
RRP
£549
Discount
—
You pay
£549 + VAT

Course outline

1

Why Content Strategies Fail

Pressure to create constant content

Common planning mistakes

Quality versus quantity challenges

Content without clear purpose

Identifying organisational barriers

Group discussion and review

2

Understanding Audience Priorities

Audience needs and expectations

Questions audiences need answered

Mapping audience decision journeys

Identifying content opportunities

Recognising changing audience needs

Audience research workshop

3

Auditing Existing Content

Reviewing current content assets

Identifying successful content

Finding gaps and duplication

Assessing content relevance

Deciding what to stop producing

Content audit exercise

4

Setting Strategic Priorities

Aligning content with objectives

Prioritising limited resources

Selecting key content themes

Defining target outcomes

Making informed content decisions

Content prioritisation workshop

5

Building a Practical Content Plan

Creating meaningful content pillars

Matching content to audiences

Selecting appropriate channels

Planning realistic publishing schedules

Balancing planned and reactive content

Content planning workshop

6

Creating More Value from Content

Improving existing content assets

Repurposing content effectively

Extending content lifespan

Maintaining message consistency

Scaling content without sacrificing quality

Content repurposing exercise

7

Measuring Content Effectiveness

Measuring meaningful outcomes

Understanding engagement indicators

Identifying valuable content patterns

Reviewing content performance

Using evidence to guide decisions

Performance review workshop

8

Using AI to Support Content Strategy

Researching audience questions

Identifying content opportunities

Generating content ideas responsibly

Supporting planning processes

Reviewing and refining outputs

Practical AI exercises

Who is this course for?

Suited to marketers, brand managers, content professionals and business owners who want to build a content strategy that attracts and retains their target audience. No prior experience required.

172 Reviews
9.6/10 Satisfaction
99.4% Recommend

This is my fourth time at Media Training and this was by far the most engaging and useful session I have attended.

Zachary – 29 May 2026

The trainer was incredibly knowledgable and helpful, gave excellent examples and talked everything through in detail without overcomplicati…

Beth – 29 May 2026

Great information delivered in a way that was easy to understand. Open to answering questions, which were answered with such clarity. Reall…

Rebecca – 6 January 2026

I thought the course was absolutely amazing, Natalia was so helpful and so good at explaining everything. As an apprentice im quite new to…

Holly – 6 January 2026

Everything was perfectly done. The MLT team from support to admin to the instructor, is splendid. I would definitely recommend it to others…

Nada – 11 November 2025

The course was very engaging and I really enjoyed the day. It went very quickly and was the perfect balance between listening to Nathan, co…

Sophie – 11 November 2025

Great trainers, great lunch options, well looked after. Would recommend.

Heather – 19 August 2025

Providing insightful information, relevant for B2B and B2C and a very engaging teacher. Great location to get to and friendly and helpful s…

Hollie – 19 August 2025

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Who attends?

Getting better at your job icon

Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

Changing career icon

Changing career

You're moving into a new field and need the practical skills it asks for.

Just graduated icon

Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

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