Course Dates | Venue | Price | ||
---|---|---|---|---|
London Bridge | £329 + VAT save £70 | |||
London Bridge | £379 + VAT save £20 | |||
Online | £299 + VAT save £100 | |||
London Bridge | £399 + VAT | |||
Online | £399 + VAT | |||
London Bridge | £399 + VAT | |||
Online | £399 + VAT |
Session 1: Introduction to content
• What is content marketing? Examples of content marketing
• Benefits and disadvantages of content marketing
• Why content marketing works
• Exercise - Brand brainstorming
Session 2: Laying the foundations
• The importance of storytelling in content marketing
• How to cultivate meaningful interactions through content
• How to Identify your audience
• Exercise - Identifying your audience
• Discussion - How content works for your audience
Session 3: The next steps
• The fundamental importance of emotion in driving behaviour
• Creating an effective strategy
• How content can meet business needs
• Repurposing existing or future content
• Exercise - Repurposing your content
Session 4: Types of content and how they can work for you
• Blogs
• Video
• Infographics
• Interviews
• Social Media
• Topic brainstorm + workshop of existing content
Questions & Answers
"Very engaging session"