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Content Marketing | Training Course

Learn how to create content and make people engage with it.
Create new ways to maximise reach, improve customer loyalty and increase purchases.

SMALL COURSE SIZES | TRAINING EXPERTS | LONDON LOCATION | ONLINE COURSE AVAILABLE

  Course Dates Venue   Price  
Online £229 + VAT save £150
London Bridge £279 + VAT save £100
Online £379 + VAT
London Bridge £379 + VAT
Online £379 + VAT
London Bridge £379 + VAT

Content Marketing | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Use content to get conversions
  • The importance of storytelling
  • Identify your audience
  • Create a content strategy
  • Identify best types of content
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 106 reviews

Session 1: Introduction to content

• What is content marketing? Examples of content marketing

• Benefits and disadvantages of content marketing

• Why content marketing works

• Exercise - Brand brainstorming

Session 2: Laying the foundations

• The importance of storytelling in content marketing

• How to cultivate meaningful interactions through content

• How to Identify your audience

• Exercise - Identifying your audience

• Discussion - How content works for your audience

Session 3: The next steps

• The fundamental importance of emotion in driving behaviour

• Creating an effective strategy

• How content can meet business needs

• Repurposing existing or future content

• Exercise - Repurposing your content

Session 4: Types of content and how they can work for you

• Blogs

• Video

• Infographics

• Interviews

• Social Media

• Topic brainstorm + workshop of existing content

Questions & Answers

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"Michael was very engaging and spoke about the subject knowledgeably. He was friendly and encouraged discussion."
Fresh01
17th March - Content Marketing

Latest Reviews



"Brilliant course, had a brilliant day! I think Michael might be the most knowledgable marketing man in the universe! Love the location, great lunch and the views of Tower Bridge have been a lovely bonus. Thanks all"
Arete Stories
  • 14th November


"Having a small group on the call meant that discussions were tailored to our specific challenges. Very helpful, would recommend to other team members"
Unipro
  • 19th October


"Easy to follow and understand what was being presented."
OxTS
  • 10th December