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Content Marketing | Training Course

Create engaging content that attracts and interests your target audience.
Learn how to maximise reach, retain your audience and improve engagement.

SMALL COURSE SIZES | MARKETING EXPERTS | LONDON LOCATION | ONLINE COURSE AVAILABLE

  Course Dates Venue   Price  
London Bridge £329 + VAT save £70
London Bridge £379 + VAT save £20
Online £299 + VAT save £100
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

Content Marketing | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Content marketing essentials
  • Identifying your target audience
  • Creating a comprehensive content strategy
  • Leveraging emotions to drive behaviours
  • The power of storytelling
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 160 reviews

Session 1: Introduction to content

• What is content marketing? Examples of content marketing

• Benefits and disadvantages of content marketing

• Why content marketing works

• Exercise - Brand brainstorming


Session 2: Laying the foundations

• The importance of storytelling in content marketing

• How to cultivate meaningful interactions through content

• How to Identify your audience

• Exercise - Identifying your audience

• Discussion - How content works for your audience

Session 3: The next steps

• The fundamental importance of emotion in driving behaviour

• Creating an effective strategy

• How content can meet business needs

• Repurposing existing or future content

• Exercise - Repurposing your content


Session 4: Types of content and how they can work for you

• Blogs

• Video

• Infographics

• Interviews

• Social Media

• Topic brainstorm + workshop of existing content


Questions & Answers


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"Very engaging session"
Natwest
3rd February - Content Marketing

Latest Reviews



"Brilliant engagement, examples, models to use, tangible things to take to work and try out."
London Fire Brigade
  • 3rd February


"Laura was lovely and really knowledgeable. She provided some really useful information which was really easy to digest, encouraged us to ask any questions, and supported us with any setbacks we might be having in our current role."
IAM RoadSmart
  • 7th January


"The course was very engaging and Laura is very knowledgeable. The examples were great to better understand the material. I've learnt a lot and it was great that we could ask so many questions throughout the day."
VisitBritain
  • 7th January