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Content Marketing | Training Course

Learn how to create content and make people engage with it.
Create new ways to maximise reach, improve customer loyalty and increase purchases.


  Course Dates Venue   Price  
Online £279 + VAT save £100
London Bridge £329 + VAT save £50
Online £379 + VAT
London Bridge £379 + VAT
Online £379 + VAT
London Bridge £379 + VAT
Online £379 + VAT

Content Marketing | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • Use content to get conversions
  • The importance of storytelling
  • Identify your audience
  • Create a content strategy
  • Identify best types of content
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 93 reviews

Session 1: Introduction to content

• What is content marketing? Examples of content marketing

• Benefits and disadvantages of content marketing

• Why content marketing works

• Exercise - Brand brainstorming

Session 2: Laying the foundations

• The importance of storytelling in content marketing

• How to cultivate meaningful interactions through content

• How to Identify your audience

• Exercise - Identifying your audience

• Discussion - How content works for your audience

Session 3: The next steps

• The fundamental importance of emotion in driving behaviour

• Creating an effective strategy

• How content can meet business needs

• Repurposing existing or future content

• Exercise - Repurposing your content

Session 4: Types of content and how they can work for you

• Blogs

• Video

• Infographics

• Interviews

• Social Media

• Topic brainstorm + workshop of existing content

Questions & Answers

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"Informative, approachable"
10th December - Content Marketing

Latest Reviews

"Kirsty was extremely knowledgeable and helped me to develop so many brilliant ideas for content marketing for my company. She was so personable, clear and helpful, and I wouldn't hesitate to recommend her course for anyone looking to develop their theoretical knowledge to back up their practical experience. Five stars!"
Dot Dot Dot Property
  • 27th September

"Great premises, personable trainers, small groups!"
Guy's & St Thomas' Foundation
  • 23rd July

"A well considered approach to how we would learn best virtually, good opportunities to ask questions, and relevant tasks to apply what we learnt to our brand."
  • 16th June