16 to 17 November 2026
Mon-Tue
A clear content strategy helps every piece of content work harder.
Learn how to plan and deliver content that meets audience needs and supports business goals.
A clear content strategy helps every piece of content work harder. Learn how to plan and deliver content that meets audience needs and supports business goals.
Many organisations are under pressure to create more content than ever before, often with limited time and resources.
This practical two-day course will show you how to develop a content strategy that focuses on quality, relevance and results rather than simply producing more.
You'll learn how to plan and prioritise content such as social media posts, blogs, articles, email campaigns, case studies, videos, web content and downloadable resources.
Through a mix of discussion, practical exercises and real-world examples, you'll explore audience needs, content planning, performance measurement and AI-assisted workflows, helping you create content that delivers greater value and supports organisational goals.
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 16 to 17 November 2026 | Mon-Tue | Online | Available | £549 | £100 | £449 + VAT | |
| 11 to 12 January 2027 | Mon-Tue | Online | Available | £549 | £50 | £499 + VAT | |
| 9 to 10 March 2027 | Tue-Wed | London Islington | Available | £549 | £549 + VAT | ||
| 6 to 7 May 2027 | Thu-Fri | Online | Available | £549 | £549 + VAT | ||
| 8 to 9 July 2027 | Thu-Fri | London Islington | Available | £549 | £549 + VAT | ||
| 26 to 27 August 2027 | Thu-Fri | Online | Available | £549 | £549 + VAT | ||
| 20 to 21 October 2027 | Wed-Thu | London Islington | Available | £549 | £549 + VAT |
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 9 to 10 March 2027 | Tue-Wed | London Islington | Available | £549 | £549 + VAT | ||
| 8 to 9 July 2027 | Thu-Fri | London Islington | Available | £549 | £549 + VAT | ||
| 20 to 21 October 2027 | Wed-Thu | London Islington | Available | £549 | £549 + VAT |
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 16 to 17 November 2026 | Mon-Tue | Online | Available | £549 | £100 | £449 + VAT | |
| 11 to 12 January 2027 | Mon-Tue | Online | Available | £549 | £50 | £499 + VAT | |
| 6 to 7 May 2027 | Thu-Fri | Online | Available | £549 | £549 + VAT | ||
| 26 to 27 August 2027 | Thu-Fri | Online | Available | £549 | £549 + VAT |
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
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Mon-Tue
Mon-Tue
Tue-Wed
Thu-Fri
Thu-Fri
Thu-Fri
Wed-Thu
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
Pressure to create constant content
Common planning mistakes
Quality versus quantity challenges
Content without clear purpose
Identifying organisational barriers
Group discussion and review
Audience needs and expectations
Questions audiences need answered
Mapping audience decision journeys
Identifying content opportunities
Recognising changing audience needs
Audience research workshop
Reviewing current content assets
Identifying successful content
Finding gaps and duplication
Assessing content relevance
Deciding what to stop producing
Content audit exercise
Aligning content with objectives
Prioritising limited resources
Selecting key content themes
Defining target outcomes
Making informed content decisions
Content prioritisation workshop
Creating meaningful content pillars
Matching content to audiences
Selecting appropriate channels
Planning realistic publishing schedules
Balancing planned and reactive content
Content planning workshop
Improving existing content assets
Repurposing content effectively
Extending content lifespan
Maintaining message consistency
Scaling content without sacrificing quality
Content repurposing exercise
Measuring meaningful outcomes
Understanding engagement indicators
Identifying valuable content patterns
Reviewing content performance
Using evidence to guide decisions
Performance review workshop
Researching audience questions
Identifying content opportunities
Generating content ideas responsibly
Supporting planning processes
Reviewing and refining outputs
Practical AI exercises
Suited to marketers, brand managers, content professionals and business owners who want to build a content strategy that attracts and retains their target audience. No prior experience required.
This is my fourth time at Media Training and this was by far the most engaging and useful session I have attended.
The trainer was incredibly knowledgable and helpful, gave excellent examples and talked everything through in detail without overcomplicati…
Great information delivered in a way that was easy to understand. Open to answering questions, which were answered with such clarity. Reall…
I thought the course was absolutely amazing, Natalia was so helpful and so good at explaining everything. As an apprentice im quite new to…
Everything was perfectly done. The MLT team from support to admin to the instructor, is splendid. I would definitely recommend it to others…
The course was very engaging and I really enjoyed the day. It went very quickly and was the perfect balance between listening to Nathan, co…
Great trainers, great lunch options, well looked after. Would recommend.
Providing insightful information, relevant for B2B and B2C and a very engaging teacher. Great location to get to and friendly and helpful s…
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