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Content Marketing | Training Course

Learn how to create content and make people engage with it.
Create new ways to maximise reach, improve customer loyalty and increase purchases.

SMALL COURSE SIZES   |   TRAINING EXPERTS  |   LONDON LOCATION   |   ONLINE COURSE AVAILABLE

Content Marketing | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Use content to get conversions
  • The importance of storytelling
  • Identify your audience
  • Create a content strategy
  • Identify best types of content
  • Free digital course assets
  • Free helpdesk support for 28 days
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 63 reviews



Session 1: Introduction to content
• What is content marketing? Examples of content marketing
• Benefits and disadvantages of content marketing
• Why content marketing works
• Exercise - Brand brainstorming

Session 2: Laying the foundations
• The importance of storytelling in content marketing
• How to cultivate meaningful interactions through content
• How to Identify your audience
• Exercise - Identifying your audience
• Discussion - How content works for your audience



Session 3: The next steps
• The fundamental importance of emotion in driving behaviour
• Creating an effective strategy
• How content can meet business needs
• Repurposing existing or future content
• Exercise - Repurposing your content

Session 4: Types of content and how they can work for you
• Blogs
• Video
• Infographics
• Interviews
• Social Media
• Topic brainstorm + workshop of existing content

Questions & Answers

  Course Dates Venue   Price  
Online £199 + VAT save £150
London Bridge £349 + VAT
Online £249 + VAT save £100
London Bridge £279 + VAT save £70
Online £279 + VAT save £70
London Bridge £299 + VAT save £50
Online £299 + VAT save £50
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT

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"Michael was fantastic - to the point, used really useful and effective answers. I would highly recommend this course! General communication prior to the course has also been great."
Onclick
24th February - Content Marketing

Latest Reviews



"Very friendly and knowledgable trainers, very enjoyable sessions, good structure for remote learning."
EBRD
  • 25th January


"Was very pleased with the tutor very informative , made us feel very at easy and was able to answer all our questions"
Sandwell YoungCarers
  • 23rd November


"All-round good experience. Well balanced training. The practical aspects is amazing, tiring but amazing"
Medline International B.V.
  • 23rd November
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