SEO Intro | Training Course

Course Info

Course Offering

One Day Course
10:00 - 16:30
Classroom at London Bridge
Live Online
Expert Tuition

Takeaways

What will I learn?

Set SEO goals
Make pages SEO friendly
How to use keywords
Page content and structure
Internal and external links
Free digital course assets
Free post-course helpdesk support

Learner Reviews

How good is the course?

Average Score 4.8 out of 5
Delicious lunch provided
Certificate of Achievement
273 reviews

Introduction

• What is SEO

• How do you rate your companies SEO

• How SEO has changed

Getting Started with SEO

• What makes a good website?

• Indicators of good performance.

• Setting goals for your pages.

• Organic search vs SEM

Search Engine Friendly Pages

• Pages for navigation vs pages for search

• Key elements of a searchable page

• Cornerstone content

• What is a landing page and why is it important?

Keywords

• What is a keyword

• Creating keyword groups

• Long tale keywords

• Keyword tools

• Creating a keyword cloud

Content and Structure

• Using keywords to create searchable content

• Keywords in H1, H2, Alt tags

• Effective page layout

• The importance of relevance in search

• Effective use of internal and external links

Managing and Marketing your website

• Google Analytics

• Mobile friendly and fast

• Using Social Media

• Why Blogging matters

Questions and answers

Course Dates	Venue	Price
	Online	£249 + VAT save £100
	London Bridge	£279 + VAT save £70
	Online	£299 + VAT save £50
	London Bridge	£349 + VAT

SEO Adv

from £249 + VAT

1 day course

Learn powerful SEO techniques to make your website as Google-friendly as possible.

Assess your own site to identify improvements to increase traffic.

Analysis of your own site

SEO friendly content

Link building

Localisation SEO

SEO best practice

Copywriting For SEO

from £199 + VAT

1 day course

This course teaches copywriting with an emphasis on improving SEO ranking.

Learn with experts to ensure your content is easily found on the web.

SEO best practices

Use keywords effectively

Structuring SEO copy

Writing for your audience

Practical exercises

Content Marketing

from £249 + VAT

1 day course

Learn how to create content and make people engage with it.

Create new ways to maximise reach, improve customer loyalty and increase purchases.

Use content to get conversions

The importance of storytelling

Identify your audience

Create a content strategy

Identify best types of content

What Do Our Learners Think About Our Courses?

Premiere Intro

Learner Stories

Tom's Course

Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.

Social Media Marketing Intro

Learner Stories

Meija's Course

Meija works for the MOD, in marketing and communications and here tells us about attending her online Social Media Marketing course with Alice.

Social Media Marketing Intro

Learner Stories

Katie's Course

Katie works for the Ministry of Defence as a Digital Content Editor and here tells us about attending her online Social Media Marketing course with Kirsty.