| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| London Bridge | £329 + VAT save £70 | |||
| Online | £329 + VAT save £70 | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT |
Introduction
• What is Search Engine Optimisation?
• How do you rate your website SEO?
• How SEO has changed
SEO basics
• What makes a good website?
• How do search engines rank websites?
• Indicators of good performance
• Setting goals for your pages
• Assessing page performance
• Organic search vs SEM
Search Engine friendly pages
• Pages for navigation vs pages for search
• Key elements of a searchable page
• Cornerstone content
• What does good SEO content include and omit
Search Engine friendly landing pages
• What are landing pages and why are they important?
• What content do good SEO landing pages include?
Using keywords
• What is a keyword
• ?The importance of keywords
• Creating keyword groups
• Using long tail keywords
• Using Keyword tools
• Creating a keyword cloud
Content and structure
• Using keywords to create searchable content
• Keywords in H1, H2, Alt tags
• Effective page layout
• The importance of relevance in search
• Effective use of internal and external links
Managing and marketing your website
• Google Analytics
• Mobile friendly and fast
• Using Social Media
• Why Blogging matters
Questions and answers
This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the content for you or your team. Please contact us for more details.
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