Course Dates | Venue | Price | ||
---|---|---|---|---|
London Bridge | £279 + VAT save £100 | |||
Online | £229 + VAT save £150 | |||
London Bridge | £379 + VAT | |||
London Bridge | £379 + VAT | |||
Online | £379 + VAT | |||
London Bridge | £379 + VAT |
Introduction
• What is SEO
• How do you rate your website SEO?
• How SEO has changed
Getting Started with SEO
• What makes a good website?
• Indicators of good performance.
• Setting goals for your pages.
• Organic search vs SEM
Search Engine Friendly Pages
• Pages for navigation vs pages for search
• Key elements of a searchable page
• Cornerstone content
• What is a landing page and why is it important?
Keywords
• What is a keyword
• Creating keyword groups
• Long tale keywords
• Keyword tools
• Creating a keyword cloud
Content and Structure
• Using keywords to create searchable content
• Keywords in H1, H2, Alt tags
• Effective page layout
• The importance of relevance in search
• Effective use of internal and external links
Managing and Marketing your website
• Google Analytics
• Mobile friendly and fast
• Using Social Media
• Why Blogging matters
Questions and answers
"Finding Media Training LTD has proven to be a real highlight for our team. We're re-enthused, re-energised and thoroughly enjoying the courses and then putting the learnings from them into action. The team are so friendly, accommodating and supportive - from booking to training delivery. Thank you."