SEO Intro Course

Improve your website's rankings and drive more organic traffic on this one-day SEO course.

Covers keyword research, on-page optimisation, content strategy and link building.

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SEO Intro course

SEO Intro Course

SEO Intro Course

The Introduction to SEO course is designed for beginners seeking to enhance their understanding of search engine optimisation. Explore the fundamentals of SEO, including keyword research techniques to optimise content for better search engine visibility.

Learn how to create effective landing pages and optimise page structure to improve user experience and search engine rankings. Gain practical knowledge and strategies to attract increased organic traffic and better visibility on search engines such as Google and Bing.

This course is the ideal way to kickstart your SEO journey.

Once you've completed this course, our SEO Advanced course covers technical SEO, site auditing, link building and advanced keyword strategies.

Duration icon

One Day

Timings icon

10:00 - 16:30 UK Time

  • Key Learning Points

  • icon Assess your site's current SEO performance
  • icon Research and choose the right keywords to target
  • icon Optimise page structure and on-page elements
  • icon Write SEO content that ranks and converts
  • icon Build an effective internal and external link strategy

If attending an online course you must have a licensed copy of any software required and access to a suitable computer.

You need no previous experience to attend this course.

Who is this course for?

Ideal for website owners, marketers, content managers and business owners who want to improve their organic search rankings. No prior SEO experience required.

Our Expert Team
Expert Trainers

Course leader is an experienced industry expert

Course Dates Days Location Places RRP Discount You Pay
30th Jun 26 Tue London Islington Available £399.00 £50.00 £349.00 + VAT
19th Aug 26 Wed Online Available £399.00 £399.00 + VAT
2nd Oct 26 Fri London Islington Available £399.00 £399.00 + VAT
7th Dec 26 Mon Online Available £399.00 £399.00 + VAT
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
30th Jun 26 Tue London Islington Available £399.00 £50.00 £349.00 + VAT
2nd Oct 26 Fri London Islington Available £399.00 £399.00 + VAT
Course Dates Days Location Places RRP Discount You Pay
19th Aug 26 Wed Online Available £399.00 £399.00 + VAT
7th Dec 26 Mon Online Available £399.00 £399.00 + VAT
Media Training

Request a quote for SEO : Introduction

All our courses are available as private, bespoke or team training.

You can customise the outline, have a group where it's just your team or enjoy a one to one session with an expert.

We can deliver the course at our centre, live online or at your choice of venue.

Fill in the form below and our team will get in touch with pricing and helpful advice to get the conversation started.

Course Dates

30th Jun 26 (Tue)

Location:London Islington

Places: Available

RRP: £399.00

Discount: £50.00

You Pay: £349.00 + VAT
19th Aug 26 (Wed)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
2nd Oct 26 (Fri)

Location:London Islington

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
7th Dec 26 (Mon)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

Course Outline

1

Introduction

  • What is Search Engine Optimisation?
  • How do you rate your website SEO?
  • How SEO has changed
2

SEO basics

  • What makes a good website?
  • How do search engines rank websites?
  • Indicators of good performance
  • Setting goals for your pages
  • Assessing page performance
  • Organic search vs SEM
3

Search Engine friendly pages

  • Pages for navigation vs pages for search
  • Key elements of a searchable page
  • Cornerstone content
  • What does good SEO content include and omit
4

Search Engine friendly landing pages

  • What are landing pages and why are they important?
  • What content do good SEO landing pages include?
5

Using keywords

  • What is a keyword
  • ?The importance of keywords
  • Creating keyword groups
  • Using long tail keywords
  • Using Keyword tools
  • Creating a keyword cloud
6

Content and structure

  • Using keywords to create searchable content
  • Keywords in H1, H2, Alt tags
  • Effective page layout
  • The importance of relevance in search
  • Effective use of internal and external links
7

Managing and marketing your website

  • Google Analytics
  • Mobile friendly and fast
  • Using Social Media
  • Why Blogging matters
8

Questions and answers

  • This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the content for you or your team. Please contact us for more details.

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.

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