Training Courses

SEO : Introduction

  241 reviews

One Day Course

Now Available As Online Training!


This course is designed to provide you with the strategies, tools and techniques that you need to improve how your website ranks with the major search engines including Google.

This course covers practical and proven techniques which will help you boost your position in search results and will improve your website profile and visitor numbers.

This is a beginners course. You need no previous technical or SEO experience to attend this course.

Public Course Dates & Pricing

Public Courses

Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £499 + VAT per day

Enquire Here

Course Outline

  • Introduction
    • What is SEO
    • How do you rate your companies SEO
    • How SEO has changed

    Getting Started with SEO
    • What makes a good website?
    • Indicators of good performance.
    • Setting goals for your pages.
    • Organic search vs SEM

    Search Engine Friendly Pages
    • Pages for navigation vs pages for search
    • Key elements of a searchable page
    • Cornerstone content
    • What is a landing page and why is it important?
  • Keywords
    • What is a keyword
    • Creating keyword groups
    • Long tale keywords
    • Keyword tools
    • Creating a keyword cloud

    Content and Structure
    • Using keywords to create searchable content
    • Keywords in H1, H2, Alt tags
    • Effective page layout
    • The importance of relevance in search
    • Effective use of internal and external links

    Managing and Marketing your website
    • Google Analytics
    • Mobile friendly and fast
    • Using Social Media
    • Why Blogging matters

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20757 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20757
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.6%

  Recent Feedback

"Very informative on the lead up to the course, in terms of making us aware with zoom"

"structure, examples, flow, answering questions...knowledgeable."

"The course was very good, full of useful information and Michael was great. Thank you!"

"Michael was very knowledgeable, passionate and positive. As much as a course face-to-face would have been more ideal and interactive, the Zoom course worked well and the regular breaks were most welcome (and appreciated) as online courses can be quite exhausting. Thanks very much . "

"clearly explaining complex subjects,providing examples & also very good at explaining in terms relevant to our situations and software. "

"Explaining, making you feel comfortable and lots more"

"Excellent service at every level"

"I found the course very useful and easy to understand "

"A thorough overview that was at once comprehensive and in depth"

"Very nice and friendly staff, knowledgeable teacher, size class was awesome. Very hands on training and things I could implement immediately. "

"Small classroom size, so practically one on one tutorials are provided."

"Really good service, organised, the food was amazing and a GREAT insight into SEO! I feel like I can take back loads from my course and I can't wait to put everything into place, I would highly recommend this course."

"Very friendly and accommodating, let me pray in a spare room too. "

"Simon was a fantastic trainer, very friendly and knowledgeable. The centre is lovely and the catering was great. "

"Really useful and interactive session that I can actually take away actionable tasks to improve my SEO. I liked it was a small session."

"The trainer was very good and knowledgeable. We were in a small group and the training felt very beneficial this way as the discussion points were 1 to 1. I had a small idea of SEO in the past but this course helped increase my knowledge and gave me a different angle to tackle "

"Super well organised! "

"Great staff"

"Answering constant questions. Simon was very patient!"


"examples, explaining in easy terms, having us look at our own sites and actually doing things is great. keeps us entertained and helps us learn and understand much better in my opinion"

"Covered a lot of ground, provided lots of tools to take away and use in our own workplace. "

"Great location and service, knowledgable trainer"

"great location, course and refreshments"

"Well looked after, great refreshments, and good system to organise lots of training courses. Generally great facilities for training too. Easy to use everything."

"Training did what I wanted it to do."

"Great location. Food was good and the small class sizes were perfect for being able to discuss examples specific to my needs and my business."

"Everything. Mike was brilliant. really engaging fun and relevant! Thank you Mike. "

"Great course content, really informative and great environment "

"trainer was excellent"

"Very engaging and knowledgeable trainer. Very useful information that will be beneficial for my role. Looking forward to applying what I have learnt to my work. Great lunch and refreshments! "

Barts Cancer Institute, Queen Mary University of London - 13th November

"I feel very prepared to take on SEO for my new website, so all bases were covered. The trainer made the course entertaining as well - really enjoyed it. "

"Breaking things down in a digestible format"

"Simon is an excellent teacher, very approachable and well informed."