Skip to main content

SEO Intro Course

Improve your website's rankings and drive more organic traffic on this one-day SEO course.

Covers keyword research, on-page optimisation, content strategy and link building.

Improve your website's rankings and drive more organic traffic on this one-day SEO course. Covers keyword research, on-page optimisation, content strategy and link building.

518 Reviews
9.7/10 Satisfaction
100% Recommend
See reviews
SEO Intro training course

SEO Intro Course

The Introduction to SEO course is designed for beginners seeking to enhance their understanding of search engine optimisation.

Explore the fundamentals of SEO, including keyword research techniques to optimise content for better search engine visibility.

Learn how to create effective landing pages and optimise page structure to improve user experience and search engine rankings.

Gain practical knowledge and strategies to attract increased organic traffic and better visibility on search engines such as Google and Bing.

This course is the ideal way to kickstart your SEO journey.

Once you've completed this course, our SEO Advanced course covers technical SEO, site auditing, link building and advanced keyword strategies.

View course outline

Course Dates

Course Dates Days Location Places RRP Discount You Pay
29th Sep 26 Tue London Islington Available £399.00 £50.00 £349.00 + VAT
7th Dec 26 Mon Online Available £399.00 £20.00 £379.00 + VAT
17th Feb 27 Wed Online Available £399.00 £399.00 + VAT
16th Apr 27 Fri Online Available £399.00 £399.00 + VAT
9th Jun 27 Wed Online Available £399.00 £399.00 + VAT
3rd Aug 27 Tue Online Available £399.00 £399.00 + VAT
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
29th Sep 26 Tue London Islington Available £399.00 £50.00 £349.00 + VAT
Course Dates Days Location Places RRP Discount You Pay
7th Dec 26 Mon Online Available £399.00 £20.00 £379.00 + VAT
17th Feb 27 Wed Online Available £399.00 £399.00 + VAT
16th Apr 27 Fri Online Available £399.00 £399.00 + VAT
9th Jun 27 Wed Online Available £399.00 £399.00 + VAT
3rd Aug 27 Tue Online Available £399.00 £399.00 + VAT

Private & team training

Request a quote for SEO Intro

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

29th Sep 26

Tue

Location
London Islington
Places
Available
RRP
£399.00
Discount
£50.00
You pay
£349.00 + VAT

7th Dec 26

Mon

Location
Online
Places
Available
RRP
£399.00
Discount
£20.00
You pay
£379.00 + VAT

17th Feb 27

Wed

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

16th Apr 27

Fri

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

9th Jun 27

Wed

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

3rd Aug 27

Tue

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

Course Outline

1

Introduction

What is Search Engine Optimisation?

How do you rate your website SEO?

How SEO has changed

2

SEO basics

What makes a good website?

How do search engines rank websites?

Indicators of good performance

Setting goals for your pages

Assessing page performance

Organic search vs SEM

3

Search Engine friendly pages

Pages for navigation vs pages for search

Key elements of a searchable page

Cornerstone content

What does good SEO content include and omit

4

Search Engine friendly landing pages

What are landing pages and why are they important?

What content do good SEO landing pages include?

5

Using keywords

What is a keyword

?The importance of keywords

Creating keyword groups

Using long tail keywords

Using Keyword tools

Creating a keyword cloud

6

Content and structure

Using keywords to create searchable content

Keywords in H1, H2, Alt tags

Effective page layout

The importance of relevance in search

Effective use of internal and external links

7

Managing and marketing your website

Google Analytics

Mobile friendly and fast

Using Social Media

Why Blogging matters

8

Questions and answers

This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the content for you or your team. Please contact us for more details.

Who is this course for?

Ideal for website owners, marketers, content managers and business owners who want to improve their organic search rankings. No prior SEO experience required.

518 Reviews
9.7/10 Satisfaction
100% Recommend

The interactiveness of the course and Deva's run-throughs were really helpful and thoroughly talked through. There were lots of helpful bre…

Jasmira – 2nd July 26

Easy to follow and understand and really enjoyable and relevant course. Magnificent trainer! Marianna was great and Rosie super helpful too.

Margarita – 2nd July 26

Deva was very knowledgeable and used great examples that were relevant to us. We are already able to see what we need to do and I'm looking…

Febimara – 2nd July 26

Taking time to answer all of our questions and adapting the course structure/timetable accordingly

James – 2nd July 26

Explaining simple and applicable examples to everyone on the course. Michael was comfortable in going slightly off topic to answer more ext…

Michaela – 30th June 26

Great examples explained in a down to earth style with a balanced outlook on SEO without evangelising AI. Micheal knew what he was talking…

Jason – 30th June 26

Good thorough coverage of all things SEO for a relative newbie. Learned some new things I'd have never realised and got the chance to ask s…

Tom – 30th January 26

Friendly and spent a lot of time on the individuals.

Will – 14th October 25

Swipe for more

Read course reviews

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Further Reading

Best Recommended tools for SEO Copywriters article image

Best Recommended tools for SEO Copywriters

If you want to speed up the SEO writing process, these tools are designed to make your life simpler and content more…

How to Get a Social Media Marketing Job in 2025 article image

How to Get a Social Media Marketing Job in 2025

Want to pursue a career in social media marketing?

How to Get a Copywriting Job in 2025 article image

How to Get a Copywriting Job in 2025

Do you love writing? A career as a copywriter could be for you!