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SEO Intro | Training Course

Learn to improve how your website ranks with major search engines such as Google.
Get taught practical, proven tips and techniques from SEO experts.

MARKETING SPECIALISTS | SEO TRAINING | SMALL COURSE SIZES | ONLINE COURSE AVAILABLE

  Course Dates Venue   Price  
Online £279 + VAT save £100
London Bridge £299 + VAT save £80
Online £329 + VAT save £50
London Bridge £379 + VAT
Online £379 + VAT
London Bridge £379 + VAT
Online £379 + VAT

SEO Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Set SEO goals
  • Make pages SEO friendly
  • How to use keywords
  • Page content and structure
  • Internal and external links
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 286 reviews

Introduction

• What is SEO

• How do you rate your website SEO?

• How SEO has changed


Getting Started with SEO

• What makes a good website?

• Indicators of good performance.

• Setting goals for your pages.

• Organic search vs SEM


Search Engine Friendly Pages

• Pages for navigation vs pages for search

• Key elements of a searchable page

• Cornerstone content

• What is a landing page and why is it important?

Keywords

• What is a keyword

• Creating keyword groups

• Long tale keywords

• Keyword tools

• Creating a keyword cloud


Content and Structure

• Using keywords to create searchable content

• Keywords in H1, H2, Alt tags

• Effective page layout

• The importance of relevance in search

• Effective use of internal and external links


Managing and Marketing your website

• Google Analytics

• Mobile friendly and fast

• Using Social Media

• Why Blogging matters


Questions and answers

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"Michael was a a great trainer, very informative course"
Media Training
31st August - SEO : Introduction

Latest Reviews



"Simon knows his stuff - would highly recommend"
London First
  • 30th September


"Course was ideal for my needs, nothing more to add"
Nigel Bruce
  • 23rd August


"Michael was masterful. Thank you very much!! Highly recommended as a full and deep approach to SEO."
Universidad Carlos III De Madrid
  • 28th July