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SEO Intro | Training Course

Learn to improve how your website ranks with major search engines such as Google.
Get taught practical, proven tips and techniques from SEO experts.


SEO Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • Set SEO goals
  • Make pages SEO friendly
  • How to use keywords
  • Page content and structure
  • Internal and external links
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 283 reviews


• What is SEO

• How do you rate your companies SEO

• How SEO has changed

Getting Started with SEO

• What makes a good website?

• Indicators of good performance.

• Setting goals for your pages.

• Organic search vs SEM

Search Engine Friendly Pages

• Pages for navigation vs pages for search

• Key elements of a searchable page

• Cornerstone content

• What is a landing page and why is it important?


• What is a keyword

• Creating keyword groups

• Long tale keywords

• Keyword tools

• Creating a keyword cloud

Content and Structure

• Using keywords to create searchable content

• Keywords in H1, H2, Alt tags

• Effective page layout

• The importance of relevance in search

• Effective use of internal and external links

Managing and Marketing your website

• Google Analytics

• Mobile friendly and fast

• Using Social Media

• Why Blogging matters

Questions and answers

  Course Dates Venue   Price  
Online £249 + VAT save £100
London Bridge £299 + VAT save £50
Online £349 + VAT
London Bridge £349 + VAT

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What Do Our Learners Think About Our Courses?

Tom Interview
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 Learner Stories

Tom's Course

Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.

Meija Interview
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 Learner Stories

Meija's Course

Meija works for the MOD, in marketing and communications and here tells us about attending her online Social Media Marketing course with Alice.

Katie Interview
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Katie's Course

Katie works for the Ministry of Defence as a Digital Content Editor and here tells us about attending her online Social Media Marketing course with Kirsty.

"Simon was extremely thorough in explaining everything he was talking about as well as showcasing relevant examples. He answered all of my questions. The course was spaced out very well and moved smoothly."
St Vincent De Paul Society (England And Wales)
17th February - SEO : Introduction

Latest Reviews

"Course was ideal for my needs, nothing more to add"
Nigel Bruce
  • 23rd August

"Michael was masterful. Thank you very much!! Highly recommended as a full and deep approach to SEO."
Universidad Carlos III De Madrid
  • 28th July

"Excellent course, very informative and extremely relevant to my work."
Kings College London
  • 2nd July