14 October 2026
Wed
Take your social media marketing further with data, paid ads and competitor intelligence.
Covers social listening, paid advertising, platform targeting and advanced strategy.
Take your social media marketing further with data, paid ads and competitor intelligence. Covers social listening, paid advertising, platform targeting and advanced strategy.
This course will teach you how to conduct a detailed competitor analysis to give you a competitive edge.
You will also learn how to use social listening to understand your customer's sentiments and fine-tune your strategy.
Explore tactics such as targeted paid ads to reach the right audience effectively.
Discover how to improve engagement with innovative content and foster brand loyalty.
This course will give you the skills to create winning campaigns that deliver excellent results and drive business growth.
New to social media marketing?
Our Social Media Marketing Introduction course covers the fundamentals before progressing to these advanced topics.
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 14 October 2026 | Wed | London Islington | Available | £399 | £50 | £349 + VAT | |
| 16 December 2026 | Wed | Online | Available | £399 | £20 | £379 + VAT | |
| 8 March 2027 | Mon | London Islington | Available | £399 | £399 + VAT | ||
| 5 May 2027 | Wed | Online | Available | £399 | £399 + VAT | ||
| 29 June 2027 | Tue | London Islington | Available | £399 | £399 + VAT | ||
| 1 September 2027 | Wed | Online | Available | £399 | £399 + VAT |
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 14 October 2026 | Wed | London Islington | Available | £399 | £50 | £349 + VAT | |
| 8 March 2027 | Mon | London Islington | Available | £399 | £399 + VAT | ||
| 29 June 2027 | Tue | London Islington | Available | £399 | £399 + VAT |
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 16 December 2026 | Wed | Online | Available | £399 | £20 | £379 + VAT | |
| 5 May 2027 | Wed | Online | Available | £399 | £399 + VAT | ||
| 1 September 2027 | Wed | Online | Available | £399 | £399 + VAT |
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
Swipe for more dates
Wed
Wed
Mon
Wed
Tue
Wed
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
Identify your social media competitors
Analyse competitors' activity
Evaluate competitors' online content
Use data to improve Social Media Marketing strategy
What is Social Listening?
Why it is important for your brand
Social Listening strategies
Useful tools
Why social ads work
Benefits of social ads
Best practice for social ads
Targeting best practice
Different approaches to social ads
Overview, tactics, and targeting for each platform
Facebook paid ads
X (Twitter) paid ads
Instagram paid ads
LinkedIn paid ads
Tracking ads
What makes a successful post
For social media managers who want to develop skills in competitor analysis, social listening and paid social. Requires our Social Media Introduction course or equivalent knowledge.
Real world examples throughout the course, clear agenda, relevant topics.
The presentation was good and the information presented by Amy was very helpful. I wanted to improve engagement and I believe got the right…
Great instructor, very clear and concise.
Good experience and practical activities, and great at explaining top tips and insights for social media strategy.
Very informative- learnt about platform and content optimisation
Approachable for questions, relevant real-work examples, knowledgeable.
Deva was friendly, helpful and supportive. The site was great and the food was amazing.
It gave me lots to take away and think about, like how I can try new things on new platforms with my upcoming social media campaigns. And I…
Swipe for more
Read course reviews
You need a skill for the role you already have, or your employer is investing in the team.
You're moving into a new field and need the practical skills it asks for.
You know the theory. A practical course and a certificate of attendance show employers you can do the work.
Google Ads or Facebook Ads — which is right for your business?
Trying to decide between email marketing and social media marketing?
Channeling your B2B marketing efforts on social media could provide a major boost for your brand.