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Social Media Marketing Advanced Course

Take your social media marketing further with data, paid ads and competitor intelligence.

Covers social listening, paid advertising, platform targeting and advanced strategy.

Take your social media marketing further with data, paid ads and competitor intelligence. Covers social listening, paid advertising, platform targeting and advanced strategy.

187 Reviews
9.6/10 Satisfaction
100% Recommend
See reviews
Social Media Marketing Advanced training course

Social Media Marketing Advanced Course

This course will teach you how to conduct a detailed competitor analysis to give you a competitive edge.

You will also learn how to use social listening to understand your customer's sentiments and fine-tune your strategy.

Explore tactics such as targeted paid ads to reach the right audience effectively.

Discover how to improve engagement with innovative content and foster brand loyalty.

This course will give you the skills to create winning campaigns that deliver excellent results and drive business growth.

New to social media marketing?

Our Social Media Marketing Introduction course covers the fundamentals before progressing to these advanced topics.

View course outline

Course dates

Course dates Days Location Places RRP Discount You pay
14 October 2026 Wed London Islington Available £399 £50 £349 + VAT
16 December 2026 Wed Online Available £399 £20 £379 + VAT
8 March 2027 Mon London Islington Available £399 £399 + VAT
5 May 2027 Wed Online Available £399 £399 + VAT
29 June 2027 Tue London Islington Available £399 £399 + VAT
1 September 2027 Wed Online Available £399 £399 + VAT
No in-person dates available at the moment.
Course dates Days Location Places RRP Discount You pay
14 October 2026 Wed London Islington Available £399 £50 £349 + VAT
8 March 2027 Mon London Islington Available £399 £399 + VAT
29 June 2027 Tue London Islington Available £399 £399 + VAT
Course dates Days Location Places RRP Discount You pay
16 December 2026 Wed Online Available £399 £20 £379 + VAT
5 May 2027 Wed Online Available £399 £399 + VAT
1 September 2027 Wed Online Available £399 £399 + VAT

Private & team training

Get a quote for Social Media Marketing Advanced

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

14 October 2026

Wed

Location
London Islington
Places
Available
RRP
£399
Discount
£50
You pay
£349 + VAT

16 December 2026

Wed

Location
Online
Places
Available
RRP
£399
Discount
£20
You pay
£379 + VAT

8 March 2027

Mon

Location
London Islington
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

5 May 2027

Wed

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

29 June 2027

Tue

Location
London Islington
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

1 September 2027

Wed

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

Course outline

1

Competitor analysis

Identify your social media competitors

Analyse competitors' activity

Evaluate competitors' online content

Use data to improve Social Media Marketing strategy

2

Social listening

What is Social Listening?

Why it is important for your brand

Social Listening strategies

Useful tools

3

Social ads

Why social ads work

Benefits of social ads

Best practice for social ads

Targeting best practice

Different approaches to social ads

4

More on social ads

Overview, tactics, and targeting for each platform

Facebook paid ads

X (Twitter) paid ads

Instagram paid ads

LinkedIn paid ads

Tracking ads

What makes a successful post

Who is this course for?

For social media managers who want to develop skills in competitor analysis, social listening and paid social. Requires our Social Media Introduction course or equivalent knowledge.

187 Reviews
9.6/10 Satisfaction
100% Recommend

Real world examples throughout the course, clear agenda, relevant topics.

Silvia – 3 June 2026

The presentation was good and the information presented by Amy was very helpful. I wanted to improve engagement and I believe got the right…

Sohail – 22 April 2026

Great instructor, very clear and concise.

Martina – 22 April 2026

Good experience and practical activities, and great at explaining top tips and insights for social media strategy.

Rebecca – 22 April 2026

Very informative- learnt about platform and content optimisation

Ellie – 22 April 2026

Approachable for questions, relevant real-work examples, knowledgeable.

Katie – 30 March 2026

Deva was friendly, helpful and supportive. The site was great and the food was amazing.

Maddie – 24 September 2025

It gave me lots to take away and think about, like how I can try new things on new platforms with my upcoming social media campaigns. And I…

Rachel – 24 September 2025

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Who attends?

Getting better at your job icon

Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

Changing career icon

Changing career

You're moving into a new field and need the practical skills it asks for.

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Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

Further reading

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Google Ads vs Facebook Ads: Which is Right for You?

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Which Is More Effective: Email Marketing Or Social Media Marketing?

Trying to decide between email marketing and social media marketing?

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9 Essential Tips To Boost Your B2B Marketing

Channeling your B2B marketing efforts on social media could provide a major boost for your brand.