Name: Writing for the Web Introduction
Rating: 4.8 (424 reviews)

Piers is engaging, friendly and very knowledgeable about writing for the web. I really enjoyed the interactive elements of the session, as well as the tips on how to structure a piece of web content, effective titles, and how to be aware of the target audience. It was also interesting to hear about Piers' perspective on how media has shifted since his journalism days, and how we must write differently for digital audiences. Thank you for your time Piers!

The trainer, Piers, was brilliant - very thorough, went through the course material very well too (with good amount of breaks), and had good interaction and engagement - and the exercises were great too. Thank you!

It was lovely having a small group. Piers was able to direct the training to what we needed most and that was great. Piers has a lovely manner which really helped. Thank you

Trainer really outstanding, amazing location and calm pleasant environment

Great training environment and enjoyed the session.

Nathan was really friendly and engaging and made the day fun and enjoyable. I didn't feel bored or overwhelmed with info at any point, I stayed interested throughout. Thank you Nathan.

Nathan made this course very interesting, I found this very engaging and helpful going forward. Nathan is an excellent trainer.

The course was very relevant and practical. It has given me a lot of practical areas I can action when I am back at work. Our trainer was excellent, paced the session according to the group, was clearly very knowledgeable and expert in this field. The breaks were well managed. The pace of the session was excellent.

A very welcoming and informed training session. I came away feeling more confident with my skills and looking forward to applying the tools to my work. The day was well spaced with breaks and many chances to ask questions. The location and quality of centre were both excellent. There was also great communication with me during booking and leading up to the session.

Rosie was great! Her knowledge was very helpful and she was able to make the course relevant to my needs.

Rosie was a great trainer - I think this is the best course I've done so far! She lets us put our knowledge to the test with exercises, team exercises and examples. Thanks so much Rosie - I can't wait to put my new skills to the test :)

A really good teacher and very knowledgeable!

Great course. Great course leader and perfect environment.

Loved that the groups were small. Felt everyone had their time to express, share and receive feedback without feeling left out. Very informative - and have loads of techniques and ideas to focus on/work with.

The tailored approach and adaptability to fit our needs

Creating a safe space to give feedback. Really enjoyable! Found the short breaks helpful for my attention span too.

Extremely well tutored and engaging content. Very useful.

Very well thought out, great presentation on copywriting as a whole. Tailored the course to our specific work. Helped my understanding on how to edit and structure our copy to suit Sky TOV more and make it more personable. Found it easier to de-bulk and make copy more concise and readable for the general population.

Good to go through our own work with the knowledge we had just learnt and improve/discuss it. Also, it was great to have analogies to explain concepts like the snack, sandwich, and roast dinner.

Very knowledgable on all the topics with good real life examples. As well as using our own examples that we're working on.

Adapting the programme to make it relevant to us

Really easy to listen to and was super informative

Relevant and tailored examples offered by the trainer. Very informative. Thank you!

V impressed with the course - a good introduction/overview

Well-paced and interesting. Definitely learnt some things. Thank you!

Explanation of different writing styles Breadth / depth of knowledge Course delivery Great course!

I thought the pace of the course as good, and it was varied. There were opportunities for instruction, reflection and spending time having a go at some exercises.

Trainer had made a real effort to understand our unique circumstances and prepare.

Very accessible, knowledgeable, bespoke and fun day, leaving me inspired to improve the way I write on the web at work

Rosie was very well prepared. I really liked that we used an example of our own Shorthand to work on. She was very knowledgeable and inquisitive. Friendly and approachable and she gave us some great advice and things to think about. Lunch was really nice, centre is modern and clean, facilities well looked after.

Great informative course, tailored to my specific needs/wants.

The quality of the training content, always kept engaged and never bored. Good balance between learning from a presentation and being set short tasks.

Our trainer was lovely, engaging and gave great guidance and examples. The group was small which allowed for good back-and-forth and relevant cases/examples to be given to us. Good amount of breaks and lovely lunch food.

The trainer was really knowledgeable and personable, incredibly helpful and the content was so useful to the team.

Rosie was one of the most engaging trainers we have ever had at the college. Truly learnt a lot and really enjoyed the course. She did not speak from the slide and made sure we were actively engaged on the course. Amazing job!

Very knowledgeable trainer, great tasks and very valuable information.

Amazing at keeping it engaging. Really fun and knowledgeable, such a great session. Would happily learn more, from Nathan especially. Learnt a lot without being made to feel like I was being bombarded with information.

Found the course very helpful, the trainer was very knowledgeable .

Great atmosphere, pressure free, lovely environment to learn in!

Really great trainer, super informative and engaging. Learnt a lot that I'll be able to implement on my day-to-day work.

The course was well run, clear and simple. I feel like I have gained a lot of knowledge that will help me progress within my career and the job I do. Thank you!

The trainer was very interactive and engaging. A lot of resources available. The trainer was very welcoming and encouraged me to email her at any point in the next month should i need extra support. Overall, very happy with the course and what i got out of it

Great trainer. Kirsty was knowledgeable, friendly and very engaging. She was able to relate her teachings and content to us and our own working environments with lots of useful advice, tips and resources. Highly recommended trainer and course. Thank you!

Patsy was a very thorough and engaging trainer, gave us lots of food for thought and a good grounding in the principles of web writing.

Knowledgeable staff, great examples and fantastic environment :)

Super friendly and knowledgable instructor who made it easy to understand by breaking it down to sections. Materials were easy to understand and exercises helped in understanding how to use these tips/advice in context.

Very knowledge and experienced, engaging style, good time management.

Making the training session interactive and interesting Relevance of examples

A great course - got us to think and we have a lot of helpful tips now to move forward. Thank you.

Good communication from sign up to finish.

Making us all feel at ease; being encouraging and positive!

Found the analogies and visual aids useful and was put completely at ease about what I was doing, felt like there was a lot of support throughout the whole process and Kirsty was knowledgeable and highly efficient in her delivery

The trainer was knowledgeable, friendly, and helpful.

Very clear training and loved that we had to go and work on our own content for a while - meant it was helpful and real to what we need to achieve!

The course trainer engaging, knowledgeable, and great at encouraging discussion. The course included a good mix of trainer-led work, exercises, and discussions. Bonus points for encouraging engagement over zoom!

Clear and structured day, with engaging exercises to help understand content

The course was well-prepared and organised. Thanks!

The session was well structured in terms of moving through the topics.

Good feedback, relevant examples, and happy to go slightly off course to make it extra relevant to us.

Answering questions fully and not rushing through.

Sharing ideas and giving feedback equally to the group. Very engaging, asking the right questions that made us think, giving fantastic advice.

Made the session go by quickly - didn't feel like a full day! Lots of short, snappy examples, simple tasks and activities and plenty of time for questions. Thank you!

I have done copywriting work in the past and needed a refresher and update (as things change). This course was excellent for that and the Piers explained everything really well and at a good pace. Really enjoyed the course and glad my internet sorted itself out in the end.

The transfer of the course to online was very impressive, I didn't feel as though I was being lectured and it was very interactive

Piers was very knowledgeable and clear when explaining concepts. Supportive and friendly.

Clear communication from trainer, simple to understand. Opportunity to ask questions and to practice techniques

It was great to have breaks in between. Good equipment. Good content. Good balance between theory and practice.

A lot of interactive activities, which provide a good opportunity to learn from others in the group. Also, instant feedback on your work from the trainer.

Very welcoming, good room layouts and Helen was brilliant. The overall pace of the course was very good and I was a fan of the informal environment.

Well explained, good content and sufficient time to do exercises. Opportunity to get feedback from others on the course.

Good environment and facilities, great teacher

Taking the time to provide additional help when it was required and additional tips to help me personally when writing

I liked that the class sizes were small and everyone had a chance to participate. I also liked that we were encouraged to use our own examples as it made the training more relevant.

Clean and nice atmosphere. Positive and Great trainer

Patsy was a great instructor - very personable, knowledgeable and explained the information very well. Thanks Patsy!

Nice set-up, clean and friendly environment with trainers who are approachable and like to get personal.

Good overall training and helpful to have time to write my own copy using the training given

It was very good that we had to create content ourselves, and were able to receive immediate feedback on our work.

Patsy was really knowledgeable and helpful.

Good group size (only 4 of us) - meant it was really relaxed and everyone could ask questions and put forward ideas comfortably.

Patsy was great at getting the class engaged and talking. She was extremely knowledgeable and gave us space to ask questions so we got we needed from the course.

Providing course confirmation, objectives, directions and logistics. Training was really good and so was the trainer, was really good at engaging us and answering questions. Overall would really recommend this course.

Well organised. Good content. Good time structure.

As an introductory course it was very good

Clear structure of the course, good interactive elements, good amount of breaks.

Food selection - teas and coffee available throughout the day

Specifically I thought the course content really well thought out, I like the fact that the groups are small and interactive. The facilities are great.

Really, really great day of training. Exceptionally good. Those 10s above are well deserved,

Trainer was really excellent. Lunch was terrific with a variety of veggie and healthy choices.

The course content was very good and applicable to my needs

Thank you. Thoroughly enjoyed and really useful. Held my attention all day!

Enjoyed the content - it was relevant, informative and engaging. It was a good mix of discursive, individual and group work. Thank you.

Research of our website was impressive. Examples were superb!

Very knowledgeable tutor with good examples!

Very clear instruction and easy to take on board.

Really good ration of group work and one-to-one. I felt we were given enough time to complete the tasks. Approachable and knowledgeable course leader, I would recommend to a friend.

Very good at explaining the structures of web writing, and the importance of who your audience is.

The delivery and practical examples we had to work on was great. It really got us thinking of the changes that we could make to our website. In essence, it made the course relevant.

Breaking down the hard subjects into simple more understandable concepts

Mix of practical exercises and explanation from trainer. Friendly trainer. Good pace. Useful and relevant information. Thank you very much Melissa.

Course Dates	Days	Location	Places	RRP	Discount	You Pay
15th Sep 26	Tue	Online	Available	£399.00	£50.00	£349.00 + VAT
13th Nov 26	Fri	Online	Available	£399.00		£399.00 + VAT

Course Dates	Days	Location	Places	RRP	Discount	You Pay
15th Sep 26	Tue	Online	Available	£399.00	£50.00	£349.00 + VAT
13th Nov 26	Fri	Online	Available	£399.00		£399.00 + VAT

Writing for the Web Intro Course

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Writing for the Web Intro Course

Writing for the Web Intro Course

Key Learning Points

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Course Dates

15th Sep 26 (Tue)

13th Nov 26 (Fri)

Course Outline

Understanding Online Reading Behaviors

Structuring Digital Content for Clarity and Impact

Optimising Content to Attract, Engage, and Convert

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Related Courses

Writing for the Web Adv

Copywriting For SEO

How to Write Effectively

Further Reading

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7 Ways You Can Easily Improve Your Checkout Conversion Rate

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