Training Courses

Writing for the Web : Introduction

  108 reviews

One Day Course

Overview

This introductory course looks at how people actually read copy online and how you need to prepare, write and edit your copy to meet that reality.

The course is editorial rather than technical in emphasis and will cover the principles and techniques involved in getting text right for an online environment.

You are encouraged to bring in examples of your own work in order to put together your own strategy for writing online copy that works. You need no previous web writing experience to attend our Writing for the Web course.

Public Course Dates & Pricing

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  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £545 + VAT

    Free Consultation

Course Outline

  • Introduction
    • How visitors read online and how they scan a page
    • The difference between writing for the web and writing offline copy
    • Putting together a strategy for writing web copy that works

    Knowing your users
    • Who uses your website?
    • Developing the right tone of voice on the web

    Style guides
    • Developing and implementing editorial content style guides

    Principles of web writing
    • Techniques to produce targeted, relevant copy
    • Inverted pyramids
    • Using heads and sells in web copy
    • Sentence and paragraph structure
    • Signposting your copy
    • Chunking down copy
    • Self-contained copy units
    • Evergreening online copy
    • Non-linear formats
  • Editorial styles and formats
    • Developing editorial style guides
    • Creating attention-grabbing structures to standardise and simplify your content

    The art of webifying
    • Re-purposing or webifying existing offline copy
    • Practical examples of how to take existing offline copy and turn it into accessible online copy that works

    Attracting and retaining readers
    • Using keywords
    • Using links and site structure to maximise page visits

    Language skills
    • Reducing errors and inconsistencies when writing for the web
    • Practical exercises designed to improve your ability to write clear, concise, user-friendly, brand-focused copy
    • Proofreading online copy

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 11863 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed11863
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback




"Excellent environment and trainer - loved the small groups"



"General course outline, breaks, food and up-to-date technology."



"the space and equipment are all perfect - very friendly teachers and team"



"Really practical outworking of the training by getting us to do some work ourselves."



"Good at integrating practical exercises to back up what we had learnt. Putting it into practice and delving deeper into the audience and structure. Better overall understanding in the area."



"Course content, very organised managing different course teams, friendly staff, making course applicable to what we would use it for in our jobs"



"Amazing environment, lovely welcome, fantastic trainer and brilliant refreshments - couldn't fault a thing - thank you!"



"Relating our situations with useful existing charities that write for the web well. Breaking down the techniques of writing for the web into understandable sections and completing tasks with relevant posts to our charities. "



"It was great to be able to use a standard example in the morning and then in the afternoon work on a piece of our own content."



"organisation of the centre is generally very good "



"really nice environment"



"Everything, loved the small class size."



"Giving a fresh perspective on how to write effectively for the web! Very interesting course, with useful tips and tricks! Thank you!"



"Providing examples. Exercises that made me think Great lunch!!! Small groups Great space to work. Plenty of variety Gave specific examples for everyone within the group although every one were from different backgrounds and were trying to get different things out of the course! Loved Patsy as a trainer, would come to her course again!"



"It was all good, very worthwhile. "



"the training and trainer were excellent. Really liked the training suite. Catering was excellent and i like that i have 6 months support afterwards thank you "



"Clear course outline, well structured course, knowledgeable trainer, small groups are great."



"nice and bright environment, spacious and friendly, good amount of breaks."



"Number of breaks was great. Needed to rest the brain regularly with some heavy content and thinking."



"Course was well-delivered and well-paced"



"everything but especially giving time for questions and discussions slightly outside of the planned training but still keeping to time. "



"Clear, relevant information presented in an interesting way. Class was a good size and the subject enjoyable. The staff was very hospitable."



"It was the perfect balance of theory and practice. I found it really useful and interesting."



"Piers was very knowledgeable, spoke with authority and gave useful feedback following the exercises we took part in."



"The course gave a varied and informative introduction to writing for the web. It was particularly good at focusing on the importance of the headline and target audience. "



"Really well organised course, great facilities. I will be back for more!"



"Really well organised, perfect number of breaks!"



"I felt very comfortable and relaxed. The course was really easy to follow. "



"Clear and simple points to improve my writing skills. I think it would be great to do the second part of a course further down the line. "



"Fantastic facilities - the lunch was beautiful! Nice small classrooms makes it feel more personal and tailored and you don't get lost. I liked that Piers asked questions and checked that we were okay. The course had the right balance of theory and practical. Would definitely recommend."



"Pool table, refreshments, friendly staff"



"Open atmosphere in the classroom was helpful."



"Good empathy with group and different aspects of work."



"A great course, really informative - will be very useful for my work. Thank you."



"clear guidance with practical examples"