15th Sep 26
Tue
Write web content that engages readers and performs well in search on this one-day course.
Covering online reading behaviour, page structure, calls to action, SEO essentials and mobile writing.
Write web content that engages readers and performs well in search on this one-day course. Covering online reading behaviour, page structure, calls to action, SEO essentials and mobile writing.
Write web content that engages readers and performs well in search on this practical one-day course.
You'll learn how online reading behaviour differs from print and how to adapt your style accordingly, how to front-load your key messages, how to structure content for skimmers using clear headings and signposting, how to write calls to action that drive clicks and conversions, how to apply SEO essentials including keywords, character limits and meta descriptions, and how to optimise your writing for mobile readers.
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 15th Sep 26 | Tue | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 13th Nov 26 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 13th Jan 27 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 17th Mar 27 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 13th May 27 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 8th Jul 27 | Thu | Online | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 15th Sep 26 | Tue | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 13th Nov 26 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 13th Jan 27 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 17th Mar 27 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 13th May 27 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 8th Jul 27 | Thu | Online | Available | £399.00 | £399.00 + VAT |
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
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Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
How online reading differs from print, and its impact on layout and language
Techniques to engage skimmers with clear structure and signposting
Front-loading exercise: placing key messages up front
Group feedback and idea-sharing session
Structural formats for short and long-form content
Chunking techniques for scannable, digestible copy
Group discussion: editorial strategies for target audiences
Repurposing long-form content exercise
Peer review and feedback session
Writing to drive clicks and keep readers engaged
SEO essentials: keywords, character limits, and mobile considerations
Good vs bad meta titles and blurbs: examples and discussion
Writing teaser copy to boost traffic to evergreen content
Copy optimisation and reader hook exercise
Peer review and feedback session
For marketers, content writers, web editors and communications professionals who create content for websites, blogs or intranets. No prior web writing experience required.
Piers is engaging, friendly and very knowledgeable about writing for the web. I really enjoyed the interactive elements of the session, as…
The trainer, Piers, was brilliant - very thorough, went through the course material very well too (with good amount of breaks), and had goo…
It was lovely having a small group. Piers was able to direct the training to what we needed most and that was great. Piers has a lovely man…
Trainer really outstanding, amazing location and calm pleasant environment
Great training environment and enjoyed the session.
Nathan was really friendly and engaging and made the day fun and enjoyable. I didn't feel bored or overwhelmed with info at any point, I st…
Nathan made this course very interesting, I found this very engaging and helpful going forward. Nathan is an excellent trainer.
The course was very relevant and practical. It has given me a lot of practical areas I can action when I am back at work. Our trainer was e…
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