| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| Online | £299 + VAT save £100 | |||
| London Bridge | £329 + VAT save £70 | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT |
Section one
People read 25% slower online than in print, so what does this mean for writers?
• Introduction to how people read online versus in print, with discussion of how this affects page layouts, copy lengths and sentence constructions
• Introduction to writing techniques and visual signposting to engage skimming readers and keep them scrolling
• Front-loading copy exercise
• Feedback session, sharing and comparing ideas.
Section two
• Examples of useful structural formats for short-form and long-form copy
• Ideas to help writers 'chunk' copy so readers can navigate with ease, even when writing about complex subjects at length
• Delegate discussion on their editorial strategies and what mix of copy is appropriate to their target audience
• Re-purposing long-format copy exercise
• Feedback session, sharing and comparing ideas
Section three
How do you drive traffic to your website and/or engage readers so they click and scroll?
• Brief introduction to using key words and SEO, working with strict character counts including mobile friendly versions
• Demonstration and discussion of good practice and bad practice examples of meta titles and blurbs
• Ideas for driving traffic to Evergreen pieces through topical or enticing teaser copy
• Exercise in optimising copy and hooking readers
• Feedback session, sharing and comparing ideas
Questions and answers
"Rosie was great! Her knowledge was very helpful and she was able to make the course relevant to my needs."
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