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Writing for the Web Intro Course

Write web content that engages readers and performs well in search on this one-day course.

Covering online reading behaviour, page structure, calls to action, SEO essentials and mobile writing.

Write web content that engages readers and performs well in search on this one-day course. Covering online reading behaviour, page structure, calls to action, SEO essentials and mobile writing.

424 Reviews
9.6/10 Satisfaction
100% Recommend
See reviews
Writing for the Web Intro training course

Writing for the Web Intro Course

Write web content that engages readers and performs well in search on this practical one-day course.

You'll learn how online reading behaviour differs from print and how to adapt your style accordingly, how to front-load your key messages, how to structure content for skimmers using clear headings and signposting, how to write calls to action that drive clicks and conversions, how to apply SEO essentials including keywords, character limits and meta descriptions, and how to optimise your writing for mobile readers.

View course outline

Course Dates

Course Dates Days Location Places RRP Discount You Pay
15th Sep 26 Tue Online Available £399.00 £50.00 £349.00 + VAT
13th Nov 26 Fri Online Available £399.00 £399.00 + VAT
13th Jan 27 Wed Online Available £399.00 £399.00 + VAT
17th Mar 27 Wed Online Available £399.00 £399.00 + VAT
13th May 27 Thu Online Available £399.00 £399.00 + VAT
8th Jul 27 Thu Online Available £399.00 £399.00 + VAT
No in-person dates available at the moment.
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
15th Sep 26 Tue Online Available £399.00 £50.00 £349.00 + VAT
13th Nov 26 Fri Online Available £399.00 £399.00 + VAT
13th Jan 27 Wed Online Available £399.00 £399.00 + VAT
17th Mar 27 Wed Online Available £399.00 £399.00 + VAT
13th May 27 Thu Online Available £399.00 £399.00 + VAT
8th Jul 27 Thu Online Available £399.00 £399.00 + VAT

Private & team training

Request a quote for Writing for the Web Intro

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

15th Sep 26

Tue

Location
Online
Places
Available
RRP
£399.00
Discount
£50.00
You pay
£349.00 + VAT

13th Nov 26

Fri

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

13th Jan 27

Wed

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

17th Mar 27

Wed

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

13th May 27

Thu

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

8th Jul 27

Thu

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

Course Outline

1

Understanding Online Reading Behaviors

How online reading differs from print, and its impact on layout and language

Techniques to engage skimmers with clear structure and signposting

Front-loading exercise: placing key messages up front

Group feedback and idea-sharing session

2

Structuring Digital Content for Clarity and Impact

Structural formats for short and long-form content

Chunking techniques for scannable, digestible copy

Group discussion: editorial strategies for target audiences

Repurposing long-form content exercise

Peer review and feedback session

3

Optimising Content to Attract, Engage, and Convert

Writing to drive clicks and keep readers engaged

SEO essentials: keywords, character limits, and mobile considerations

Good vs bad meta titles and blurbs: examples and discussion

Writing teaser copy to boost traffic to evergreen content

Copy optimisation and reader hook exercise

Peer review and feedback session

Who is this course for?

For marketers, content writers, web editors and communications professionals who create content for websites, blogs or intranets. No prior web writing experience required.

424 Reviews
9.6/10 Satisfaction
100% Recommend

Piers is engaging, friendly and very knowledgeable about writing for the web. I really enjoyed the interactive elements of the session, as…

Alice – 22nd May 26

The trainer, Piers, was brilliant - very thorough, went through the course material very well too (with good amount of breaks), and had goo…

Hanna – 7th January 26

It was lovely having a small group. Piers was able to direct the training to what we needed most and that was great. Piers has a lovely man…

Jean – 7th January 26

Trainer really outstanding, amazing location and calm pleasant environment

Hermione – 12th December 25

Great training environment and enjoyed the session.

Sangita – 9th October 25

Nathan was really friendly and engaging and made the day fun and enjoyable. I didn't feel bored or overwhelmed with info at any point, I st…

Maitilde – 9th October 25

Nathan made this course very interesting, I found this very engaging and helpful going forward. Nathan is an excellent trainer.

Cherie – 9th October 25

The course was very relevant and practical. It has given me a lot of practical areas I can action when I am back at work. Our trainer was e…

Michelle – 9th October 25

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Who attends?

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Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

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Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

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Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

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