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Writing for the Web Intro | Training Course

Write effective, easy-to-read, engaging copy for your online readers.
Discover ways to edit and structure that will make your readers want to scroll and click.

WRITING EXPERTS   |   PROFESSIONAL TRAINING   |   SMALL COURSE SIZES   |   ONLINE COURSE AVAILABLE

Writing for the Web Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • People read online vs print
  • Engage skimming readers
  • Structural formats
  • SEO copywriting
  • Practical exercises
  • Free digital course assets
  • Free helpdesk support for 28 days
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 182 reviews



Section one People read 25% slower online than in print, so what does this mean for writers?
• Introduction to how people read online versus in print, with discussion of how this affects page layouts, copy lengths and sentence constructions
• Introduction to writing techniques and visual signposting to engage skimming readers and keep them scrolling
• Front-loading copy exercise
• Feedback session, sharing and comparing ideas.

Section two
• Examples of useful structural formats for short-form and long-form copy
• Ideas to help writers ‘chunk’ copy so readers can navigate with ease, even when writing about complex subjects at length
• Delegate discussion on their editorial strategies and what mix of copy is appropriate to their target audience
• Re-purposing ‘long-form’ copy exercise
• Feedback session, sharing and comparing ideas



Section three How do you drive traffic to your website and/or engage readers so they click and scroll?
• Brief introduction to using key words and SEO, working with strict character counts including ‘mobile friendly’ versions
• Demonstration and discussion of good practice and bad practice examples of meta titles and blurbs
• Ideas for driving traffic to ‘Evergreen’ pieces through topical or enticing teaser copy
• Exercise in optimising copy and hooking readers
• Feedback session, sharing and comparing ideas

Questions and answers

  Course Dates Venue   Price  
Online £229 + VAT save £120
London Bridge £249 + VAT save £100
Online £249 + VAT save £100
London Bridge £349 + VAT
Online £279 + VAT save £70
London Bridge £299 + VAT save £50
Online £299 + VAT save £50
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT

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"Really friendly and accessible"
Arun District Council
1st February - Writing for the Web : Introduction

Latest Reviews



"The course trainer engaging, knowledgeable, and great at encouraging discussion. The course included a good mix of trainer-led work, exercises, and discussions. Bonus points for encouraging engagement over zoom!"
Carbon Brief
  • 1st February


"Clear and structured day, with engaging exercises to help understand content"
The IMI
  • 1st February


"It was a really informative and well organised course, the tutor was fanastic too!"
V&A Dundee
  • 14th December
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