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Writing for the Web Intro | Training Course

Write effective, easy-to-read, engaging copy for your online readers.
Discover ways to edit and structure that will make your readers want to scroll and click.


Writing for the Web Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • People read online vs print
  • Engage skimming readers
  • Structural formats
  • SEO copywriting
  • Practical exercises
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 197 reviews

Section one

People read 25% slower online than in print, so what does this mean for writers?

• Introduction to how people read online versus in print, with discussion of how this affects page layouts, copy lengths and sentence constructions

• Introduction to writing techniques and visual signposting to engage skimming readers and keep them scrolling

• Front-loading copy exercise

• Feedback session, sharing and comparing ideas.

Section two

• Examples of useful structural formats for short-form and long-form copy

• Ideas to help writers ‘chunk’ copy so readers can navigate with ease, even when writing about complex subjects at length

• Delegate discussion on their editorial strategies and what mix of copy is appropriate to their target audience

• Re-purposing ‘long-form’ copy exercise

• Feedback session, sharing and comparing ideas

Section three

How do you drive traffic to your website and/or engage readers so they click and scroll?

• Brief introduction to using key words and SEO, working with strict character counts including ‘mobile friendly’ versions

• Demonstration and discussion of good practice and bad practice examples of meta titles and blurbs

• Ideas for driving traffic to ‘Evergreen’ pieces through topical or enticing teaser copy

• Exercise in optimising copy and hooking readers

• Feedback session, sharing and comparing ideas

Questions and answers

  Course Dates Venue   Price  
Online £249 + VAT save £100
London Bridge £279 + VAT save £70
Online £299 + VAT save £50
London Bridge £349 + VAT

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What Do Our Learners Think About Our Courses?

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 Learner Stories

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Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.

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Meija works for the MOD, in marketing and communications and here tells us about attending her online Social Media Marketing course with Alice.

Katie Interview
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Katie works for the Ministry of Defence as a Digital Content Editor and here tells us about attending her online Social Media Marketing course with Kirsty.

"Patsy was a very thorough and engaging trainer, gave us lots of food for thought and a good grounding in the principles of web writing."
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Latest Reviews

"Super friendly and knowledgable instructor who made it easy to understand by breaking it down to sections. Materials were easy to understand and exercises helped in understanding how to use these tips/advice in context."
  • 13th September

"Good communication from sign up to finish."
  • 24th May

"Found the analogies and visual aids useful and was put completely at ease about what I was doing, felt like there was a lot of support throughout the whole process and Kirsty was knowledgeable and highly efficient in her delivery"
Active IQ
  • 4th March