4th Sep 26
Fri
Bring greater creativity and personality to everything you write for business.
Learn practical techniques that make your words more engaging, memorable and effective.
Bring greater creativity and personality to everything you write for business. Learn practical techniques that make your words more engaging, memorable and effective.
Our one day Creative Writing for Business training course is designed to enhance your business writing skills.
Discover the power of storytelling to engage and captivate your audience, allowing you to communicate your business message effectively.
Learn how to develop a unique tone of voice that reflects your brand's personality and resonates with your target audience.
Through practical exercises and expert guidance, this course will empower you to craft compelling narratives and write with confidence, leaving a lasting impact on your readers and customers.
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 4th Sep 26 | Fri | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 22nd Dec 26 | Tue | Online | Available | £399.00 | £399.00 + VAT | ||
| 24th Mar 27 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 21st Jun 27 | Mon | Online | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 4th Sep 26 | Fri | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 22nd Dec 26 | Tue | Online | Available | £399.00 | £399.00 + VAT | ||
| 24th Mar 27 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 21st Jun 27 | Mon | Online | Available | £399.00 | £399.00 + VAT |
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
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Mon
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
What is good creative writing in a business environment?
Good and bad examples of creative business writing
How you can reflect the personality of your organisation through the words you choose
How different words project different personalities
Recognise the different tones within the English language
Use of active and passive sentences
Practical writing exercise
Different structures to use for news and features
How to pick a structure that suits your audience and your message
What is AIDA? (Attention, Interest, Desire, Action)
How to incorportate AIDA in your copy
Generating ideas
Practical writing exercise
Creative headlines and intros
Story structures to connect with your reader (ie About Us, why we do what we do, what we learned, how we do it, our vision, meet our customers)
Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)
Overcoming writer's block
Writing concisely
How to spot unnecessary words, sub-clauses, sentences and paragraphs
Giving real life examples for me to visualise how I can implement into my work.
Discussing examples and making them relevant to our field of work. Being able to discuss the different types of writing giving the various…
I thought the course was well structured and well presented. Patsy is an excellent communicator and really helped us engage.
Fantastic training session delivered by Patsy, she was very knowledgeable, articulate and friendly in her delivery. Beginning from the cour…
It was perfect, thank you very much. Nathan aced it.
Excellent course - Piers is hugely experienced, clearly expert and imparts that learning in a measured, nuanced and engaging way. He was al…
Knowledgeable about what he spoke about: mainly website and social media content, largely consumer facing. Exercises were good. Good energy…
Piers was extremely knowledgeable and open to lots of questions which was really helpful. Due to a 1 on 1 training he was able to tailor th…
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Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
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