Creative Writing For Business Course

Bring greater creativity and personality to everything you write for business.

Learn practical techniques that make your words more engaging, memorable and effective.

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Creative Writing For Business course

Creative Writing For Business Course

Creative Writing For Business Course

Our one day Creative Writing for Business training course is designed to enhance your business writing skills. Discover the power of storytelling to engage and captivate your audience, allowing you to communicate your business message effectively.

Learn how to develop a unique tone of voice that reflects your brand's personality and resonates with your target audience. Through practical exercises and expert guidance, this course will empower you to craft compelling narratives and write with confidence, leaving a lasting impact on your readers and customers.

Duration icon

One Day

Timings icon

10:00 - 16:30 UK Time

  • Key Learning Points

  • icon Develop a distinctive personality and tone of voice
  • icon Use AIDA to structure copy that drives action
  • icon Brainstorm business stories using the MAPPED method
  • icon Hook readers from the very first line
  • icon Write headlines and introductions that earn clicks

If attending an online course you must have a licensed copy of any software required and access to a suitable computer.

You need no previous experience to attend this course.

Our Expert Team
Expert Trainers

Course leader is an experienced industry expert

Course Dates Days Location Places RRP Discount You Pay
4th Sep 26 Fri London Islington Available £399.00 £50.00 £349.00 + VAT
22nd Dec 26 Tue Online Available £399.00 £399.00 + VAT
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
4th Sep 26 Fri London Islington Available £399.00 £50.00 £349.00 + VAT
Course Dates Days Location Places RRP Discount You Pay
22nd Dec 26 Tue Online Available £399.00 £399.00 + VAT
Media Training

Request a quote for Creative Writing For Business

All our courses are available as private, bespoke or team training.

You can customise the outline, have a group where it's just your team or enjoy a one to one session with an expert.

We can deliver the course at our centre, live online or at your choice of venue.

Fill in the form below and our team will get in touch with pricing and helpful advice to get the conversation started.

Course Dates

4th Sep 26 (Fri)

Location:London Islington

Places: Available

RRP: £399.00

Discount: £50.00

You Pay: £349.00 + VAT
22nd Dec 26 (Tue)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

Course Outline

1

Introduction

  • What is good creative writing in a business environment?
  • Good and bad examples of creative business writing
2

Language, Personality and Tone of Voice

  • How you can reflect the personality of your organisation through the words you choose
  • How different words project different personalities
  • Recognise the different tones within the English language
  • Use of active and passive sentences
  • Practical writing exercise
3

Writing for Your Audience

  • Different structures to use for news and features
  • How to pick a structure that suits your audience and your message
  • What is AIDA? (Attention, Interest, Desire, Action)
  • How to incorportate AIDA in your copy
  • Generating ideas
  • Practical writing exercise
4

Grabbing your Audience's attention

  • Creative headlines and intros
  • Story structures to connect with your reader (ie About Us, why we do what we do, what we learned, how we do it, our vision, meet our customers)
5

MAPPED

  • Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)
  • Overcoming writer's block
  • Writing concisely
  • How to spot unnecessary words, sub-clauses, sentences and paragraphs

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.

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