Design Brief
• Understanding the design process
• How to communicate what you have created
• Creativity and context - What you actually need to know to push great work out into the world
• Improving your visual skills and exploring different ways of seeing
Composition
• What it means to have a well composed piece of work
• Design Principles:
• Form & Space
• Figure & Ground
• Gestalt Psychology
• Symmetry/Asymmetry
• Layout Principles
Branding
• Brand Guidelines
• Understanding the difference between logos and logotypes
• How to use brand guidelines to create inspiring work
Imagery
• When to use illustration or photography
• Visual Storytelling
• Where to buy images from
• A bit about copyright
Typography
• Font families and how they work
• Basics of font makeup (serif/non serif and styles of font)
• Which fonts pair well together and which fonts to avoid
• Where and how to buy fonts
• Crucial tips on how to use typography in your work
• Optimum text point sizes for different viewing platforms
Colour Theory
• Choosing colours that work well together
• Understanding the difference between screen and print colours
• Why colour is important
• How to restrict a colour palette
Resources & Further Learning
• Useful websites
• Podcasts
• Further Reading
Questions and answers
| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| Online | £199 + VAT save £150 | |||
| London Bridge | £229 + VAT save £120 | |||
| London Bridge | £249 + VAT save £100 | |||
| Online | £279 + VAT save £70 | |||
| London Bridge | £299 + VAT save £50 | |||
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT |
Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.
Meija works for the MOD, in marketing and communications and here tells us about attending her online Social Media Marketing course with Alice.
Katie works for the Ministry of Defence as a Digital Content Editor and here tells us about attending her online Social Media Marketing course with Kirsty.
"Knowledge of the trainer, the facilities, issues were sorted very quickly. he training course was brilliant and the facilities were top notch! The lunch and refreshments provided were lovely and social distancing measures are kept in place."
