| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| London Bridge | £329 + VAT save £70 | |||
| Online | £329 + VAT save £70 | |||
| London Bridge | £379 + VAT save £20 | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT |
Design brief
• Understanding the design process
• How to communicate what you have created
• Creativity and context - What you actually need to know to push great work out into the world
• Improving your visual skills and exploring different ways of seeing
Composition
• What it means to have a well composed piece of work
• Good design principles:
• Form & Space
• Figure & Ground
• Gestalt Psychology
• Symmetry/Asymmetry
• Layout Principles
Branding
• Brand Guidelines
• Understanding the difference between logos and logotypes
• How to use brand guidelines to create inspiring work
Imagery
• When to use illustration or photography
• Visual Storytelling
• Where to buy images from
• A bit about copyright
Typography
• Font families and how they work
• Basics of font makeup (serif/non serif and styles of font)
• Which fonts pair well together and which fonts to avoid
• Where and how to buy fonts
• Crucial tips on how to use typography in your work
• Optimum text point sizes for different viewing platforms
Colour theory
• Choosing colours that work well together
• Understanding the difference between screen and print colours
• Why colour is important
• How to restrict a colour palette
Resources & further learning
• Useful websites
• Podcasts
• Further Reading
Questions and answers
This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the content for you or your team. Please contact us for more details.
"Really knowledgeable, thoughtful and experienced"
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