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Google Tag Manager Course

Take control of your website tracking with Google Tag Manager on this practical one-day course.

Covering container setup, tags, triggers, Analytics integration and debugging without touching code.

Take control of your website tracking with Google Tag Manager on this practical one-day course. Covering container setup, tags, triggers, Analytics integration and debugging without touching code.

80 Reviews
9.6/10 Satisfaction
100% Recommend
See reviews
Google Tag Manager training course

Google Tag Manager Course

Take control of your website tracking and tag management with Google Tag Manager on this practical one-day course.

You'll learn what GTM is and how its architecture works, how to set up and structure a container, how to create and configure tags, triggers and variables, how to install Google Analytics tracking, social media pixels and other third-party tags without touching your site code, how to use the preview mode to debug your setup before publishing, and how to manage versions and user permissions in your GTM account.

View course outline

Course Dates

Course Dates Days Location Places RRP Discount You Pay
6th Oct 26 Tue Online Available £399.00 £50.00 £349.00 + VAT
14th Dec 26 Mon Online Available £399.00 £399.00 + VAT
15th Apr 27 Thu Online Available £399.00 £399.00 + VAT
13th Jul 27 Tue Online Available £399.00 £399.00 + VAT
No in-person dates available at the moment.
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
6th Oct 26 Tue Online Available £399.00 £50.00 £349.00 + VAT
14th Dec 26 Mon Online Available £399.00 £399.00 + VAT
15th Apr 27 Thu Online Available £399.00 £399.00 + VAT
13th Jul 27 Tue Online Available £399.00 £399.00 + VAT

Private & team training

Request a quote for Google Tag Manager

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

6th Oct 26

Tue

Location
Online
Places
Available
RRP
£399.00
Discount
£50.00
You pay
£349.00 + VAT

14th Dec 26

Mon

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

15th Apr 27

Thu

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

13th Jul 27

Tue

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

Course Outline

1

Introduction

What is Google Tag manager?

The Google Tag Manager architecture

Why should I use Google Tag Manager?

What are tags and what can I use them for?

What ready made tags are available?

2

Signing up and creating your first container

Signing up to Google Tag Manager

Considering cross domain and sub domain tracking needs

Adding your first container

Deploying your container/s to your website

Upgrading from Universal Analytics to Google Tag Manager

3

Google Tag Manager interface and admin

Signing in and choosing an account

Switching between accounts and adding accounts

Setting personal preferences

Administration controls and adding other users

About workspaces and versions

The interface screens

Understanding and using folders

4

Technical concepts

Web Basics and GTM; HTML, Javascript and the DOM

Tags, Triggers and Variables

The GTM workflow process

Using built-in vs user defined variables

What is the Data Layer?

5

Creating your first tags

Installing Google analytics universal tracking tag

Installing social media tracking tags

Other ready made Tags available

Configuring your first trigger

Configuring a variable

Bonding a trigger and variable into a tag

6

Enhanced web tracking with Google analytics and tag manager

Identifying and planning trackable activities

Configuration accuracy

Simple form submission tracking

Simple button interaction tracking

Setting up document download tracking

7

Publishing and deployment

Entering the preview mode

Testing and checking Tag Configurations

Troubleshooting common issues

Using other google tools to help debugging and configuration

Publishing your workspace changes

8

Where do I go from here?

More advanced tracking ideas

What else can I track with tag manager?

9

Questions and answers

This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.

Who is this course for?

For marketers, web developers and analytics professionals who want to manage website tracking without touching code. Some knowledge of coding and Google Analytics is recommended.

80 Reviews
9.6/10 Satisfaction
100% Recommend

Great overview session provided by Deva. Thank you

Chris – 16th January 26

Deva was great, I struggle sometimes with online courses when it comes to engagement but I found this one to be really good and engaging wi…

Ranjeet – 19th November 25

Deva was fantastic at explaining things and went through all and any questions thoroughly. He helped us in real time with our issues in GTM…

Katie – 19th November 25

Good speed and information, good examples and helping to troubleshoot.

Aiste – 19th November 25

We found the training really helpful. Deva was super accommodating and willing to work around all of the specific questions we had.

Jo – 30th September 25

Really good at tailoring and asking our business needs and helping work through the solutions

Vanessa – 2nd September 25

Very welcoming and accessible. Course was easy to understand and facilities were great

Lucy – 2nd September 25

Pretty much everything- thanks for all the help and no judgement!

Rachel – 2nd September 25

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Who attends?

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Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

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Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

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Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

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