6th Oct 26
Tue
Take control of your website tracking with Google Tag Manager on this practical one-day course.
Covering container setup, tags, triggers, Analytics integration and debugging without touching code.
Take control of your website tracking with Google Tag Manager on this practical one-day course. Covering container setup, tags, triggers, Analytics integration and debugging without touching code.
Take control of your website tracking and tag management with Google Tag Manager on this practical one-day course.
You'll learn what GTM is and how its architecture works, how to set up and structure a container, how to create and configure tags, triggers and variables, how to install Google Analytics tracking, social media pixels and other third-party tags without touching your site code, how to use the preview mode to debug your setup before publishing, and how to manage versions and user permissions in your GTM account.
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 6th Oct 26 | Tue | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 14th Dec 26 | Mon | Online | Available | £399.00 | £399.00 + VAT | ||
| 15th Apr 27 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 13th Jul 27 | Tue | Online | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 6th Oct 26 | Tue | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 14th Dec 26 | Mon | Online | Available | £399.00 | £399.00 + VAT | ||
| 15th Apr 27 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 13th Jul 27 | Tue | Online | Available | £399.00 | £399.00 + VAT |
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
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Tue
Mon
Thu
Tue
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
What is Google Tag manager?
The Google Tag Manager architecture
Why should I use Google Tag Manager?
What are tags and what can I use them for?
What ready made tags are available?
Signing up to Google Tag Manager
Considering cross domain and sub domain tracking needs
Adding your first container
Deploying your container/s to your website
Upgrading from Universal Analytics to Google Tag Manager
Signing in and choosing an account
Switching between accounts and adding accounts
Setting personal preferences
Administration controls and adding other users
About workspaces and versions
The interface screens
Understanding and using folders
Web Basics and GTM; HTML, Javascript and the DOM
Tags, Triggers and Variables
The GTM workflow process
Using built-in vs user defined variables
What is the Data Layer?
Installing Google analytics universal tracking tag
Installing social media tracking tags
Other ready made Tags available
Configuring your first trigger
Configuring a variable
Bonding a trigger and variable into a tag
Identifying and planning trackable activities
Configuration accuracy
Simple form submission tracking
Simple button interaction tracking
Setting up document download tracking
Entering the preview mode
Testing and checking Tag Configurations
Troubleshooting common issues
Using other google tools to help debugging and configuration
Publishing your workspace changes
More advanced tracking ideas
What else can I track with tag manager?
This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.
For marketers, web developers and analytics professionals who want to manage website tracking without touching code. Some knowledge of coding and Google Analytics is recommended.
Great overview session provided by Deva. Thank you
Deva was great, I struggle sometimes with online courses when it comes to engagement but I found this one to be really good and engaging wi…
Deva was fantastic at explaining things and went through all and any questions thoroughly. He helped us in real time with our issues in GTM…
Good speed and information, good examples and helping to troubleshoot.
We found the training really helpful. Deva was super accommodating and willing to work around all of the specific questions we had.
Really good at tailoring and asking our business needs and helping work through the solutions
Very welcoming and accessible. Course was easy to understand and facilities were great
Pretty much everything- thanks for all the help and no judgement!
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