21-22nd Sep 26
Mon-Tue
Craft compelling copy for websites, social media, emails and more on this two-day course.
Covers persuasion, ideation, multi-channel strategy, tone of voice and editing.
Craft compelling copy for websites, social media, emails and more on this two-day course. Covers persuasion, ideation, multi-channel strategy, tone of voice and editing.
Craft compelling copy for any platform on this two-day copywriting course.
You'll learn the different types of copywriting and how to be persuasive, how to brainstorm and develop great ideas, how to write for social media, websites, emails, blogs and long-form content, how to build an integrated multi-channel writing strategy, how to tell different kinds of story, how to write great headlines and titles, and how to proofread and edit copy to a professional standard.
Practical and hands-on throughout, with exercises and feedback on your own writing.
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 21-22nd Sep 26 | Mon-Tue | London Islington | Available | £549.00 | £100.00 | £449.00 + VAT | |
| 2-3rd Nov 26 | Mon-Tue | London Islington | Available | £549.00 | £50.00 | £499.00 + VAT | |
| 15-16th Feb 27 | Mon-Tue | Online | Available | £549.00 | £549.00 + VAT | ||
| 19-20th Apr 27 | Mon-Tue | London Islington | Available | £549.00 | £549.00 + VAT | ||
| 24-25th Jun 27 | Thu-Fri | Online | Available | £549.00 | £549.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 21-22nd Sep 26 | Mon-Tue | London Islington | Available | £549.00 | £100.00 | £449.00 + VAT | |
| 2-3rd Nov 26 | Mon-Tue | London Islington | Available | £549.00 | £50.00 | £499.00 + VAT | |
| 19-20th Apr 27 | Mon-Tue | London Islington | Available | £549.00 | £549.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 15-16th Feb 27 | Mon-Tue | Online | Available | £549.00 | £549.00 + VAT | ||
| 24-25th Jun 27 | Thu-Fri | Online | Available | £549.00 | £549.00 + VAT |
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
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Mon-Tue
Mon-Tue
Mon-Tue
Mon-Tue
Thu-Fri
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
Understanding the different types of Copywriting: informative, inspirational and selling
Become persuasive in your writing
Tips to write faster and better
Brainstorming: how to get great ideas and turn them into copy
Writing for different platforms: social media, websites, cornerstone content, blogs, emails
Building an integrated multi-channel writing strategy
Developing and working to a brief
Defining your target audience
Developing your tone of voice
Telling different kinds of story
Writing short punchy copy
Long copy
Ways to keep your copy fresh and engaging
How to write great titles
SEO tips to improve your online writing
Does copy fit the brief?
Is it pitched correctly for the target audience?
Is it enjoyable and interesting to read?
Is it written to the brand's style and tone of voice?
Does it meet SEO requirements?
Read thoroughly and accurately
Spotting common mistakes in danger areas: headlines, contact details, prices, links and more.
For marketers, communications professionals and anyone who writes professionally and wants to improve their persuasion, style and versatility. No prior copywriting experience required.
Piers was often trying to think how the techniques and skills he shared would be relevant and useful for the trainees. He engaged the train…
Rosie was a phenomenal teacher, and I learnt so much from her. I truly valued our time together, and our discussions, and I feel I'm leavin…
Clear examples and feedback, with relevant and encouraging comments
Inspiring excercises to aid learning! Support and Encouragement. A friendly, relaxed atmosphere -get to know one another with ample break t…
Engaging, enjoyed the smaller group size for discussions
Really enjoyed it! Rosie is a brilliant trainer, really sharp insights and helpful tips to take away.
Nathan provided great examples of good and not so good copywriting - inspiring us with our own work. Excellent training exercises to get us…
Great course and trainer with many though provoking parts. Passionate about copy writing and very knowledgeable on the topic.
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Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
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Basic spelling mistakes look bad and undermine the credibility of your work.