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Copywriting | Training Course

Master the craft of creating engaging copy for various marketing platforms.
Learn tips and tricks to come up with fresh ideas that will get your writing noticed.

SMALL CLASS SIZES | ONLINE COURSE | WRITING EXPERTS | PRACTICAL EXERCISES

  Course Dates Venue   Price  
London Bridge £379 + VAT save £100
Online £399 + VAT save £80
London Bridge £429 + VAT save £50
Online £479 + VAT
London Bridge £479 + VAT
Online £479 + VAT
London Bridge £479 + VAT

Copywriting | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Work to a brief
  • Write for different platforms
  • Identify audience and tone of voice
  • Keep copy fresh and engaging
  • Proofreading and editing
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 86 reviews

Day One

Introduction:

• Different types of Copywriting: informative, inspirational and selling

• Become persuasive in your writing

• Tips to write faster and better

The Process:

• Brainstorming: how to get great ideas and turn them into copy

• Writing for different platforms: social media, websites, cornerstone content, blogs, emails

• Building an integrated multi-channel writing strategy

• Developing and working to a brief

• Defining your target audience

• Developing your tone of voice

Day Two

The Process:

• Telling different kinds of story

• Short punchy copy

• Long copy

• Ways to keep your copy fresh and engaging

• How to write great titles

• SEO tips to improve your online writing

Proofreading and Editing:

• Does copy fit the brief?

• Is it pitched correctly for the target audience?

• Is it enjoyable and interesting to read?

• Is it written to the brand's style and tone of voice?

• Does it meet SEO requirements?

• Read thoroughly and accurately

• Spotting common mistakes in danger areas: headlines, contact details, prices, links and more.

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"I thought that the course information was relevant and everything was very helpful. Kirsty is lovely and very helpful, I particularly liked the one to one support and guidance that was received."
Prompt Marketing
20th September - Copywriting

Latest Reviews



"Doing exercises throughout. Really engaging content and Patsy was great"
UKTV
  • 7th September


"Very knowledgeable trainers, learnt a lot, very friendly staff!"
The Invisible Gift Podcast
  • 1st August


"Kirsty was very knowledgeable and provided a great course on copywriting. I was told how to tailor my writing and the best structure to use. The examples that Kirsty provided were engaging and allowed me to think about how I could write like that. I was kept engaged and focused throughout the two days and I feel like I have walked away, ready to write my next social media post and email newsletter."
Leukaemia UK
  • 1st August