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Copywriting | Training Course

Master the art of creating engaging copy for various marketing platforms.
Learn tips and tricks to come up with fresh ideas that will get your writing noticed.

WRITING EXPERTS | BEGINNERS COURSE | SMALL CLASS SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
Online £429 + VAT save £70
London Bridge £429 + VAT save £70
Online £499 + VAT
London Bridge £499 + VAT
Online £499 + VAT
London Bridge £499 + VAT
Online £499 + VAT
London Bridge £499 + VAT
Online £499 + VAT
London Bridge £499 + VAT
Online £499 + VAT
London Bridge £499 + VAT
Online £499 + VAT
London Bridge £499 + VAT
Online £499 + VAT
London Bridge £499 + VAT

Copywriting | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • The art of persuasive writing
  • Enhance writing speed and quality
  • Generating compelling ideas
  • Develop a multi-channel strategy
  • Proofreading and editing techniques
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 270 reviews

Day One


Introduction

• Understanding the different types of Copywriting: informative, inspirational and selling

• Become persuasive in your writing

• Tips to write faster and better


The Process:

• Brainstorming: how to get great ideas and turn them into copy

• Writing for different platforms: social media, websites, cornerstone content, blogs, emails

• Building an integrated multi-channel writing strategy

• Developing and working to a brief

• Defining your target audience

• Developing your tone of voice


Day Two


The Process

• Telling different kinds of story

• Writing short punchy copy

• Long copy

• Ways to keep your copy fresh and engaging

• How to write great titles

• SEO tips to improve your online writing


Proofreading and Editing:

• Does copy fit the brief?

• Is it pitched correctly for the target audience?

• Is it enjoyable and interesting to read?

• Is it written to the brand's style and tone of voice?

• Does it meet SEO requirements?

• Read thoroughly and accurately

• Spotting common mistakes in danger areas: headlines, contact details, prices, links and more.


Questions & Answers


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"Providing real life examples and applications of the content and feedback on how to apply this to my own copy."
Stonegate Group
6th May - Copywriting

Latest Reviews
Copywriting
"Another great course - many thanks for a great session! Learned loads and looking forward to putting it to good use. I particularly liked the pre course info, the easy set up (computers ready and pre-loaded, notebooks and pens, and the clear presentations) Will be recommending Media Training to all of my colleagues! - Thanks!"
Martingale Foundation
  • 16th April
Copywriting
"Extremely knowledgeable course trainer with a great course structure over the two days. The course content included thought-provoking tasks easy enough for a copywriting beginner to get to grips with, and the examples / case studies provided were helpful in strengthening the skills learnt."
Trinity House
  • 16th April
Copywriting
"Small group worked well, very interactive. Really liked the structure with learning then set tasks and practical examples etc."
Radiometer Limited
  • 16th April