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Copywriting | Training Course

Master the craft of creating engaging copy for various marketing platforms.
Learn tips and tricks to come up with fresh ideas that will get your writing noticed.

SMALL CLASS SIZES | ONLINE COURSE | WRITING EXPERTS | PRACTICAL EXERCISES

  Course Dates Venue   Price  
London Bridge £479 + VAT
Online £329 + VAT save £150
London Bridge £379 + VAT save £100
London Bridge £479 + VAT
Online £479 + VAT
London Bridge £479 + VAT
Online £479 + VAT

Copywriting | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Work to a brief
  • Write for different platforms
  • Identify audience and tone of voice
  • Keep copy fresh and engaging
  • Proofreading and editing
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 118 reviews

Day One

Introduction:

• Different types of Copywriting: informative, inspirational and selling

• Become persuasive in your writing

• Tips to write faster and better

The Process:

• Brainstorming: how to get great ideas and turn them into copy

• Writing for different platforms: social media, websites, cornerstone content, blogs, emails

• Building an integrated multi-channel writing strategy

• Developing and working to a brief

• Defining your target audience

• Developing your tone of voice

Day Two

The Process:

• Telling different kinds of story

• Short punchy copy

• Long copy

• Ways to keep your copy fresh and engaging

• How to write great titles

• SEO tips to improve your online writing

Proofreading and Editing:

• Does copy fit the brief?

• Is it pitched correctly for the target audience?

• Is it enjoyable and interesting to read?

• Is it written to the brand's style and tone of voice?

• Does it meet SEO requirements?

• Read thoroughly and accurately

• Spotting common mistakes in danger areas: headlines, contact details, prices, links and more.

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"Very interesting information and nice balance between learning/ theory and practical work."
Virgin Media
15th March - Copywriting

Latest Reviews



"Brilliantly set up, great centre (excellent interiors/design), wonderful location. My course (Copywriting) was really instructive and helpful. Lots of in-depth content, very broad-reaching, and especially enjoyed the interactive/down-to-earth nature of it. Rosie was really great - and very encouraging. I've come away with lots of ideas for implementing into my work, and feel a lot more confident in the writing foundations I have moving forwards. Many thanks! :)"
King's College London
  • 2nd March


"Very engaging trainer and the course material was very helpful, along with the practical exercises. I also like the fact that it was a small group, so it felt more concentrated and personal. I also felt I was always given the opportunity to speak and ask questions."
Peabody
  • 23rd November


"Rosie is knowledgeable, personable and a delight to listen to. The location is brilliant and the learning environment was just right."
Collier Pickard
  • 27th October