Introduction
Analysing your existing site
• Using analytic tools
• Using Webmaster tools
• Analysing existing search results
• Examining Google’s cache
• Analysing competitors
• Review of keyword research tools and techniques
Content for SEO
• Google Panda and Penguin
• Keyword identification and enriching
• Defining suitable content
• Defining keyword competition
• Defining Theme phrases
• Improving page focus
• Copywriting techniques for good SEO
• Content schemas, microdata - schema.org
Web Design for SEO
• Creating a search engine friendly website
• Standards compliant code
• Site performance and efficiency
• Finding and repairing broken links
• Improving SEO using background images with text overlay
Site setup for SEO
• Managing redirects
• Duplicate content
• Benefits and limitations of CMS Systems
• Multiple domains, domain canonicalisation
• Robots.txt
• Sitemap.xml
• Image and Video sitemap files
Localisation SEO (optional course content)
• How localisation works
• Working with local directories
• Google+ / GooglePlaces
• Local referrals
• Consistency of local information
Driving traffic
• Successful link building
• Link approaches and anchor text
• Using social media
• Link management
• Repairing problems with bad links
• Feeds and content sharing
Tools
• Useful tools for SEO analysis and support
Questions and answers
| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| Online | £349 + VAT | |||
| Online | £229 + VAT save £120 | |||
| London Bridge | £349 + VAT | |||
| Online | £249 + VAT save £100 | |||
| London Bridge | £279 + VAT save £70 | |||
| Online | £279 + VAT save £70 | |||
| London Bridge | £299 + VAT save £50 | |||
| Online | £299 + VAT save £50 | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT | |||
| London Bridge | £349 + VAT | |||
| Online | £349 + VAT |
Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.
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Katie works for the Ministry of Defence as a Digital Content Editor and here tells us about attending her online Social Media Marketing course with Kirsty.
"Very knowledgeable, clear, and friendly trainer!"
