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SEO Adv | Training Course

Learn powerful SEO techniques to make your website as Google-friendly as possible.
Assess your own site to identify improvements to increase traffic.

MARKETING EXPERTS   |   SMALL COURSE SIZE   |   SEO TRAINING   |   ONLINE COURSE AVAILABLE

SEO Adv | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Analysis of your own site
  • SEO friendly content
  • Link building
  • Localisation SEO
  • SEO best practice
  • Free digital course assets
  • Free helpdesk support for 28 days
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 112 reviews



Introduction

Analysing your existing site
• Using analytic tools
• Using Webmaster tools
• Analysing existing search results
• Examining Google’s cache
• Analysing competitors
• Review of keyword research tools and techniques

Content for SEO
• Google Panda and Penguin
• Keyword identification and enriching
• Defining suitable content
• Defining keyword competition
• Defining Theme phrases
• Improving page focus
• Copywriting techniques for good SEO
• Content schemas, microdata - schema.org

Web Design for SEO
• Creating a search engine friendly website
• Standards compliant code
• Site performance and efficiency
• Finding and repairing broken links
• Improving SEO using background images with text overlay



Site setup for SEO
• Managing redirects
• Duplicate content
• Benefits and limitations of CMS Systems
• Multiple domains, domain canonicalisation
• Robots.txt
• Sitemap.xml
• Image and Video sitemap files

Localisation SEO (optional course content)
• How localisation works
• Working with local directories
• Google+ / GooglePlaces
• Local referrals
• Consistency of local information

Driving traffic
• Successful link building
• Link approaches and anchor text
• Using social media
• Link management
• Repairing problems with bad links
• Feeds and content sharing

Tools
• Useful tools for SEO analysis and support

Questions and answers

  Course Dates Venue   Price  
Online £349 + VAT
Online £229 + VAT save £120
London Bridge £349 + VAT
Online £249 + VAT save £100
London Bridge £279 + VAT save £70
Online £279 + VAT save £70
London Bridge £299 + VAT save £50
Online £299 + VAT save £50
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT

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"Very knowledgeable, clear, and friendly trainer!"
World Animal Protection
12th February - SEO : Advanced

Latest Reviews



"Excellent course content and delivery - really tailored to my needs. Thanks so much!"
CDP
  • 22nd December


"Understanding the learners need and being very knowledgable with all questions"
Amber Mountain
  • 10th November


"Very useful knowledge in a day. Even online course was great! Very smooth process."
Transtherm Cooling Industries
  • 15th September
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