Skip to main content

SEO Advanced Course

Take your SEO to an expert level with technical audits, link building and schema markup.

Covers site health, local SEO, content strategy and competitor analysis.

Take your SEO to an expert level with technical audits, link building and schema markup. Covers site health, local SEO, content strategy and competitor analysis.

280 Reviews
9.7/10 Satisfaction
99.6% Recommend
See reviews
SEO Advanced training course

SEO Advanced Course

This Advanced SEO course dives deeper into the technical aspects of search engine optimisation and will help provide you with advanced strategies and techniques to boost website rankings.

Topics covered include advanced keyword research, on-page optimisation, conducting comprehensive site audits, implementing technical SEO practices, advanced link building strategies, and using backlinks effectively.

You will learn to optimise websites for better visibility and explore advanced tactics to improve ranking and drive organic traffic.

This course will provide you with practical, valuable skills to take your SEO expertise to the next level.

New to SEO?

Our SEO Introduction course covers the fundamentals before progressing to these advanced topics.

View course outline

Course dates

Course dates Days Location Places RRP Discount You pay
17 March 2027 Wed Online Available £399 £50 £349 + VAT
18 August 2027 Wed Online Available £399 £399 + VAT
29 September 2027 Wed Online Available £399 £399 + VAT
No in-person dates available at the moment.
No in-person dates available at the moment.
Course dates Days Location Places RRP Discount You pay
17 March 2027 Wed Online Available £399 £50 £349 + VAT
18 August 2027 Wed Online Available £399 £399 + VAT
29 September 2027 Wed Online Available £399 £399 + VAT

Private & team training

Get a quote for SEO Advanced

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

17 March 2027

Wed

Location
Online
Places
Available
RRP
£399
Discount
£50
You pay
£349 + VAT

18 August 2027

Wed

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

29 September 2027

Wed

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

Course outline

1

Analysing your existing site

Using analytic tools

Using Webmaster tools

Analysing existing search results

Examining Google's cache

Analysing competitors

Review of keyword research tools and techniques

2

Content for SEO

Google Panda and Penguin

Keyword identification and enriching

Defining suitable content

Defining keyword competition

Defining Theme phrases

Improving page focus

Copywriting techniques for good SEO

Content schemas, microdata - schema.org

3

Web Design for SEO

Creating a search engine friendly website

Standards compliant code

Site performance and efficiency

Finding and repairing broken links

Improving SEO using background images with text overlay

4

Site setup for SEO

Managing redirects

Duplicate content

Benefits and limitations of CMS Systems

Multiple domains, domain canonicalisation

Robots.txt

Sitemap.xml

Image and Video sitemap files

5

Driving traffic

Successful link building

Link approaches and anchor text

Using social media

Link management

Repairing problems with bad links

Feeds and content sharing

6

Tools & Resources

Useful tools for SEO analysis and support

7

Questions and answers

This course is also available as a private course.

This would allow you to choose any dates for your training, at our Islington centre in London, live online or at your offices.

And, if you wish, we can tailor the content for you or your team.

Please contact us for more details.

Who is this course for?

For marketers and SEO professionals who want to go beyond the basics into technical SEO, auditing and advanced strategy. Requires our SEO Introduction course or equivalent knowledge.

280 Reviews
9.7/10 Satisfaction
99.6% Recommend

The examples given were tailored well to us as individuals and he was always happy to go through any questions

Michaela – 10 September 2026

The session was great, really easy to follow, with loads of useful information, relevant examples and easy-to-understand analogies.

Anna – 13 February 2026

Excellent course. Natalia was brilliant, tailored the course to the room.

Steven – 24 September 2025

Simon was great at teaching, creating a relaxed and easy going course

Naomi – 27 August 2025

Teacher was very charismatic and knowledgable; could easily give examples for each person in the class, making it relatable and effective.

Aimee – 7 April 2025

Lots of knowledge and good use of tools to use

Carl – 12 February 2025

Natalia was absolutely amazing. So, so knowledgeable and engaging. It was extremely interesting and I'm looking forward to taking my findin…

Lauryn – 25 September 2024

Everything! It was a very apprehensive course with a very friendly instructor. Thank you

Joe – 28 August 2024

Swipe for more

Read course reviews

Who attends?

Getting better at your job icon

Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

Changing career icon

Changing career

You're moving into a new field and need the practical skills it asks for.

Just graduated icon

Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

Further reading

7 SEO KPIs Every Marketer Should Know article image

7 SEO KPIs Every Marketer Should Know

SEO is a vital tool to use if you want to improve your organic search rankings.

Best Recommended tools for SEO Copywriters article image

Best Recommended tools for SEO Copywriters

If you want to speed up the SEO writing process, these tools are designed to make your life simpler and content more…

How to use Google Ads? article image

How to use Google Ads?

A step-by-step beginner's guide on how to use Google Ads to create successful PPC campaigns.