Course Dates | Venue | Price | ||
---|---|---|---|---|
London Bridge | £249 + VAT save £130 | |||
Online | £229 + VAT save £150 | |||
London Bridge | £279 + VAT save £100 | |||
Online | £379 + VAT | |||
Online | £379 + VAT | |||
London Bridge | £379 + VAT |
Introduction
Analysing your existing site
• Using analytic tools
• Using Webmaster tools
• Analysing existing search results
• Examining Google’s cache
• Analysing competitors
• Review of keyword research tools and techniques
Content for SEO
• Google Panda and Penguin
• Keyword identification and enriching
• Defining suitable content
• Defining keyword competition
• Defining Theme phrases
• Improving page focus
• Copywriting techniques for good SEO
• Content schemas, microdata - schema.org
Web Design for SEO
• Creating a search engine friendly website
• Standards compliant code
• Site performance and efficiency
• Finding and repairing broken links
• Improving SEO using background images with text overlay
Site setup for SEO
• Managing redirects
• Duplicate content
• Benefits and limitations of CMS Systems
• Multiple domains, domain canonicalisation
• Robots.txt
• Sitemap.xml
• Image and Video sitemap files
Localisation SEO (optional course content)
• How localisation works
• Working with local directories
• Google+ / GooglePlaces
• Local referrals
• Consistency of local information
Driving traffic
• Successful link building
• Link approaches and anchor text
• Using social media
• Link management
• Repairing problems with bad links
• Feeds and content sharing
Tools
• Useful tools for SEO analysis and support
Questions and answers
"Excellent learning environment, used many specific examples, loads of opportunities to ask individual questions."