If you want to start a successful blog, this is the course for you.
Build and create a compelling blog that really connects with your audience.
MARKETING EXPERTS | SMALL COURSE SIZES | PROFESSIONAL TRAINING | LONDON LOCATION
Blogging | Training Course
• Why you should blog/ why blogging is good for business
• Blogs as a marketing and sales tool
The role of blogs in digital marketing
• Ingredients for a good blog
• Using blogs to build a profile and thought leadership
• Attracting new visitors and readers
Defining your company’s blogging goals
• Defining your audience?
• What will they want to read about?
• What do you want them to think, feel or do having read your blog?
• Developing a strategy for your content
• Building a content calendar
• How readers read online
• Choosing keywords for readers and search engines
• Writing for readers not robots
• Incorporating keywords and links in your writing
Writing your blog
• What bloggers can learn from journalists
• Evergreen content
Questions and answers
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"Piers was clear, kind, informative. Always well equipped and gives the best points. Have taken so many useful tips to implement moving forward following this course."