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Blogging Course

Start and grow a successful blog on this practical one-day introduction course.

Covering niche, idea generation, writing engaging posts, SEO basics and social media promotion.

Start and grow a successful blog on this practical one-day introduction course. Covering niche, idea generation, writing engaging posts, SEO basics and social media promotion.

113 Reviews
9.7/10 Satisfaction
99.1% Recommend
See reviews
Blogging training course

Blogging Course

Start and grow a successful blog on this practical one-day introduction course.

You'll learn why blogging is effective for business and personal branding, how to define your niche and identify your target audience, how to generate a consistent flow of ideas, how to structure and write engaging, readable posts, how to use SEO techniques to attract readers and rank in search, how to incorporate keywords and links naturally without compromising readability, and how to promote your blog through social media and email newsletters.

View course outline

Private & team training

Get a quote for Blogging

This course isn't on the public schedule right now. Request a quote and we'll come back with dates, pricing and delivery options, at our centre, live online or at your venue.

Course outline

1

Introduction

Why you should blog/ why blogging is good for business

Blogs as a marketing and sales tool

2

The role of blogs in digital marketing

Ingredients for a good blog

Using blogs to build a profile and thought leadership

Attracting new visitors and readers

3

Defining your company's blogging goals

Defining your audience?

What will they want to read about?

What do you want them to think, feel or do having read your blog?

Developing a strategy for your content

Building a content calendar

4

SEO Basics

How readers read online

Choosing keywords for readers and search engines

Writing for readers not robots

Incorporating keywords and links in your writing

5

Writing your blog

What bloggers can learn from journalists

Evergreen content

6

Questions and answers

This course is only available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.

Who is this course for?

For business owners, marketers, content creators and anyone who wants to start or improve a blog for personal branding or business growth. No prior blogging experience required.

113 Reviews
9.7/10 Satisfaction
99.1% Recommend

Very personable, great real life examples and relatable information given. No hesitation to answer any questions, great course.

Jordon – 18 March 2025

Very informative course feel I can take this away with me to improve parts of our current site

Annabel – 3 March 2025

The day went very smoothly and I found it very informative, Piers was a great teacher!

Zachary – 26 April 2024

The trainer's teaching was at a very good pace. Gave relevant examples and was clear when answering questions. Left time for discussion whi…

Emily – 26 April 2024

Very good at explaining everything and helping link things back to our company

Megan – 27 March 2024

This was a really helpful course and was nice that it was 1 on 1 as we got some relevant and helpful information to our business.

Scarlett – 27 March 2024

Nathan was a great teacher, I learnt so much, such a great session. 10/10 would recommend.

Daisy – 15 January 2024

Trainer was extremely knowledgeable, friendly and overall created a great training environment. I learnt a lot.

Florence – 16 August 2023

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Who attends?

Getting better at your job icon

Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

Changing career icon

Changing career

You're moving into a new field and need the practical skills it asks for.

Just graduated icon

Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

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