Blogging Course

Start and grow a successful blog on this practical one-day introduction course.

Covering niche, idea generation, writing engaging posts, SEO basics and social media promotion.

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Blogging course

Blogging Course

Blogging Course

Start and grow a successful blog on this practical one-day introduction course. You'll learn why blogging is effective for business and personal branding, how to define your niche and identify your target audience, how to generate a consistent flow of ideas, how to structure and write engaging, readable posts, how to use SEO techniques to attract readers and rank in search, how to incorporate keywords and links naturally without compromising readability, and how to promote your blog through social media and email newsletters.

Duration icon

One Day

Timings icon

10:00 - 16:30 UK Time

  • Key Learning Points

  • icon Define your niche and identify your target audience
  • icon Generate a consistent flow of blog ideas
  • icon Structure and write engaging, readable posts
  • icon Use SEO techniques to attract readers and rank
  • icon Promote your blog via social media and email

If attending an online course you must have a licensed copy of any software required and access to a suitable computer.

You need no previous blogging experience to attend this course.

Who is this course for?

For business owners, marketers, content creators and anyone who wants to start or improve a blog for personal branding or business growth. No prior blogging experience required.

Our Expert Team
Expert Trainers

Course leader is an experienced industry expert

Private & team training. This course is not on our public schedule at the moment. You can still request a bespoke quote below — we’ll contact you with dates and pricing.
Media Training

Request a quote for Blogging

This course is offered as private, bespoke or team training at our centre, live online or at your venue.

You can customise the outline, have a group where it's just your team or enjoy a one-to-one session with an expert.

Fill in the form below and our team will get in touch with pricing and helpful advice.

Course Dates

Course Outline

1

Introduction

  • Why you should blog/ why blogging is good for business
  • Blogs as a marketing and sales tool
2

The role of blogs in digital marketing

  • Ingredients for a good blog
  • Using blogs to build a profile and thought leadership
  • Attracting new visitors and readers
3

Defining your company's blogging goals

  • Defining your audience?
  • What will they want to read about?
  • What do you want them to think, feel or do having read your blog?
  • Developing a strategy for your content
  • Building a content calendar
4

SEO Basics

  • How readers read online
  • Choosing keywords for readers and search engines
  • Writing for readers not robots
  • Incorporating keywords and links in your writing
5

Writing your blog

  • What bloggers can learn from journalists
  • Evergreen content
6

Questions and answers

  • This course is only available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.

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