Copywriting For SEO
Discover the art of SEO Copywriting in this comprehensive course. Learn how to optimise your content for search engines while maintaining its readability and persuasiveness.
Understand keyword research techniques, on-page optimisation strategies, and effective link building methods. Gain useful insights into crafting compelling meta tags, headlines, and descriptions that drive organic traffic.
Whether you're a beginner or experienced writer, this course will equip you with the skills and knowledge to create compelling, search engine-friendly content that will improve your website's visibility and rankings.
The SEO copywriting process
Importance of keyword research
The anatomy of SEO copy
Seamlessly incorporate keywords
Essential SEO do's and don'tsSome knowledge of SEO principles and copywriting is beneficial before joining this class.
Course leader is an experienced industry expert
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 30th Jul 25 | Wed | London Bridge | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 23rd Sep 25 | Tue | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 19th Nov 25 | Wed | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 13th Jan 26 | Tue | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 11th Mar 26 | Wed | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 5th May 26 | Tue | London Bridge | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 26th Aug 25 | Tue | Online | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 24th Oct 25 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 15th Dec 25 | Mon | Online | Available | £399.00 | £399.00 + VAT | ||
| 13th Feb 26 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 6th Apr 26 | Mon | Online | Available | £399.00 | £399.00 + VAT | ||
| 5th Jun 26 | Fri | Online | Available | £399.00 | £399.00 + VAT |
Digital impacts for online audiences: how SEO fits in
Structuring SEO copy for maximum engagement
Using your audience as the starting point for SEO
Defining your audience
Ensuring your brief targets your audience
The importance of using keywords
How to research which keywords to use
Long and short tail keywords
An overview of keyword research tools and how to use them
The importance of Keyword placement
Understanding keyword density
Titles, sub-headings and tags
Linking techniques
SEO dos and don'ts
Choosing the right tone for your copy
Keeping the tone natural and fluent
Writing with keywords - not around them
Adjusting voice for different digital platforms and purposes
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
From £399 + VAT
From £329 + VAT
From £329 + VAT
