Copywriting For SEO Course
Copywriting For SEO Course
Suitable for writers, marketers and anyone who creates content for the web.
Key Learning Points
Key Learning Points
- Structure SEO copy for maximum search visibility
- Research and select the right keywords to target
- Place keywords naturally in titles, tags and body
- Write SEO copy that reads well and ranks well
- Apply SEO best practice across different platforms
If attending an online course you must have a licensed copy of any software required and access to a suitable computer.
Some knowledge of SEO principles and copywriting is beneficial before joining this class.
Who is this course for?
For copywriters, content marketers and web writers who want to produce copy that ranks in search without losing its natural voice. Some knowledge of SEO and copywriting is beneficial.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 11th Nov 26 | Wed | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 27th Jan 27 | Wed | London Islington | Available | £399.00 | £20.00 | £379.00 + VAT | |
| 8th Mar 27 | Mon | Online | Available | £399.00 | £399.00 + VAT | ||
| 6th May 27 | Thu | London Islington | Available | £399.00 | £399.00 + VAT | ||
| 30th Jun 27 | Wed | Online | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 27th Jan 27 | Wed | London Islington | Available | £399.00 | £20.00 | £379.00 + VAT | |
| 6th May 27 | Thu | London Islington | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 11th Nov 26 | Wed | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 8th Mar 27 | Mon | Online | Available | £399.00 | £399.00 + VAT | ||
| 30th Jun 27 | Wed | Online | Available | £399.00 | £399.00 + VAT |
Course Dates
11th Nov 26 (Wed)
27th Jan 27 (Wed)
8th Mar 27 (Mon)
6th May 27 (Thu)
30th Jun 27 (Wed)
Course Outline
The SEO Copywriting Process
Digital impacts for online audiences: how SEO fits in
Structuring SEO copy for maximum engagement
Using your audience as the starting point for SEO
Defining your audience
Ensuring your brief targets your audience
Introduction to Keyword Research
The importance of using keywords
How to research which keywords to use
Long and short tail keywords
An overview of keyword research tools and how to use them
The Anatomy of SEO Copy
The importance of Keyword placement
Understanding keyword density
Titles, sub-headings and tags
Linking techniques
SEO dos and don'ts
Fine-tuning Your SEO Copywriting
Choosing the right tone for your copy
Keeping the tone natural and fluent
Writing with keywords - not around them
Adjusting voice for different digital platforms and purposes
Career paths
Roles this course supports
People training on Copywriting For SEO often work in the careers below.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
Further Reading
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