| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| London Bridge | £329 + VAT save £70 | |||
| Online | £299 + VAT save £100 | |||
| London Bridge | £379 + VAT save £20 | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT | |||
| Online | £399 + VAT | |||
| London Bridge | £399 + VAT |
The SEO copywriting process
• Digital impacts for online audiences: how SEO fits in
• Structuring SEO copy for maximum engagement
• Using your audience as the starting point for SEO
• Defining your audience
• Ensuring your brief targets your audience
Introduction to keyword research
• The importance of using keywords
• How to research which keywords to use
• Long and short tail keywords
• An overview of keyword research tools and how to use them
Exercise
• Delegates will create a copywriting brief based on their own type and topic of content, using the process and tools introduced in the morning to build a keyword group
• Group feedback and discussion
The anatomy of SEO copy
• The importance of Keyword placement
• Understanding keyword density
• Titles, sub-headings and tags
• Linking techniques
• SEO dos and don'ts
Fine-tuning your SEO copywriting
• Choosing the right tone for your copy
• Keeping the tone natural and fluent
• Writing with keywords - not around them
• Adjusting voice for different digital platforms and purposes
Exercise
• Delegates will write an SEO-driven piece of copy for a particular audience, using a brief provided by the trainer and keyword research techniques introduced during the day
• Feedback and group discussion
Questions and Answers
"Tasks were really engaging and challenging but in a good way"
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