Copywriting For SEO Course

Write copy that ranks in search without losing its natural voice on this one-day course.

Covers keyword research, page structure, on-page optimisation and SEO best practice.

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Copywriting For SEO course

Copywriting For SEO Course

Copywriting For SEO Course

Write copy that ranks in search without losing its natural voice on this practical one-day SEO copywriting course. You'll learn how SEO fits into the wider digital landscape, how to structure SEO copy for maximum engagement, how to research and select the right keywords, how to place keywords naturally in titles, headings, subheadings and body copy, how to write compelling meta tags and page descriptions, and how to apply SEO best practice across different digital platforms.

Suitable for writers, marketers and anyone who creates content for the web.
Duration icon

One Day

Timings icon

10:00 - 16:30 UK Time

  • Key Learning Points

  • icon Structure SEO copy for maximum search visibility
  • icon Research and select the right keywords to target
  • icon Place keywords naturally in titles, tags and body
  • icon Write SEO copy that reads well and ranks well
  • icon Apply SEO best practice across different platforms

If attending an online course you must have a licensed copy of any software required and access to a suitable computer.

Some knowledge of SEO principles and copywriting is beneficial before joining this class.

Our Expert Team
Expert Trainers

Course leader is an experienced industry expert

Course Dates Days Location Places RRP Discount You Pay
13th Aug 26 Thu Online Available £399.00 £50.00 £349.00 + VAT
11th Nov 26 Wed Online Available £399.00 £399.00 + VAT
No in-person dates available at the moment.
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
13th Aug 26 Thu Online Available £399.00 £50.00 £349.00 + VAT
11th Nov 26 Wed Online Available £399.00 £399.00 + VAT
Media Training

Request a quote for Copywriting For SEO

All our courses are available as private, bespoke or team training.

You can customise the outline, have a group where it's just your team or enjoy a one to one session with an expert.

We can deliver the course at our centre, live online or at your choice of venue.

Fill in the form below and our team will get in touch with pricing and helpful advice to get the conversation started.

Course Dates

13th Aug 26 (Thu)

Location:Online

Places: Available

RRP: £399.00

Discount: £50.00

You Pay: £349.00 + VAT
11th Nov 26 (Wed)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

Course Outline

1

The SEO Copywriting Process

Digital impacts for online audiences: how SEO fits in

Structuring SEO copy for maximum engagement

Using your audience as the starting point for SEO

Defining your audience

Ensuring your brief targets your audience

2

Introduction to Keyword Research

The importance of using keywords

How to research which keywords to use

Long and short tail keywords

An overview of keyword research tools and how to use them

3

The Anatomy of SEO Copy

The importance of Keyword placement

Understanding keyword density

Titles, sub-headings and tags

Linking techniques

SEO dos and don'ts

4

Fine-tuning Your SEO Copywriting

Choosing the right tone for your copy

Keeping the tone natural and fluent

Writing with keywords - not around them

Adjusting voice for different digital platforms and purposes

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.