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Copywriting For SEO Course

Write copy that ranks in search without losing its natural voice on this one-day course.

Covers keyword research, page structure, on-page optimisation and SEO best practice.

Write copy that ranks in search without losing its natural voice on this one-day course. Covers keyword research, page structure, on-page optimisation and SEO best practice.

427 Reviews
9.7/10 Satisfaction
99.8% Recommend
See reviews
Copywriting For SEO training course

Copywriting For SEO Course

Write copy that ranks in search without losing its natural voice on this practical one-day SEO copywriting course.

You'll learn how SEO fits into the wider digital landscape, how to structure SEO copy for maximum engagement, how to research and select the right keywords, how to place keywords naturally in titles, headings, subheadings and body copy, how to write compelling meta tags and page descriptions, and how to apply SEO best practice across different digital platforms.

Suitable for writers, marketers and anyone who creates content for the web.

View course outline

Course Dates

Course Dates Days Location Places RRP Discount You Pay
11th Nov 26 Wed Online Available £399.00 £50.00 £349.00 + VAT
27th Jan 27 Wed London Islington Available £399.00 £399.00 + VAT
8th Mar 27 Mon Online Available £399.00 £399.00 + VAT
6th May 27 Thu London Islington Available £399.00 £399.00 + VAT
30th Jun 27 Wed Online Available £399.00 £399.00 + VAT
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
27th Jan 27 Wed London Islington Available £399.00 £399.00 + VAT
6th May 27 Thu London Islington Available £399.00 £399.00 + VAT
Course Dates Days Location Places RRP Discount You Pay
11th Nov 26 Wed Online Available £399.00 £50.00 £349.00 + VAT
8th Mar 27 Mon Online Available £399.00 £399.00 + VAT
30th Jun 27 Wed Online Available £399.00 £399.00 + VAT

Private & team training

Request a quote for Copywriting For SEO

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

11th Nov 26

Wed

Location
Online
Places
Available
RRP
£399.00
Discount
£50.00
You pay
£349.00 + VAT

27th Jan 27

Wed

Location
London Islington
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

8th Mar 27

Mon

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

6th May 27

Thu

Location
London Islington
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

30th Jun 27

Wed

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

Course Outline

1

The SEO Copywriting Process

Digital impacts for online audiences: how SEO fits in

Structuring SEO copy for maximum engagement

Using your audience as the starting point for SEO

Defining your audience

Ensuring your brief targets your audience

2

Introduction to Keyword Research

The importance of using keywords

How to research which keywords to use

Long and short tail keywords

An overview of keyword research tools and how to use them

3

The Anatomy of SEO Copy

The importance of Keyword placement

Understanding keyword density

Titles, sub-headings and tags

Linking techniques

SEO dos and don'ts

4

Fine-tuning Your SEO Copywriting

Choosing the right tone for your copy

Keeping the tone natural and fluent

Writing with keywords - not around them

Adjusting voice for different digital platforms and purposes

Who is this course for?

For copywriters, content marketers and web writers who want to produce copy that ranks in search without losing its natural voice. Some knowledge of SEO and copywriting is beneficial.

427 Reviews
9.7/10 Satisfaction
99.8% Recommend

Everything. The course was clear and run at a good pace. Plenty of opportunities to ask questions, share information about my up and coming…

Clair – 29th May 26

Nathan 'demystified' SEO and has empowered me to take a more strategic and creative role within my company's web content. I want to become…

Sal – 19th November 25

Trainer was very knowledgeable & friendly; gave time to work on supporting tasks

Ruth – 16th September 25

I thought it was very thorough, engaging and informative. Nathan was fantastic - a great teacher and speaker.

Venetia – 7th May 25

Instructor was very knowledgeable and really tailored examples to the company I work for. Massive valuable feedback on work produced, and q…

Holly – 6th May 25

The tools, the structure formats on how to write a better content, and how to better rank on google.

Salamatu – 15th April 25

Friendly team and nice environment to learn some new skills in!

Katie – 11th February 25

The course itself was well planned out, spaced out throughout the day. Useful examples used. Good mix of listening & learning, and completi…

Myung – 11th February 25

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Who attends?

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Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

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Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

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Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

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