Copywriting For SEO

Optimise your copy for search engines without compromising readability.

Learn valuable techniques to ensure your content is easy to find online.

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Copywriting For SEO

Copywriting For SEO

Discover the art of SEO Copywriting in this comprehensive course. Learn how to optimise your content for search engines while maintaining its readability and persuasiveness.

Understand keyword research techniques, on-page optimisation strategies, and effective link building methods. Gain useful insights into crafting compelling meta tags, headlines, and descriptions that drive organic traffic.

Whether you're a beginner or experienced writer, this course will equip you with the skills and knowledge to create compelling, search engine-friendly content that will improve your website's visibility and rankings.

Duration icon

One Day

Timings icon

10:00 - 16:30 GMT

  • Key Learning Points

  • icon The SEO copywriting process
  • icon Importance of keyword research
  • icon The anatomy of SEO copy
  • icon Seamlessly incorporate keywords
  • icon Essential SEO do's and don'ts

Some knowledge of SEO principles and copywriting is beneficial before joining this class.

Our Expert Team
Expert Trainers

Course leader is an experienced industry expert

Course Dates Days Location Places RRP Discount You Pay
30th Jul 25 Wed London Bridge Available £399.00 £70.00 £329.00 + VAT
23rd Sep 25 Tue London Bridge Available £399.00 £399.00 + VAT
19th Nov 25 Wed London Bridge Available £399.00 £399.00 + VAT
13th Jan 26 Tue London Bridge Available £399.00 £399.00 + VAT
11th Mar 26 Wed London Bridge Available £399.00 £399.00 + VAT
5th May 26 Tue London Bridge Available £399.00 £399.00 + VAT
Course Dates Days Location Places RRP Discount You Pay
26th Aug 25 Tue Online Available £399.00 £70.00 £329.00 + VAT
24th Oct 25 Fri Online Available £399.00 £399.00 + VAT
15th Dec 25 Mon Online Available £399.00 £399.00 + VAT
13th Feb 26 Fri Online Available £399.00 £399.00 + VAT
6th Apr 26 Mon Online Available £399.00 £399.00 + VAT
5th Jun 26 Fri Online Available £399.00 £399.00 + VAT
Media Training

Request a quote for Copywriting For SEO

All our courses are available as private, bespoke or team training.

You can customise the outline, have a group where it's just your team or enjoy a one to one session with an expert.

We can deliver the course at our centre, live online or at your choice of venue.

Fill in the form below and our team will get in touch with pricing and helpful advice to get the conversation started.

Course Dates

30th Jul 25 (Wed)

Location:London Bridge

Places: Available

RRP: £399.00

Discount: £70.00

You Pay: £329.00 + VAT
26th Aug 25 (Tue)

Location:Online

Places: Available

RRP: £399.00

Discount: £70.00

You Pay: £329.00 + VAT
23rd Sep 25 (Tue)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
24th Oct 25 (Fri)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
19th Nov 25 (Wed)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
15th Dec 25 (Mon)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
13th Jan 26 (Tue)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
13th Feb 26 (Fri)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
11th Mar 26 (Wed)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
6th Apr 26 (Mon)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
5th May 26 (Tue)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
5th Jun 26 (Fri)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

Course Outline

1

The SEO Copywriting Process

Digital impacts for online audiences: how SEO fits in

Structuring SEO copy for maximum engagement

Using your audience as the starting point for SEO

Defining your audience

Ensuring your brief targets your audience

2

Introduction to Keyword Research

The importance of using keywords

How to research which keywords to use

Long and short tail keywords

An overview of keyword research tools and how to use them

3

The Anatomy of SEO Copy

The importance of Keyword placement

Understanding keyword density

Titles, sub-headings and tags

Linking techniques

SEO dos and don'ts

4

Fine-tuning Your SEO Copywriting

Choosing the right tone for your copy

Keeping the tone natural and fluent

Writing with keywords - not around them

Adjusting voice for different digital platforms and purposes

5

Questions and answers

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.