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Copywriting For SEO | Training Course

This course teaches copywriting with an emphasis on improving SEO ranking.
Learn with experts to ensure your content is easily found on the web.

COPYWRITING EXPERTS   |   SEO TRAINING   |   SMALL CLASS SIZE   |   LIVE ONLINE & CLASSROOM

Copywriting For SEO | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • SEO best practices
  • Use keywords effectively
  • Structuring SEO copy
  • Writing for your audience
  • Practical exercises
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 181 reviews

Section one

The SEO copywriting process

• Digital impacts for online audiences: how SEO fits in

• Structuring SEO copy for maximum engagement

• Using your audience as the starting point for SEO

• How to make sure your brief targets your audience

Introduction to keyword research

• Introduction to keyword research

• Long and short tail keywords

• An overview of keyword research tools and how to use them

Section two

• Delegates will create a copywriting brief based on their own type and topic of content, using the process and tools introduced in the morning to build a keyword group

• Group feedback and discussion

Section three

The anatomy of SEO copy

• Keyword placement and density

• Titles, sub-headings and tags

• Linking techniques

• SEO dos and don’ts

Fine-tuning your SEO copywriting

• Keeping the tone natural and fluent

• Writing with keywords – not around them

• Adjusting voice for different digital platforms and purposes

Section four

• Delegates will write an SEO-driven piece of copy for a particular audience, using a brief provided by the trainer and keyword research techniques introduced during the day

• Feedback and group discussion

  Course Dates Venue   Price  
Online £349 + VAT
Online £199 + VAT save £150
Online £249 + VAT save £100
Online £279 + VAT save £70
London Bridge £299 + VAT save £50
Online £349 + VAT

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"A brilliant, insightful and well-delivered course. I couldn't have asked for more. Ten out of ten."
European Central Bank
25th August - Copywriting For SEO

Latest Reviews



"Piers was an excellent trainer and all communications leading up to the course were great."
BSI
  • 28th July


"Really engaging content and happy to answer all of our questions throughout. Would happily recommend and try similar courses in the future!"
SOCOTEC
  • 3rd June


"Great course. The trainer was friendly and informal, which made it fun. Lots of discussions with other attendees which I found really helpful. It was a very useful course."
BioLogic
  • 3rd June