AI for Paid Ads Course

AI in Modern SEO

How search and discovery are changing with AI

AI in Modern Performance Marketing

How ads platforms use AI already (bidding, targeting, creative)

What marketers need to do differently in an AI-first ad world

Where AI helps and where human expertise still wins

Campaign Foundations & Strategy with AI

Translate business goals into campaign structures

Audience insight, segmentation and messaging prompts

Build strategic briefs with positioning, angles and objections

Creative Ideation & Ad Concept Development

Generate campaign angles, value props and hooks

Turn product features into emotional and benefit-driven messaging

Create UGC scripts, scroll-stoppers and storyboards with AI

Copywriting for Ads at Scale

Write high-performing ad copy for Google and Meta

Variations for headlines, primary text, CTAs and ad formats

Tone control, clarity, brand language and compliance prompts

AI-Enhanced Ad Creative: Images & Video

Concepts and moodboards for creatives and editors

AI-supported video scripts, shot lists and voiceover guides

Safe and ethical use of AI imagery for ads

Audience Targeting & Signal Building

Build audience profiles and intent segments using AI

Feed platforms better signals for broader targeting success

Align creative angles with audience psychology

Landing Pages & Conversion Funnels

Draft landing page copy and hero sections with AI

Objection-handling, social proof and benefit framing

Create funnel flows for awareness, click, conversion and retention

Experimentation & Testing Frameworks

AI-assisted test planning and hypothesis creation

Creative testing templates and variant generation

Stop / scale / iterate decision prompts

Google Ads with AI Support

Keyword and search intent prompts

Responsive Search Ads drafting and expansion ideas

Account clean-up guidance (match types, negatives, SKAG vs consolidation)

Smart bidding hygiene and automation alignment

Meta Ads with AI Support

Creative frameworks: hooks, problem-solution, testimonial, demo

Variation generation for feed, Reels and story formats

Scaling strategies: broad audiences, ASC, CBO tests

Copy + creative prompt templates for Meta campaigns

Analytics, Reporting & Decision Making

Translate performance data into plain-English insights

Diagnose issues: CTR, CPC, CPA, CVR, ROAS, frequency, fatigue

Weekly performance summary prompts and improvement plans

AI Safety, Accuracy & Compliance in Ads

Avoid false claims, prohibited content and compliance pitfalls

Keep brand tone genuine, avoid generic AI language

Safe workflows: privacy, data, sign-off and approvals

Project: Build an AI-Powered Performance Campaign

Create a full funnel campaign concept

Draft ads for Google and Meta

Build landing page copy and UGC scripts

Create a testing plan and optimisation checklist

Present back for review and feedback