18 to 19 January 2027
Mon-Tue
AI for SEO Course
Learn to use AI tools to boost your organic search rankings and stay ahead in an AI-driven search landscape.
Optimise your site for both traditional search engines and AI chatbots like ChatGPT.
Learn to use AI tools to boost your organic search rankings and stay ahead in an AI-driven search landscape. Optimise your site for both traditional search engines and AI chatbots like ChatGPT.
5
Reviews
9.4/10
Satisfaction
100%
Recommend
-
Expert trainers Experienced industry expert
- Class size Up to 8 in London, or up to 6 live online
- Support 28 days of helpdesk support
- Cancellation 7 day cancellation
- Certificate Certificate of attendance
- Volume discounts Save with Learning Pots
AI for SEO Course
Supercharge your SEO strategy with our AI for SEO course.
In this hands-on class, you’ll learn how to use AI to speed up keyword research, create content briefs that rank, and write natural, high-performing content.
Discover how to make your site trustworthy to AI systems, improve on-page SEO, and translate technical insights into plain English.
You’ll build topic clusters, optimise content for AI-driven search, and ensure your outputs meet Google’s quality and safety guidelines.
Through guided practice and a mini SEO project, you’ll leave equipped with actionable prompts, workflows, and an SEO-focused AI toolkit.
If you work across broader marketing, our AI for Marketing course covers AI tools for campaigns, content and audience research.
It is one of our SEO training courses.
Course dates
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 18 to 19 January 2027 | Mon-Tue | Online | Available | £549 | £50 | £499 + VAT | |
| 30 to 31 March 2027 | Tue-Wed | Online | Available | £549 | £549 + VAT | ||
| 1 to 2 June 2027 | Tue-Wed | Online | Available | £549 | £549 + VAT | ||
| 9 to 10 August 2027 | Mon-Tue | Online | Available | £549 | £549 + VAT |
No in-person dates available at the moment.
No in-person dates available at the moment.
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 18 to 19 January 2027 | Mon-Tue | Online | Available | £549 | £50 | £499 + VAT | |
| 30 to 31 March 2027 | Tue-Wed | Online | Available | £549 | £549 + VAT | ||
| 1 to 2 June 2027 | Tue-Wed | Online | Available | £549 | £549 + VAT | ||
| 9 to 10 August 2027 | Mon-Tue | Online | Available | £549 | £549 + VAT |
Private & team training
Get a quote for AI for SEO
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
Course dates
Swipe for more dates
30 to 31 March 2027
Tue-Wed
1 to 2 June 2027
Tue-Wed
9 to 10 August 2027
Mon-Tue
Private & team training
Get a quote for AI for SEO
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
Course outline
1
AI in Modern SEO
How search and discovery are changing with AI
What marketers must do differently
Why just “more keywords” won’t win anymore
2
Keyword and Topic Research with AI
Transform seed ideas into full topic universes
Use AI to map user intent and content gaps
Build topic clusters that make sense for your site
3
Creating Strong SEO Content Briefs
Turn research into actionable briefs for writers
Identify FAQs, proof points and entity signals via AI
Set up structure, voice and optimisation goals early
4
Writing and Optimising Content with AI Support
Generate drafts that feel human, not robotic
Optimise titles, metas, headings, FAQs, internal links
Use AI to repurpose content while preserving quality
5
Content Quality Checks and Fact-Checking
Prevent thin, duplicate or weak content from slipping through
Use AI prompts to validate facts, authority and originality
Build a QA workflow for your content team
6
Optimising for AI Search and Answer Engines
How AI tools (e.g., chatbots, assistants) pick brands to recommend
Build pages and brand assets that AI will surface
Test your brand’s “recommendability” in AI-driven search
7
Technical SEO with AI Help
Translate technical SEO issues into plain language
Use AI to assist with crawl, indexing, redirects and linking
Scale technical fixes through prompt-enabled workflows
8
Local, E-commerce and B2B SEO with AI
Local SEO: prompts for listings, reviews and citations
E-commerce: product / category pages, filters, schema
B2B: long-cycle content, thought leadership and AI support
9
AI for SEO Analytics and Reporting
Turn data into plain English insights and next steps
Use AI to spot performance drops, traffic shifts, indexing issues
Build one-page reports stakeholders understand at a glance
10
SEO Safety, Ethics and Best Practice
Aligning with Google’s content and quality guidelines
Avoiding AI misuse, spammy signals and brand risk
Human-in-the-loop workflows, data privacy and compliance
11
Project/Workshop
Build a mini SEO plan: topic cluster, brief, page draft, report
Use everything learnt: research, prompts, QA, analytics
12
Next Steps and SEO AI Toolkit
Prompt library tailored for SEO marketers
30-day practice plan and guide to ongoing learning
Who is this course for?
For SEO professionals, content marketers and digital marketers who want to use AI to improve their organic search performance. Requires our SEO Introduction course or equivalent working knowledge.
5
Reviews
9.4/10
Satisfaction
100%
Recommend
Deva was a very knowledgable trainer who explains everything clearly and in simple term,s so that all attendees understand the tasks and in…
Course size was ideal. Trainer had a well balanced agenda, and called on participants in a consistent way (everyone got to participate and…
This was a really interesting and valuable course. We’re redesigning our website this year, so it’s great to be able to apply the recommend…
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Read course reviewsWho attends?
Getting better at your job
You need a skill for the role you already have, or your employer is investing in the team.
Changing career
You're moving into a new field and need the practical skills it asks for.
Just graduated
You know the theory. A practical course and a certificate of attendance show employers you can do the work.
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