AI for SEO Course

Learn to use AI tools to boost your organic search rankings and stay ahead in an AI-driven search landscape.

Optimise your site for both traditional search engines and AI chatbots like ChatGPT.

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AI for SEO course

AI for SEO Course

AI for SEO Course

Supercharge your SEO strategy with our AI for SEO course. In this hands-on class, you’ll learn how to use AI to speed up keyword research, create content briefs that rank, and write natural, high-performing content.

Discover how to make your site trustworthy to AI systems, improve on-page SEO, and translate technical insights into plain English. You’ll build topic clusters, optimise content for AI-driven search, and ensure your outputs meet Google’s quality and safety guidelines.

Through guided practice and a mini SEO project, you’ll leave equipped with actionable prompts, workflows, and an SEO-focused AI toolkit.

If you work across broader marketing, our AI for Marketing course covers AI tools for campaigns, content and audience research.

Duration icon

Two Days

Timings icon

10:00 - 16:30 UK Time

  • Key Learning Points

  • icon How AI helps marketers in the real world
  • icon Make your site friendly to AI systems
  • icon Plan topic clusters and internal linking
  • icon Improve on-page SEO with AI prompts
  • icon Spot weak or risky AI content

If attending an online course you must have a licensed copy of any software required and access to a suitable computer.

We use ChatGPT Plus, Claude, and Copilot during this course. You'll need to have attended our SEO Intro course or have equivalent working knowledge before joining this class.

Who is this course for?

For SEO professionals, content marketers and digital marketers who want to use AI to improve their organic search performance. Requires our SEO Introduction course or equivalent working knowledge.

Our Expert Team
Expert Trainers

Course leader is an experienced industry expert

Course Dates Days Location Places RRP Discount You Pay
8-9th Jun 26 Mon-Tue Online Available £549.00 £100.00 £449.00 + VAT
3-4th Aug 26 Mon-Tue Online Available £549.00 £50.00 £499.00 + VAT
1-2nd Sep 26 Tue-Wed Online Available £549.00 £549.00 + VAT
No in-person dates available at the moment.
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
8-9th Jun 26 Mon-Tue Online Available £549.00 £100.00 £449.00 + VAT
3-4th Aug 26 Mon-Tue Online Available £549.00 £50.00 £499.00 + VAT
1-2nd Sep 26 Tue-Wed Online Available £549.00 £549.00 + VAT
Media Training

Request a quote for AI for SEO

All our courses are available as private, bespoke or team training.

You can customise the outline, have a group where it's just your team or enjoy a one to one session with an expert.

We can deliver the course at our centre, live online or at your choice of venue.

Fill in the form below and our team will get in touch with pricing and helpful advice to get the conversation started.

Course Dates

8-9th Jun 26 (Mon-Tue)

Location:Online

Places: Available

RRP: £549.00

Discount: £100.00

You Pay: £449.00 + VAT
3-4th Aug 26 (Mon-Tue)

Location:Online

Places: Available

RRP: £549.00

Discount: £50.00

You Pay: £499.00 + VAT
1-2nd Sep 26 (Tue-Wed)

Location:Online

Places: Available

RRP: £549.00

Discount:

You Pay: £549.00 + VAT

Course Outline

1

AI in Modern SEO

  • How search and discovery are changing with AI
  • What marketers must do differently
  • Why just “more keywords” won’t win anymore
2

Keyword and Topic Research with AI

  • Transform seed ideas into full topic universes
  • Use AI to map user intent and content gaps
  • Build topic clusters that make sense for your site
3

Creating Strong SEO Content Briefs

  • Turn research into actionable briefs for writers
  • Identify FAQs, proof points and entity signals via AI
  • Set up structure, voice and optimisation goals early
4

Writing and Optimising Content with AI Support

  • Generate drafts that feel human, not robotic
  • Optimise titles, metas, headings, FAQs, internal links
  • Use AI to repurpose content while preserving quality
5

Content Quality Checks and Fact-Checking

  • Prevent thin, duplicate or weak content from slipping through
  • Use AI prompts to validate facts, authority and originality
  • Build a QA workflow for your content team
6

Optimising for AI Search and Answer Engines

  • How AI tools (e.g., chatbots, assistants) pick brands to recommend
  • Build pages and brand assets that AI will surface
  • Test your brand’s “recommendability” in AI-driven search
7

Technical SEO with AI Help

  • Translate technical SEO issues into plain language
  • Use AI to assist with crawl, indexing, redirects and linking
  • Scale technical fixes through prompt-enabled workflows
8

Local, E-commerce and B2B SEO with AI

  • Local SEO: prompts for listings, reviews and citations
  • E-commerce: product / category pages, filters, schema
  • B2B: long-cycle content, thought leadership and AI support
9

AI for SEO Analytics and Reporting

  • Turn data into plain English insights and next steps
  • Use AI to spot performance drops, traffic shifts, indexing issues
  • Build one-page reports stakeholders understand at a glance
10

SEO Safety, Ethics and Best Practice

  • Aligning with Google’s content and quality guidelines
  • Avoiding AI misuse, spammy signals and brand risk
  • Human-in-the-loop workflows, data privacy and compliance
11

Project/Workshop

  • Build a mini SEO plan: topic cluster, brief, page draft, report
  • Use everything learnt: research, prompts, QA, analytics
12

Next Steps and SEO AI Toolkit

  • Prompt library tailored for SEO marketers
  • 30-day practice plan and guide to ongoing learning

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.

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