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Google Ads Adv | Training Course

Build on your knowledge of Google Ads.
Troubleshoot your ad performance and master PPC campaigns.

MARKETING EXPERTS | SMALL COURSE SIZES | PROFESSIONAL TRAINING | LONDON

  Course Dates Venue   Price  
London Bridge £279 + VAT save £100
Online £229 + VAT save £150
London Bridge £379 + VAT
Online £379 + VAT

Google Ads Adv | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Analyse and improve ad performance
  • Create custom reports
  • Set up remarketing lists (RLSA)
  • Integrate Google Analytics and Tag Manager
  • Understand complex bidding options
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
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  • Delicious lunch provided
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Introduction

• Review of basic skills and reports

• Review of account structure and current set up



Managing your Google Ads account

• How to administer manager and standard accounts

• Adding and removing users

• About the account map

• About billing and company information

• Account preferences

• Examining the change history log



How are your ads performing?

• Looking at historical keyword performance

• Which ads are working best?

• Responsive Search Ad performance

• Which extensions are helping?

• Where is the money being spent?

• Are you on budget, over budget or under budget?

• Resolving issues



Work more efficiently

• Copying and pasting in Google Ads

• Setting up and using assets from the shared library

• Re-using and/or re-assigning extensions

• Creating a reusable negative keyword list



Set up custom reports

•Custom reports in Google Ads

•Building a dashboard

•Exporting reports to documents

•Dynamically exporting data to google sheets

Integrating Google Analytics

•Linking Google Analytics to Google Ads

•Switching on data sharing in Google Analytics

•Looking at Google Ads reports in Google Analytics

•What is Google Tag Manager (GTM) and how can it help you?

•Adding a remarketing tag to your website with GTM

•Setting up conversion tracking

•Setting up Smart Goals in Google Analytics

•Importing Smart and other goals into Google Ads



Integrating other services

•Linking Google Search Console to Google Ads

•Linking Youtube to Google Ads

•Setting up a Merchant Account for product ads

•Other integration possibilities



Bidding methods in more detail

•Using conversion based bidding

•Working with ROAS (Return on Ad Spend)

•Understanding Target impression share

•Manual bidding and the keyword planner revisited



Audiences and remarketing lists

•Adding a new search campaign and setting a key objective

•Working through the campaign settings

•Adding an Adgroup and some keywords

•Remarketing smart lists (RLSA)



Other types of campaigns

•About display Ads

•Setting up and running Merchant accounts and product ads

•About Video Ads



Questions & Answers

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"A very accessible and relevant introduction to filming with a smartphone. Also a lot of fun creating videos throughout the course using the techniques learned. Highly recommended."
Michael Niles Training And Media
25th November - Filming With A Smartphone

Latest Reviews



"Piers was an excellent trainer. Thorough and diligent, he made the course engaging and provided great copywriting tips that we can use in our SEO content. A brilliant and inspiring end to the week - thank you, Piers!"
RMP Enterprise
  • 25th November


"The trainer was very knowledgeable, the course was very insightful and the content was very helpful!"
Burford Capital
  • 24th November


"Lots of excellent information, easy to follow and a good quick how-to-guide. Great lunch and lovely workplace and location :)"
Tuition Extra
  • 24th November