Google Ads Adv Course
Google Ads Adv Course
The Advanced Google Ads course is designed to take your digital advertising skills to the next level. Dive deeper into keyword research techniques, harness the power of AdWords for effective PPC campaigns, and develop advanced marketing strategies to reach your target audience.
Discover how to optimise your campaigns for higher conversion rates and maximize your advertising ROI. This course equips you with the knowledge and expertise to fine-tune your Google Ads campaigns, refine your targeting, and drive exceptional results.
Key Learning Points
Key Learning Points
- Audit and restructure your account for better performance
- Apply advanced bidding strategies and automation
- Analyse ad performance and act on the data
- Build custom reports and segment your data
- Link Google Ads to Analytics and set up conversion tracking
Audit and restructure your account for better performanceIf attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You should have attended our Google Ads introduction course or have similar working knowledge.
Who is this course for?
For marketers and PPC professionals who already run Google Ads and want to improve performance through advanced techniques. Requires our Google Ads Introduction course or equivalent.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 14th Aug 26 | Fri | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 11th Nov 26 | Wed | Online | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 14th Aug 26 | Fri | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 11th Nov 26 | Wed | Online | Available | £399.00 | £399.00 + VAT |
Course Dates
14th Aug 26 (Fri)
11th Nov 26 (Wed)
Course Outline
Introduction
Review of basic skills and reports
Review of account structure and current set up
Managing your Google Ads account
How to administer manager and standard accounts
Adding and removing users
About the account map
About billing and company information
Account preferences
Examining the change history log
How are your ads performing?
Looking at historical keyword performance
Which ads are working best?
Responsive Search Ad performance
Which extensions are helping?
Where is the money being spent?
Are you on budget, over budget or under budget?
Resolving issues
Copying and pasting in Google Ads
Setting up and using assets from the shared library
Re-using and/or re-assigning extensions
Creating a reusable negative keyword list
Custom reports in Google Ads
Building a dashboard
Exporting reports to documents
Dynamically exporting data to google sheets
Linking Google Analytics to Google Ads
Switching on data sharing in Google Analytics
Looking at Google Ads reports in Google Analytics
What is Google Tag Manager (GTM) and how can it help you?
Adding a remarketing tag to your website with GTM
Setting up conversion tracking
Setting up Smart Goals in Google Analytics
Importing Smart and other goals into Google Ads
Linking Google Search Console to Google Ads
Linking Youtube to Google Ads
Setting up a Merchant Account for product ads
Other integration possibilities
Using conversion based bidding
Working with ROAS (Return on Ad Spend)
Understanding Target impression share
Manual bidding and the keyword planner revisited
Adding a new search campaign and setting a key objective
Working through the campaign settings
Adding an Adgroup and some keywords
Remarketing smart lists (RLSA)
About display Ads
Setting up and running Merchant accounts and product ads
About Video Ads
Questions and answers
This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
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