31 March 2027
Wed
Google Ads Advanced Course
Get more from your Google Ads budget with advanced optimisation, bidding and reporting.
Covers account audits, automation, Analytics integration and conversion tracking.
Get more from your Google Ads budget with advanced optimisation, bidding and reporting. Covers account audits, automation, Analytics integration and conversion tracking.
40
Reviews
9.9/10
Satisfaction
100%
Recommend
-
Expert trainers Experienced industry expert
- Class size Up to 8 in London, or up to 6 live online
- Support 28 days of helpdesk support
- Cancellation 7 day cancellation
- Certificate Certificate of attendance
- Volume discounts Save with Learning Pots
Google Ads Advanced Course
The Advanced Google Ads course is designed to take your digital advertising skills to the next level.
Dive deeper into keyword research techniques, harness the power of AdWords for effective PPC campaigns, and develop advanced marketing strategies to reach your target audience.
Discover how to optimise your campaigns for higher conversion rates and maximize your advertising ROI.
This course equips you with the knowledge and expertise to fine-tune your Google Ads campaigns, refine your targeting, and drive exceptional results.
New to Google Ads?
Our Google Ads Introduction course covers the essentials before progressing to these advanced topics.
Course dates
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 31 March 2027 | Wed | Online | Available | £399 | £50 | £349 + VAT | |
| 9 July 2027 | Fri | Online | Available | £399 | £399 + VAT |
No in-person dates available at the moment.
No in-person dates available at the moment.
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 31 March 2027 | Wed | Online | Available | £399 | £50 | £349 + VAT | |
| 9 July 2027 | Fri | Online | Available | £399 | £399 + VAT |
Private & team training
Get a quote for Google Ads Advanced
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
Course dates
Swipe for more dates
9 July 2027
Fri
Private & team training
Get a quote for Google Ads Advanced
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
Course outline
1
Introduction
Review of basic skills and reports
Review of account structure and current set up
2
Managing your Google Ads account
How to administer manager and standard accounts
Adding and removing users
About the account map
About billing and company information
Account preferences
Examining the change history log
3
How are your ads performing?
Looking at historical keyword performance
Which ads are working best?
Responsive Search Ad performance
Which extensions are helping?
Where is the money being spent?
Are you on budget, over budget or under budget?
Resolving issues
Copying and pasting in Google Ads
Setting up and using assets from the shared library
Re-using and/or re-assigning extensions
Creating a reusable negative keyword list
Custom reports in Google Ads
Building a dashboard
Exporting reports to documents
Dynamically exporting data to google sheets
Linking Google Analytics to Google Ads
Switching on data sharing in Google Analytics
Looking at Google Ads reports in Google Analytics
What is Google Tag Manager (GTM) and how can it help you?
Adding a remarketing tag to your website with GTM
Setting up conversion tracking
Setting up Smart Goals in Google Analytics
Importing Smart and other goals into Google Ads
Linking Google Search Console to Google Ads
Linking Youtube to Google Ads
Setting up a Merchant Account for product ads
Other integration possibilities
Using conversion based bidding
Working with ROAS (Return on Ad Spend)
Understanding Target impression share
Manual bidding and the keyword planner revisited
Adding a new search campaign and setting a key objective
Working through the campaign settings
Adding an Adgroup and some keywords
Remarketing smart lists (RLSA)
About display Ads
Setting up and running Merchant accounts and product ads
About Video Ads
4
Questions and answers
This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.
Who is this course for?
For marketers and PPC professionals who already run Google Ads and want to improve performance through advanced techniques. Requires our Google Ads Introduction course or equivalent.
40
Reviews
9.9/10
Satisfaction
100%
Recommend
Great at listening to questions specific to our business
Natalia is an excellent trainer and I really enjoyed the course with her!
Simon was extremely knowledgeable and tailored the training to my experience / business.
The trainer Deva was excellent. Really knowledgeable and worked through real life examples to help us put learning into practice.
This was amazing! Trainer is friendly, loved the food and drinks and venue
Communicative, I was running late and they were very kind when I phoned to apologise. Great to have a one to one session!
Course structure and nice and concise info about event
Great communication and explanations, very knowledgeable
Swipe for more
Read course reviewsWho attends?
Getting better at your job
You need a skill for the role you already have, or your employer is investing in the team.
Changing career
You're moving into a new field and need the practical skills it asks for.
Just graduated
You know the theory. A practical course and a certificate of attendance show employers you can do the work.
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