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Sales Courses

Boost your team's performance with our sales training. Learn ethical selling techniques and build on your communication skills.

9 Reviews
9.9/10 Satisfaction
100% Recommend
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Sales Intro training course

Sales Intro

  One day    Live online     Private options

Learn the fundamentals of selling on this practical one-day introduction course.

Covering the sales process and principles, building rapport, questioning and listening, presenting features and benefits, pitching, handling objections and proven closing techniques — suitable for those new to sales.

  •  Build rapport and make a strong first impression
  •  Use questioning and listening to uncover needs
  •  Present features and benefits compellingly
  •  Handle objections professionally and confidently
  •  Apply proven closing techniques to win business

  •  

    "Very good, 1:1 was intense but it was great"

    26 August 2025 - With Anita

  •  

    "The trainer, Anita, was amazing! Covered so much in the session and gave relevant examples for me and my business."

    12 June 2025 - With Anita

  • More reviews
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Sales Leadership training course

Sales Leadership

  Two day    Live online     Private options

Develop your sales leadership skills on this expert-led two-day course.

Covering leadership styles and decision-making, coaching and developing your team, sales strategy and value propositions, pipeline management and forecasting, CRM and analytics, building team culture and cadence and managing performance against targets.

  •  Coach and develop your salespeople effectively
  •  Build a compelling sales strategy and value proposition
  •  Manage pipeline and forecast accurately
  •  Use CRM and analytics to drive team performance
  •  Set targets and manage performance against them

  •  

    "Anita was an amazing trainer, so knowledgeable and enthusiastic, making everything personalised and focused for our company and context. Thanks so much Anita and Media Training. Would 100% recommend."

    Literacy Tree - 25 February 2025 - With Anita

  • More reviews
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Sales Negotiation training course

Sales Negotiation

  One day    Live online     Private options

Build your sales negotiation skills on this practical one-day course.

Covering how to establish and communicate value, planning your proposal, anticipating objections, different negotiation styles, anchoring and how to overcome it, using BATNA effectively, managing concessions strategically and reaching win-win agreements.

  •  Establish and communicate your value before negotiating
  •  Plan proposals and anticipate client objections
  •  Recognise and overcome anchoring bias
  •  Use BATNA to negotiate from a position of strength
  •  Manage concessions strategically without undervaluing

  •  

    "The trainer was excellent, and provided an engaging and useful session. Everyone at the centre was friendly, helpful and made the day really enjoyable. Great food and refreshments!"

    Hat Trick International - 12 November 2025 - With Anita

  •  

    "Made to feel very comfortable before and during my course. My course was one to one so very in depth and informative. My trainer was great and I will be taking lot of ideas away from my training today. Lunch was also very nice. Thank you."

    BearingNet - 18 August 2025 - With Anita

  •  

    "The course was very informative and relevant to my requirements"

    VINCI Construction - 27 May 2025 - With Anita

  • More reviews
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Whether you're selling a product or service, our Sales courses will equip you with proven techniques and tools you can use to build relationships and increase sales.

Our course aims to help you gain confidence and keep a positive mindset when selling. Understand the needs of your client, how your product or service can help them, and where you fit in.

Attend a Sales training course in-person at our London training centre or online via Zoom.

Practise your communication skills and learn how your calls and presentations can be more effective.

If you are a Sales Executive, Account Manager or Sales Manager our Sales Introduction course will equip you with the skills and knowledge to build your own sales strategy.

Learn your way

Face to face

Face to face

Train at our Islington centre in a class of up to eight. Ask the trainer anything, as often as you need.

Live online

Live online

The same course, taught live over Zoom in a class of up to six. You'll need your own computer and software.

Team training

Team training

Private courses for your team, at our centre, at your office or live online. We can build the day around your own files and brand.

Who attends?

Getting better at your job icon

Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

Changing career icon

Changing career

You're moving into a new field and need the practical skills it asks for.

Just graduated icon

Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

Recent Sales reviews

Sales Negotiation 12 November 2025 · In Person · Public

The trainer was excellent, and provided an engaging and useful session. Everyone at the centre was friendly, helpful and made the day really enjoyable. Great food and refreshments!

JM Hat Trick International

Sales Intro 26 August 2025 · In Person · Public

Very good, 1:1 was intense but it was great

HR

Sales Negotiation 18 August 2025 · In Person · Public

Made to feel very comfortable before and during my course. My course was one to one so very in depth and informative. My trainer was great and I will be taking lot of ideas away from my training today. Lunch was also very nice. Thank you.

RA BearingNet

Sales Intro 12 June 2025 · Online · Public

The trainer, Anita, was amazing! Covered so much in the session and gave relevant examples for me and my business.

GS

Sales Negotiation 27 May 2025 · In Person · Public

The course was very informative and relevant to my requirements

KW VINCI Construction

Sales Leadership 25 to 26 February 2025 · In Person · Public

Anita was an amazing trainer, so knowledgeable and enthusiastic, making everything personalised and focused for our company and context. Thanks so much Anita and Media Training. Would 100% recommend.

AL Literacy Tree