Google Courses

Harness Google's unrivalled analytics and advertising tools to boost your marketing strategy. Discover how with our expert-led courses.

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Google Courses

Harness Google's unrivalled analytics and advertising tools to boost your marketing strategy. Discover how with our expert-led courses.

Google Ads : Introduction course image

Google Ads Intro

From £299 + VAT

  One day    Classroom    Live Online     Private Options

Learn to devise and create clickable and profitable Google Ads. Focus your campaigns to give you superb ROI from your advertising budget.

Learn how to create and optimise Google Ads campaigns to reach a larger audience and increase brand visibility.

Discover strategies to target specific demographics, interests, and locations, ensuring your ads reach the right audience, resulting in higher conversion rates.

  •  Understanding PPC advertising basics
  •  Account structure and settings
  •  Creating your Ad content
  •  Analysing historical ad performance
  •  Planning and executing a campaign

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    "Lots of diverse information, the course covered information that was also adjacent to Google Ads, and not solely focusing on it"

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    "Natalia was really lovely and approachable for questions. She made the atmosphere really comfortable and clearly knew a lot about Google Ads."

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    "Loved the way the course was taught, by taking us through each step but getting us to do it at the same time, such an easy way to learn and helped make it easier to understand."

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    "Great at explaining with relevant examples. Great at responsive learning and getting the group involved in problem solving."

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    "I learned a lot, not just about the using VBA, but on methods to problem solve on my own. Really enjoyed the course"

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Google Ads : Advanced course image

Google Ads Adv

From £329 + VAT

  One day    Classroom    Live Online     Private Options

Drive better results for your business from your Google Ads campaigns. Gain valuable insights into how to improve your ad campaign's performance.

This course will highlight more advanced Google Ads features and techniques that can help you optimise your campaigns, including improved bidding strategies and audience targeting.

Learn how to leverage data analysis and audience insights using Google Analytics to refine your targeting strategy.

  •  Review and optimise account structure
  •  Efficiency and time-saving techniques
  •  Analyse ad performance to make improvements
  •  Create custom reports for data analysis
  •  Integrate insights from Google Analytics

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    "Simon was a fantastic trainer - always answered all questions, tailored it to all of us in the room so that we could all somehow relate it to what we'll be using it for. He was very patient and took his time to re-explain bits if needed. Thank you!"

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    "Very thorough detail, great kit list and additional resources"

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    "Very knowledgeable direction and practical, informative session."

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    "Great location, really good trainer, really easy to understand, lunch was delicious"

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    "Being able to go through processes at a good pace and being able to ask questions. A lot of useful information that I can use or apply to some of the tasks at work."

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Google Analytics GA4 : Introduction course image

Google Analytics GA4 Intro

From £329 + VAT

  One day    Classroom    Live Online     Private Options

Master the new GA4 features to gain valuable marketing insights. Make data-informed decisions to improve your digital marketing strategies.

Master the new GA4 interface and its enhanced reporting capabilities, allowing you understand the powerful features of GA4 to effectively track and analyse website data.

This course will help you utilise Google Analytics to make data-informed decisions to drive business growth.

  •  The GA4 data model
  •  Tracking holistic digital space
  •  Primary metrics in GA4
  •  GA4 vs Universal Analytics
  •  Event tracking in GA4

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    "Very clear explanation and guidance of the Ga4 interface. Patient and understanding in all abilities."

    Chamber Furniture

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    "Lovely centre - really supportive staff & clear course to follow"

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    "Excellent trainer who clearly knew what he was talking about and conveyed it clearly."

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    "Clear instruction – and lunch!"

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    "The course was incredibly thorough and our trainer was extremely knowledgable and supportive during."

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Google Tag Manager course image

Google Tag Manager

From £299 + VAT

  One day    Classroom    Live Online     Private Options

Learn how to take control of your tracking and analytics all in one place. Master Google Tag Manager to effectively manage tracking codes and tags

Learn how to effectively implement and manage tracking codes and tags across your website or digital properties using Google Tag Manager.

Discover how to save a whole load of time and effort by centralising and simplifying the process.

Master this powerful tool and gain valuable insights into your marketing campaigns.

  •  Simplify tracking with Google Tag Manager
  •  Integration with Google Analytics
  •  Efficient deployment and administration
  •  Technical understanding for optimal setup
  •  Adv tracking possibilities

  •  

    "Hire a pack of Wolf's! He was genuinely the best educator I've come across. I've learnt so much, thank you!"

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    "Everything was very clear and not too overwhelming - really fun tasks"

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    "Explaining advanced html and css in the format of building a site. Its very innovative and helpful as i can go back and review."

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    "Sue Hibbert is great explaining things."

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    "Great environment for learning, enjoyed having a small class as I received individual attention and was able to knuckle down on the skills I really needed to learn during the course."

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Google Sheets Intro course image

Google Sheets Intro

  One day    Classroom    Live Online     Private Options

For complete beginners who want to create sophisticated spreadsheets. Organise your data and share insights with colleagues on the go.

This Google Sheets course will give you the skills to efficiently set up spreadsheets, manage and analyse data, automate tasks, and collaborate effectively with your colleagues for improved productivity and decision-making.

Learn valuable time-saving techniques and shortcuts to navigate and work with data in Google Sheets, enabling you to be more productive and get tasks done more quickly.

  •  Creating and navigating spreadsheets
  •  Data Manipulation
  •  Formulas and Functions
  •  Data Organisation and Presentation
  •  Collaboration and Sharing

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    "The whole process was great. Starting with all the support I received from Marianna to organise all the training for me and my co-workers, and during the training itself with Lynne, which was very helpful and well executed ."

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Taking Google Analytics and Ads courses can provide valuable skills in analyzing website data, optimizing online advertising campaigns, improving website performance, and driving targeted traffic, leading to better marketing outcomes and increased business success.

Google Analytics and Ads courses can improve your career prospects by equipping you with the ability to analyze data, optimize marketing campaigns, and make data-driven decisions, which are valuable skills in the digital marketing field.

Learning Google software can be relatively quick. We cover the basics on our one day introduction courses, after practice and further training you can become an advanced user in a few months.

The best Google course depends on your professional goals and needs. For digital marketers and small business owners, both Google Ads and Analytics courses are invaluable. We would recommend starting with a Google Analytics course first so you can discover who visits your website and how they interact with it.

Having a certificate from a Google course provides a recognised credential, enhancing employability and credibility. It can be particularly beneficial for digital marketing or ecommerce roles.