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Google Training Courses London & Online

Expert-led training in Google's most valuable marketing and analytics tools. Our Google courses cover GA4, Google Ads, Google Tag Manager and more — taught by practitioners who use these tools professionally every day. Ideal for marketers, data analysts and business owners who want to get more from their Google investment.

Expert-led training in Google's most valuable marketing and analytics tools. Our Google courses cover GA4, Google Ads, Google Tag Manager and more — taught by practitioners who use these tools professionally every day. Ideal for marketers, data analysts and business owners who want to get more from their Google investment.

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Google Ads Intro training course

Google Ads Intro

From £349 + VAT

  One day    Live Online     Private Options

Learn Google Ads in our one-day course. Expert-led, max 8 per class. Face-to-face in London or live online.

Learn to create and optimise Google Ads campaigns on this practical one-day introduction course.

Covering how PPC and Quality Score work, account setup, keyword research, ad copy, extensions, campaign settings and performance analysis — ideal for marketers and business owners new to paid search.

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    "Brilliant at giving specific and relevant advice, so I felt I could leave and apply it right away."

    InnerDrive

  •  

    "Great examples, practical advice and insights. Really enjoyed it."

    Carers Trust

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    "Really good at explaining and worked with my brand to appropriate relevant examples."

    Chamber Furniture

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    "Lots of diverse information, the course covered information that was also adjacent to Google Ads, and not solely focusing on it"

    Commercial Services Group

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    "Natalia was really lovely and approachable for questions. She made the atmosphere really comfortable and clearly knew a lot about Google Ads."

    Just Like Us

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Google Ads Adv training course

Google Ads Adv

From £349 + VAT

  One day    Live Online     Private Options

Master advanced Google Ads in our one-day course. Expert-led, max 8 per class. Face-to-face in London or live online.

Master advanced Google Ads techniques on this expert-led one-day course for existing users.

Covering account auditing, advanced bidding and automation, custom reporting, Google Analytics integration, conversion tracking and remarketing setup using Tag Manager — for marketers who want to improve campaign performance.

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Google Analytics GA4 Intro training course

Google Analytics GA4 Intro

From £349 + VAT

  One day    Live Online     Private Options

Master the new GA4 features to gain valuable marketing insights. Make data-informed decisions to improve your digital marketing strategies.

Master the new GA4 interface and its enhanced reporting capabilities, allowing you understand the powerful features of GA4 to effectively track and analyse website data.

This course will help you utilise Google Analytics to make data-informed decisions to drive business growth.

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Google Tag Manager training course

Google Tag Manager

From £349 + VAT

  One day    Live Online     Private Options

Learn Google Tag Manager in our one-day course. Expert-led, max 8 per class. Face-to-face in London or live online.

Learn to manage website tags and tracking with Google Tag Manager on this practical one-day course.

Covering container setup, tags, triggers and variables, installing Analytics and social media pixels without code changes, preview and debug mode, container version management and user permissions.

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Google Sheets Intro training course

Google Sheets Intro

  One day    Live Online     Private Options

For complete beginners who want to create sophisticated spreadsheets. Organise your data and share insights with colleagues on the go.

This Google Sheets course will give you the skills to efficiently set up spreadsheets, manage and analyse data, automate tasks, and collaborate effectively with your colleagues for improved productivity and decision-making.

Learn valuable time-saving techniques and shortcuts to navigate and work with data in Google Sheets, enabling you to be more productive and get tasks done more quickly.

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Popular subjects in this category

Google Analytics and Google Ads are essential tools for anyone working in digital marketing. Learning to use them effectively means you can track website performance, understand your audience, measure campaign results and make data-driven decisions that improve marketing outcomes and ROI.

Google skills are highly sought after in marketing, e-commerce and communications roles. Being able to set up and optimise Google Ads campaigns or interpret GA4 data gives you a measurable advantage. Our courses are taught by practitioners who use these tools professionally every day.

Our one-day Introduction courses cover the core features of Google Analytics and Google Ads, giving you a solid working foundation. With practice and our Advanced courses, most attendees become proficient users within a few months. The tools are more accessible than many people expect.

If you are new to digital marketing, we recommend starting with Google Analytics GA4 Introduction — understanding who visits your website and how they behave is the foundation for everything else. Once you understand your data, Google Ads Introduction is the natural next step for driving targeted traffic.

A certificate from one of our Google courses is a useful credential, particularly for roles in digital marketing, e-commerce and communications. Employers recognise the value of practical training from a specialist provider, and the skills you develop will be immediately applicable in your role.