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Google Training Courses London & Online

Expert-led training in Google's most valuable marketing and analytics tools. Our Google courses cover GA4, Google Ads, Google Tag Manager and more — taught by practitioners who use these tools professionally every day. Ideal for marketers, data analysts and business owners who want to get more from their Google investment.

Expert-led training in Google's most valuable marketing and analytics tools. Our Google courses cover GA4, Google Ads, Google Tag Manager and more — taught by practitioners who use these tools professionally every day. Ideal for marketers, data analysts and business owners who want to get more from their Google investment.

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Google Ads Intro training course

Google Ads Intro

From £349 + VAT

  One day    Classroom    Live Online     Private Options

Learn to create and optimise Google Ads campaigns on this practical one-day introduction course.

Covering how PPC and Quality Score work, account setup, keyword research, ad copy, extensions, campaign settings and performance analysis — ideal for marketers and business owners new to paid search.

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    "Very clear, good recommendations of best practice"

    29th July 26 - With Simon

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    "Using examples to clarify things - using accessible language - making sure everyone understood before we moved on"

    29th July 26 - With Simon

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    "Brilliant at giving specific and relevant advice, so I felt I could leave and apply it right away."

    InnerDrive - 18th December 25 - With Natalia

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    "Great examples, practical advice and insights. Really enjoyed it."

    Carers Trust - 18th December 25 - With Natalia

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    "Really good at explaining and worked with my brand to appropriate relevant examples."

    Chamber Furniture - 4th July 25 - With Natalia

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Google Ads Adv training course

Google Ads Adv

From £349 + VAT

  One day    Classroom    Live Online     Private Options

Master advanced Google Ads techniques on this expert-led one-day course for existing users.

Covering account auditing, advanced bidding and automation, custom reporting, Google Analytics integration, conversion tracking and remarketing setup using Tag Manager — for marketers who want to improve campaign performance.

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    "Great at listening to questions specific to our business"

    Eurocoin E-Screen - 14th November 25 - With Natalia

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    "Natalia is an excellent trainer and I really enjoyed the course with her!"

    CWGC - 14th November 25 - With Natalia

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    "Simon was extremely knowledgeable and tailored the training to my experience / business."

    Voyage Care - 20th August 25 - With Simon

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    "The trainer Deva was excellent. Really knowledgeable and worked through real life examples to help us put learning into practice."

    Voyage Care - 30th April 25 - With Deva

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    "This was amazing! Trainer is friendly, loved the food and drinks and venue"

    Active Talent Agency - 25th October 24 - With Natalia

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Google Analytics GA4 Intro training course

Google Analytics GA4 Intro

From £349 + VAT

  One day    Classroom    Live Online     Private Options

Master the new GA4 interface and its enhanced reporting capabilities, allowing you understand the powerful features of GA4 to effectively track and analyse website data.

This course will help you utilise Google Analytics to make data-informed decisions to drive business growth.

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    "Was really good to focus on the theory of GA4 rather than just walking through what each button does. I feel a lot more prepared to get set up."

    The Inner Temple - 17th February 26 - With Natalia

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    "Well organised and put together, it had a good plan and structure. The instructor was very skilled in the field and able to teach well and explain quite clearly on the content and what the expectations were. Clear instruction and planned out well."

    WiredScore - 17th February 26 - With Natalia

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    "Very knowledgable and friendly. Will definitely help me going forward"

    7th August 25 - With Simon

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    "Simon was a knowledgeable and hands-on trainer, and the Media Training office provided a conducive learning environment that made the whole training experience quite enjoyable."

    Local Trust - 7th August 25 - With Simon

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    "Very clear explanation and guidance of the Ga4 interface. Patient and understanding in all abilities."

    Chamber Furniture - 13th June 25 - With Deva

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Google Tag Manager training course

Google Tag Manager

From £349 + VAT

  One day    Classroom    Live Online     Private Options

Learn to manage website tags and tracking with Google Tag Manager on this practical one-day course.

Covering container setup, tags, triggers and variables, installing Analytics and social media pixels without code changes, preview and debug mode, container version management and user permissions.

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    "Great overview session provided by Deva. Thank you"

    University Of Leeds - 16th January 26 - With Deva

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    "Deva was great, I struggle sometimes with online courses when it comes to engagement but I found this one to be really good and engaging with a good mixture of content being delivered by Deva and then actually getting the group to do something. Felt I learned lots and pleased I attended."

    University Of Leeds - 19th November 25 - With Deva

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    "Deva was fantastic at explaining things and went through all and any questions thoroughly. He helped us in real time with our issues in GTM and explained everything in a way that was really easy to understand and follow."

    University Of Leeds - 19th November 25 - With Deva

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    "Good speed and information, good examples and helping to troubleshoot."

    Mitchells And Butlers - 19th November 25 - With Deva

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    "We found the training really helpful. Deva was super accommodating and willing to work around all of the specific questions we had."

    30th September 25 - With Deva

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Google Sheets Intro training course

Google Sheets Intro

Private training — ask for a quote

  One day    Classroom    Live Online     Private Options

This Google Sheets course will give you the skills to efficiently set up spreadsheets, manage and analyse data, automate tasks, and collaborate effectively with your colleagues for improved productivity and decision-making.

Learn valuable time-saving techniques and shortcuts to navigate and work with data in Google Sheets, enabling you to be more productive and get tasks done more quickly.

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    "Mon was oustanding! Brilliant- waited a long time to take the course with Mon and it was worth the wait. Thank you so much!"

    Zapp - 19th September 25 - With Monica

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    "Fantastic course, trainer is very knowledgeable and supportive. The office was also clean and lunch / refreshments were great."

    Zapp - 19th September 25 - With Monica

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    "The course is very well structured, we covered a lot of things but it was not a struggle to go through it. Monica is really engaging and very easy to follow. Definitely a very positive experience"

    Zapp - 19th September 25 - With Monica

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    "Fantastic trainer. It was very tailored to what we needed"

    Zapp - 19th September 25 - With Monica

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    "Trainer was very friendly and covered all our doubts"

    Propstore - 26th September 24 - With Monica

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Google Analytics and Google Ads are essential tools for anyone working in digital marketing. Learning to use them effectively means you can track website performance, understand your audience, measure campaign results and make data-driven decisions that improve marketing outcomes and ROI.

Google skills are highly sought after in marketing, e-commerce and communications roles. Being able to set up and optimise Google Ads campaigns or interpret GA4 data gives you a measurable advantage. Our courses are taught by practitioners who use these tools professionally every day.

Our one-day Introduction courses cover the core features of Google Analytics and Google Ads, giving you a solid working foundation. With practice and our Advanced courses, most attendees become proficient users within a few months. The tools are more accessible than many people expect.

If you are new to digital marketing, we recommend starting with Google Analytics GA4 Introduction — understanding who visits your website and how they behave is the foundation for everything else. Once you understand your data, Google Ads Introduction is the natural next step for driving targeted traffic.

A certificate from one of our Google courses is a useful credential, particularly for roles in digital marketing, e-commerce and communications. Employers recognise the value of practical training from a specialist provider, and the skills you develop will be immediately applicable in your role.