Google Training Courses London & Online
Expert-led training in Google's most valuable marketing and analytics tools. Our Google courses cover GA4, Google Ads, Google Tag Manager and more — taught by practitioners who use these tools professionally every day. Ideal for marketers, data analysts and business owners who want to get more from their Google investment.
Google Ads Intro
From £349 + VAT
One day Live Online Private Options
Learn Google Ads in our one-day course. Expert-led, max 8 per class. Face-to-face in London or live online.
Learn to create and optimise Google Ads campaigns on this practical one-day introduction course.
Covering how PPC and Quality Score work, account setup, keyword research, ad copy, extensions, campaign settings and performance analysis — ideal for marketers and business owners new to paid search.
- Understand how Google Ads works and how ads are ranked
- Set up account structure, settings and billing
- Write compelling ad copy and set up extensions
- Research, select and group keywords effectively
- Plan, build and launch your first campaign
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"Brilliant at giving specific and relevant advice, so I felt I could leave and apply it right away."
InnerDrive
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"Great examples, practical advice and insights. Really enjoyed it."
Carers Trust
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"Really good at explaining and worked with my brand to appropriate relevant examples."
Chamber Furniture
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"Lots of diverse information, the course covered information that was also adjacent to Google Ads, and not solely focusing on it"
Commercial Services Group
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"Natalia was really lovely and approachable for questions. She made the atmosphere really comfortable and clearly knew a lot about Google Ads."
Just Like Us
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Google Ads Adv
From £349 + VAT
One day Live Online Private Options
Master advanced Google Ads in our one-day course. Expert-led, max 8 per class. Face-to-face in London or live online.
Master advanced Google Ads techniques on this expert-led one-day course for existing users.
Covering account auditing, advanced bidding and automation, custom reporting, Google Analytics integration, conversion tracking and remarketing setup using Tag Manager — for marketers who want to improve campaign performance.
- Audit and restructure your account for better performance
- Apply advanced bidding strategies and automation
- Analyse ad performance and act on the data
- Build custom reports and segment your data
- Link Google Ads to Analytics and set up conversion tracking
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"Great at listening to questions specific to our business"
Eurocoin E-Screen
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"Natalia is an excellent trainer and I really enjoyed the course with her!"
CWGC
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"Simon was extremely knowledgeable and tailored the training to my experience / business."
Voyage Care
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"The trainer Deva was excellent. Really knowledgeable and worked through real life examples to help us put learning into practice."
Voyage Care
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"This was amazing! Trainer is friendly, loved the food and drinks and venue"
Active Talent Agency
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Google Analytics GA4 Intro
From £349 + VAT
One day Live Online Private Options
Master the new GA4 features to gain valuable marketing insights. Make data-informed decisions to improve your digital marketing strategies.
Master the new GA4 interface and its enhanced reporting capabilities, allowing you understand the powerful features of GA4 to effectively track and analyse website
data.
This course will help you utilise Google Analytics to make data-informed decisions to drive business growth.
- Understand the GA4 data model and structure
- Track activity across your full digital presence
- Read and act on GA4's primary metrics
- Build custom reports and explorations in GA4
- Set up and interpret event tracking
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"Was really good to focus on the theory of GA4 rather than just walking through what each button does. I feel a lot more prepared to get set up."
The Inner Temple
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"Well organised and put together, it had a good plan and structure. The instructor was very skilled in the field and able to teach well and explain quite clearly on the content and what the expectations were. Clear instruction and planned out well."
WiredScore
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"Very knowledgable and friendly. Will definitely help me going forward"
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"Simon was a knowledgeable and hands-on trainer, and the Media Training office provided a conducive learning environment that made the whole training experience quite enjoyable."
Local Trust
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"Very clear explanation and guidance of the Ga4 interface. Patient and understanding in all abilities."
Chamber Furniture
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Google Tag Manager
From £349 + VAT
One day Live Online Private Options
Learn Google Tag Manager in our one-day course. Expert-led, max 8 per class. Face-to-face in London or live online.
Learn to manage website tags and tracking with Google Tag Manager on this practical one-day course.
Covering container setup, tags, triggers and variables, installing Analytics and social media pixels without code changes, preview and debug mode, container version management and user permissions.
- Set up and structure a Google Tag Manager container
- Create and configure tags, triggers and variables
- Install Google Analytics and social media pixels
- Debug and preview your setup before publishing
- Manage container versions and user permissions
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"Great overview session provided by Deva. Thank you"
University Of Leeds
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"Deva was great, I struggle sometimes with online courses when it comes to engagement but I found this one to be really good and engaging with a good mixture of content being delivered by Deva and then actually getting the group to do something. Felt I learned lots and pleased I attended."
University Of Leeds
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"Deva was fantastic at explaining things and went through all and any questions thoroughly. He helped us in real time with our issues in GTM and explained everything in a way that was really easy to understand and follow."
University Of Leeds
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"Good speed and information, good examples and helping to troubleshoot."
Mitchells And Butlers
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"We found the training really helpful. Deva was super accommodating and willing to work around all of the specific questions we had."
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Google Sheets Intro
One day Live Online Private Options
For complete beginners who want to create sophisticated spreadsheets. Organise your data and share insights with colleagues on the go.
This Google Sheets course will give you the skills to efficiently set up spreadsheets,
manage and analyse data, automate tasks, and collaborate effectively with your
colleagues for improved productivity and decision-making.
Learn valuable time-saving techniques and shortcuts to navigate and work with data
in Google Sheets, enabling you to be more productive and get tasks done more
quickly.
- Create, navigate and manage spreadsheets
- Import, clean and manipulate data sets
- Write formulas and functions that save time
- Visualise data clearly with charts and tables
- Share and collaborate on live spreadsheets
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- Visit Our Careers Guide — courses related to Google Sheets Intro
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"Mon was oustanding! Brilliant- waited a long time to take the course with Mon and it was worth the wait. Thank you so much!"
Zapp
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"Fantastic course, trainer is very knowledgeable and supportive. The office was also clean and lunch / refreshments were great."
Zapp
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"The course is very well structured, we covered a lot of things but it was not a struggle to go through it. Monica is really engaging and very easy to follow. Definitely a very positive experience"
Zapp
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"Fantastic trainer. It was very tailored to what we needed"
Zapp
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"Trainer was very friendly and covered all our doubts"
Propstore
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