Sales Negotiation
Our Sales Negotiation course is ideal for sales professionals and will equip you with the skills to confidently navigate and close deals. Through practical exercises, you will learn techniques for building rapport, handling objections, and creating win-win outcomes.
By the end of the course, you'll be able to approach negotiations with a strategic mindset, effectively communicate value, and achieve your sales goals with greater efficiency and success.
Understanding your client
How to position your offer
Navigate discussions about cost
Practical negotiation techniques
Handle objections and close the saleYou need no previous experience to attend this course.
Course leader is an experienced industry expert
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | Action |
|---|---|---|---|---|---|---|---|
| 18th Aug 25 | Mon | London Bridge | Available | £599.00 | £50.00 | £549.00 + VAT | |
| 15th Oct 25 | Wed | London Bridge | Available | £599.00 | £599.00 + VAT | ||
| 8th Dec 25 | Mon | London Bridge | Available | £599.00 | £599.00 + VAT | ||
| 4th Feb 26 | Wed | London Bridge | Available | £599.00 | £599.00 + VAT | ||
| 30th Mar 26 | Mon | London Bridge | Available | £599.00 | £599.00 + VAT | ||
| 26th May 26 | Tue | London Bridge | Available | £599.00 | £599.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | Action |
|---|---|---|---|---|---|---|---|
| 7th Aug 25 | Thu | Online | Available | £599.00 | £50.00 | £549.00 + VAT | |
| 18th Sep 25 | Thu | Online | Available | £599.00 | £599.00 + VAT | ||
| 13th Nov 25 | Thu | Online | Available | £599.00 | £599.00 + VAT | ||
| 13th Jan 26 | Tue | Online | Available | £599.00 | £599.00 + VAT | ||
| 5th Mar 26 | Thu | Online | Available | £599.00 | £599.00 + VAT | ||
| 28th Apr 26 | Tue | Online | Available | £599.00 | £599.00 + VAT |
Knowing what you have first
Where do you start
Differentiation
Planning your proposal
Anticipating your clients' questions and objections
Knowing your prospect
Knowing your client
Researching your client
Knowing your solutions
Understanding what benefits or value your proposal offers the client
Knowing your competitors, their services and prices
Negotiation Language
Using open ended questions
Using silence
Listening to and understanding your client
Presenting the product's value to the customer
Presenting the cost
Being precise and clear
Negotiating financial cost and level of service or product specification
Defending your bottom line
Understanding the different styles of negotiation
Understanding Anchoring
How to overcome Anchoring bias
Showing you understand your clients perspective
BATNA and why its important
Defining your BATNA
WATNA and why its important
Defining your WATNA
Using BATNA and WATNA to assess the value of the deal
Considering your clients BATNA and WATNA
Handling Objections
Overcoming Concerns
How to close the sale
Understanding when is the sale closed
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
From £749 + VAT
From £549 + VAT
From £429 + VAT
