Feature Writer

Average UK salary range £20,000 - £40,000

Feature Writers create in-depth and engaging articles, stories, or reports for newspapers, magazines, or online publications, often focusing on specific topics or industries.

They conduct research, interviews, and fact-checking as part of the writing process. Strong writing, storytelling, and research skills are essential.

Career training: Feature Writer

Feature Writer

Average UK salary range £20,000 - £40,000

Key skills for Feature Writers

Courses for Feature Writers

AI Ethics course image

AI Ethics

From £349 + VAT

  One day    Classroom    Live Online     Private Options

Understand core ethical principles and make informed decisions about AI use. Identify ethical risks and foster a culture of responsible AI use.

Build practical AI ethics skills on this one-day course.

Covering fairness, bias, privacy, accountability, the EU AI Act, UK regulatory frameworks and implementing ethical safeguards — using real case studies throughout.

Ideal for professionals responsible for AI use within their teams or organisations.

  •  Identify and assess ethical risks in AI systems
  •  Recognise bias, fairness and transparency issues
  •  Conduct privacy and fairness assessments
  •  Navigate accountability questions with confidence
  •  Implement ethical safeguards

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Blogging course image

Blogging

  One day    Live Online     Private Options

Learn to blog in our one-day introduction course. Expert-led, max 8 per class. Face-to-face in London or live online.

Learn to create and grow a successful blog on this practical one-day introduction course.

Covering niche and audience, idea generation, writing engaging posts, structuring for readers and search engines, SEO basics, incorporating keywords and links naturally and promoting via social media and email.

  •  Define your niche and identify your target audience
  •  Generate a consistent flow of blog ideas
  •  Structure and write engaging, readable posts
  •  Use SEO techniques to attract readers and rank
  •  Promote your blog via social media and email

  •  

    "Very personable, great real life examples and relatable information given. No hesitation to answer any questions, great course."

    Jordon Murray

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    "Very informative course feel I can take this away with me to improve parts of our current site"

    Yomira

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    "The day went very smoothly and I found it very informative, Piers was a great teacher!"

    Adam,Rouillly

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    "The trainer's teaching was at a very good pace. Gave relevant examples and was clear when answering questions. Left time for discussion which was very helpful."

    Adam,Rouilly

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    "Very good at explaining everything and helping link things back to our company"

    Caravan Tech

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Feature Writing : Introduction course image

Feature Writing Intro

  Two day    Live Online     Private Options

Learn feature writing in our two-day course. Expert-led, max 8 per class. Face-to-face in London or live online.

Learn to write compelling features for print and digital on this two-day introduction course.

Covering idea generation, research, structure and format, powerful openings, interview technique, using quotes effectively and writing with editorial authority — practical throughout with written exercises and feedback on your own work.

  •  Identify the defining qualities of a great feature
  •  Research and develop strong feature ideas
  •  Structure features using different formats
  •  Write powerful openings that hook the reader
  •  Use quotes and interviews to bring copy to life

  •  

    "Really interesting, inspiring and helpful with feedback."

    Virgin Media

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    "Thank you Piers, this was an excellent day - so informative and useful! I have learnt so many things I'm keen to put into action in my next features."

    University Of Cambridge

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    "Emphasis on useful tips and relevant examples rather than a lot of time getting participants to try things out - an excellent balance - and delivered in such an inspiring and positive way! Thank you."

    Cambridge University

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    "This was a hugely helpful, thought-provoking course. Exactly what I needed! Piers was a knowledgeable and supportive trainer."

    University Of Cambridge

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    "Piers was very interesting and engaging and had taken the time to look at some of our features ahead of the course."

    University Of Cambridge

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Good Grammar and Punctuation course image

Good Grammar and Punctuation

From £349 + VAT

  One day    Live Online     Private Options

This course is ideal for anyone looking to gain confidence and improve their writing. Master the correct use of English grammar and accurate punctuation.

Good grammar is essential for effective communication.

This course will provide an excellent understanding of how English grammar works.

This will enhance your written communication skills, build your credibility, and help you convey your thoughts with clarity and precision.

  •  Construct clear, well-formed sentences
  •  Apply punctuation rules with confidence
  •  Build effective paragraphs that flow naturally
  •  Use tenses correctly and consistently
  •  Get apostrophes and plurals right every time

  •  

    "Rosie was very knowledgeable, friendly and efficient. Worked to a schedule with plenty of rest breaks."

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    "Course was very helpful and having the materials to take away was great"

    London Ambulance Service

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    "Rosie was super knowledgeable and listened to all our questions and examples."

    Kindred

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    "Great training! Really knowledgeable and engaging. I liked the structure - that we were told something and then quizzed at the end of each section."

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    "Providing clear examples of points and utilising in an example to ensure you understand"

    Kindred

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How to Write Effectively course image

How to Write Effectively

From £349 + VAT

  One day    Live Online     Private Options

Write persuasive, compelling copy that will engage your audience. Learn valuable techniques to dramatically improve your writing skills.

Enhance your writing skills to effectively convey ideas, thoughts, and information with clarity and precision.

This course will give you the skills to write clearly and concisely making a positive impression on your colleagues and clients.

  •  Define a clear brief before you start writing
  •  Choose the right format for your message
  •  Write directly for your target audience
  •  Structure copy so readers stay with you
  •  Use active sentences that carry real impact

  •  

    "Rosie was incredible competent. She came with clear relatable examples regarding how I can improve my work and was helpful in leading me to the answers through the exercises I completed with her."

    General Pharmaceutical Council

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    "Patsy was a real pro and deeply knowledgeable about the fundamentals of writing effectively. Really clear explanations of concepts. I feel empowered to apply many of the tips I've learnt to my own writing."

    Youth Futures Foundation

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    "The interaction of the course was great, I felt skills I learnt were well explained and will be good to implement. It was great to challenge me to think creatively"

    Offshore Energies UK

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    "Taking the time to go through individual examples and explain how to make everything more effective"

    The Romans

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    "Piers was great at adapting what he was saying to the context I provided early on in the session."

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Interview Skills for Journalism course image

Interview Skills for Journalism

  One day    Live Online     Private Options

Learn how to conduct interesting, informative and revealing interviews. This course is perfect for journalists, writers, marketers and researchers.

Master the techniques that will result in an interesting and revealing interview.

Learn how to prepare for an interview and how to adapt your interview style for different situations and subjects.

Learn the skills to conduct interviews in various formats, such as in-person, over the phone or online.

  •  Prepare thoroughly for any interview situation
  •  Build rapport and ask questions that open people up
  •  Use techniques that get beyond rehearsed answers
  •  Pull the quotes that make your story sing
  •  Maintain accuracy and meet ethical standards

  •  

    "The trainer was absolutely brilliant. The course was relevant, useful and challenging in all the right ways. I'll recommend it to my other colleagues, for sure!"

    The Lancet

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    "Small groups worked well - it was a very collaborative group and we learned from each other"

    TMW Business

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    "Easy to book - easy joining info- great trainers."

    Sing Up Foundation

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    "Piers was a wonderful teacher and I thoroughly enjoyed this course! The format was perfect, with a lot of takeaways and real life applications of the knowledge. Thank you Piers."

    Ipsen

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    "I was made to feel really comfortable and welcome, the joining instructions were really clear and put me at ease."

    Stonegate Group

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Journalism : Introduction course image

Journalism Intro

  Two day    Live Online     Private Options

Learn journalism on our two-day introduction course. Expert-led, max 8 per class. Face-to-face in London or live online.

Learn the essential skills of journalism on this expert-led two-day introduction course.

Covering research, finding and developing stories, news and feature writing, interview techniques, conducting difficult interviews, fact-checking and avoiding legal pitfalls — suitable for aspiring journalists and those new to the role.

  •  Find, research and develop news stories
  •  Understand the difference between news and features
  •  Conduct effective interviews including difficult ones
  •  Check facts and avoid common legal pitfalls
  •  Write accurately and compellingly under pressure

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    "Detailed and in-depth knowledge without it being overwhelming. Great balance of exercises to insights"

    LDA Design

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    "Thanks Piers for an extremely informative two days and for being so approachable!"

    Communications Interntional Group

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    "The variety of tasks was really helpful for the work I am going to be doing. I found the feedback really useful and practical. I think I have a better overview of how to write effective news and features, and really enjoyed the interview and headline tasks. Nathan was great at answering all the questions I had!"

    Clarion Events

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    "Tailored course to attendees, flexible with times and activities"

    ActionAid

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    "Great conversations, loved the small group setting, the tasks were engaging and useful, lot of constructive, actionable feedback"

    HSBC

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Proofreading : Introduction course image

Proofreading Intro

From £329 + VAT

  One day    Live Online     Private Options

Learn proofreading in our one-day course. Expert-led, max 8 per class. Face-to-face in London or live online.

Learn the skills to spot errors and inconsistencies in your writing, ensuring a high level of accuracy and professionalism in your work.

This course will give you an excellent eye for grammar, punctuation, spelling, and sentence structure, so that you write confidently and without mistakes.

  •  Understand the role and responsibilities of a proofreader
  •  Use and interpret standard proofreading marks
  •  Spot and correct common grammar and spelling errors
  •  Apply punctuation rules accurately and consistently
  •  Build and use a reliable proofreading checklist

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    "The venue was central and easy to get to. The lunch was just perfect. The structure of the course content was excellent, the pace was just right. The exercises were very useful. Rosie's knowledge was excellent."

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    "Very informative examples, presentation and knowledge. Allowed me to work at my own pace."

    Stanton Williams

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    "Rosie was a really fantastic and patient teacher"

    CITB

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    "Excellent and engaging delivery. I have learnt useful tools and methods that I will definitely be using in my day-job."

    CITB

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    "The course broke down complex grammar and punctuation rules into digestible lessons. I appreciated the real-world examples and exercises that reinforced each concept. I now feel much more confident spotting errors and refining written content. The course helped me develop a sharper eye for detail and a more methodical approach to editing."

    CITB

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Sports Writing : Introduction course image

Sports Writing Intro

  One day    Live Online     Private Options

Learn sports writing in our one-day introduction course. Expert-led, max 8 per class. Face-to-face in London or live online.

Learn sports writing on this practical one-day introduction course.

Covering how sports writing differs from journalism, writing match reports, features and profiles, developing your own voice, writing for short and long formats, diversifying your portfolio across sports and building a career in sports media.

  •  Understand what makes sports writing compelling
  •  Write match reports with pace and accuracy
  •  Craft features and athlete profiles
  •  Develop your own voice and writing style
  •  Build a portfolio and take steps into sports media
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Sub-Editing : Introduction course image

Sub-Editing Intro

From £499 + VAT

  Two day    Live Online     Private Options

Learn sub-editing in our two-day introduction course. Expert-led, max 8 per class. Face-to-face in London or live online.

Learn the essentials of sub-editing on this expert-led two-day introduction course.

Covering the sub-editor's role, checking processes, cutting and restructuring copy, writing headlines and standfirsts, captions, identifying legal and factual risks and collaborating effectively with writers — for editors and content professionals.

  •  Build an effective checking process for any copy type
  •  Apply the inverted pyramid and write to space
  •  Cut and restructure copy without losing voice
  •  Write accurate headlines, standfirsts and captions
  •  Identify legal and factual risks in copy

  •  

    "Piers is an exceptional trainer – the course was neatly divided up into sections that were easy to follow and included practical, hands-on exercises. I feel I have consolidated my knowledge and learned a lot of new things which I'm excited to apply to my own role. Thank you so much for your time and patience!"

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    "Excellent personalised course, knowledgeable trainer, good mix of lecture style instruction and practical exercises"

    CPA

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    "The trainer was excellent and very knowledgeable."

    Imperial College Business School

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    "I thought the duration was perfect, and the amount of breaks were in the right rhythm. Overall, super fun and engaging!"

    Resident Advisor

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    "I loved working with examples from our own site, and Patsy was just so personable and fun to work with, I really looked forward to spending time with her each day."

    Resident Advisor

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Writing for the Web : Advanced course image

Writing for the Web Adv

From £349 + VAT

  One day    Live Online     Private Options

Learn advanced techniques for writing targeted, well-crafted online copy. Develop an online voice that will attract and engage readers.

Learn more advanced techniques for writing compelling and engaging content that resonates with your online audience.

Gain insights into understanding your audience and adapting your content to meet their needs.

  •  Map and write for your specific online audience
  •  Build a strategy for sustained digital engagement
  •  Adapt content for mobile-first readers
  •  Integrate social media into your content approach
  •  Evergreen and repurpose existing content effectively

  •  

    "I like the tasks given and appreciated the time given to complete it properly. Slides were all clear. Nathan was prepared and clear, and always made sure to ask if anyone had any questions."

    House Of Lords

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    "Allowing us to work through examples and discuss, rather than just beng talked at."

    The Royal Marsden Cancer Charity

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    "Nathan was really friendly and approachable, and as we were a small group, tailored the session to fit in with what was relevant. This was massively appreciated. Enjoyed the course and the contents."

    Crimestoppers Trust

  •  

    "The trainer was truly excellent: resourceful, supportive, engaging."

    InZone - Université De Genève

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    "Training was useful, food lovely and everyone was very friendly. I learned a lot of new aspects of my subject, which I was allowed to apply to my job. Thanks"

    Prevent Watch

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Writing for the Web : Introduction course image

Writing for the Web Intro

From £349 + VAT

  One day    Live Online     Private Options

Learn to write for the web in our one-day course. Expert-led, max 8 per class. Face-to-face in London or live online.

Learn to write effectively for the web on this practical one-day course.

Covering how online readers behave, front-loading key messages, structuring content for skimmers, writing calls to action, SEO essentials including keywords, character limits and meta descriptions and optimising for mobile.

  •  Adapt your writing style for online readers
  •  Front-load key messages for skimmers
  •  Structure content using headings and signposting
  •  Write calls to action that drive clicks
  •  Apply SEO essentials including keywords and meta tags

  •  

    "Piers is engaging, friendly and very knowledgeable about writing for the web. I really enjoyed the interactive elements of the session, as well as the tips on how to structure a piece of web content, effective titles, and how to be aware of the target audience. It was also interesting to hear about Piers' perspective on how media has shifted since his journalism days, and how we must write differently for digital audiences. Thank you for your time Piers!"

  •  

    "The trainer, Piers, was brilliant - very thorough, went through the course material very well too (with good amount of breaks), and had good interaction and engagement - and the exercises were great too. Thank you!"

  •  

    "It was lovely having a small group. Piers was able to direct the training to what we needed most and that was great. Piers has a lovely manner which really helped. Thank you"

    Business Disabilty Forum

  •  

    "Trainer really outstanding, amazing location and calm pleasant environment"

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    "Great training environment and enjoyed the session."

    SOCIETY OF RADIOGRAPHERS

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