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Sub-Editing Intro | Training Course

Develop the skills you need to become an outstanding sub-editor.
This course will give you an eye for detail and the ability to work quickly under pressure.

WRITING EXPERTS   |   JOURNALISM TRAINING   |   SMALL COURSE SIZES   |   ONLINE COURSE AVAILABLE

Sub-Editing Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Re-writing problem copy
  • Reader engagement
  • Light touch edits
  • Headlines and titles
  • Captions and callouts
  • Free digital course assets
  • Free helpdesk support for 28 days
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 146 reviews



Day one

Part one
• Brief introduction to the role of the sub-editor in your organisation
• How sub-editing differs from proofreading
• Building a process based on appropriate essential checks for the type of copy, usually including:
• Does the copy fit the brief/meet its intended purpose? - Is it pitched at the right level for the target audience? - Is it factually accurate? - Is it a good read – and written to house style? - Does it meet SEO requirements? - Is it legally sound?
• Intro exercise

Part two
• Practical exercise
• Feedback and good practice examples of sentences that work well, versus the poorly constructed.

Part three
• How to use structure as the foundation for efficient sub-editing:
• Demonstration of the inverted pyramid for news (a top-loading format also effective for online content of all types including emails, short form content including marketing copy)
• Introduction to the 5Ws - a formula to help subs check content has key information readers require

Part four
• Practical exercises



Day two

Part one
• How to use structure as the foundation for efficient sub-editing: - Demonstration of a variety of feature/ long-form structures – including the diamond, hexagon, egg, egg timer, multi-pyramid …
• Discussion of common problems and examples of how to fix copy that needs more than a tweak, with emphasis on improving intros and conclusions: - weak intro - lack of pace - clunky transitions - repetition - length - flabby sentences - lame conclusion

Part two
• Practical exercise
• Feedback and group discussion.

Part three
• Discussion on how to work well with writers on opinion or first-person pieces, in particular learning to respect a writer’s individual style and voice.
• Examples of when to change copy and when to leave it alone – particular focus on how to edit direct quotes/ paraphrase effectively.

Part four
• Writing titles and headlines that inform, promise and engage - How SEO influences and helps headline writing - How to balance creativity with practicality - How to stay on the right side of click-bait - How to use the other complementary display copy, that helps sell a piece – blurbs, call-outs, captions
• Final practical exercise

Questions and answers

  Course Dates Venue   Price  
London Bridge £449 + VAT
Online £449 + VAT
London Bridge £449 + VAT
Online £349 + VAT save £100
London Bridge £399 + VAT save £50
Online £399 + VAT save £50
London Bridge £449 + VAT
Online £449 + VAT
London Bridge £449 + VAT
Online £449 + VAT
London Bridge £449 + VAT
Online £449 + VAT
London Bridge £449 + VAT
Online £449 + VAT
London Bridge £449 + VAT
Online £449 + VAT

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"Excellent practical tips and engaging session."
World Obesity Federation
10th March - Sub-Editing : Introduction

Latest Reviews



"Very smooth pre-course communication. Piers is an excellent experienced trainer, that took his time to tailor his advices and tips for the individual."
OSEPI
  • 23rd November


"The trainer Piers was absolutely fantastic. He was very knowledgeable, patient and really tailored his examples to the delegates. He went at a good pace and we had lots of great discussions. Thank you!"
Imperial College London
  • 23rd November


"Keeping me in the loop with all the changes due to COVID-19. Being flexible with my learning needs (catering directly to my role at the RCSLT)"
RCSLT
  • 19th August
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