Feature Writing Intro Course

Write compelling features for print and digital on this two-day introduction course.

Taught by working journalists, with practical exercises and feedback on your own work.

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Feature Writing Intro course

Feature Writing Intro Course

Feature Writing Intro Course

Write compelling long-form features for print and digital on this two-day introduction course. You'll learn what defines a great feature story and how it differs from news, how to find and develop strong ideas, how to research your subject effectively, how to structure your feature for maximum impact using different formats, how to write a powerful opening that hooks the reader immediately, how to use quotes and interviews to bring your piece to life, and how to write with the style and authority that editors want.

Practical throughout with exercises and feedback.
Duration icon

Two Days

Timings icon

10:00 - 16:30 UK Time

  • Key Learning Points

  • icon Identify the defining qualities of a great feature
  • icon Research and develop strong feature ideas
  • icon Structure features using different formats
  • icon Write powerful openings that hook the reader
  • icon Use quotes and interviews to bring copy to life

If attending an online course you must have a licensed copy of any software required and access to a suitable computer.

You need no previous experience to attend this course.

Who is this course for?

For journalists, bloggers, content writers and aspiring feature writers who want to write long-form features for print or digital publication. No prior feature writing experience required.

Our Expert Team
Expert Trainers

Course leader is an experienced industry expert

Private & team training. This course is not on our public schedule at the moment. You can still request a bespoke quote below — we’ll contact you with dates and pricing.
Media Training

Request a quote for Feature Writing : Introduction

This course is offered as private, bespoke or team training at our centre, live online or at your venue.

You can customise the outline, have a group where it's just your team or enjoy a one-to-one session with an expert.

Fill in the form below and our team will get in touch with pricing and helpful advice.

Course Dates

Course Outline

1

Introduction

  • Defining characteristics of a feature story
  • How to construct a feature
  • Different feature formats: the Inverted Triangle vs the Diamond and other formats
2

Finding and researching good feature subjects

  • How to turn good ideas into good features
  • How to decide what features will work best
  • How to research a feature
  • Using the web and other published material and archives for new ideas
  • Spotting ideas in other sources that were not intended to offer feature options
3

The essentials of good English

  • Grammar and spelling
  • Sentence and paragraph construction
  • Feature writing styles
4

Secrets of structuring a feature

  • How to get your feature off to the right start
  • Organising elements in the most logical and interesting way
  • Different structures and formats
  • Finding a good ending for your feature
5

How to interview

  • Preparing for an interview
  • Deciding who to interview
  • Ensuring you are well-briefed
6

Getting the right quotes

  • Gaining your subject's confidence
  • Deciding when to use direct quotes
  • When to convert information into reported speech
7

Writing for digital readers

  • The differences between print and online reading habits
  • Linking to and embedding multimedia content in your features
8

How to meet deadlines

  • Setting realistic deadlines
  • Tips and tricks on how to make feature editors happy
9

Questions and answers

  • This course is available as a private course. This allows you to choose any dates for your training. And, if you wish, we can tailor the content for you or your team. Please contact us for more details.

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.

Further Reading

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7 Easy Tricks To Become A Professional Self Editor

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Copywriting vs Content Writing : What’s the Difference?

Copywriting vs Content Writing : What’s the Difference?

In this article we explore the key differences between copywriting and content writing. Learn how each plays a unique…

Can AI improve my writing and make me more productive?

Can AI improve my writing and make me more productive?

There are a whole range of AI powered writing assistants out there that quickly and easily generate content for you. We…