Learn the essential skills every journalist needs – how to identify a story, how to conduct your research, writing for both news and feature articles, and master the art of sub-editing. This course will help you develop a strong foundation in news writing, feature writing, storytelling, and ethical practices.
This course equips you with the fundamental knowledge and skills needed to embark on a successful journey in journalism.
You need no previous experience to attend this course.
Course leader is an experienced industry expert
Different facets of today's journalism
How journalism is changing
The internet as a research tool
Traditional sources for journalists
What makes news and how to find it
The difference between news and feature writing
The essentials of news reporting
Researching news subjects
Writing a good news story
Working to journalism deadlines
News desk organisation
What makes a good feature?
Understanding your audience
Finding subjects for features
Structuring your feature
Writing excellent introductions
Developing a feature
Selling your feature
Rewriting for different audiences
Preparing for an interview
Choosing who to interview
Face-to-face interviews
Telephone interviews
Interview techniques
The difficult interview
Extracting information
Spotting hidden agendas
The press conference
How to sub your work
On-screen subbing
Writing headlines
Effective use of quotes
The difference between print and online reading habits
Writing for readers who skim
Making your copy searchable
Embedding multimedia content in your features
A guide to the basics of media law
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.