Learn the skills to differentiate between writing online and offline copy. Understand how your audience reads online, develop a tone of voice and style guides.
From £349 + VAT
One day Live online Private options
Learn to write effectively for the web on this practical one-day course.
Covering how online readers behave, front-loading key messages, structuring content for skimmers, writing calls to action, SEO essentials including keywords, character limits and meta descriptions and optimising for mobile.
"The trainer was really good at engaging the whole class, including us and our different backgrounds and uses, finding examples and answering questions. He had a great pace, was obviously very experienced and knowledgeable of the subject (without ever being pretentious) and had fun exercises that were useful."
ITER - 15 September 2026 - With Piers
"Very knowledgeable trainer and such a depth of experience in writing copy was invaluable. Using small numbers was good as well."
15 September 2026 - With Piers
"Really engaging content and Piers was a great help!"
15 September 2026 - With Piers
"Piers is engaging, friendly and very knowledgeable about writing for the web. I really enjoyed the interactive elements of the session, as well as the tips on how to structure a piece of web content, effective titles, and how to be aware of the target audience. It was also interesting to hear about Piers' perspective on how media has shifted since his journalism days, and how we must write differently for digital audiences. Thank you for your time Piers!"
22 May 2026 - With Piers
"The trainer, Piers, was brilliant - very thorough, went through the course material very well too (with good amount of breaks), and had good interaction and engagement - and the exercises were great too. Thank you!"
7 January 2026 - With Piers
From £349 + VAT
One day Live online Private options
Learn more advanced techniques for writing compelling and engaging content that
resonates with your online audience.
Gain insights into understanding your audience and adapting your content to meet their
needs.
"I like the tasks given and appreciated the time given to complete it properly. Slides were all clear. Nathan was prepared and clear, and always made sure to ask if anyone had any questions."
House Of Lords - 14 January 2026 - With Nathan
"Allowing us to work through examples and discuss, rather than just beng talked at."
The Royal Marsden Cancer Charity - 11 April 2025 - With Helen
"Nathan was really friendly and approachable, and as we were a small group, tailored the session to fit in with what was relevant. This was massively appreciated. Enjoyed the course and the contents."
Crimestoppers Trust - 17 January 2025 - With Nathan
"The trainer was truly excellent: resourceful, supportive, engaging."
InZone - Université De Genève - 20 December 2024 - With Piers
"Training was useful, food lovely and everyone was very friendly. I learned a lot of new aspects of my subject, which I was allowed to apply to my job. Thanks"
Prevent Watch - 18 November 2024 - With Nathan
Train at our Islington centre in a class of up to eight. Ask the trainer anything, as often as you need.
The same course, taught live over Zoom in a class of up to six. You'll need your own computer and software.
Private courses for your team, at our centre, at your office or live online. We can build the day around your own files and brand.
You need a skill for the role you already have, or your employer is investing in the team.
You're moving into a new field and need the practical skills it asks for.
You know the theory. A practical course and a certificate of attendance show employers you can do the work.
The trainer was really good at engaging the whole class, including us and our different backgrounds and uses, finding examples and answering questions. He had a great pace, was obviously very experienced and knowledgeable of the subject (without ever being pretentious) and had fun exercises that were useful.
VT ITER
Very knowledgeable trainer and such a depth of experience in writing copy was invaluable. Using small numbers was good as well.
FH
Really engaging content and Piers was a great help!
KG
Piers is engaging, friendly and very knowledgeable about writing for the web. I really enjoyed the interactive elements of the session, as well as the tips on how to structure a piece of web content, effective titles, and how to be aware of the target audience. It was also interesting to hear about Piers' perspective on how media has shifted since his journalism days, and how we must write differently for digital audiences. Thank you for your time Piers!
AK
I like the tasks given and appreciated the time given to complete it properly. Slides were all clear. Nathan was prepared and clear, and always made sure to ask if anyone had any questions.
JZ House of Lords
The trainer, Piers, was brilliant - very thorough, went through the course material very well too (with good amount of breaks), and had good interaction and engagement - and the exercises were great too. Thank you!
HW
It was lovely having a small group. Piers was able to direct the training to what we needed most and that was great. Piers has a lovely manner which really helped. Thank you
JT Business Disabilty Forum
Trainer really outstanding, amazing location and calm pleasant environment
HD
Great training environment and enjoyed the session.
SP SOCIETY OF RADIOGRAPHERS
Nathan was really friendly and engaging and made the day fun and enjoyable. I didn't feel bored or overwhelmed with info at any point, I stayed interested throughout. Thank you Nathan.
MB Society of Radiographers
Nathan made this course very interesting, I found this very engaging and helpful going forward. Nathan is an excellent trainer.
CS Society of Radiographers
The course was very relevant and practical. It has given me a lot of practical areas I can action when I am back at work. Our trainer was excellent, paced the session according to the group, was clearly very knowledgeable and expert in this field. The breaks were well managed. The pace of the session was excellent.
MW Society & College of Radiographers