Writing for the Web Adv
Designed for those who already have some experience of writing online copy, this course covers how to formulate a digital engagement strategy, how to develop an online voice for your brand and highlights advanced techniques for producing targeted, relevant copy. The course also addresses how to structure your content to improve usability and search engine optimisation.
This course is editorial rather than technical in emphasis. If you want to tailor the content to your exact requirements, you are welcome to do so.
Understanding your audience
Crafting a digital engagement strategy
Adapting content for mobile users
Using social media
Evergreening and repurposing existing copyIf attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You'll need to have attended our Writing for the Web Intro course or have equivalent working knowledge before joining this class.
Course leader is an experienced industry expert
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 1st Aug 25 | Fri | London Bridge | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 23rd Sep 25 | Tue | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 19th Dec 25 | Fri | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 9th Feb 26 | Mon | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 8th Apr 26 | Wed | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 1st Jun 26 | Mon | London Bridge | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 29th Aug 25 | Fri | Online | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 20th Oct 25 | Mon | Online | Available | £399.00 | £399.00 + VAT | ||
| 21st Nov 25 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 13th Jan 26 | Tue | Online | Available | £399.00 | £399.00 + VAT | ||
| 13th Mar 26 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 5th May 26 | Tue | Online | Available | £399.00 | £399.00 + VAT |
How visitors read online and how they scan a page
The role of web copy in an integrated online strategy
Aligning content goals with business and user needs
Buzz monitoring, web analytics, sentiment analysis
Understanding your audience
Formulating a digital engagement strategy that works
Commissioning and editing the right content for your readers
How to work a brand tone of voice online
Refining web-writing strategies for tablets and smartphones
Prioritising content for small screens
Balancing brevity with clarity in mobile copy
The role of blogs on websites
Using multimedia to complement your copy
Sharing and promoting content through social media
Giving your Style Guide a health check
Techniques to produce targeted, relevant copy
Creating engaging and useable heads, intros and instructions
Making effective use of links
Signposting your copy
Self-contained copy units
Evergreening copy
Structuring content in creative ways that improve usability and boost SEO
Repurposing existing offline copy
Practical examples of how to take existing offline copy and turn it into accessible online copy that works
Monitoring your site for shovelware syndrome
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
From £399 + VAT
From £329 + VAT
From £329 + VAT
