Writing for the Web Intro
Learn valuable techniques from experienced writers that will help you engage your online audience and keep them reading. Understand how to optimise the way you write for websites, blogs, social media, and other online channels.
Learn to structure your copy so that it's easy to navigate and discover how to write SEO- friendly content that boosts visibility and attracts new readers. Whether you are writing website copy, blog posts or for social media, you'll acquire the skills to write brilliantly for your target online audience.
Adapting for online readers
How to use visual signposting
Using structure for easy navigation.
Writing search-engine friendly copy
Optimising copy to engage readersIf attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need no previous web writing experience to attend our Writing for the Web course.
Course leader is an experienced industry expert
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 22nd Aug 25 | Fri | London Bridge | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 16th Oct 25 | Thu | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 12th Dec 25 | Fri | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 5th Feb 26 | Thu | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 1st Apr 26 | Wed | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 28th May 26 | Thu | London Bridge | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 17th Sep 25 | Wed | Online | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 14th Nov 25 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 7th Jan 26 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 6th Mar 26 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 29th Apr 26 | Wed | Online | Available | £399.00 | £399.00 + VAT |
How online reading differs from print, and its impact on layout and language
Techniques to engage skimmers with clear structure and signposting
Front-loading exercise: placing key messages up front
Group feedback and idea-sharing session
Structural formats for short and long-form content
Chunking techniques for scannable, digestible copy
Group discussion: editorial strategies for target audiences
Repurposing long-form content exercise
Peer review and feedback session
Writing to drive clicks and keep readers engaged
SEO essentials: keywords, character limits, and mobile considerations
Good vs bad meta titles and blurbs: examples and discussion
Writing teaser copy to boost traffic to evergreen content
Copy optimisation and reader hook exercise
Peer review and feedback session
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
From £329 + VAT
From £329 + VAT
From £299 + VAT
