Copywriter

Average UK salary range £25,000 - £45,000

Copywriters create compelling and persuasive written content for advertising, marketing campaigns, websites, and promotional materials.

They craft engaging headlines, product descriptions, and brand messaging. Strong writing skills, creativity, and attention to detail are essential.

Career training: Copywriter

Copywriter

Average UK salary range £25,000 - £45,000

Key skills for Copywriters

Courses for Copywriters

AI Ethics course image

AI Ethics

From £349 + VAT

  One day    Classroom    Live Online     Private Options

Understand core ethical principles and make informed decisions about AI use. Identify ethical risks and foster a culture of responsible AI use.

Build practical AI ethics skills on this one-day course.

Covering fairness, bias, privacy, accountability, the EU AI Act, UK regulatory frameworks and implementing ethical safeguards — using real case studies throughout.

Ideal for professionals responsible for AI use within their teams or organisations.

  •  Identify and assess ethical risks in AI systems
  •  Recognise bias, fairness and transparency issues
  •  Conduct privacy and fairness assessments
  •  Navigate accountability questions with confidence
  •  Implement ethical safeguards

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AI Prompt Engineering : Intermediate course image

AI Prompt Engineering Intermediate

From £449 + VAT

  Two day    Live Online     Private Options

Utilise generative AI for professional tasks and create complex workflows. Drive innovation and efficiency through successful integration of AI at work.

Take your prompt engineering further on this two-day intermediate course.

Covering multi-turn prompting, context chaining, layered workflows, precision tone and format constraints, and building reusable prompt libraries across ChatGPT, Copilot and Claude — for professionals integrating AI into their work.

  •  Develop multi-turn and chained prompts
  •  Optimise prompts for different AI tools
  •  Apply advanced prompt constraints
  •  Integrate AI tools into different workflows
  •  Build reusable prompt libraries

  •  

    "Simon is a great trainer, very knowledgeable and adjusted content and examples to our reality. Easy to follow and to practice."

    The Power Of Nutrition

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    "Training was meant to be in person, but quickly switched to online due to tube strike. The last minute change was not a problem and training was easily adapted and did not have a negative effect on the experience."

    The Power Of Nutrition

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    "Making the training relevant and meeting our objectives"

    Limbs & Things

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    "Great examples, Simon was very helpful and took time to step through it all."

    Limbs & Things Ltd.

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    "The course was fantastic. Writing real prompts and seeing immediate results. The “learn-by-doing” approach with live exercises, prompt breakdowns, and iterative refinement was incredibly effective. Showing side-by-side comparisons of strong prompts was fantastic."

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AI Prompt Engineering : Introduction course image

AI Prompt Engineering Intro

From £449 + VAT

  Two day    Live Online     Private Options

Discover what you can achieve with the right prompt. Become an expert prompt writer and get the most out of generative AI chatbots.

Build your prompt engineering skills from the ground up on this two-day practical course.

Covering LLMs, prompting techniques, structured prompts with roles and constraints, output evaluation and real-world applications across ChatGPT, Copilot and Claude — for professionals ready to use AI more effectively.

  •  Understand the fundamentals of prompt engineering
  •  Explore and compare generative AI tools
  •  Apply foundational prompt patterns and structures
  •  Adapt prompts to improve results
  •  Personalise prompts for real-world tasks

  •  

    "Very clear and organized course, great content"

    PayPal

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    "Plenty of time to work through examples - clear explanations - very helpful, good discussions"

    Freeman Jones

  •  

    "Really clear information and delivery. All aspects explained well and examples were good. Simon allowed time to discuss each stage and made the training really engaging."

    FWG

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    "Simon was a good trainer. Casting light on areas of AI's that I was unaware of. There are definitely some useful take-aways there. He also kept it real, questioning the validity of the AI responses, and asking delegates about their experiences and opinions."

    Soulfish Ltd

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    "All great! I'm walking away with extra AI confidence, thank you!"

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Blogging course image

Blogging

  One day    Live Online     Private Options

Learn to blog in our one-day introduction course. Expert-led, max 8 per class. Face-to-face in London or live online.

Learn to create and grow a successful blog on this practical one-day introduction course.

Covering niche and audience, idea generation, writing engaging posts, structuring for readers and search engines, SEO basics, incorporating keywords and links naturally and promoting via social media and email.

  •  Define your niche and identify your target audience
  •  Generate a consistent flow of blog ideas
  •  Structure and write engaging, readable posts
  •  Use SEO techniques to attract readers and rank
  •  Promote your blog via social media and email

  •  

    "Very personable, great real life examples and relatable information given. No hesitation to answer any questions, great course."

    Jordon Murray

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    "Very informative course feel I can take this away with me to improve parts of our current site"

    Yomira

  •  

    "The day went very smoothly and I found it very informative, Piers was a great teacher!"

    Adam,Rouillly

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    "The trainer's teaching was at a very good pace. Gave relevant examples and was clear when answering questions. Left time for discussion which was very helpful."

    Adam,Rouilly

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    "Very good at explaining everything and helping link things back to our company"

    Caravan Tech

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ChatGPT : Intermediate course image

ChatGPT Intermediate

From £349 + VAT

  One day    Live Online     Private Options

Build on your AI skills and shape ChatGPT to your professional needs. Learn how to create custom GPTs that solve real-world problems.

Go further with ChatGPT on this one-day intermediate course for existing users.

Covering advanced prompting, document and image analysis, building custom GPTs, Microsoft 365 integration and evaluating AI outputs — ideal for professionals ready to automate and extend their AI workflow.

  •  Prompt writing for different purposes
  •  Analyse documents, images, and audio with AI
  •  Build and customise your own GPT
  •  Integrate ChatGPT into daily workflows
  •  Spot and fix AI output errors

  •  

    "I had Deva as my tutor and he's the best instructor I have ever had. Really pleasant, asking questions, i loved the activities and practicing as we go along and then presenting it to Deva so i can have feedback that was amazing. Overall powerpoint slides don't overwhelm you to the point you feel lost."

    BBL/P

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    "Everything was excellent. Going at the pace of everyone and incorporating everyone's individual needs. Provided power point materials to look at afterwards."

    Creative Educational Services Ltd

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    "Simon, our tutor, was frankly outstanding. Engaging, supportive, patient, inspiring, totally enthusiastic about the topic, an absolute expert and an an all round fantastic person making AI almost human! Thank you. Thrilled."

    NoLoGo-Chic

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    "For any inexperienced person, AI could be a very complex topic to come to terms with. Simon's teaching style is easy and he shared his experience in a concise, enthusiastic and efficient manner with the right amount of humour. I learnt a huge amount today and now feel confident to incorporate several new AI methods to assist in my daily work tasks."

    Green Cedars Property

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    "Trainer was great, content and programme as well."

    The Power Of Nutrition

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ChatGPT : Introduction course image

ChatGPT Intro

From £349 + VAT

  One day    Live Online     Private Options

Discover the potential of ChatGPT, learn prompt writing secrets and write content for business, social media and more.

Learn to use ChatGPT productively on this practical one-day course.

Covering how generative AI works, prompt writing techniques, real productivity use cases, advanced prompting and ethical considerations — ideal for professionals who want genuinely useful results from AI tools in their working day.

  •  Write prompts that get genuinely useful outputs
  •  Know what ChatGPT does well and where it falls short
  •  Apply ChatGPT to real tasks in your working day
  •  Break complex tasks into step-by-step prompts
  •  Use AI responsibly and within ethical boundaries

  •  

    "Concise presentation with interactive elements throughout."

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    "An excellent course, very helpful and informative, Simon was extremely helpful and an excellent instructor, signing on was easy, and overall a brilliant day"

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    "Really personable, tailored it to us while also giving wider context"

    Bblprealise

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    "I have thoroughly enjoyed completing the ChatGPT course at Media Training. The sessions were clear, practical, and well structured, making complex concepts easy to understand and apply immediately. The training struck an excellent balance between strategy and hands on use, giving me real confidence in using ChatGPT to improve productivity, communication, and decision making. The delivery was engaging and relevant, with examples that directly related to real world business scenarios. Overall, it was a highly valuable and insightful course that I would strongly recommend to anyone looking to use AI more effectively in their role."

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    "Friendly, clean environment. Trainer was great."

    Think FM

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Copywriting course image

Copywriting

From £429 + VAT

  Two day    Live Online     Private Options

Learn copywriting in our two-day course. Expert-led, max 8 per class. Face-to-face in London or live online.

Develop your copywriting skills across every platform on this expert-led two-day course.

Covering persuasive writing, idea generation and brainstorming, writing for social media, websites, email and long-form content, building a multi-channel strategy, storytelling techniques, writing great headlines and professional proofreading and editing.

  •  Write persuasively across different formats and channels
  •  Generate compelling ideas and develop them into copy
  •  Build an integrated multi-channel writing strategy
  •  Write short, punchy copy and longer-form content
  •  Proofread and edit copy to a professional standard

  •  

    "Clear examples and feedback, with relevant and encouraging comments"

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    "Inspiring excercises to aid learning! Support and Encouragement. A friendly, relaxed atmosphere -get to know one another with ample break times. Lots of hints and tips and book recommendations and anecdotes which spice up a training course :-)"

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    "Engaging, enjoyed the smaller group size for discussions"

    Limbs & Things

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    "Really enjoyed it! Rosie is a brilliant trainer, really sharp insights and helpful tips to take away."

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    "Nathan provided great examples of good and not so good copywriting - inspiring us with our own work. Excellent training exercises to get us to use this skill. Good at engaging with all of us in the group. My favourite thing about this was Nathan providing 1-2-1 advice with the group as we all worked on our copy, talking us through how to improve, what to think about etc. I did like the"

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Copywriting and Editing with AI course image

Copywriting and Editing with AI

From £349 + VAT

  One day    Live Online     Private Options

Produce polished, on-brand copy with the help of AI. Harness generative AI to write, review, and edit content more efficiently.

Learn to write and edit more efficiently using AI on this one-day practical course.

Covering prompt writing, brand voice, drafting and editing tasks, content repurposing and correcting AI output — using ChatGPT throughout.

Ideal for writers, editors and content professionals.

  •  Use AI effectively with the right prompts
  •  Enhance your writing and editing speed
  •  Maintain brand voice in AI outputs
  •  Transform long text into short content
  •  Review and improve existing content

  •  

    "The trainer was clear and knowledgeable - the course felt relaxed and interactive"

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    "Nathan was engaging and knowledgeable. He offered tailored advice for specific situations and gave good feedback and tips. We had plenty of opportunity to ask questions."

    DLA Piper

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    "Really great at tailoring the course to different work areas. Keeping the content relevant. Fantastic at checking in on progress. Very specific feedback on work"

  •  

    "Outlining the course and providing a good level of practical tasks and examples/case studies."

    Imperial College

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    "Nice, relevant content. Delivered in a friendly personable way."

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Creating Social Media Graphics course image

Creating Social Media Graphics

  One day    Live Online     Private Options

Engage your audience with eye-catching images for any social media platform. Learn brilliant Photoshop techniques to create compelling social media graphics.

Learn to create social media graphics in Adobe Photoshop on this practical one-day course.

Covering the interface, artboards for different platforms, background removal and cutouts, colour and brand assets, building reusable templates and creating animated GIFs — ideal for marketers and comms teams.

  •  Get up to speed with Photoshop essentials
  •  Build reusable templates for faster production
  •  Remove backgrounds and composite images
  •  Work with colour, graphics and brand assets
  •  Create animated GIFs ready for social platforms

  •  

    "Accommodating students based on abilities and learning capabilities. Creating a welcoming environment with a lot of nice refreshments throughout the day."

    Activision Blizzard

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    "Trainer was exceptionally patient and seemed like he really wanted to help. He also went a little bit over which was very appreciated."

    Good In Bread

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    "A beautiful setting, lovely food. A small group, so lots of one on one attention from a great trainer. Thanks!"

    PolicyBee

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    "Staff were incredibly friendly, could not fault anyone. We were made to feel welcome and comfortable. Everyone was patient, friendly, Craig was very knowledgeable and introduced a lot of fun moment into the teaching. This was great especially at the end of the day when we could have otherwise been zoning out. Seriously Craig was great, really entertaining as a teacher."

    CPS

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    "Made this very specific, small groups helped a lot, great instructer"

    Spotlight Sports Group

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Creative Writing For Business course image

Creative Writing For Business

From £349 + VAT

  One day    Live Online     Private Options

Ideal for anyone who wants to bring greater creativity to their business writing. Learn effective writing techniques that make your words jump off the page.

Give your business writing skills a major boost with our Creative Writing for Business course.

Learn to craft compelling narratives, persuasive proposals, and engaging content that captivates your audience.

Boost your communication effectiveness and stand out in the competitive business landscape.

  •  Develop a distinctive personality and tone of voice
  •  Use AIDA to structure copy that drives action
  •  Brainstorm business stories using the MAPPED method
  •  Hook readers from the very first line
  •  Write headlines and introductions that earn clicks

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    "Giving real life examples for me to visualise how I can implement into my work."

    Enconvo

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    "Discussing examples and making them relevant to our field of work. Being able to discuss the different types of writing giving the various experience and skillsets."

    Enconvo UK

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    "I thought the course was well structured and well presented. Patsy is an excellent communicator and really helped us engage."

    Enconvo

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    "Fantastic training session delivered by Patsy, she was very knowledgeable, articulate and friendly in her delivery. Beginning from the course booking till the training day everything was dealt with smoothly without any issues."

    Enconvo

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    "It was perfect, thank you very much. Nathan aced it."

    ETSI

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Good Grammar and Punctuation course image

Good Grammar and Punctuation

From £349 + VAT

  One day    Live Online     Private Options

This course is ideal for anyone looking to gain confidence and improve their writing. Master the correct use of English grammar and accurate punctuation.

Good grammar is essential for effective communication.

This course will provide an excellent understanding of how English grammar works.

This will enhance your written communication skills, build your credibility, and help you convey your thoughts with clarity and precision.

  •  Construct clear, well-formed sentences
  •  Apply punctuation rules with confidence
  •  Build effective paragraphs that flow naturally
  •  Use tenses correctly and consistently
  •  Get apostrophes and plurals right every time

  •  

    "Rosie was very knowledgeable, friendly and efficient. Worked to a schedule with plenty of rest breaks."

  •  

    "Course was very helpful and having the materials to take away was great"

    London Ambulance Service

  •  

    "Rosie was super knowledgeable and listened to all our questions and examples."

    Kindred

  •  

    "Great training! Really knowledgeable and engaging. I liked the structure - that we were told something and then quizzed at the end of each section."

  •  

    "Providing clear examples of points and utilising in an example to ensure you understand"

    Kindred

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How to Write Effectively course image

How to Write Effectively

From £349 + VAT

  One day    Live Online     Private Options

Write persuasive, compelling copy that will engage your audience. Learn valuable techniques to dramatically improve your writing skills.

Enhance your writing skills to effectively convey ideas, thoughts, and information with clarity and precision.

This course will give you the skills to write clearly and concisely making a positive impression on your colleagues and clients.

  •  Define a clear brief before you start writing
  •  Choose the right format for your message
  •  Write directly for your target audience
  •  Structure copy so readers stay with you
  •  Use active sentences that carry real impact

  •  

    "Rosie was incredible competent. She came with clear relatable examples regarding how I can improve my work and was helpful in leading me to the answers through the exercises I completed with her."

    General Pharmaceutical Council

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    "Patsy was a real pro and deeply knowledgeable about the fundamentals of writing effectively. Really clear explanations of concepts. I feel empowered to apply many of the tips I've learnt to my own writing."

    Youth Futures Foundation

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    "The interaction of the course was great, I felt skills I learnt were well explained and will be good to implement. It was great to challenge me to think creatively"

    Offshore Energies UK

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    "Taking the time to go through individual examples and explain how to make everything more effective"

    The Romans

  •  

    "Piers was great at adapting what he was saying to the context I provided early on in the session."

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Interview Skills for Journalism course image

Interview Skills for Journalism

  One day    Live Online     Private Options

Learn how to conduct interesting, informative and revealing interviews. This course is perfect for journalists, writers, marketers and researchers.

Master the techniques that will result in an interesting and revealing interview.

Learn how to prepare for an interview and how to adapt your interview style for different situations and subjects.

Learn the skills to conduct interviews in various formats, such as in-person, over the phone or online.

  •  Prepare thoroughly for any interview situation
  •  Build rapport and ask questions that open people up
  •  Use techniques that get beyond rehearsed answers
  •  Pull the quotes that make your story sing
  •  Maintain accuracy and meet ethical standards

  •  

    "The trainer was absolutely brilliant. The course was relevant, useful and challenging in all the right ways. I'll recommend it to my other colleagues, for sure!"

    The Lancet

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    "Small groups worked well - it was a very collaborative group and we learned from each other"

    TMW Business

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    "Easy to book - easy joining info- great trainers."

    Sing Up Foundation

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    "Piers was a wonderful teacher and I thoroughly enjoyed this course! The format was perfect, with a lot of takeaways and real life applications of the knowledge. Thank you Piers."

    Ipsen

  •  

    "I was made to feel really comfortable and welcome, the joining instructions were really clear and put me at ease."

    Stonegate Group

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Proofreading : Introduction course image

Proofreading Intro

From £349 + VAT

  One day    Live Online     Private Options

Learn proofreading in our one-day course. Expert-led, max 8 per class. Face-to-face in London or live online.

Learn the skills to spot errors and inconsistencies in your writing, ensuring a high level of accuracy and professionalism in your work.

This course will give you an excellent eye for grammar, punctuation, spelling, and sentence structure, so that you write confidently and without mistakes.

  •  Understand the role and responsibilities of a proofreader
  •  Use and interpret standard proofreading marks
  •  Spot and correct common grammar and spelling errors
  •  Apply punctuation rules accurately and consistently
  •  Build and use a reliable proofreading checklist

  •  

    "The venue was central and easy to get to. The lunch was just perfect. The structure of the course content was excellent, the pace was just right. The exercises were very useful. Rosie's knowledge was excellent."

  •  

    "Very informative examples, presentation and knowledge. Allowed me to work at my own pace."

    Stanton Williams

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    "Rosie was a really fantastic and patient teacher"

    CITB

  •  

    "Excellent and engaging delivery. I have learnt useful tools and methods that I will definitely be using in my day-job."

    CITB

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    "The course broke down complex grammar and punctuation rules into digestible lessons. I appreciated the real-world examples and exercises that reinforced each concept. I now feel much more confident spotting errors and refining written content. The course helped me develop a sharper eye for detail and a more methodical approach to editing."

    CITB

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Writing for the Web : Advanced course image

Writing for the Web Adv

From £349 + VAT

  One day    Live Online     Private Options

Learn advanced techniques for writing targeted, well-crafted online copy. Develop an online voice that will attract and engage readers.

Learn more advanced techniques for writing compelling and engaging content that resonates with your online audience.

Gain insights into understanding your audience and adapting your content to meet their needs.

  •  Map and write for your specific online audience
  •  Build a strategy for sustained digital engagement
  •  Adapt content for mobile-first readers
  •  Integrate social media into your content approach
  •  Evergreen and repurpose existing content effectively

  •  

    "I like the tasks given and appreciated the time given to complete it properly. Slides were all clear. Nathan was prepared and clear, and always made sure to ask if anyone had any questions."

    House Of Lords

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    "Allowing us to work through examples and discuss, rather than just beng talked at."

    The Royal Marsden Cancer Charity

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    "Nathan was really friendly and approachable, and as we were a small group, tailored the session to fit in with what was relevant. This was massively appreciated. Enjoyed the course and the contents."

    Crimestoppers Trust

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    "The trainer was truly excellent: resourceful, supportive, engaging."

    InZone - Université De Genève

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    "Training was useful, food lovely and everyone was very friendly. I learned a lot of new aspects of my subject, which I was allowed to apply to my job. Thanks"

    Prevent Watch

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Writing for the Web : Introduction course image

Writing for the Web Intro

From £349 + VAT

  One day    Live Online     Private Options

Learn to write for the web in our one-day course. Expert-led, max 8 per class. Face-to-face in London or live online.

Learn to write effectively for the web on this practical one-day course.

Covering how online readers behave, front-loading key messages, structuring content for skimmers, writing calls to action, SEO essentials including keywords, character limits and meta descriptions and optimising for mobile.

  •  Adapt your writing style for online readers
  •  Front-load key messages for skimmers
  •  Structure content using headings and signposting
  •  Write calls to action that drive clicks
  •  Apply SEO essentials including keywords and meta tags

  •  

    "Piers is engaging, friendly and very knowledgeable about writing for the web. I really enjoyed the interactive elements of the session, as well as the tips on how to structure a piece of web content, effective titles, and how to be aware of the target audience. It was also interesting to hear about Piers' perspective on how media has shifted since his journalism days, and how we must write differently for digital audiences. Thank you for your time Piers!"

  •  

    "The trainer, Piers, was brilliant - very thorough, went through the course material very well too (with good amount of breaks), and had good interaction and engagement - and the exercises were great too. Thank you!"

  •  

    "It was lovely having a small group. Piers was able to direct the training to what we needed most and that was great. Piers has a lovely manner which really helped. Thank you"

    Business Disabilty Forum

  •  

    "Trainer really outstanding, amazing location and calm pleasant environment"

  •  

    "Great training environment and enjoyed the session."

    SOCIETY OF RADIOGRAPHERS

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