Google Analytics Courses

Google Analytics courses taught by marketing experts. The best way to learn in London or Online.

407 Reviews

9.5/10 Satisfaction

99.3% Recommend

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Expert trainers Experienced industry expert
Class size Up to 8 in London, or up to 6 live online
Support 28 days of helpdesk support
Cancellation 7 day cancellation
Certificate Certificate of attendance
Volume discounts Save with Learning Pots

Google Analytics GA4 Intro

From £349 + VAT

One day Live online Private Options

Master the new GA4 interface and its enhanced reporting capabilities, allowing you understand the powerful features of GA4 to effectively track and analyse website data.

This course will help you utilise Google Analytics to make data-informed decisions to drive business growth.

Understand the GA4 data model and structure
Track activity across your full digital presence
Read and act on GA4's primary metrics
Build custom reports and explorations in GA4
Set up and interpret event tracking

"Was really good to focus on the theory of GA4 rather than just walking through what each button does. I feel a lot more prepared to get set up."
The Inner Temple - 17 February 2026 - With Natalia
"Well organised and put together, it had a good plan and structure. The instructor was very skilled in the field and able to teach well and explain quite clearly on the content and what the expectations were. Clear instruction and planned out well."
WiredScore - 17 February 2026 - With Natalia
"Very knowledgable and friendly. Will definitely help me going forward"
7 August 2025 - With Simon
"Simon was a knowledgeable and hands-on trainer, and the Media Training office provided a conducive learning environment that made the whole training experience quite enjoyable."
Local Trust - 7 August 2025 - With Simon
"Very clear explanation and guidance of the Ga4 interface. Patient and understanding in all abilities."
Chamber Furniture - 13 June 2025 - With Deva
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Google Tag Manager

From £349 + VAT

One day Live online Private Options

Learn to manage website tags and tracking with Google Tag Manager on this practical one-day course.

Covering container setup, tags, triggers and variables, installing Analytics and social media pixels without code changes, preview and debug mode, container version management and user permissions.

Set up and structure a Google Tag Manager container
Create and configure tags, triggers and variables
Install Google Analytics and social media pixels
Debug and preview your setup before publishing
Manage container versions and user permissions

"Great overview session provided by Deva. Thank you"
University Of Leeds - 16 January 2026 - With Deva
"Deva was great, I struggle sometimes with online courses when it comes to engagement but I found this one to be really good and engaging with a good mixture of content being delivered by Deva and then actually getting the group to do something. Felt I learned lots and pleased I attended."
University Of Leeds - 19 November 2025 - With Deva
"Deva was fantastic at explaining things and went through all and any questions thoroughly. He helped us in real time with our issues in GTM and explained everything in a way that was really easy to understand and follow."
University Of Leeds - 19 November 2025 - With Deva
"Good speed and information, good examples and helping to troubleshoot."
Mitchells And Butlers - 19 November 2025 - With Deva
"We found the training really helpful. Deva was super accommodating and willing to work around all of the specific questions we had."
30 September 2025 - With Deva
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Google Analytics training at the UK's largest marketing training centre is the ideal way to develop your Google Analytics skills.

Analytics courses equip you with the skills and confidence to learn about your site and visitors and identify strategies to increase traffic and conversion. You can learn live online or at our amazing centre beside the Thames.

Practical, real-world exercises feature heavily in our Google Analytics courses. Whether you are new to Google Analytics and need a course that gives a foundation, or need to work on specific areas of your skillset, we can help.

Need some advice deciding which course is best for you? Call an expert learning adviser on 020 7407 8880. Private and custom courses are also available.

Learn your way

Face to face

Train at our Islington centre in a class of up to eight. Ask the trainer anything, as often as you need.

Face to faceBrowse face-to-face courses

Live online

The same course, taught live over Zoom in a class of up to six. You'll need your own computer and software.

Live onlineBrowse online courses

Team training

Private courses for your team, at our centre, at your office or live online. We can build the day around your own files and brand.

Team trainingTrain my team

Very clear and concise.

Was really good to focus on the theory of GA4 rather than just walking through what each button does. I feel a lot more prepared to get set up.

Great overview session provided by Deva. Thank you

Good speed and information, good examples and helping to troubleshoot.

We found the training really helpful. Deva was super accommodating and willing to work around all of the specific questions we had.

Really good at tailoring and asking our business needs and helping work through the solutions

Pretty much everything- thanks for all the help and no judgement!

The instructor was very helpful at explaining extra information from questions asked. Very informative and extremely helpful!

Explaining what Google Tag Manager is, how to use it, how to create tags and triggers and answering any questions we had.

Friendly, knowledgable and was more than happy to help with any questions. Generous break times too.

Really well-delivered course. Lots to implement!

Great session, very interactive. Supported with individual needs too

Very clear explanation and guidance of the Ga4 interface. Patient and understanding in all abilities.

Lovely centre - really supportive staff & clear course to follow

Excellent trainer who clearly knew what he was talking about and conveyed it clearly.

Super relevant to our own business and using our own existing GA4 accounts to train ourselves on was ideal

Really appreciated Deva's knowledge and help. GA4 seems much less intimidating now!

Really helpful with all questions. Thanks so much!

Super friendly, knowledgeable and approachable - explained simply for all levels

Great structure - easy to follow!

Everything was really good and ran smoothly, Deva was really knowledgeable and a good trainer, I learnt a lot :)

Everything, it was a very informative and enjoyable course!

Everything was on time, trainer and lady who welcomed us in was friendly, lots of delicious foods and drinks!

Relating the content to our individual company use cases

Addressing individual questions and needs while also giving overview. clarity of explanation.

Everything was super well organised and efficiently ran. Thank you!

Teacher was great at making all learnings relevant to our use cases and super helpful the whole way through!

The course was fantastic! Very clear and easy to follow.

Clear and useful instructions and tailored to our questions

Comprehensive and thorough. Very useful.

Great resources, experienced and knowledgeable trainer. 10/10, thank you Natalia!

Real world examples, knowledgeable trainer

Interactive and engaging... very insightful and easy to implement into your day to day job

Engaging and educational

Adjusting the training to our needs.

Very straightforward process, good communication, and really high quality trainer

A good trainer with knowledge and good personality that has made the training enjoyable

Knowing where the system fits within wider marketing strategy

Very good on in depth insight of GA4

Practical examples & great resources

Everything!! Amazing tunes too

Trainer very warm and friendly and knowledgeable.

Really great course - Natalia was so friendly and insightful!

Natalia is so lovely, fun, understanding & very knowledgeable. Enjoyed this course very much, 10/10 recommend!

Giving good all round knowledge of google tag manager

Clear and understood very well

Deva was brilliant at understanding my challenges were and providing bespoke solutions

Detailed and fun course

Very helpful, friendly and professional. Thank you.

The course was interesting and engaging despite being a 'dry' topic.

The trainer was very friendly and informative. she has given us her decks for us to take out of the session!

Excellent facilities

My trainer was fantastic and very knowledgeable

Everything was great

Very knowledgeable, making it easy to understand

Making feel much more comfortable navigating GA4.

Everything was good. Well-detailed explanations and assistance in setting the basics of Google Tag Manager

Excellent demonstration and practice exercise thank you

Answering our questions and going through real examples with us of how to set up a tag and trigger

Understanding our needs

The course was great!

Step by step instruction

Smaller groups, to discuss the points in detail. Nice welcoming staff member at the door.

Lots of useful information, relevant to what my company wants to do. Enjoyable, engaging, useful.

Trainer had great knowledge across all areas of GA4 and great facilities within the training centre

Knowledgeable and really friendly, also super helpful

Very clear and useful in session troubleshooting

Natalia was really knowledgeable and had a fantastic presenting style. Really enjoyed it

Really engaging session!

Lunch was great as per. Natalia was great - very engaging and knowledgeabe. Made a difficult/dry topic a lot more interesting!

Very thorough and attentive.

Clear briefing and knowledgable trainers

All great. Thank you so much Natalia, it was a great and useful day.

Excellent course and very helpful!

Helping with specific examples relevant to our business

Trainer kept group engaged on challenging subject.

Friendly/helpful advice

Really good and knowledgeable trainer :)

Natalia was lovely, warm and incredibly helpful! There's not much I could ask she had done differently

Insightful breaking down the different aspects and meanings. Useful resources supplied

Explaining everything in detail. The training had a clear structure and it was easy enough to follow.

Patient and good at everything

I was new to Google analytics as a whole but Deva was very engaging and explained the content very well.

Thought the whole course was brilliant, great at making something quite complex seem very simple

Really comprehensive session that never felt overwhelming. And solved a lot of the problems I'd been having trying to figure out GA4 alone!

The course was extremely useful and presented in a way which was easy to understand. I have left feeling a lot more confident in using GA4

Really simple guide but very thorough. Simon made it really easy to understand everything, and I now feel much better prepared to use GA4.

Great to have a small group, plenty of time for questions, personable and knowledgeable trainer

An excellent and informative session. It ran on time and Kirsty is an approachable and inspirational trainer

Really knowledgeably but also reading the room well and tailoring the training to what we actually needed to know.

Really helpful in explaining things that I struggled to understand

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Who attends?

Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

Changing career

You're moving into a new field and need the practical skills it asks for.

Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

See career guide

Recent Google Analytics reviews

Google Analytics GA4 Intro 17 February 2026 · In Person · Public

Was really good to focus on the theory of GA4 rather than just walking through what each button does. I feel a lot more prepared to get set up.

PC The Inner Temple

Google Analytics GA4 Intro 17 February 2026 · In Person · Public

Well organised and put together, it had a good plan and structure. The instructor was very skilled in the field and able to teach well and explain quite clearly on the content and what the expectations were. Clear instruction and planned out well.

AB WiredScore

Google Tag Manager 16 January 2026 · Online · Public

Great overview session provided by Deva. Thank you

CC University of leeds

Google Tag Manager 19 November 2025 · Online · Public

Deva was great, I struggle sometimes with online courses when it comes to engagement but I found this one to be really good and engaging with a good mixture of content being delivered by Deva and then actually getting the group to do something. Felt I learned lots and pleased I attended.

RB University of Leeds

Google Tag Manager 19 November 2025 · Online · Public

Deva was fantastic at explaining things and went through all and any questions thoroughly. He helped us in real time with our issues in GTM and explained everything in a way that was really easy to understand and follow.

KL University of Leeds

Google Tag Manager 19 November 2025 · Online · Public

Good speed and information, good examples and helping to troubleshoot.

AR Mitchells and Butlers

Google Tag Manager 30 September 2025 · In Person · Private team training

We found the training really helpful. Deva was super accommodating and willing to work around all of the specific questions we had.