Google Tag Manager
This Google Tag Manager (GTM) course will equip you with the skills to effectively manage and optimise your website tracking and analytics. Learn how to set up GTM, integrate it with Google Analytics, and implement tags for a range of tracking purposes.
Discover how to track button clicks, form completions, and other valuable user interactions to gain actionable insights. By mastering GTM, you'll be able to measure and analyse data more efficiently, make informed decisions to improve ROI, and maximise the impact of your digital marketing campaigns.
Simplify tracking with Google Tag Manager
Integration with Google Analytics
Efficient deployment and administration
Technical understanding for optimal setup
Advanced tracking possibilitiesSome knowledge of coding and experience with Google Analytics is recommended before attending this course.
Course leader is an experienced industry expert
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | Action |
|---|---|---|---|---|---|---|---|
| 26th Aug 25 | Tue | London Bridge | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 24th Oct 25 | Fri | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 19th Nov 25 | Wed | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 16th Jan 26 | Fri | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 11th Mar 26 | Wed | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 8th May 26 | Fri | London Bridge | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | Action |
|---|---|---|---|---|---|---|---|
| 30th Jul 25 | Wed | Online | Available | £399.00 | £100.00 | £299.00 + VAT | |
| 26th Sep 25 | Fri | Online | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 16th Dec 25 | Tue | Online | Available | £399.00 | £399.00 + VAT | ||
| 13th Feb 26 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 7th Apr 26 | Tue | Online | Available | £399.00 | £399.00 + VAT | ||
| 5th Jun 26 | Fri | Online | Available | £399.00 | £399.00 + VAT |
What is Google Tag manager?
The Google Tag Manager architecture
Why should I use Google Tag Manager?
What are tags and what can I use them for?
What ready made tags are available?
Signing up to Google Tag Manager
Considering cross domain and sub domain tracking needs
Adding your first container
Deploying your container/s to your website
Upgrading from Universal Analytics to Google Tag Manager
Signing in and choosing an account
Switching between accounts and adding accounts
Setting personal preferences
Administration controls and adding other users
About workspaces and versions
The interface screens
Understanding and using folders
Web Basics and GTM; HTML, Javascript and the DOM
Tags, Triggers and Variables
The GTM workflow process
Using built-in vs user defined variables
What is the Data Layer?
Installing Google analytics universal tracking tag
Installing social media tracking tags
Other ready made Tags available
Configuring your first trigger
Configuring a variable
Bonding a trigger and variable into a tag
Identifying and planning trackable activities
Configuration accuracy
Simple form submission tracking
Simple button interaction tracking
Setting up document download tracking
Entering the preview mode
Testing and checking Tag Configurations
Troubleshooting common issues
Using other google tools to help debugging and configuration
Publishing your workspace changes
More advanced tracking ideas
What else can I track with tag manager?
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
From £329 + VAT
From £299 + VAT
From £299 + VAT
