Google Analytics GA4 Intro
The Google Analytics (GA4) course will help you understand and leverage the powerful tools and features of GA4 for effective data analysis and decision-making. Learn to set up and customise reports, interpret data, and optimise marketing campaigns based on analytics findings.
This course will give you the skills to maximize the potential of GA4 and make data-driven decisions to boost business growth and achieve your marketing objectives.
The GA4 data model
Tracking holistic digital space
Primary metrics in GA4
GA4 vs Universal Analytics
Event tracking in GA4If attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You'll need access to an existing GA4 account to join this course. You need no previous experience with Google Analytics to attend.
Course leader is an experienced industry expert
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 7th Aug 25 | Thu | London Bridge | Available | £399.00 | £100.00 | £299.00 + VAT | |
| 3rd Oct 25 | Fri | London Bridge | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 27th Nov 25 | Thu | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 23rd Jan 26 | Fri | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 19th Mar 26 | Thu | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 15th May 26 | Fri | London Bridge | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 5th Sep 25 | Fri | Online | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 28th Oct 25 | Tue | Online | Available | £399.00 | £399.00 + VAT | ||
| 23rd Dec 25 | Tue | Online | Available | £399.00 | £399.00 + VAT | ||
| 17th Feb 26 | Tue | Online | Available | £399.00 | £399.00 + VAT | ||
| 17th Apr 26 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 9th Jun 26 | Tue | Online | Available | £399.00 | £399.00 + VAT |
Logging into GA.
About accounts, properties, views (profiles).
User Roles and user settings.
Set up options GA4
Tracking a more holistic digital space in GA4
The primary metrics in GA4
GA4 vs Universal Analytics (gtag.js)
What is an event?
Primary Events in GA4
Custom / secondary events in GA4
Cookies GDPR and Google Analytics
Users and cross device tracking.
The GA4 interface
The date range controller
The home screen and insights
Reports
Exploration / Analysis
Configuration
Admin
Metrics vs Dimensions
Page views, sessions, users, time and bounce rates
How accurate is the key data
What does (not set), (not provided) and (other) mean?
Default vs custom data gathering.
Realtime Reports
Lifecycle Reports
User Reports
Custom Reports
Overview of URLs and content drill down
Using Page titles instead of URLs
Finding specific pages or screens
Other events and actions that users complete
Using and creating comparisons
Using different chart types and visualisations
Working with secondary dimensions
Using more advanced search filters
Filtering and segmenting reports
User and event flows (user journeys)
Exporting, saving and sharing reports
The GA4 library and report templates
Creating an Audience
From template
Custom
Sharing and integrating an audiences
Predictive Audiences
Working with Demographic and Interest reports.
About Channels, Sources and Mediums
What is Direct Traffic
What Social sites and actions add value
Integrating with Google Ads and Google Search Console
Custom campaign configuration (UTM codes)
What is a conversion?
Identifying which conversions to track
Conversion events in GA4
About e-commerce
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
From £299 + VAT
From £299 + VAT
From £299 + VAT
