SEO Specialist

Build practical AI ethics skills on this one-day course.

Covering fairness, bias, privacy, accountability, the EU AI Act, UK regulatory frameworks and implementing ethical safeguards — using real case studies throughout.

Ideal for professionals responsible for AI use within their teams or organisations.

•  Identify and assess ethical risks in AI systems
•  Recognise bias, fairness and transparency issues
•  Conduct privacy and fairness assessments
•  Navigate accountability questions with confidence
•  Implement ethical safeguards

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  "Great experience of new developments in a fast moving area."

  10th August 26 - With Simon

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  "Great overview of the topic with really good working examples. Great to share examples with other delegates to see what challenges they are facing and how they deal with them which will be super helpful."

  10th August 26 - With Simon

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  "Explaining the subject with real world examples."

  SciencePhoto Library - 10th August 26 - With Simon

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Integrate AI tools into your SEO strategy on this two-day practical course.

Covering keyword research, topic clusters, SEO content creation, on-page optimisation and optimising for AI-driven search and LLM recommendations — for marketers ready to use AI to improve organic performance.

•  How AI helps marketers in the real world
•  Make your site friendly to AI systems
•  Plan topic clusters and internal linking
•  Improve on-page SEO with AI prompts
•  Spot weak or risky AI content

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  "Deva was a very knowledgable trainer who explains everything clearly and in simple term,s so that all attendees understand the tasks and information he is sharing. He was also willing to answer any questions and adapt the session to suit attendees needs."

  8th June 26 - With Deva

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  "Course size was ideal. Trainer had a well balanced agenda, and called on participants in a consistent way (everyone got to participate and gave everyone different scenarios to consider beyond their own). Very engaging."

  Limbs & Things - 22nd January 26 - With Deva

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  "This was a really interesting and valuable course. We’re redesigning our website this year, so it’s great to be able to apply the recommendations we learned. Deva delivered the course very effectively, and I especially enjoyed the practical elements, which gave us a real opportunity to put our learning into practice."

  22nd January 26 - With Deva

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Build your assertiveness skills on this practical one-day course.

Covering assertive, passive and aggressive behaviour styles, honest self-assessment, expressing yourself clearly without aggression, positive language and voice control, applying assertiveness in meetings and difficult conversations and setting and maintaining boundaries.

•  Recognise assertive, passive and aggressive behaviour
•  Assess and improve your own communication style
•  Express yourself clearly and directly without aggression
•  Apply assertiveness in meetings and difficult conversations
•  Set and maintain professional boundaries confidently

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  "So pleased the course went ahead - very useful. Key points addressed and support given. Opportunity to ask questions and relate to my own personal experience. Good examples provided too of different scenarios to help me remember key points. Thank you!"

  8th May 26 - With Michael

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  "Clear communication and friendly, inclusive environment."

  BBC - 3rd February 26 - With Michael

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  "I love that this was a small cohort - made it easier to be vulnerable. Michael was incredible. He understood all our challenges (given the whole class was female) and was empathetic. I've taken a lot from this course and would recommend to others."

  CLEO Systems - 3rd February 26 - With Michael

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  "Very welcoming and friendly arrival. Comfortable surroundings. Friendly, knowledgeable and interesting trainer."

  EBRD - 3rd February 26 - With Michael

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  "Michael was very informative and had lots of real life examples which helped with understanding."

  24th September 25 - With Michael

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Learn to manage and resolve workplace conflict on this practical one-day course.

Covering conflict stages, emotional intelligence, using body language and tone of voice positively, verbal de-escalation techniques, conflict resolution strategies for different situations and knowing when to involve HR or management.

•  Recognise the stages of escalating conflict
•  Apply emotional intelligence in difficult situations
•  Use body language and tone to influence outcomes
•  De-escalate tension using verbal and non-verbal techniques
•  Choose the right conflict resolution strategy

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  "Course was very targeted and narrowed down to daily issues we face. and loved the interaction without any cut off half way through."

  Zapp - 24th July 25

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  "Excellent delivery, and examples to illustrate meaning."

  Zapp - 24th July 25

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  "The trainer and the training were effective, and the examples were relevant."

  Zapp - 24th July 25

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  "Organising of course. Content was just what I was looking for"

  Scottish Government - 4th November 20

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  "Overall I have a very good training experience and would make recommendations to use Media Training again. Thank you"

  Vanquis - 3rd April 18

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Learn to write copy that ranks in search on this practical one-day SEO copywriting course.

Covering the SEO copywriting process, keyword research, keyword placement, page structure, meta tags and writing naturally across different digital platforms — for writers and content marketers.

•  Structure SEO copy for maximum search visibility
•  Research and select the right keywords to target
•  Place keywords naturally in titles, tags and body
•  Write SEO copy that reads well and ranks well
•  Apply SEO best practice across different platforms

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  "Everything. The course was clear and run at a good pace. Plenty of opportunities to ask questions, share information about my up and coming projects and the training will impact these. Plenty of breaks to keep refreshed. Very engaged trainer with lots of knowledge and made me feel comfortable. Great the training went ahead even though i was the only one in the class."

  29th May 26 - With Piers

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  "Nathan 'demystified' SEO and has empowered me to take a more strategic and creative role within my company's web content. I want to become a more strategic and results-driven practioner and now feel I have the tools and knowledge to do so."

  Zenith Vehicles - 19th November 25 - With Nathan

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  "Trainer was very knowledgeable & friendly; gave time to work on supporting tasks"

  16th September 25 - With Nathan

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  "I thought it was very thorough, engaging and informative. Nathan was fantastic - a great teacher and speaker."

  The Team - 7th May 25 - With Nathan

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  "Instructor was very knowledgeable and really tailored examples to the company I work for. Massive valuable feedback on work produced, and questions were answered in a clear and detailed way."

  Resero UK - 6th May 25 - With Nathan

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Develop stronger communication skills at work on this practical one-day course.

Covering verbal and non-verbal communication, passive, aggressive and assertive behaviour, active listening, giving and receiving constructive feedback and communicating clearly in a range of professional contexts — suitable for all levels.

•  Understand verbal and non-verbal communication
•  Distinguish assertive, passive and aggressive styles
•  Develop active listening techniques
•  Give and receive constructive feedback
•  Communicate clearly in professional situations

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  "Great structure of the course with great examples I could relate to. The information provided in the course could easily be translated into practical actions which made me feel more prepared and confident for the future."

  9th July 26 - With Michael

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  "Great at communicating beforehand and throughout the day."

  Virgin - 16th March 26 - With Michael

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  "Thank you so much for the course Michael! It was very useful and I will use what I learned today."

  8th August 25 - With Michael

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  "Very organised and lovely environment to learn in. Michael was a very engaging and I liked his light hearted approach to the training."

  11th June 25 - With Michael

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  "Very accessible level of training but still in depth. Lots of tools which can be taken forward. Centre was great, I will look to do more training courses here!"

  Tracy Gilbert MP - 11th June 25 - With Michael

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Master the new GA4 interface and its enhanced reporting capabilities, allowing you understand the powerful features of GA4 to effectively track and analyse website data.

This course will help you utilise Google Analytics to make data-informed decisions to drive business growth.

•  Understand the GA4 data model and structure
•  Track activity across your full digital presence
•  Read and act on GA4's primary metrics
•  Build custom reports and explorations in GA4
•  Set up and interpret event tracking

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  "Was really good to focus on the theory of GA4 rather than just walking through what each button does. I feel a lot more prepared to get set up."

  The Inner Temple - 17th February 26 - With Natalia

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  "Well organised and put together, it had a good plan and structure. The instructor was very skilled in the field and able to teach well and explain quite clearly on the content and what the expectations were. Clear instruction and planned out well."

  WiredScore - 17th February 26 - With Natalia

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  "Very knowledgable and friendly. Will definitely help me going forward"

  7th August 25 - With Simon

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  "Simon was a knowledgeable and hands-on trainer, and the Media Training office provided a conducive learning environment that made the whole training experience quite enjoyable."

  Local Trust - 7th August 25 - With Simon

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  "Very clear explanation and guidance of the Ga4 interface. Patient and understanding in all abilities."

  Chamber Furniture - 13th June 25 - With Deva

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Learn to write a standout CV and optimise your LinkedIn profile on this practical half-day course.

Covering CV structure, tailoring to job descriptions, passing the recruiter scan, selling your skills, LinkedIn searchability and using endorsements and groups to expand your network.

•  Identify the key components of a strong CV
•  Tailor your CV to pass the 8-second scan
•  Identify and sell your skills with confidence
•  Optimise your LinkedIn profile for discoverability
•  Build your network and expand your opportunities