AI for Marketing Courses
AI courses tailored for marketers.
Boost your productivity and achieve results with our AI for Marketing courses.
Gain valuable insights into how AI can transform your marketing strategy and improve business performance.
Our two day AI courses are tailored to marketers who want to learn practical skills and the knowledge to integrate AI tools effectively into a real-world workflow.
In these hands-on classes we focus on how to use AI Chatbots (LLMs) to streamline a range of tasks without compromising quality. Topics include content creation, analytics and reporting, ethical use of AI, SEO, paid ads, and performance marketing.
Need help deciding which course is best for you? Call an expert learning adviser on 020 7407 8880. Private and custom courses are also available.
Expert Trainers
Course leader is an experienced industry expert
AI for Marketing
From £449 + VAT
Two day Live Online Private Options
Integrate AI tools into your marketing workflow without compromising quality. Achieve the results you need and learn essential AI skills for marketers.
Learn to use AI tools for marketing on this two-day practical course.
Covering prompt systems, audience research and profiling, content production, campaign ideation and responsible AI use across ChatGPT, Claude and Copilot — designed for marketers ready to integrate AI into their everyday work.
- Utilise AI for customer research
- Create ideas, headlines, posts and scripts
- Build marketing funnels and test ideas
- Use AI to read and explain performance data
- Spot mistakes and bias in AI outputs
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"Really thought provoking. Useful for understanding work required to best prompt AI for best benefit."
Jenolite
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"He was great, very clear and patient with us. Even when we didn't do what he told us he let us realise our mistakes and then fix them and let us know that this is why we should write what we want down before asking questions so it is clear we know what we want instead of guessing. Appreciate his time, effort and patience. Also, gave us a clear understanding and answered questions we had well."
Jenolite
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"Providing clear examples in a relevant way that brought to life the subject and showed relevance to daily work life and tasks within the business"
Jenolite
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"Nathan is extremely polite, and knowledgeable in this field. It has been a very interesting course, with good direction in using ai copy/wording techniques. This will help to improve my skills working with ai tools moving forward."
Jenolite
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"Informative with clear examples step by step"
Jenolite
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AI for SEO
From £499 + VAT
Two day Live Online Private Options
Leverage AI tools to boost your organic search rankings. Improve your performance in AI search results and optimise your site for AI chatbots and LLMs.
Integrate AI tools into your SEO strategy on this two-day practical course.
Covering keyword research, topic clusters, SEO content creation, on-page optimisation and optimising for AI-driven search and LLM recommendations — for marketers ready to use AI to improve organic performance.
- How AI helps marketers in the real world
- Make your site friendly to AI systems
- Plan topic clusters and internal linking
- Improve on-page SEO with AI prompts
- Spot weak or risky AI content
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"Deva was a very knowledgable trainer who explains everything clearly and in simple term,s so that all attendees understand the tasks and information he is sharing. He was also willing to answer any questions and adapt the session to suit attendees needs."
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"Course size was ideal. Trainer had a well balanced agenda, and called on participants in a consistent way (everyone got to participate and gave everyone different scenarios to consider beyond their own). Very engaging."
Limbs & Things
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"This was a really interesting and valuable course. We’re redesigning our website this year, so it’s great to be able to apply the recommendations we learned. Deva delivered the course very effectively, and I especially enjoyed the practical elements, which gave us a real opportunity to put our learning into practice."
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Copywriting and Editing with AI
From £329 + VAT
One day Live Online Private Options
Produce polished, on-brand copy with the help of AI. Harness generative AI to write, review, and edit content more efficiently.
Learn to write and edit more efficiently using AI on this one-day practical course.
Covering prompt writing, brand voice, drafting and editing tasks, content repurposing and correcting AI output — using ChatGPT throughout.
Ideal for writers, editors and content professionals.
- Use AI effectively with the right prompts
- Enhance your writing and editing speed
- Maintain brand voice in AI outputs
- Transform long text into short content
- Review and improve existing content
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"The trainer was clear and knowledgeable - the course felt relaxed and interactive"
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"Nathan was engaging and knowledgeable. He offered tailored advice for specific situations and gave good feedback and tips. We had plenty of opportunity to ask questions."
DLA Piper
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"Really great at tailoring the course to different work areas. Keeping the content relevant. Fantastic at checking in on progress. Very specific feedback on work"
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"Outlining the course and providing a good level of practical tasks and examples/case studies."
Imperial College
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"Nice, relevant content. Delivered in a friendly personable way."
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AI for Paid Ads
From £449 + VAT
Two day Live Online Private Options
Understand how AI is changing paid marketing and how to stay ahead. Create high performing ad campaigns for Google and Meta with the help of AI.
Use AI to create better paid campaigns faster on this two-day practical course.
Covering audience research, ad copy for Google and Meta at scale, campaign angles, UGC scripts, landing pages and safe AI use across ChatGPT, Claude and Copilot — for paid media marketers.
- Understand how AI is changing paid marketing
- Write high performing ad copy for Google and Meta
- Use AI to improve landing pages
- Create ads and variations at scale without losing quality
- Safe, ethical and compliant AI usage
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
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