AI for Paid Ads
A practical two-day course that shows marketers how to use AI to plan, create, and optimise high-performing ad campaigns.
You’ll learn how to research audiences, find winning campaign angles, and write human-sounding ad copy for Google and Meta at scale.
We also cover AI safety and compliance, and how to use AI to improve landing pages, diagnose performance issues, and enhance reporting.
We'll be using Google Ads, Meta Ads, ChatGPT, Claude, and Copilot during this course.
You’ll leave equipped with a workflow you can use to integrate AI tools into your daily work.
Understand how AI is changing paid marketing
Write high performing ad copy for Google and Meta
Use AI to improve landing pages
Create ads and variations at scale without losing quality
Safe, ethical and compliant AI usageIf attending an online course you must have a licensed copy of any software required and access to a suitable computer.
We use ChatGPT Plus, Claude, Copilot, Google Ads and Meta Ads during this course. You will need basic knowledge of marketing principles to attend.
Course leader is an experienced industry expert
How search and discovery are changing with AI
How ads platforms use AI already (bidding, targeting, creative)
What marketers need to do differently in an AI-first ad world
Where AI helps and where human expertise still wins
Translate business goals into campaign structures
Audience insight, segmentation and messaging prompts
Build strategic briefs with positioning, angles and objections
Generate campaign angles, value props and hooks
Turn product features into emotional and benefit-driven messaging
Create UGC scripts, scroll-stoppers and storyboards with AI
Write high-performing ad copy for Google and Meta
Variations for headlines, primary text, CTAs and ad formats
Tone control, clarity, brand language and compliance prompts
Concepts and moodboards for creatives and editors
AI-supported video scripts, shot lists and voiceover guides
Safe and ethical use of AI imagery for ads
Build audience profiles and intent segments using AI
Feed platforms better signals for broader targeting success
Align creative angles with audience psychology
Draft landing page copy and hero sections with AI
Objection-handling, social proof and benefit framing
Create funnel flows for awareness, click, conversion and retention
AI-assisted test planning and hypothesis creation
Creative testing templates and variant generation
Stop / scale / iterate decision prompts
Keyword and search intent prompts
Responsive Search Ads drafting and expansion ideas
Account clean-up guidance (match types, negatives, SKAG vs consolidation)
Smart bidding hygiene and automation alignment
Creative frameworks: hooks, problem-solution, testimonial, demo
Variation generation for feed, Reels and story formats
Scaling strategies: broad audiences, ASC, CBO tests
Copy + creative prompt templates for Meta campaigns
Translate performance data into plain-English insights
Diagnose issues: CTR, CPC, CPA, CVR, ROAS, frequency, fatigue
Weekly performance summary prompts and improvement plans
Avoid false claims, prohibited content and compliance pitfalls
Keep brand tone genuine, avoid generic AI language
Safe workflows: privacy, data, sign-off and approvals
Create a full funnel campaign concept
Draft ads for Google and Meta
Build landing page copy and UGC scripts
Create a testing plan and optimisation checklist
Present back for review and feedback
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
From £449 + VAT
From £449 + VAT
From £449 + VAT
