Back
Responsive image

How to Write Effectively | Training Course

Write persuasive, compelling copy that will engage your audience.
Learn valuable techniques to dramatically improve your writing skills.

SMALL COURSE SIZES | WRITING EXPERTS | PROFESSIONAL TRAINING | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
London Bridge £279 + VAT save £120
London Bridge £299 + VAT save £100
London Bridge £399 + VAT
Online £249 + VAT save £150
London Bridge £399 + VAT
London Bridge £399 + VAT

How to Write Effectively | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Having a clear brief
  • Focusing on your audience
  • Structuring your copy effectively
  • Writing clearly and concisely
  • Using active sentences
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 165 reviews

Section one

The importance of having a clear brief, whatever you are writing

• Establishing the format and purpose of the communication

• Desired outcomes, calls to action, impact

Keeping the audience firmly in mind

• Building a target persona as a focus for your writing

• Developing a tone and voice for engagement

• Fleshing out your brief

• Practical discussion

Section two

• Practical writing exercise, discussion and feedback

Section three

Planning and structure

• Finding the best structure for your message

• Digital impacts - how your audience will skim your writing

• Prioritising the content of your message

Deeper structure

• Writing concisely and consistently

• Keeping paragraphs self-contained

• Engaging your audience with active sentences

Section four

• Practical writing exercise, feedback and group discussion

Questions and answers

You Might Like These Too

Good Grammar and Punctuation

from £249 + VAT

1 day course
This course is ideal for anyone who feels their written work sometimes lets them down.

Master the correct use of English grammar and accurate punctuation.

  • Mastering sentence construction
    Understanding punctuation rules
    Crafting sentences and paragraphs
    Using different tenses
    Nailing apostrophes and plurals

Writing for the Web Intro

from £249 + VAT

1 day course
Write concise, easy-to-read, engaging copy for your online readers.

Learn to edit and structure your content in ways that will captivate your audience.

  • Adapting for online readers
    How to use visual signposting
    Using structure for easy navigation.
    Writing search-engine friendly copy
    Optimising copy to engage readers

Copywriting          

from £349 + VAT

2 day course
Master the craft of creating engaging copy for various marketing platforms.

Learn tips and tricks to come up with fresh ideas that will get your writing noticed.

  • The art of persuasive writing
    Enhance writing speed and quality
    Generating compelling ideas
    Develop a multi-channel strategy
    Proofreading and editing techniques


"Organised, structured, personable"
LRQA
1st February - How to Write Effectively

Latest Reviews
How to Write Effectively
"Presenting, making clear the objectives and what we will achieve from the day really had me engaged and I knew what kind of knowledge I would be able to take away with me. I also think the set up with the snacks and lunches was fantastic, hospitality wise I was impressed as well as the training itself."
NCA
  • 17th August
How to Write Effectively
"Piers was very knowledgeable and helpful, it was great to learn from him and the writing exercises really helped me put the theory into practice. The slides were informative and clear, and not over-filled with information. It was a great balance. I thoroughly enjoyed this course and learned a lot."
University Of Glasgow
  • 20th June
How to Write Effectively
"Kirsty had the ability to keep everyone engaged throughout the course and was able to tailor the training to everyone's' needs. There were ample opportunities to put theory into practise, followed by useful feedback each time. Kirsty's enthusiasm was contagious; I will be recommending this course to friends and colleagues!"
Dogs Trust
  • 29th March