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Writing for the Web Advanced Course

Master advanced techniques for creating targeted, purposeful online copy that drives action.

Develop a distinctive digital voice and learn to write content that retains and grows your audience.

Master advanced techniques for creating targeted, purposeful online copy that drives action. Develop a distinctive digital voice and learn to write content that retains and grows your audience.

237 Reviews
9.5/10 Satisfaction
99.2% Recommend
See reviews
Writing for the Web Advanced training course

Writing for the Web Advanced Course

Designed for those who already have some experience of writing online copy, this course covers how to formulate a digital engagement strategy, how to develop an online voice for your brand and highlights advanced techniques for producing targeted, relevant copy.

The course also addresses how to structure your content to improve usability and search engine optimisation.

This course is editorial rather than technical in emphasis.

If you want to tailor the content to your exact requirements, you are welcome to do so.

View course outline

Course dates

Course dates Days Location Places RRP Discount You pay
26 February 2027 Fri London Islington Available £399 £50 £349 + VAT
15 April 2027 Thu Online Available £399 £399 + VAT
16 June 2027 Wed Online Available £399 £399 + VAT
13 August 2027 Fri Online Available £399 £399 + VAT
1 October 2027 Fri Online Available £399 £399 + VAT
No in-person dates available at the moment.
Course dates Days Location Places RRP Discount You pay
26 February 2027 Fri London Islington Available £399 £50 £349 + VAT
Course dates Days Location Places RRP Discount You pay
15 April 2027 Thu Online Available £399 £399 + VAT
16 June 2027 Wed Online Available £399 £399 + VAT
13 August 2027 Fri Online Available £399 £399 + VAT
1 October 2027 Fri Online Available £399 £399 + VAT

Private & team training

Get a quote for Writing for the Web Advanced

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

26 February 2027

Fri

Location
London Islington
Places
Available
RRP
£399
Discount
£50
You pay
£349 + VAT

15 April 2027

Thu

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

16 June 2027

Wed

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

13 August 2027

Fri

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

1 October 2027

Fri

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

Course outline

1

Introduction

How visitors read online and how they scan a page

The role of web copy in an integrated online strategy

Aligning content goals with business and user needs

2

Listening and Strategy

Buzz monitoring, web analytics, sentiment analysis

Understanding your audience

Formulating a digital engagement strategy that works

Commissioning and editing the right content for your readers

How to work a brand tone of voice online

3

Tailoring Content for Mobile Consumption

Refining web-writing strategies for tablets and smartphones

Prioritising content for small screens

Balancing brevity with clarity in mobile copy

4

Social and Multimedia

The role of blogs on websites

Using multimedia to complement your copy

Sharing and promoting content through social media

5

Techniques for Writing Online Copy

Giving your Style Guide a health check

Techniques to produce targeted, relevant copy

Creating engaging and useable heads, intros and instructions

Making effective use of links

Signposting your copy

Self-contained copy units

Evergreening copy

Structuring content in creative ways that improve usability and boost SEO

6

Repurposing Copy

Repurposing existing offline copy

Practical examples of how to take existing offline copy and turn it into accessible online copy that works

Monitoring your site for shovelware syndrome

Who is this course for?

For web writers, content editors and digital marketers who want to advance their writing-for-web skills. Requires our Writing for the Web Introduction course or equivalent knowledge.

237 Reviews
9.5/10 Satisfaction
99.2% Recommend

I like the tasks given and appreciated the time given to complete it properly. Slides were all clear. Nathan was prepared and clear, and al…

Jazia – 14 January 2026

Allowing us to work through examples and discuss, rather than just beng talked at.

Jemma – 11 April 2025

Nathan was really friendly and approachable, and as we were a small group, tailored the session to fit in with what was relevant. This was…

Ella – 17 January 2025

The trainer was truly excellent: resourceful, supportive, engaging.

Emanuela – 20 December 2024

Training was useful, food lovely and everyone was very friendly. I learned a lot of new aspects of my subject, which I was allowed to apply…

Karen – 18 November 2024

Really great agenda on the whole, the trainer was very nice and understanding, spoke clearly and explained things well. I learnt lots and i…

Julia – 30 August 2024

Great use of examples using the companies website.

Ed – 14 August 2024

Pace of learning, knowledge, and communication was great.

Rob – 14 August 2024

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Who attends?

Getting better at your job icon

Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

Changing career icon

Changing career

You're moving into a new field and need the practical skills it asks for.

Just graduated icon

Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

Further reading

5 Reasons Your Emails Are Not Getting A Response article image

5 Reasons Your Emails Are Not Getting A Response

If your emails are not getting replies, the problem is usually fixable.

7 Ways You Can Easily Improve Your Checkout Conversion Rate article image

7 Ways You Can Easily Improve Your Checkout Conversion Rate

The checkout conversion rate is what a business's success will be judged on.

Can AI improve my writing and make me more productive? article image

Can AI improve my writing and make me more productive?

There are a whole range of AI powered writing assistants out there that quickly and easily generate content for you.