26 February 2027
Fri
Master advanced techniques for creating targeted, purposeful online copy that drives action.
Develop a distinctive digital voice and learn to write content that retains and grows your audience.
Master advanced techniques for creating targeted, purposeful online copy that drives action. Develop a distinctive digital voice and learn to write content that retains and grows your audience.
Designed for those who already have some experience of writing online copy, this course covers how to formulate a digital engagement strategy, how to develop an online voice for your brand and highlights advanced techniques for producing targeted, relevant copy.
The course also addresses how to structure your content to improve usability and search engine optimisation.
This course is editorial rather than technical in emphasis.
If you want to tailor the content to your exact requirements, you are welcome to do so.
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 26 February 2027 | Fri | London Islington | Available | £399 | £50 | £349 + VAT | |
| 15 April 2027 | Thu | Online | Available | £399 | £399 + VAT | ||
| 16 June 2027 | Wed | Online | Available | £399 | £399 + VAT | ||
| 13 August 2027 | Fri | Online | Available | £399 | £399 + VAT | ||
| 1 October 2027 | Fri | Online | Available | £399 | £399 + VAT |
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 26 February 2027 | Fri | London Islington | Available | £399 | £50 | £349 + VAT |
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 15 April 2027 | Thu | Online | Available | £399 | £399 + VAT | ||
| 16 June 2027 | Wed | Online | Available | £399 | £399 + VAT | ||
| 13 August 2027 | Fri | Online | Available | £399 | £399 + VAT | ||
| 1 October 2027 | Fri | Online | Available | £399 | £399 + VAT |
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
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Fri
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
How visitors read online and how they scan a page
The role of web copy in an integrated online strategy
Aligning content goals with business and user needs
Buzz monitoring, web analytics, sentiment analysis
Understanding your audience
Formulating a digital engagement strategy that works
Commissioning and editing the right content for your readers
How to work a brand tone of voice online
Refining web-writing strategies for tablets and smartphones
Prioritising content for small screens
Balancing brevity with clarity in mobile copy
The role of blogs on websites
Using multimedia to complement your copy
Sharing and promoting content through social media
Giving your Style Guide a health check
Techniques to produce targeted, relevant copy
Creating engaging and useable heads, intros and instructions
Making effective use of links
Signposting your copy
Self-contained copy units
Evergreening copy
Structuring content in creative ways that improve usability and boost SEO
Repurposing existing offline copy
Practical examples of how to take existing offline copy and turn it into accessible online copy that works
Monitoring your site for shovelware syndrome
For web writers, content editors and digital marketers who want to advance their writing-for-web skills. Requires our Writing for the Web Introduction course or equivalent knowledge.
I like the tasks given and appreciated the time given to complete it properly. Slides were all clear. Nathan was prepared and clear, and al…
Allowing us to work through examples and discuss, rather than just beng talked at.
Nathan was really friendly and approachable, and as we were a small group, tailored the session to fit in with what was relevant. This was…
The trainer was truly excellent: resourceful, supportive, engaging.
Training was useful, food lovely and everyone was very friendly. I learned a lot of new aspects of my subject, which I was allowed to apply…
Really great agenda on the whole, the trainer was very nice and understanding, spoke clearly and explained things well. I learnt lots and i…
Great use of examples using the companies website.
Pace of learning, knowledge, and communication was great.
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You need a skill for the role you already have, or your employer is investing in the team.
You're moving into a new field and need the practical skills it asks for.
You know the theory. A practical course and a certificate of attendance show employers you can do the work.
If your emails are not getting replies, the problem is usually fixable.
The checkout conversion rate is what a business's success will be judged on.
There are a whole range of AI powered writing assistants out there that quickly and easily generate content for you.