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Copywriting For SEO Course

Write copy that ranks in search without losing its natural voice on this one-day course.

Covers keyword research, page structure, on-page optimisation and SEO best practice.

Write copy that ranks in search without losing its natural voice on this one-day course. Covers keyword research, page structure, on-page optimisation and SEO best practice.

427 Reviews
9.7/10 Satisfaction
99.8% Recommend
See reviews
Copywriting For SEO training course

Copywriting For SEO Course

Write copy that ranks in search without losing its natural voice on this practical one-day SEO copywriting course.

You'll learn how SEO fits into the wider digital landscape, how to structure SEO copy for maximum engagement, how to research and select the right keywords, how to place keywords naturally in titles, headings, subheadings and body copy, how to write compelling meta tags and page descriptions, and how to apply SEO best practice across different digital platforms.

Suitable for writers, marketers and anyone who creates content for the web.

View course outline

Course dates

Course dates Days Location Places RRP Discount You pay
11 November 2026 Wed Online Available £399 £50 £349 + VAT
27 January 2027 Wed London Islington Available £399 £20 £379 + VAT
8 March 2027 Mon Online Available £399 £399 + VAT
6 May 2027 Thu London Islington Available £399 £399 + VAT
30 June 2027 Wed Online Available £399 £399 + VAT
9 September 2027 Thu London Islington Available £399 £399 + VAT
No in-person dates available at the moment.
Course dates Days Location Places RRP Discount You pay
27 January 2027 Wed London Islington Available £399 £20 £379 + VAT
6 May 2027 Thu London Islington Available £399 £399 + VAT
9 September 2027 Thu London Islington Available £399 £399 + VAT
Course dates Days Location Places RRP Discount You pay
11 November 2026 Wed Online Available £399 £50 £349 + VAT
8 March 2027 Mon Online Available £399 £399 + VAT
30 June 2027 Wed Online Available £399 £399 + VAT

Private & team training

Get a quote for Copywriting For SEO

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

11 November 2026

Wed

Location
Online
Places
Available
RRP
£399
Discount
£50
You pay
£349 + VAT

27 January 2027

Wed

Location
London Islington
Places
Available
RRP
£399
Discount
£20
You pay
£379 + VAT

8 March 2027

Mon

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

6 May 2027

Thu

Location
London Islington
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

30 June 2027

Wed

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

9 September 2027

Thu

Location
London Islington
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

Course outline

1

The SEO Copywriting Process

Digital impacts for online audiences: how SEO fits in

Structuring SEO copy for maximum engagement

Using your audience as the starting point for SEO

Defining your audience

Ensuring your brief targets your audience

2

Introduction to Keyword Research

The importance of using keywords

How to research which keywords to use

Long and short tail keywords

An overview of keyword research tools and how to use them

3

The Anatomy of SEO Copy

The importance of Keyword placement

Understanding keyword density

Titles, sub-headings and tags

Linking techniques

SEO dos and don'ts

4

Fine-tuning Your SEO Copywriting

Choosing the right tone for your copy

Keeping the tone natural and fluent

Writing with keywords - not around them

Adjusting voice for different digital platforms and purposes

Who is this course for?

For copywriters, content marketers and web writers who want to produce copy that ranks in search without losing its natural voice. Some knowledge of SEO and copywriting is beneficial.

427 Reviews
9.7/10 Satisfaction
99.8% Recommend

Everything. The course was clear and run at a good pace. Plenty of opportunities to ask questions, share information about my up and coming…

Clair – 29 May 2026

Nathan 'demystified' SEO and has empowered me to take a more strategic and creative role within my company's web content. I want to become…

Sal – 19 November 2025

Trainer was very knowledgeable & friendly; gave time to work on supporting tasks

Ruth – 16 September 2025

I thought it was very thorough, engaging and informative. Nathan was fantastic - a great teacher and speaker.

Venetia – 7 May 2025

Instructor was very knowledgeable and really tailored examples to the company I work for. Massive valuable feedback on work produced, and q…

Holly – 6 May 2025

The tools, the structure formats on how to write a better content, and how to better rank on google.

Salamatu – 15 April 2025

Friendly team and nice environment to learn some new skills in!

Katie – 11 February 2025

The course itself was well planned out, spaced out throughout the day. Useful examples used. Good mix of listening & learning, and completi…

Myung – 11 February 2025

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Who attends?

Getting better at your job icon

Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

Changing career icon

Changing career

You're moving into a new field and need the practical skills it asks for.

Just graduated icon

Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

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