Introduction
Social Media Marketers play a crucial role in developing a brand’s identity, voice, and online presence.
They are tasked with driving engagement and achieving success through marketing campaigns on social media!
Let’s learn about some of the most in-demand roles in the social media marketing industry, and what you can do to break in.
Objectives:
- Types of Social Media Marketing Roles
- Achievements
- Skills Needed
Types of Social Media Marketing Roles:
1. Social Media Manager
Responsible for developing, implementing, and managing a brand’s social media strategy. They utilise the full power of social media to drive engagement and achieve marketing goals. In many instances, they will be expected to work in (and perhaps even manage) a team, so skills in teamwork and leadership are necessary.
2. Content Creator
A Content Creator produces engaging and high-quality content for various platforms such as social media, blogs, websites, and video channels. A combination of people skills, creative flair, and technical savvy produces a fool-proof content creator.
3. Community Manager
Community Managers have a responsibility in building, growing, and organising communities surrounding a brand or organisation. A Community Manager focuses on building and nurturing connections with a brand's audience, resulting in a vibrant community.
4. Social Media Analyst
Focusing on the data side of social media, Social Media Analysts specialise in measuring a brand's social media performance to produce actionable insights that help the brand’s social media team optimise their social media strategy.
Achievements:
A Social Media Marketer is a highly impactful role that can greatly increase a brand’s success when done well! Let’s see what you could achieve in the world of Social Media Marketing:
- Viral Campaign Success; create a social media campaign that goes viral! This boosts brand engagement, follower count, and brand visibility.
- Substantial Follower Growth; increasing your brand’s follower count will lead to increased brand awareness and loyalty!
- High ROI on Advertising Campaigns; manage paid ad campaigns and receive a high return on investment, proving the effectiveness of your strategy and its execution.
- Successful Community Building; establish and nurture an online community centered around your brand, foster strong connections with your audience and improve brand loyalty!
- Driving Business Results; use social media strategies to generate leads, drive website traffic, and increase sales! Make your impact on the businesses revenue.
Skills Needed:
- SEO Knowledge; make sure your content gets seen by as wide an audience as possible by including SEO terms in your posts!
- Analytics Tools; do regular performance checks using analytics tools, and use those insights to identify areas of improvement and areas of success in your current strategy.
- Graphic Design Skills; create eye-catching graphics to make your audience stop scrolling and pay attention.
- Video Editing; quality videos gather a higher level of engagement, so editing skills are likely to boost your career!
- Copywriting; creating quality copy to pair with your social content can show your audience that your brand has expert knowledge! Establish the brand as trustworthy and informative through your content.
Conclusion
If you can combine technical prowess with a wild imagination, a career in social media marketing could be an excellent choice for you!
Boost your career opportunities by furthering your skills today. Our social media courses cover all aspects of social media marketing, and they’re taught by experts with years in their industry!
by Josie Daniel