11 November 2026
Wed
Write copy that ranks in search without losing its natural voice on this one-day course.
Covers keyword research, page structure, on-page optimisation and SEO best practice.
Write copy that ranks in search without losing its natural voice on this one-day course. Covers keyword research, page structure, on-page optimisation and SEO best practice.
Write copy that ranks in search without losing its natural voice on this practical one-day SEO copywriting course.
You'll learn how SEO fits into the wider digital landscape, how to structure SEO copy for maximum engagement, how to research and select the right keywords, how to place keywords naturally in titles, headings, subheadings and body copy, how to write compelling meta tags and page descriptions, and how to apply SEO best practice across different digital platforms.
Suitable for writers, marketers and anyone who creates content for the web.
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 11 November 2026 | Wed | Online | Available | £399 | £50 | £349 + VAT | |
| 27 January 2027 | Wed | London Islington | Available | £399 | £20 | £379 + VAT | |
| 8 March 2027 | Mon | Online | Available | £399 | £399 + VAT | ||
| 6 May 2027 | Thu | London Islington | Available | £399 | £399 + VAT | ||
| 30 June 2027 | Wed | Online | Available | £399 | £399 + VAT | ||
| 9 September 2027 | Thu | London Islington | Available | £399 | £399 + VAT |
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 27 January 2027 | Wed | London Islington | Available | £399 | £20 | £379 + VAT | |
| 6 May 2027 | Thu | London Islington | Available | £399 | £399 + VAT | ||
| 9 September 2027 | Thu | London Islington | Available | £399 | £399 + VAT |
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 11 November 2026 | Wed | Online | Available | £399 | £50 | £349 + VAT | |
| 8 March 2027 | Mon | Online | Available | £399 | £399 + VAT | ||
| 30 June 2027 | Wed | Online | Available | £399 | £399 + VAT |
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
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Wed
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Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
Digital impacts for online audiences: how SEO fits in
Structuring SEO copy for maximum engagement
Using your audience as the starting point for SEO
Defining your audience
Ensuring your brief targets your audience
The importance of using keywords
How to research which keywords to use
Long and short tail keywords
An overview of keyword research tools and how to use them
The importance of Keyword placement
Understanding keyword density
Titles, sub-headings and tags
Linking techniques
SEO dos and don'ts
Choosing the right tone for your copy
Keeping the tone natural and fluent
Writing with keywords - not around them
Adjusting voice for different digital platforms and purposes
For copywriters, content marketers and web writers who want to produce copy that ranks in search without losing its natural voice. Some knowledge of SEO and copywriting is beneficial.
Everything. The course was clear and run at a good pace. Plenty of opportunities to ask questions, share information about my up and coming…
Nathan 'demystified' SEO and has empowered me to take a more strategic and creative role within my company's web content. I want to become…
Trainer was very knowledgeable & friendly; gave time to work on supporting tasks
I thought it was very thorough, engaging and informative. Nathan was fantastic - a great teacher and speaker.
Instructor was very knowledgeable and really tailored examples to the company I work for. Massive valuable feedback on work produced, and q…
The tools, the structure formats on how to write a better content, and how to better rank on google.
Friendly team and nice environment to learn some new skills in!
The course itself was well planned out, spaced out throughout the day. Useful examples used. Good mix of listening & learning, and completi…
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