Skip to main content

Writing for the Web Intro Course

Write web content that engages readers and performs well in search on this one-day course.

Covering online reading behaviour, page structure, calls to action, SEO essentials and mobile writing.

Write web content that engages readers and performs well in search on this one-day course. Covering online reading behaviour, page structure, calls to action, SEO essentials and mobile writing.

427 Reviews
9.6/10 Satisfaction
100% Recommend
See reviews
Writing for the Web Intro training course

Writing for the Web Intro Course

Write web content that engages readers and performs well in search on this practical one-day course.

You'll learn how online reading behaviour differs from print and how to adapt your style accordingly, how to front-load your key messages, how to structure content for skimmers using clear headings and signposting, how to write calls to action that drive clicks and conversions, how to apply SEO essentials including keywords, character limits and meta descriptions, and how to optimise your writing for mobile readers.

View course outline

Course dates

Course dates Days Location Places RRP Discount You pay
13 January 2027 Wed Online Available £399 £50 £349 + VAT
17 March 2027 Wed Online Available £399 £399 + VAT
13 May 2027 Thu Online Available £399 £399 + VAT
8 July 2027 Thu Online Available £399 £399 + VAT
2 September 2027 Thu Online Available £399 £399 + VAT
No in-person dates available at the moment.
No in-person dates available at the moment.
Course dates Days Location Places RRP Discount You pay
13 January 2027 Wed Online Available £399 £50 £349 + VAT
17 March 2027 Wed Online Available £399 £399 + VAT
13 May 2027 Thu Online Available £399 £399 + VAT
8 July 2027 Thu Online Available £399 £399 + VAT
2 September 2027 Thu Online Available £399 £399 + VAT

Private & team training

Get a quote for Writing for the Web Intro

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

13 January 2027

Wed

Location
Online
Places
Available
RRP
£399
Discount
£50
You pay
£349 + VAT

17 March 2027

Wed

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

13 May 2027

Thu

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

8 July 2027

Thu

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

2 September 2027

Thu

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

Course outline

1

Understanding Online Reading Behaviors

How online reading differs from print, and its impact on layout and language

Techniques to engage skimmers with clear structure and signposting

Front-loading exercise: placing key messages up front

Group feedback and idea-sharing session

2

Structuring Digital Content for Clarity and Impact

Structural formats for short and long-form content

Chunking techniques for scannable, digestible copy

Group discussion: editorial strategies for target audiences

Repurposing long-form content exercise

Peer review and feedback session

3

Optimising Content to Attract, Engage, and Convert

Writing to drive clicks and keep readers engaged

SEO essentials: keywords, character limits, and mobile considerations

Good vs bad meta titles and blurbs: examples and discussion

Writing teaser copy to boost traffic to evergreen content

Copy optimisation and reader hook exercise

Peer review and feedback session

Who is this course for?

For marketers, content writers, web editors and communications professionals who create content for websites, blogs or intranets. No prior web writing experience required.

427 Reviews
9.6/10 Satisfaction
100% Recommend

The trainer was really good at engaging the whole class, including us and our different backgrounds and uses, finding examples and answerin…

Victoria – 15 September 2026

Very knowledgeable trainer and such a depth of experience in writing copy was invaluable. Using small numbers was good as well.

Francis – 15 September 2026

Really engaging content and Piers was a great help!

Kiera – 15 September 2026

Piers is engaging, friendly and very knowledgeable about writing for the web. I really enjoyed the interactive elements of the session, as…

Alice – 22 May 2026

The trainer, Piers, was brilliant - very thorough, went through the course material very well too (with good amount of breaks), and had goo…

Hanna – 7 January 2026

It was lovely having a small group. Piers was able to direct the training to what we needed most and that was great. Piers has a lovely man…

Jean – 7 January 2026

Trainer really outstanding, amazing location and calm pleasant environment

Hermione – 12 December 2025

Great training environment and enjoyed the session.

Sangita – 9 October 2025

Swipe for more

Read course reviews

Who attends?

Getting better at your job icon

Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

Changing career icon

Changing career

You're moving into a new field and need the practical skills it asks for.

Just graduated icon

Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

Further reading

Can AI improve my writing and make me more productive? article image

Can AI improve my writing and make me more productive?

There are a whole range of AI powered writing assistants out there that quickly and easily generate content for you.

5 Common Storyboarding Mistakes to Avoid article image

5 Common Storyboarding Mistakes to Avoid

Storyboarding is an essential part of video production, which needs to be accurate and complete.

How Can You Write an Essay Faster and Better? article image

How Can You Write an Essay Faster and Better?

Are you stuck on an essay and need a way to improve it?