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SEO Intro Course

Improve your website's rankings and drive more organic traffic on this one-day SEO course.

Covers keyword research, on-page optimisation, content strategy and link building.

Improve your website's rankings and drive more organic traffic on this one-day SEO course. Covers keyword research, on-page optimisation, content strategy and link building.

520 Reviews
9.7/10 Satisfaction
100% Recommend
See reviews
SEO Intro training course

SEO Intro Course

The Introduction to SEO course is designed for beginners seeking to enhance their understanding of search engine optimisation.

Explore the fundamentals of SEO, including keyword research techniques to optimise content for better search engine visibility.

Learn how to create effective landing pages and optimise page structure to improve user experience and search engine rankings.

Gain practical knowledge and strategies to attract increased organic traffic and better visibility on search engines such as Google and Bing.

This course is the ideal way to kickstart your SEO journey.

Once you've completed this course, our SEO Advanced course covers technical SEO, site auditing, link building and advanced keyword strategies.

View course outline

Course dates

Course dates Days Location Places RRP Discount You pay
7 December 2026 Mon Online Available £399 £50 £349 + VAT
17 February 2027 Wed Online Available £399 £399 + VAT
16 April 2027 Fri Online Available £399 £399 + VAT
9 June 2027 Wed Online Available £399 £399 + VAT
3 August 2027 Tue Online Available £399 £399 + VAT
7 October 2027 Thu Online Available £399 £399 + VAT
No in-person dates available at the moment.
No in-person dates available at the moment.
Course dates Days Location Places RRP Discount You pay
7 December 2026 Mon Online Available £399 £50 £349 + VAT
17 February 2027 Wed Online Available £399 £399 + VAT
16 April 2027 Fri Online Available £399 £399 + VAT
9 June 2027 Wed Online Available £399 £399 + VAT
3 August 2027 Tue Online Available £399 £399 + VAT
7 October 2027 Thu Online Available £399 £399 + VAT

Private & team training

Get a quote for SEO Intro

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

7 December 2026

Mon

Location
Online
Places
Available
RRP
£399
Discount
£50
You pay
£349 + VAT

17 February 2027

Wed

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

16 April 2027

Fri

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

9 June 2027

Wed

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

3 August 2027

Tue

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

7 October 2027

Thu

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

Course outline

1

Introduction

What is Search Engine Optimisation?

How do you rate your website SEO?

How SEO has changed

2

SEO basics

What makes a good website?

How do search engines rank websites?

Indicators of good performance

Setting goals for your pages

Assessing page performance

Organic search vs SEM

3

Search Engine friendly pages

Pages for navigation vs pages for search

Key elements of a searchable page

Cornerstone content

What does good SEO content include and omit

4

Search Engine friendly landing pages

What are landing pages and why are they important?

What content do good SEO landing pages include?

5

Using keywords

What is a keyword

?The importance of keywords

Creating keyword groups

Using long tail keywords

Using Keyword tools

Creating a keyword cloud

6

Content and structure

Using keywords to create searchable content

Keywords in H1, H2, Alt tags

Effective page layout

The importance of relevance in search

Effective use of internal and external links

7

Managing and marketing your website

Google Analytics

Mobile friendly and fast

Using Social Media

Why Blogging matters

8

Questions and answers

This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the content for you or your team. Please contact us for more details.

Who is this course for?

Ideal for website owners, marketers, content managers and business owners who want to improve their organic search rankings. No prior SEO experience required.

520 Reviews
9.7/10 Satisfaction
100% Recommend

Amazing overall. Very knowledgeable and friendly. Learned a lot.

William – 29 September 2026

Michael, was an amazing teacher! Gave me crucial knowledge on what I wanted to know about SEO and gave me links to check out after the cour…

Caleb – 29 September 2026

The interactiveness of the course and Deva's run-throughs were really helpful and thoroughly talked through. There were lots of helpful bre…

Jasmira – 2 July 2026

Easy to follow and understand and really enjoyable and relevant course. Magnificent trainer! Marianna was great and Rosie super helpful too.

Margarita – 2 July 2026

Deva was very knowledgeable and used great examples that were relevant to us. We are already able to see what we need to do and I'm looking…

Febimara – 2 July 2026

Taking time to answer all of our questions and adapting the course structure/timetable accordingly

James – 2 July 2026

Explaining simple and applicable examples to everyone on the course. Michael was comfortable in going slightly off topic to answer more ext…

Michaela – 30 June 2026

Great examples explained in a down to earth style with a balanced outlook on SEO without evangelising AI. Micheal knew what he was talking…

Jason – 30 June 2026

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Who attends?

Getting better at your job icon

Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

Changing career icon

Changing career

You're moving into a new field and need the practical skills it asks for.

Just graduated icon

Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

Further reading

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7 SEO KPIs Every Marketer Should Know

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Best Recommended tools for SEO Copywriters

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How to Get a Social Media Marketing Job in 2025

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