Skip to main content

Copywriting Course

Craft compelling copy for websites, social media, emails and more on this two-day course.

Covers persuasion, ideation, multi-channel strategy, tone of voice and editing.

Craft compelling copy for websites, social media, emails and more on this two-day course. Covers persuasion, ideation, multi-channel strategy, tone of voice and editing.

516 Reviews
9.8/10 Satisfaction
99.2% Recommend
See reviews
Copywriting training course

Copywriting Course

Craft compelling copy for any platform on this two-day copywriting course.

You'll learn the different types of copywriting and how to be persuasive, how to brainstorm and develop great ideas, how to write for social media, websites, emails, blogs and long-form content, how to build an integrated multi-channel writing strategy, how to tell different kinds of story, how to write great headlines and titles, and how to proofread and edit copy to a professional standard.

Practical and hands-on throughout, with exercises and feedback on your own writing.

View course outline

Course dates

Course dates Days Location Places RRP Discount You pay
2 to 3 November 2026 Mon-Tue Online Available £549 £100 £449 + VAT
15 to 16 February 2027 Mon-Tue Online Available £549 £50 £499 + VAT
19 to 20 April 2027 Mon-Tue London Islington Available £549 £549 + VAT
24 to 25 June 2027 Thu-Fri Online Available £549 £549 + VAT
25 to 26 August 2027 Wed-Thu London Islington Available £549 £549 + VAT
14 to 15 October 2027 Thu-Fri Online Available £549 £549 + VAT
No in-person dates available at the moment.
Course dates Days Location Places RRP Discount You pay
19 to 20 April 2027 Mon-Tue London Islington Available £549 £549 + VAT
25 to 26 August 2027 Wed-Thu London Islington Available £549 £549 + VAT
Course dates Days Location Places RRP Discount You pay
2 to 3 November 2026 Mon-Tue Online Available £549 £100 £449 + VAT
15 to 16 February 2027 Mon-Tue Online Available £549 £50 £499 + VAT
24 to 25 June 2027 Thu-Fri Online Available £549 £549 + VAT
14 to 15 October 2027 Thu-Fri Online Available £549 £549 + VAT

Private & team training

Get a quote for Copywriting

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

2 to 3 November 2026

Mon-Tue

Location
Online
Places
Available
RRP
£549
Discount
£100
You pay
£449 + VAT

15 to 16 February 2027

Mon-Tue

Location
Online
Places
Available
RRP
£549
Discount
£50
You pay
£499 + VAT

19 to 20 April 2027

Mon-Tue

Location
London Islington
Places
Available
RRP
£549
Discount
—
You pay
£549 + VAT

24 to 25 June 2027

Thu-Fri

Location
Online
Places
Available
RRP
£549
Discount
—
You pay
£549 + VAT

25 to 26 August 2027

Wed-Thu

Location
London Islington
Places
Available
RRP
£549
Discount
—
You pay
£549 + VAT

14 to 15 October 2027

Thu-Fri

Location
Online
Places
Available
RRP
£549
Discount
—
You pay
£549 + VAT

Course outline

1

Introduction

Understanding the different types of Copywriting: informative, inspirational and selling

Become persuasive in your writing

Tips to write faster and better

2

The Process:

Brainstorming: how to get great ideas and turn them into copy

Writing for different platforms: social media, websites, cornerstone content, blogs, emails

Building an integrated multi-channel writing strategy

Developing and working to a brief

Defining your target audience

Developing your tone of voice

3

The Process

Telling different kinds of story

Writing short punchy copy

Long copy

Ways to keep your copy fresh and engaging

How to write great titles

SEO tips to improve your online writing

4

Proofreading and Editing:

Does copy fit the brief?

Is it pitched correctly for the target audience?

Is it enjoyable and interesting to read?

Is it written to the brand's style and tone of voice?

Does it meet SEO requirements?

Read thoroughly and accurately

Spotting common mistakes in danger areas: headlines, contact details, prices, links and more.

Who is this course for?

For marketers, communications professionals and anyone who writes professionally and wants to improve their persuasion, style and versatility. No prior copywriting experience required.

516 Reviews
9.8/10 Satisfaction
99.2% Recommend

Really articulate, easy to understand training with a variety of different approaches such as exercises, group work, individual work etc.

Vandana – 5 October 2026

Engaging, interactive personable and tailored to our work. Patsy was an excellent trainer

Sonia – 5 October 2026

The session is practical with opportunity to apply what you learn to practice, which is really helpful. I learn about from the exercise and…

Van Anh – 5 October 2026

Have clear course modules/areas to focus on. Good pace and balance across the two days. Being practical with exercises to put what we have…

Saralyn – 5 October 2026

Very knowledgable about the theory behind the instincts and habits we've been taught as marketers. Very interesting to see the context behi…

Sian – 5 October 2026

Nathan was genuinely excellent as a course tutor. He was so knowledgeable and he shared his knowledge so well, at a great pace. He brought…

Paul – 21 September 2026

Explaining the various concepts and types of audience (inverted pyramid, snack, sandwich, full-roast). Nathan was really helpful detailing…

Habibul – 9 September 2026

Very good at explaining all concepts and giving feedback on writing tasks.

Ava – 9 September 2026

Swipe for more

Read course reviews

Who attends?

Getting better at your job icon

Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

Changing career icon

Changing career

You're moving into a new field and need the practical skills it asks for.

Just graduated icon

Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

Further reading

How to use spell check in InDesign article image

How to use spell check in InDesign

Basic spelling mistakes look bad and undermine the credibility of your work.

7 Best Practices For An Effective Newsletter Strategy article image

7 Best Practices For An Effective Newsletter Strategy

Your newsletter needs to be properly planned and well writen.

The Best Personal Development Books article image

The Best Personal Development Books

Self-help books help you get launched on your career while others can provide you with a push once you're on your way.